So delighted we stopped in! We enjoyed a chocolate almond croissant and I had a flat white which paired perfectly. Staff was very kind and there was little to no issue finding seats. We’re in town to see a show at Daryl Roth Theatre and happy to find a nice place to pass the time.
May 27 · Lorene HendersonBread Story
264 1st Ave, New York, NY 10009, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 264 1st Ave, New York, NY 10009, USA
- Phone
- (347) 633-3780
- Website
- Visit official site
- Rating signal
- 4.0 from 306 recorded reviews
Listed operating hours
- Monday7:00 AM – 7:00 PM
- Tuesday7:00 AM – 7:00 PM
- Wednesday7:00 AM – 7:00 PM
- Thursday7:00 AM – 7:00 PM
- Friday7:00 AM – 7:00 PM
- Saturday8:00 AM – 7:00 PM
- Sunday8:00 AM – 7:00 PM
About and visit notes
Tucked away on First Avenue, between the vibrant energy of the East Village and the serene residential blocks of Stuyvesant Town, lies a true New York gem: Bread Story. This delightful bakery is a testament to the power of authentic, high-quality baking, offering locals a genuine slice of Parisian life without ever having to leave the city. From the moment you step inside, you are greeted by the comforting aroma of freshly baked bread and pastries, a scent that transports you straight to a patisserie in France. Bread Story is known for its meticulous attention to detail and its commitment to traditional baking methods. It's a place where every item, from the crisp, buttery apple tart to the perfectly flaky chocolate almond croissant, is crafted with care and a deep understanding of the art of French baking. The bakery has quickly become a beloved neighborhood staple, a go-to spot for a quick coffee and pastry in the morning or for picking up a fresh baguette to enjoy with dinner. The atmosphere is cozy and inviting, making it a perfect spot for locals to find a moment of simple, delicious joy.
Bread Story's location is a key factor in its appeal, making it a convenient stop for a diverse group of New Yorkers. Situated at 264 1st Ave, New York, NY 10009, USA, the bakery is strategically placed to serve both the residents of the surrounding East Village and the large community of Stuyvesant Town. This area is easily accessible by various modes of transportation. It is a walkable distance for a significant portion of downtown residents, and its proximity to major subway lines and bus routes makes it a reachable destination for those coming from other parts of Manhattan and beyond. For those heading to a show at nearby venues like the Daryl Roth Theatre, Bread Story provides a pleasant and relaxing place to pass the time before a performance. The bakery’s street-level presence on First Avenue makes it an easy find for passersby and a regular stop for locals on their daily routines. The accessibility of the location, combined with the bakery's exceptional offerings, ensures that a visit to Bread Story is a convenient and delightful experience, whether you're a long-time resident or just exploring the area.
Bread Story offers a curated selection of baked goods and beverages, focusing on classic French staples that are executed to perfection. Their menu, while not extensive, is celebrated for its quality and authenticity.
- Artisanal Breads and Baguettes: The bakery is renowned for its bread, with customers particularly loving the classic baguette. Many describe how taking a baguette home to slather with French butter instantly transports them to Paris, a testament to its authentic taste and texture.
- Exquisite Pastries: The pastry selection is a major draw. Highlights include the chocolate almond croissant, which customers find perfectly paired with a flat white, and the chouquettes, which are recommended to be eaten fresh in the morning.
- The Apple Tart: This item has garnered a dedicated following, with one customer calling it "perfection." It is praised for being crisp, buttery, and flaky, and has become a favorite since the bakery's opening.
- Pound Cake (Quatre Quart): Bread Story sells its pound cake by the slice, with the lemon flavor being a particular favorite. This offers a different kind of sweet treat for those who prefer a dense and moist cake.
- Coffee and Espresso Drinks: The bakery serves a variety of coffee drinks, including a perfectly made flat white, which is a great accompaniment to their sweet pastries.
What truly makes Bread Story stand out in the crowded New York bakery scene are the unique features and highlights that define its character and draw customers in time and time again.
- A "Slice of Paris": The bakery's atmosphere and the authenticity of its products create a genuine Parisian experience. Customers feel as though they are being transported to France, which is a rare and highly valued quality in the city.
- Exceptional Quality and Freshness: The commitment to quality is evident in every bite. The fresh, crisp, and flaky nature of their pastries and the perfection of their breads are consistently praised by patrons.
- Friendly and Welcoming Staff: The service is noted as "very kind" and "friendly." The staff's warmth contributes to the bakery's cozy and positive atmosphere, making every visit a pleasant one.
- Focus on Specific, Perfected Items: Instead of offering an overwhelming variety, Bread Story focuses on perfecting a few key items. The apple tart, for instance, has become a cult favorite, a testament to their dedication to craftsmanship over quantity.
- Cozy, Intimate Setting: The bakery has a small number of seats, with two round tables and high stools. This intimate setting encourages a quick and delightful stop, perfect for a city where time is of the essence. It’s an “eat and leave” spot, as one review notes, making it a great place to get your fix and continue with your day.
For those eager to visit this Parisian-inspired gem in the city, here is the essential contact information.
Address: 264 1st Ave, New York, NY 10009, USA
Phone: (347) 633-3780
Bread Story is a perfect fit for New York locals for several reasons. It offers an authentic, high-quality experience that stands out from the many other bakeries in the city. For residents in the surrounding East Village and Stuyvesant Town, it’s a convenient and essential part of their neighborhood, providing daily necessities like fresh bread and delightful treats. The bakery’s ability to evoke a sense of being in Paris is a special kind of escapism, providing a small but significant moment of joy and cultural richness in the midst of a busy city life. The focus on quality over quantity, as seen with their celebrated apple tart and baguettes, means that locals can trust that anything they buy will be exceptional. The friendly staff and cozy atmosphere make it a welcoming and familiar spot. In a city where genuine, high-quality, and friendly local businesses are highly valued, Bread Story has successfully carved out a niche for itself as a beloved community hub and a delicious taste of France.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- Delivery
- On-site services
- Takeaway
Accessibility
- Wheelchair-accessible entrance
Offerings
- Coffee
Dining options
- Breakfast
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
The Apple Tart is perfection. Crisp, buttery, flaky. Ever since Bread Story opened, I found myself eating this apple tart often. Bread Story is a slice of Paris on First Avenue near Stuyvesant Town. I have been going here countless times and have other favorites. The breads and the inexpensive baguette taken home and slathered with French butter transports me instantly to Paris. Chouquettes ideally must be eaten in the morning when they are fresh. Paired with coffee it is tasty. Now there is a pound cake (quatre quart) sold by the slice and I like the lemon. Service is friendly. Two round tables with high stools are inside so it’s eat and leave. Lingering is not advisable.
Feb 11 · Sabena SinghMy girlfriend and I LOVE this place! So many yummy pastries and breads as well as quality coffee. The staff is very welcoming and efficient.Our favorites: cinnamon roll, walnut loaf, chocolate financiers
Apr 13 · Brennan CrossLooks great but as someone who grew up in France it’s impossible for me to spend $7.75 on a croissant. Croissant pur beurre cost €0.90 in my childhood, maybe €0.80 in a cheaper neighborhood. Today they cost like €1.10 maybe €1.20 of its one of these neo trendy bakeries. So yeah I’ll never spend $7 dollars on a croissant.
Mar 6 · Céline BodartBread Story of New York is an absolute gem! From the moment you walk in, you’re greeted by the warm aroma of freshly baked bread that instantly makes you feel at home. Their selection is incredible—everything from classic baguettes and sourdough to unique artisan creations like olive ciabatta and walnut-raisin loaves.The quality of the bread is unmatched—perfectly crusty on the outside and soft, airy, and flavorful on the inside. You can tell they use the finest ingredients and bake with love.Their pastries are another highlight! The croissants are buttery perfection, and the almond ones are to die for. The staff is always friendly, knowledgeable, and eager to help with recommendations.I realize everyone has different taste buds, If you’re a bread lover, this place is a must-visit. Bread Story is not just a bakery; it’s an experience that will keep you coming back for more. 5 stars without a doubt!
Dec 28 · I CCompare another bakery nearby
Sorted by geographic proximity from this bakery.
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