Crown Bakeries | Norcross GA, Distribution Center (Formerly Masada Bakery)

Introduction / Overview

For businesses throughout Georgia and the Southeast, securing a reliable, high-quality wholesale bakery partner is critical to success. That’s where Crown Bakeries, specifically their significant facility in Norcross, GA, steps in. This location, which locals may recognize by its former name, Masada Bakery, plays a vital role in the region's food supply chain. Crown Bakeries is an industry-leading manufacturer of a wide variety of fresh and frozen baked goods, partnering with leading foodservice, food manufacturing, and retail customers across the entire United States.

Far from a retail shop serving daily customers, the Norcross facility operates as a core distribution center and manufacturing plant, specializing in high-volume production. This commitment to industrial-scale baking ensures that grocery stores, restaurants, and other large-scale food service providers in and around Georgia have access to consistently high-quality products, from burger buns and bagels to specialized breads and pastries. The Norcross site is integral to Crown Bakeries' nationwide network, leveraging deep baking expertise and state-of-the-art technology to meet the diverse and growing needs of its clients.

Since the acquisition and rebranding from Masada Bakery, the facility has continued its legacy of delivering products to over 1,400 customers in the southeastern U.S., cementing its position as a trusted and vital partner in the Georgia food economy. This commercial bakery is a cornerstone of Norcross's industrial sector, focusing on quality, customization, and seamless supply chain delivery—the hallmarks of Crown Bakeries’ promise to "Expect the Royal Treatment."

Location and Accessibility

The Crown Bakeries facility is strategically located in the busy industrial and commercial area of Norcross, making it a critical hub for distribution across the Southeast. Its location provides excellent logistical access to the major highway systems that traverse the metro Atlanta area, facilitating the rapid movement of fresh and frozen baked goods to customers.

The address for the Crown Bakeries Norcross, GA Distribution Center is:

5801 Goshen Springs Rd, Norcross, GA 30071, USA

As a major wholesale and distribution center, the primary traffic to this location consists of commercial trucking. For these logistics professionals, the facility is known to be a tight area for maneuvering large vehicles. Customer reviews for receiving/delivery highlight a very tight facility that often requires advanced backing skills (a "blindside back") due to trailers being closely dropped in front of receiving doors. This is a crucial point for professional drivers delivering or picking up at this site.

Key accessibility features for the site include:

• Wheelchair Accessible Parking Lot: Standard provision for commercial facilities, ensuring accessibility.
• Strategic Norcross Location: Positioned to efficiently serve the vast network of customers throughout the southeastern United States.
• Specialized Trucking Access: Requires skilled drivers for drop-offs and pickups due to the tight receiving area layout.

Services Offered

As a wholesale manufacturer and distribution center, the services provided by Crown Bakeries in Norcross are tailored to business-to-business (B2B) partnerships, focusing on manufacturing, logistics, and customer support for large-volume clients.

Core services offered include:

• Wholesale Baked Goods Manufacturing: Producing a high-speed, high-volume inventory of products, including burger buns, bagels, bread loaves, and various pastries.
• Distribution Center Operations: Serving as a major distribution point to funnel products efficiently to foodservice, food manufacturing, and retail customers across the southeastern U.S.
• Product Customization and Research & Development (R&D): Leveraging in-house expertise to work with partners to customize existing products or develop new baked goods to suit specific business requirements.
• Business Support Services: Providing dedicated customer support teams to ensure seamless, responsive service for order placement, logistics, and issue resolution.
• Direct Store Delivery (DSD) Services: As an expanded capability in the Southeast region, serving a large base of customers with direct delivery of fresh products.
• Online Ordering for Business Customers: Providing returning Norcross customers (formerly Masada Bakery clients) with an efficient platform to place and manage their recurring orders.
• Food Safety and Quality Assurance: Operating with stringent quality control standards to ensure all products meet the highest food safety and quality benchmarks demanded by leading national customers.

Features / Highlights

The Norcross location of Crown Bakeries, with its history as Masada Bakery, brings several distinct features and highlights to the Georgia business landscape, focusing entirely on high-volume commercial excellence.

Key features and highlights include:

• Legacy of Masada Bakery: The facility operates on the foundation of the acquired Masada Bakery, a well-established Atlanta-area institution known for its expertise in bagels, buns, bread, and pastries, which served over 1,400 customers in the southeastern US.
• Diverse Product Portfolio: The site helps distribute a broad range of fresh and frozen products, including high-demand items such as Brioche, English Muffins, Rolls, Hoagies, and a comprehensive line of Sweet Goods and Pastries like Cinnamon Rolls and Brownies.
• Critical Hub in National Network: The Norcross plant is one of multiple strategically located manufacturing facilities that ensures a redundant, secure, and flexible supply chain for customers nationwide, reinforcing reliability for Georgia-based businesses.
• Focus on Quality and Expertise: Crown Bakeries is committed to "unmatched baking expertise," led by ASB Hall of Fame industry veterans, ensuring the highest standards of quality are applied to every commercial batch.
• Investment in Commercial Growth: The facility plays a role in the company’s mission to continually expand capabilities and product offerings, supporting the growth of its commercial partners in the region.

Contact Information

For Georgia-based businesses seeking to partner with Crown Bakeries for wholesale baked goods, or for those managing logistics and deliveries to the distribution center, the following contact information should be used:

Address:

5801 Goshen Springs Rd, Norcross, GA 30071, USA

Business Support / Regional Sales Phone:

(404) 377-4555

Mobile Phone (Regional Sales Support):

+1 404-377-4555

For general corporate inquiries, customers are often directed to the main customer support line or the centralized email listed on the Crown Bakeries corporate website, which further emphasizes their B2B focus.

What is worth choosing

For any Georgia-based restaurant, grocery retailer, or food manufacturer, choosing Crown Bakeries’ Norcross facility means choosing a commercial bakery partner that operates at a world-class standard. The operation’s core strength lies in its ability to blend decades of specialized baking experience—inherited from the Masada Bakery legacy—with the scale and technological efficiency of a national leader. This combination translates directly into a reliable supply of fresh, high-quality products necessary for maintaining the integrity of local Georgia businesses.

What truly makes this location worth choosing is its unwavering focus on the business partner relationship. Crown Bakeries is a solutions-focused provider, offering product customization and R&D support right in the region. This is essential for businesses that require unique specifications for their menus or private label products. Furthermore, the commitment to seamless logistics, with dedicated support teams and online ordering, takes the complexity out of large-volume procurement.

While the facility’s tight receiving area may require professional truck drivers to bring their "A-game" for blindside maneuvering, this operational detail highlights the continuous, high-volume flow of product that serves the entire Southeast. Ultimately, choosing Crown Bakeries in Norcross guarantees a partner whose mission is to provide consistent quality, scale, and innovative solutions, allowing Georgia businesses to focus on delighting their own customers with delicious, reliable baked goods.