Went there this morning and ordered a breakfast sandwich, however I requested it be prepared on a bagel not a croissant, like the menu described it. The cashier told me “ they can make substitutions to sand whiches”, so I just ordered the item. After she competed the transaction, I asked why they couldn’t make substitutions to menu items. She said that they no longer are an Einstein Brod Bagel Shop, just Carribou Coffee only. Hard to believe they are allowed to promote the business with a different name. It’s very misleading.
Aug 9 · Brett CareyEinstein Bros. Bagels
501 Wild Rose Ave, River Falls, WI 54022, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 501 Wild Rose Ave, River Falls, WI 54022, USA
- Phone
- (715) 425-4478
- Website
- Visit official site
- Rating signal
- 2.0 from 11 recorded reviews
Listed operating hours
Operating hours are not available in this directory record. Contact the bakery before visiting.
About and visit notes
For students, families, and early risers across Western Wisconsin, a fresh-baked bagel and a perfectly brewed cup of coffee are the essential start to a great day. Einstein Bros. Bagels in River Falls, WI, stands as a primary destination for this classic combination. Operating as a major bagel shop and a full-service breakfast restaurant, this location provides much more than a simple grab-and-go option—it offers a comprehensive morning experience built around fresh ingredients and extensive menu variety.
This establishment functions seamlessly as a multi-faceted food service provider, proudly offering a wide array of gourmet bagels and delicious breakfast options. It serves as a classic Cafe and a dedicated Coffee shop, meaning patrons can count on both specialty foods and premium beverages. While the local operational model may have evolved to feature integrated services, the core promise of the brand—fresh-baked bagels and inventive breakfast solutions—remains the key draw for the local Wisconsin clientele, ensuring that everyone can find their preferred morning fuel, whether it’s a specialty egg sandwich or a simple bagel with one of their famous double-whipped shmears.
The location of Einstein Bros. Bagels is strategically placed in River Falls, WI, making it highly convenient for the local community, including the vibrant student body and faculty of the nearby University of Wisconsin - River Falls (UWRF).
The exact address is: 501 Wild Rose Ave, River Falls, WI 54022, USA.
Located on Wild Rose Avenue, the establishment offers excellent access and convenience, which is a major factor for busy Wisconsin residents. Patrons will find ample Parking with both a Free parking lot and Free street parking available. Furthermore, the business is dedicated to full accessibility, featuring a Wheelchair accessible entrance, Wheelchair accessible parking lot, and a Wheelchair accessible restroom, ensuring comfort and convenience for all customers. With its commitment to providing a welcoming environment and easy access, the River Falls location is well-positioned to be a daily stop for those living, working, and studying in this Wisconsin community.
Understanding the varied routines of its Wisconsin clientele, the River Falls location offers a full spectrum of service options designed for ultimate flexibility, whether a customer is looking for a quick pick-me-up or a place to sit and enjoy a meal.
- Dine-in: A comfortable setting is provided for customers who wish to relax and enjoy their breakfast or coffee in the Cafe environment.
- Takeout: Fast and efficient service for those needing to grab their orders quickly and continue with their day.
- In-store Shopping: Customers are welcome to browse the full menu and selection of fresh-baked bagels and pastries before placing their order.
- In-store Pickup: Ideal for ordering ahead via a mobile app or online platform, allowing for minimized wait times—a popular convenience for the time-conscious Wisconsin patron.
- Planning - Quick Visit: The operation is structured to facilitate a Quick visit, recognizing the need for speed during busy morning hours.
- Amenities: A Restroom is available for customer use, further enhancing the comfort of a dine-in visit.
- Payment Options: Accepts both Credit cards and Debit cards for easy transactions.
The true appeal of Einstein Bros. Bagels in River Falls lies in its commitment to a robust, varied menu centered around its fresh-baked, high-quality core product: the bagel. This variety makes it a breakfast authority in Wisconsin.
- Extensive Bagel and Shmear Variety: Offering over a dozen types of freshly baked bagels, ranging from Classic (like Plain, Everything, Cinnamon Raisin) to Gourmet (such as Cheesy Hash Brown, Asiago, and specialty seasonal flavors). These are paired with a selection of over seven signature, double-whipped Shmears, including Honey Almond, Smoked Salmon, and Garden Veggie.
- Signature Breakfast Sandwiches: The menu features hearty, creative Signature Egg Sandwiches, such as the popular Farmhouse Egg Sandwich (featuring bacon, ham, cheddar, and Country Pepper Shmear on a Cheesy Hash Brown Bagel), providing a substantial and flavorful start to the day.
- Full Beverage Bar: Functions as a complete Coffee shop, offering various forms of Coffee (hot, iced, and blended), specialized Lattes, and teas, ensuring the perfect caffeinated complement to any meal.
- Beyond Breakfast: The menu extends into lunch offerings, including Deli Favorites like the Nova Lox sandwich and hot, toasted options on ciabatta bread, making it a great stop any time of day for the Wisconsin traveler or local.
This wealth of choice ensures that whether a Wisconsin customer seeks a light Bagel & Shmear or a hearty meal, they will find a freshly prepared option to satisfy their craving.
For ordering, current operating hours, or any customer inquiries, please use the following contact details for the Einstein Bros. Bagels location in River Falls, WI:
Address: 501 Wild Rose Ave, River Falls, WI 54022, USA
Phone: (715) 425-4478 (or +1 715-425-4478 for mobile contact)
For the discerning Wisconsin breakfast seeker, Einstein Bros. Bagels in River Falls is worth choosing primarily for the unmatched product quality and menu depth. Its expansive offering is specifically designed to cater to every taste and dietary need, setting it apart from smaller, less-equipped breakfast spots in the area.
The core value proposition is the fresh-baked promise. The sheer variety of over 20 bagel types and gourmet shmears means that every visit can be a new culinary adventure—from a spicy Jalapeño Salsa Shmear on an Asiago Bagel to a sweet Blueberry Bagel. For students and busy professionals in River Falls, this dependable variety makes it an easy, habitual choice for daily fuel.
However, local patrons have, at times, pointed to challenges with service, including issues with order accuracy (like receiving a toasted bagel when an untoasted one was requested) and perceived staff demeanor. As a major brand operating in a close-knit Wisconsin community, these comments serve as valuable feedback, highlighting the potential for this location to elevate its customer service to match the quality of its product. For a "buy local" oriented state like Wisconsin, excellent customer service is just as important as the food itself.
Ultimately, by choosing Einstein Bros. Bagels, Wisconsin customers are choosing a dependable source for superior bagels and a robust breakfast menu that offers excellent value and variety. We encourage all local patrons to experience the phenomenal food and to give the dedicated local management and staff the opportunity to provide the five-star service that this quality product deserves, solidifying its role as the essential River Falls morning stop.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- In-store pickup
- In-store shopping
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
Offerings
- Coffee
Dining options
- Breakfast
Amenities
- Restroom
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- Credit cards
Parking
- Free parking lot
- Free street parking
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
When we got in line, there were a free cars ahead of us. We had to wait to order. My husband changed his "shmear" from plain to honey almond which elicited a "sigh" through the speaker from the woman taking the order. We ordered the same thing two pumpkin bagels with honey cream cheese, not toasted. They repeated the order and it was correct. We waited at least 15 minutes. We get to the window, the woman had our order but instead of giving us our bagels, she took the next iterations order. There was no one else behind us. Low and behold, she told us they were short staffed. We get down the road and opened up nice and crispy bagels with warm cream cheese. Call the manager and steak to Brandi. She said the "next time you come in, we will make sure they are made right." Ok, so the $4 per bagel we just paid for that you made wrong is my cost to eat. Sorry, Renee, there won't be a next time and as we are huge "buy local" mentality will be "schmeared" to our friends and co-workers how much you appreciate local customers.
Oct 22 · Chris KahlerHelpful tip, since the hours are not posted they are not open on weekends. Also it’s located in a campus building so public parking is limited.
Mar 9 · Allisse BahlmannHow dare they call this place Einstein Bagels! Einstein was supposed to be a smart guy but bagels are the dumbest things I can possibly think of! I mean wake up people! They are trying to distract all of us from the fact that in 1998, The Undertaker threw Mankind off Hell In A Cell, and plummeted 16 ft through an announcer’s table!
Dec 11 · Best ReviewsHave to get there early for an everything bagel - but worth it!
Dec 24 · Traci CarteCompare another bakery nearby
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