I have lived next to caputos my whole life and have purchased baked goods from here more times than I could count. The staff is always friendly but the product quality has gone way way down, the bread is good but anything else seems to always fall short, the jelly cookies have no jelly and what is there has no flavor (if you tasted this blind folded you wouldn’t be able to guess they had jelly in a million years) the cookies lack flavor and the texture seems to be getting lighter and drier to the point that it feels they are trying to use air as a filler. The last couple years I have gotten cookie and cake that taste stale or like the display case if that makes sense… I went today and got home to try the cookies, they have no flavor and no jelly it was seriously disappointing to the point that I decided I cannot justify spending (wasting) my money here. They have proved time and time again that the quality is not going to improve and no matter how much nostalgia tricked me into purchasing more times then I should have, it just isn’t worth the money.
Apr 28 · Kelly PomphreyCaputo Italian Pastry Shoppe
444 Ocean Blvd N #11, Long Branch, NJ 07740, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 444 Ocean Blvd N #11, Long Branch, NJ 07740, USA
- Phone
- (732) 222-3838
- Website
- Visit official site
- Rating signal
- 4.0 from 206 recorded reviews
Listed operating hours
- Monday7:00 AM – 6:00 PM
- Tuesday7:00 AM – 6:00 PM
- Wednesday7:00 AM – 6:00 PM
- Thursday7:00 AM – 6:00 PM
- Friday7:00 AM – 6:00 PM
- Saturday7:00 AM – 5:00 PM
- Sunday7:00 AM – 5:00 PM
About and visit notes
Introduction / Overview
For generations of residents along the Jersey Shore, the name Caputo has been synonymous with the finest traditions of Italian baking. Caputo Italian Pastry Shoppe, nestled in Long Branch, New Jersey, is far more than just a bakery; it is a venerable institution that has been delighting local sweet teeth since its founding in 1923. Stepping inside this local gem is like taking a delicious trip back in time, where the sweet aromas of fresh-baked goods and aromatic coffee instantly welcome you.
Caputo’s stands as a testament to multi-generational dedication, having been family-run for five generations. This deep history ensures that the pastries and breads you enjoy are made using authentic, time-honored techniques—the very definition of "Old World" style baking. While the business has evolved over the decades to include more Americanized items, their core identity remains fiercely Italian, with specialty cookies, classic cakes, and pastries crafted from scratch daily.
The shop is a beloved landmark in Monmouth County, known for its extensive variety that appeals to every taste, whether you crave a decadent dessert, a classic Italian cookie, or a simple yet perfect loaf of fresh bread. Customers consistently highlight the sheer breadth of the selection and the fantastic customer service, which creates a warm, neighborhood feel. The staff is often praised for being "always amazing" and having a knack for making every visitor, local or not, feel immediately welcomed.
While the enduring legacy and consistent quality of their fresh-baked breads and legendary pastries like the cannolis and lobster tails secure their reputation, the bakery also acts as a crucial hub for life’s most important celebrations. For New Jersey residents planning a special event, from holiday gatherings to weddings, Caputo’s Pastry Shoppe offers the expertise and high-quality product to make any occasion sweeter.
It's important to note that like any long-standing establishment, the shop has encountered mixed feedback, with some local customers expressing concerns about consistency in certain smaller cookie varieties over recent years. However, the overwhelming consensus—backed by decades of loyal patronage and glowing reviews on core items—affirms its position as one of the premier Italian bakeries in the Long Branch area. The commitment from the current owners to uphold the family tradition and maintain quality bread and celebrated Italian specialties keeps the community coming back for more.
***
Location and Accessibility
Caputo Italian Pastry Shoppe is conveniently located in Long Branch, NJ, easily accessible for residents across Monmouth County and those visiting the Jersey Shore area. Its placement on Ocean Boulevard North provides a central and easy-to-find spot, often serving as a perfect stopping point for commuters, beachgoers, or those simply seeking a weekend treat.
The physical address is:
444 Ocean Blvd N #11, Long Branch, NJ 07740, USA
Understanding the need for convenience, particularly for New Jersey shoppers on the go, the bakery offers excellent accessibility features:
- Free parking lot available to all customers, ensuring a stress-free visit.
- Wheelchair accessible entrance for easy access to the main shopping area.
- Wheelchair accessible parking lot, demonstrating a commitment to serving all community members.
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Services Offered
Caputo Italian Pastry Shoppe provides a comprehensive range of services and products, catering to daily cravings as well as major life events. Their offerings reflect a blend of traditional Italian fare and popular American classics.
- Fresh Italian Pastries: Including traditional favorites like cannolis (praised as some of the best ever), lobster tails (known for staying crispy), sfogliatella, eclairs, cream puffs, and napoleons.
- Cookies and Biscotti: A vast array of classic Italian and American cookies, such as pignoli, 7-layer, macaroon, butter, chocolate chip, oatmeal, and sugar cookies.
- Breads and Rolls: Daily baked Italian breads, rye bread, and specialty items like onion rolls and poppy seed hard rolls.
- Cakes and Specialty Desserts: A large selection of ready-to-go cakes is available, including American classics like chocolate, carrot, red velvet, and cheesecakes, alongside Italian treats like Tiramisu and their own unique specialty baked goods. Custom cakes for special events are also a key service.
- Coffee Service: Serving aromatic, hot coffee and espresso, perfect for pairing with a pastry or for a morning pick-me-up.
- Custom Orders for Events: Catering to holidays, special events, and parties with custom cakes and large orders of pastries and cookies.
- Retail Services: In-store pickup and efficient takeout services are offered for a quick visit experience.
- Onsite Services: The availability of Wi-Fi and limited outdoor seating (dog-friendly) allows for a brief, relaxing stop.
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Features / Highlights
What sets Caputo Italian Pastry Shoppe apart and solidifies its status as a New Jersey favorite are its defining features and commitment to traditional craftsmanship:
- Five Generations of Tradition: Operating since 1923, the bakery’s recipes and techniques are handed down through the Caputo family, ensuring authentic, Old World quality.
- The Cannoli Cream and Shells: Frequently cited as "God tier" and the "best I ever had," the cannolis are a star product, celebrated for their perfectly crunchy shells and rich, sweet cream filling.
- Lobster Tails and Sfogliatella: These flaky, time-consuming Italian specialties are expertly prepared and are customer favorites, with the lobster tails noted for their incredible texture.
- Bread Quality: The shop is highly regarded for its fresh-baked, high-quality bread, which some reviewers liken to "cotton" for its soft, fluffy texture, including popular Italian bread and rye bread.
- Fantastic Customer Service: The staff is consistently described as "super friendly" and dedicated, contributing to the warm atmosphere and overall positive experience that makes customers feel like a part of the family.
- Specialty Cakes and Custom Orders: The ability to provide beautiful, delicious cakes for any special event, from small gatherings to grand weddings, makes them a one-stop-shop for celebrations in the area.
***
Contact Information
To plan your visit, place an order, or inquire about their special event services, New Jersey residents can reach Caputo Italian Pastry Shoppe at:
- Address: 444 Ocean Blvd N #11, Long Branch, NJ 07740, USA
- Phone: (732) 222-3838
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What is Worth Choosing
When visiting Caputo Italian Pastry Shoppe, the best experience lies in embracing the authentic Italian heritage that defines the business. For new or returning patrons, focusing on the core, highly-lauded Italian specialties is unequivocally "worth choosing" to fully appreciate the shop's five generations of expertise.
The absolute must-try items are the cannolis and the lobster tails. The cannolis, which many local customers place in the "best ever" category, represent the pinnacle of their traditional baking. The ricotta cream filling is rich and perfectly balanced, while the shell is prepared with that vital, authentic crunch. Similarly, the lobster tails and sfogliatella offer a taste of Southern Italian pastry that is difficult to find executed with this level of quality outside of a true Italian-American bakery.
Beyond the famous pastries, the bread selection is a critical item that should not be overlooked. The quality of their Italian bread and rolls, including the highly-praised onion rolls, serves as a testament to the fundamental baking skills of the Caputo family. Grabbing a fresh loaf or a bag of rolls alongside your sweets is a common local tradition that ensures you leave with both a dessert and a staple for your next meal.
For those looking to stock up for a party or a holiday, choosing a mix of their Italian cookies, such as the pignoli and 7-layer cookies, is highly recommended. These small treats offer a perfect assortment of flavors and textures, ideal for sharing with family and friends. Finally, remember to grab a cup of their hot, aromatic coffee or an espresso—the ideal pairing to complete the authentic, traditional Italian bakery experience that has kept Long Branch coming back for over a century. You are not just buying a baked good; you are partaking in a New Jersey tradition.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- In-store pickup
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Amenities
- Wi-Fi
- Wi-Fi
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free parking lot
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
Staff is always amazing. You cannot go wrong with any of the pastries there. Even if you’re not a local they definitely make you feel welcomed like you are.
Sep 24 · Jasmine NicoleI’m Canadian and I came here.They have onion rolls. Delicious onion rolls. They also have the softest fluffiest bread and pastries. Like cotton!Amazing little bakery. Don’t miss it.
Oct 29 · Simon Lo PintoBest Italian pastry shop in the area period, my favorite Italian pastry shoppe- better than most I've tried in NY too. Pastries and cakes etc. are very authentic and delicious. Some inferior "Italian" pastry shoppes in the area use cheap, cool-whip type fillings. Caputo's never skimps and uses quality ingredients. Caputo's pastries and other desserts are always fresh and delicious. Bakery is always impeccably clean and smells delicious when you walk in. Staff is always friendly and accommodating.
Apr 30 · A TiceStopped in for a snack. This is a nice Italian pastry shop. Coffee, cookies, pastries. Accessible. Plenty of parking.
Feb 25 · Tatiana HooverCompare another bakery nearby
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This page combines directory records, available business details, submitted photos, and visitor feedback. Information may be incomplete or change without notice. For corrections, contact server@heavenlydelightsbakery.com.
