House of Cupcakes

House of Cupcakes in East Brunswick, New Jersey, is more than just a local bakery—it’s a destination for award-winning desserts. Since its founders, Ruthie and Ron Bzdewka, triumphed on Food Network’s highly competitive "Cupcake Wars," their business has expanded to bring their famous recipes to a wider audience, including their beloved location right here in Central New Jersey.

This East Brunswick shop has quickly become a go-to spot for those seeking high-quality, freshly baked goods, perfect for any celebration or simply to satisfy a sweet craving. The reputation built on national television, combined with a commitment to offering an impressive variety of flavors and options, has cemented House of Cupcakes as a top-tier cupcake shop in the Garden State.

When you visit the East Brunswick location, you are tapping into a family legacy of entrepreneurship and passion for baking. The shop is celebrated not only for its classic flavors like Red Velvet and Peanut Butter Cup but also for its dedication to accommodating various dietary needs, ensuring that everyone in New Jersey can enjoy a gourmet treat.

The original success of the Princeton location and the surging demand for their delectable creations made opening the East Brunswick store a logical step. New Jersey residents are now just a short drive away from experiencing the cakes and frostings that captivated a national audience, with the founders personally excited to share their award-winning treats with the local community.

Whether you are planning a large party, looking for a special-diet dessert, or just need a mid-week indulgence, House of Cupcakes offers a delightful array of sweet indulgences beyond the standard cupcake, all made with the same winning spirit that brought them national fame.

Their expansive menu features over 35 flavors, ensuring there is a perfect pairing for every palate. From rich chocolate and espresso notes to bright fruit flavors and fun kid-themed options, the variety is designed to make every visit an exciting new discovery. This commitment to variety and quality is a core reason why House of Cupcakes has fostered such a loyal following across New Jersey.

In short, House of Cupcakes in East Brunswick offers a taste of celebrity-status baking right in your neighborhood. It’s an essential stop for any New Jerseyan with a sweet tooth looking for quality, variety, and treats baked with an undeniable passion.

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Location and Accessibility

The East Brunswick House of Cupcakes store is strategically located to serve a wide area of Central New Jersey. You can find this sweet spot at 593 NJ-18, East Brunswick, NJ 08816, USA. Its position on the busy Route 18 corridor makes it an easily accessible destination, whether you're coming from local neighborhoods or traveling through Middlesex County.

Accessibility is a key priority for the bakery, ensuring a welcoming experience for all customers. The location features a wheelchair accessible entrance and a wheelchair accessible parking lot, making it simple and convenient for every member of the community to stop in and pick up their treats. The ample parking at this location means you won't have to worry about circling the block—a significant plus in a busy retail area.

For New Jersey users who prefer convenience, the bakery offers multiple ways to receive your order, acknowledging the fast-paced nature of life in the area. You can choose from in-store pickup, takeout, or delivery services, allowing you to enjoy their award-winning treats from the comfort of your home or office. Its location, combined with robust service options, makes it a highly convenient bakery choice in East Brunswick.

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Services Offered

House of Cupcakes provides a comprehensive range of products and services tailored for both everyday enjoyment and special occasions across New Jersey.

• Retail Cupcake Sales: Offering over 35 gourmet cupcake flavors baked fresh daily, available for single purchase or in customizable packs.
• Specialty Diet Options: A dedicated menu of gluten-free and vegan cupcakes, including flavors like Gluten-Free Chocolate, Gluten-Free Vanilla, Vegan Chocolate, Vegan Red Velvet, and Vegan Vanilla (all priced at $3.99).
• Variety Menu Packs: Pre-selected assortments like the Best Sellers, Ruthie's Favorites, Nut Lovers, and Kid's Collection (all priced at $38.00 per pack) for easy party planning.
• Custom Assortments: Options to Choose Your Own Cupcakes in 6-Packs ($19.50) and 12-Packs ($38.00).
• Delivery Service: Convenient local delivery is available, making it easy to send treats to friends, family, or business colleagues in the area.
• In-Store Pickup and Takeout: Quick and efficient service for customers picking up pre-ordered items or making a spur-of-the-moment purchase.
• Other Sweet Treats: Offering a variety of non-cupcake desserts such as Loaded Brownies ($4.99), Italian Rainbow Cookies ($5.49), and Cake Cups ($7.99).
• Pet-Friendly Treats: Selling specialized items for your furry friends, including Puppy Cakes for Dogs ($1.99) and Dog Bones dipped in Carob Chip ($3.50).
• Mini Cupcakes: Available in a Twelve Pack Assorted Mini Cupcakes ($19.99), perfect for larger gatherings or sampler portions.
• Cookie Platters: The Happy Birthday Cookie Platter ($34.99) is offered for celebration needs.
• Coffee Service: Customers can enjoy a cup of coffee with their dessert while visiting the shop.
• Catering and Events: The shop is well-equipped to handle orders for special occasions and parties, leveraging their high-volume experience.

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Features / Highlights

What makes the East Brunswick House of Cupcakes a standout choice in the competitive New Jersey dessert landscape?

• Winner of Food Network’s "Cupcake Wars": The bakery is founded on recipes and techniques that earned a triumphant victory on the popular national baking competition, validating the exceptional quality of their products.
• Extensive Flavor Selection: With over 35 flavors, the shop offers one of the most comprehensive and creative cupcake menus in the region, ranging from classic flavors to unique options like Espresso Brownie (a "Cupcake Wars" winner itself) and Chocolate Brownie Cheesecake.
• Inclusion of Specialty Diets: Their dedicated selection of both vegan and gluten-free cupcakes (Vanilla, Chocolate, and Red Velvet options) demonstrates a commitment to catering to customers with specific dietary requirements, a key feature that sets them apart.
• High Customer Rating: The East Brunswick location consistently receives high ratings (e.g., 4.7-4.8 stars across multiple platforms), reflecting a strong positive customer experience.
• Family-Focused Menu Items: Flavors like "Vanilla Riot" and "Chocolate Rage" are named after the founders' sons, adding a personal, family-owned touch to the menu and business narrative.
• Treats for Pets: Offering items like "Puppy Cakes for Dogs" and dog bones caters to the whole family, including canine companions.
• Convenient Payment Methods: The bakery accepts all major payment types, including credit cards, debit cards, and NFC mobile payments, ensuring a hassle-free transaction.
• Customer-Endorsed Best Sellers: Menu packs are curated based on popular demand, making it easy for first-time visitors to sample fan favorites like Red Velvet, Peanut Butter Cup, Salted Caramel, and Espresso Brownie.

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Contact Information

To place an order, inquire about catering, or find out the daily specials, you can contact the House of Cupcakes East Brunswick location directly.

Address: 593 NJ-18, East Brunswick, NJ 08816, USA

Phone: (732) 955-6026

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What is Worth Choosing

When deciding which local bakery in New Jersey deserves your business, House of Cupcakes stands out for several compelling reasons that go beyond the typical cupcake shop experience.

Foremost, the undeniable quality that comes with a "Cupcake Wars" victory is a significant draw. The Espresso Brownie, a flavor that actually won the TV competition, is a must-try for any new customer looking for a rich, award-winning indulgence. Furthermore, the Red Velvet cupcake consistently receives high praise from local customers, often cited as a stunning and delicious favorite. For those who love a classic flavor done exceptionally well, this should be at the top of your list.

The incredible variety is another strong reason to choose House of Cupcakes. With menu sections divided into themes like "Nut Lovers" (featuring the highly-rated Peanut Butter Cookie Dough and Peanut Butter Cup) and "Fruit Fanatics" (including Lemon Burst and Strawberry Shortcake), the bakery simplifies the process of finding the perfect mix for any event. Individual customers frequently rave about the Salted Caramel, a testament to the quality of their frosting—an area often noted for its creamy consistency and delicious flavor profile.

What truly broadens the appeal to the entire New Jersey community is the bakery's robust selection of specialty diet items. Finding high-quality, freshly made vegan and gluten-free cupcakes can be a challenge, but House of Cupcakes offers multiple options in both categories. This dedication ensures that guests with dietary restrictions are not limited to a single choice, making it the ideal spot for inclusive parties and celebrations.

The availability of other delicious treats like Italian Rainbow Cookies and Loaded Brownies, along with their playful "Puppy Cakes" for dogs, reinforces the idea that House of Cupcakes is a one-stop-shop for all your dessert needs. Their commitment to convenience, offering delivery, takeout, and a welcoming, accessible storefront right on Route 18, makes the entire experience seamless and enjoyable. For residents across Central New Jersey, choosing House of Cupcakes means choosing national-award-winning quality, impressive variety, and a truly inclusive dessert menu.