This place is a fantastic dessert spot! 🧁 Brigadeiro Bakery in SoHo 🗽 serves an amazing selection of delicious 🤤 sweets - definitely get the Brigadeiros Box (got the Coconut 🥥 one, Banana 🍌 Cinnamon, and Dulce de Leche 🍮) and the Gluten-Free Chocolate 🍫 Chip Cookie! 🍪 Service is quick ⏲️ and the staff 👨🍳 is friendly and welcoming! They have no indoor seating 🪑 so be prepared to take your order to go. 🥡 I wish I came here more often!
Apr 24 · Alon GrinshpoonBAKERY PROFILE
Brigadeiro Bakery
★ 4.0297 recorded reviews$$
156 Sullivan St, New York, NY 10012, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.
PLAN THE VISIT
Essential details
- Address
- 156 Sullivan St, New York, NY 10012, USA
- Phone
- (917) 328-2571
- Website
- Visit official site
- Rating signal
- 4.0 from 297 recorded reviews
HOURS
Listed operating hours
- Monday8:00 AM – 6:00 PM
- Tuesday8:00 AM – 6:00 PM
- Wednesday8:00 AM – 6:00 PM
- Thursday8:00 AM – 6:00 PM
- Friday8:00 AM – 6:00 PM
- Saturday10:00 AM – 6:00 PM
- Sunday10:00 AM – 6:00 PM
About and visit notes
In the bustling and fashionable neighborhood of SoHo, New York, where diverse culinary experiences are sought after, Brigadeiro Bakery offers a unique and truly delightful destination. This is not just any bakery; it is a specialized haven for authentic Brazilian sweets, bringing a taste of South America's vibrant flavors directly to the heart of Manhattan. For New Yorkers constantly on the lookout for new and exciting culinary adventures, or for those with a nostalgic connection to Brazilian culture, Brigadeiro Bakery provides an exceptional and memorable experience. From its signature brigadeiros – rich, fudgy confections – to savory delights and invigorating coffee, it's a place that promises to satisfy a wide range of cravings. This article will delve into what makes Brigadeiro Bakery a standout establishment for local users, highlighting its distinctive offerings, convenient location, and the warm, welcoming atmosphere that greets every customer.
At its core, a bakery is an establishment that produces and sells flour-based baked goods. However, the term "bakery" is broad, encompassing everything from traditional bread shops to highly specialized patisseries. Brigadeiro Bakery falls into the latter category, distinguishing itself by focusing on Brazilian culinary traditions, particularly the namesake brigadeiro. A brigadeiro is a traditional Brazilian dessert, akin to a chocolate fudge truffle, typically made with condensed milk, cocoa powder, butter, and chocolate sprinkles. Beyond this signature treat, Brazilian bakeries often feature a range of other unique sweets and savories that reflect the country's diverse culinary heritage, such as pão de queijo (cheese bread) and various fruit-based desserts.
Brigadeiro Bakery's specialization allows it to perfect these particular items, offering a level of authenticity and quality that a general bakery might not achieve. This focus on a niche market not only caters to the Brazilian diaspora in New York but also introduces these delightful flavors to a broader audience of curious food enthusiasts. The commitment to "authentic flavors," as praised by a Brazilian native customer, underscores the bakery's dedication to maintaining the true essence of these traditional treats, making it a genuine cultural and culinary destination in New York City. This unique specialization truly sets Brigadeiro Bakery apart from other sweet spots in the city.
Brigadeiro Bakery is conveniently located at
156 Sullivan St, New York, NY 10012, USA
. This address places it squarely in the vibrant and easily accessible SoHo neighborhood of Manhattan. SoHo is renowned for its charming cobblestone streets, artistic atmosphere, and an eclectic mix of boutiques, galleries, and diverse eateries, making it a popular destination for both locals and tourists.For New Yorkers, accessibility to Brigadeiro Bakery is excellent, given its prime SoHo location. It's within comfortable walking distance of several major subway stations, ensuring easy access from various parts of Manhattan and beyond. Key nearby subway lines include the C and E trains at Spring Street, the 1 train at Houston Street, and the N, R, W, and Q trains at Prince Street. These multiple subway connections make it a convenient stop for anyone working, living, or exploring downtown Manhattan.
While customer reviews note that there is "no indoor seating," making it primarily a "take your order to go" establishment, its location in SoHo means there are plenty of outdoor spaces, benches, or nearby parks where patrons can enjoy their treats. This "grab-and-go" model is also well-suited to the fast-paced New York lifestyle, allowing for quick, delicious pickups. The charming street presence of Sullivan Street further adds to the appeal, inviting casual strolls and making the bakery an easy and delightful stop during a day out in SoHo.
Brigadeiro Bakery offers a carefully curated selection of authentic Brazilian delights, focusing on both sweet and savory treats, alongside traditional beverages.
- Signature Brigadeiros: Their primary offering. These rich, fudgy Brazilian truffles come in an "amazing selection of delicious sweets." Specific flavors highlighted by customers include Coconut, Banana Cinnamon, and Dulce de Leche. They are available individually or in convenient "Brigadeiros Box" assortments.
- Gluten-Free Chocolate Chip Cookies: Catering to various dietary preferences, the bakery offers a praised Gluten-Free Chocolate Chip Cookie, ensuring that more customers can enjoy their treats.
- Pão de Queijo (Cheese Bread): A beloved Brazilian savory snack, described by a Brazilian native as "literally to die for!" This warm, cheesy bread is a must-try for an authentic experience.
- Brazilian Coffee: To complement their sweets, Brigadeiro Bakery serves "original" Brazilian coffee. This provides a genuine taste of Brazilian café culture, perfect for a morning boost or an afternoon pick-me-up.
- Additional Brazilian Sweets: While not explicitly detailed, a specialized Brazilian bakery would typically offer other items like Beijinho (coconut truffles), Cajuzinho (cashew truffles), and various cakes and pastries common in Brazil.
- Takeout Service: As noted, the bakery operates primarily as a takeout spot, ideal for quick purchases and on-the-go enjoyment in the bustling SoHo environment.
Brigadeiro Bakery stands out as a unique and cherished spot in New York's culinary scene due to several key features and highlights:
- Authentic Brazilian Flavors: A major highlight is its commitment to delivering "authentic flavors," as confirmed by a Brazilian native. This ensures a genuine culinary experience that resonates with those familiar with the cuisine and introduces new customers to true Brazilian taste.
- Exceptional Brigadeiros: The namesake brigadeiros are consistently praised for being "amazing" and "delicious." The variety of flavors, including Coconut, Banana Cinnamon, and Dulce de Leche, offers appealing choices.
- High-Quality Pão de Queijo: The "cheese bread is literally to die for!" review underscores the exceptional quality of their savory offerings, making it a compelling reason to visit beyond just the sweets.
- Friendly and Welcoming Staff: Customers consistently highlight the "friendly and welcoming" staff and "quick service," contributing to a positive and efficient experience, even during busy times.
- Gluten-Free Options: The availability of a praised Gluten-Free Chocolate Chip Cookie demonstrates an inclusivity that caters to a broader range of dietary needs, making their delicious offerings accessible to more people.
- Specialized Niche: By focusing on Brazilian sweets, Brigadeiro Bakery offers a unique culinary niche in SoHo, differentiating itself from other bakeries and dessert shops and becoming a go-to spot for specific cravings.
- "Totally Worth the Calories! Don't Walk, Run!": This enthusiastic endorsement from a satisfied customer perfectly encapsulates the irresistible appeal and high satisfaction derived from their products, emphasizing their addictive quality.
For a taste of Brazil right here in New York, here’s how to get in touch with Brigadeiro Bakery:
Address: 156 Sullivan St, New York, NY 10012, USA
Phone: (917) 328-2571
Mobile Phone: +1 917-328-2571
It's advisable to check their website or social media for current hours of operation and any special offerings.
Brigadeiro Bakery is an ideal spot for locals in the New York region, particularly those in Manhattan, due to its unique and authentic culinary focus. For New Yorkers who appreciate diverse global flavors and seek out high-quality, specialized treats, this bakery offers an unparalleled experience. Its prime location in SoHo makes it incredibly accessible via multiple subway lines, fitting seamlessly into a busy city schedule. The "take to go" model is perfect for quick indulgences, whether you're commuting, shopping, or simply exploring the neighborhood. The consistent praise for its "amazing selection of delicious sweets," including the highly authentic brigadeiros and "to die for" pão de queijo, ensures that every visit is a rewarding one. The friendly staff and quick service further enhance the overall customer experience, making it a pleasant stop. Whether you're a Brazilian native seeking a taste of home, or a curious food enthusiast eager to explore new flavors, Brigadeiro Bakery offers a genuine, delicious, and memorable culinary journey, making it a cherished gem in the New York dessert scene. It truly is "totally worth the calories!"
VISIT FEATURES
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
From the business
- Identifies as women-owned
Service options
- Kerbside pickup
- Delivery
- In-store pick-up
- In-store shopping
- On-site services
- Takeaway
Accessibility
- Wheelchair-accessible seating
Offerings
- Coffee
Dining options
- Breakfast
Amenities
- Wi-Fi
- Wi-Fi
Crowd
- LGBTQ+ friendly
- Transgender safe space
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free of charge street parking
Pets
- Dogs allowed inside
PHOTOS
See the bakery
VISITOR FEEDBACK
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
pão de queijo 32dessert 30flavors 14brazilian 13pistachio 8coconut 6açaí 5dulce de leche 5carrot cake 5gift 5
As a brazilian native, im always looking for authentic flavors. This place has it all! Their sweets are amazing, the coffee is original and the cheese bread is literally to die for! Totally worth the calories! Dont walk, run!
May 23 · Camila NYCIf you find yourself in the Houston St/LES of Manhattan and want a tasty Brazilian treat, this is your spot! Of course I had to share my love of all things Brazilian with the owner (who’s been there 10yrs making these delicious bites) and talk about how much I miss my Brazilian family, Elizabeth & Sergio, and brought a bunch of goods for the meetings back at Astor Place…tasted as authentic as being in a bakery in Saõ Paulo…
Aug 9 · Eugene JungPerfect location for a Brazilian treat! Love that it’s hop over to the west side , today my son and I visited for the first time bc we were missing Avós house in 🇧🇷 ! The Brigadeiro was rich and of quality , the Pao de Queijo was pretty good pls don’t expect the same prices you would in Brazil it’s not practical this store is operating out of the heart of soho & is delivering more then just pastries to many it’s a nostalgic stop or just a great treat ! Totally wish they carried Pan but the guaraná makes up for it. Staff was kind and welcoming ! We’ll be back !
Oct 28 · anatalia santanaGot the pao de queijo ($3.50) and a couple brigadeiros (about $3 each). pao de queijo was good, slightly salty savory and cheesy. Texture was moist, a bit like mochi but not chewy. I'd give it a 7.6/10. For the brigadeiros, best one is chocolate but they were all good, 8/10. Inside is slightly gooey like condensed milk.
Dec 18 · bobwho1995NEARBY ALTERNATIVES
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