Mrs Fields

Hello, California residents and visitors to the Bay Area! If you find yourself strolling along the historic waterfront of Fisherman’s Wharf and the iconic Pier 39, a stop at Mrs. Fields is an essential part of the San Francisco experience. For decades, Mrs. Fields has been synonymous with warm, chewy, fresh-baked cookies and nostalgic, sweet indulgence. Located right in the heart of the action on Pier 39, this cookie shop and bakery offers a quick, delightful, and accessible treat perfect for a family day out, a solo indulgence, or a quick energy boost while exploring the sights and sounds of the San Francisco Bay.

Mrs. Fields at Pier 39 is more than just a place to grab a snack; it's a destination that evokes fond childhood memories for many Californians who grew up associating the brand with special occasions and mall trips. As one customer noted in a review, it’s a “favorite childhood store,” reflecting the brand’s deep-rooted popularity. While the core offering is, of course, the signature fresh-baked cookies, the store also serves as a full-service cookie bakery, providing an array of treats including brownies, cookie cakes, and coffee beverages to accompany your favorite sweet.

This article serves as your comprehensive guide to the Mrs. Fields location at Pier 39, detailing everything you need to know from its prime location and accessibility features to its full range of services and products. Discover why, despite varying customer experiences, this location remains a quintessential stop for anyone craving a classic American cookie right on the San Francisco waterfront.

Location and Accessibility

The Mrs. Fields bakery is strategically located on the ground floor of the famous Pier 39, making it highly visible and easy to reach for anyone visiting the waterfront attraction.

The official address is: Pier 39 Level, Beach St, San Francisco, CA 94113, USA.

This location is central to the Pier 39 experience, placing it near major attractions, dining options, and stunning views of Alcatraz and the Golden Gate Bridge. As a popular tourist and local hotspot, accessibility is a priority:

• The store is situated on Level 1 (or the main level) of Pier 39, which simplifies navigation.
• The location boasts a Wheelchair Accessible Entrance, ensuring a quick and convenient visit for all patrons.
• Public transportation is readily available, as Pier 39 is a major hub for San Francisco’s Muni buses, cable cars, and ride-share services.

The hours of operation generally align with the Pier 39 fast-food eateries and retail stores. Public information indicates hours are typically Mon-Sun: 11:00 AM–8:00 PM, although hours at Pier 39 can sometimes start earlier (10:00 AM) or extend later during peak seasons. Given its prime spot, this store is perfectly positioned for a quick visit while sightseeing, allowing you to grab a treat without interrupting your California coastal exploration.

Services Offered

The Mrs. Fields Pier 39 location offers a focused and efficient service model designed to cater to the high volume of visitors looking for a speedy and satisfying dessert break.

• Takeout: All sales are geared toward immediate consumption or packaging for later enjoyment (takeout service is the primary option).
• Quick Visit Planning: The bakery is well-suited for patrons planning a quick stop, minimizing wait times for grab-and-go treats.
• Cookie Cakes: The store features full-service cookie cake creation, available in various sizes (including 14" Heart and 16" Round options) and customizable for birthdays, celebrations, or special California events.
• Coffee Service: Hot and cold coffee offerings are available to complement the sweet treats.
• Convenient Payment Options: The store accommodates modern payment methods for a frictionless transaction, accepting Credit Cards, Debit Cards, and NFC Mobile Payments.
• Gift Items: A selection of beautifully packaged gift tins and baskets are available, perfect for unique San Francisco souvenirs or gifts for friends and family across California.

Features / Highlights

The Mrs. Fields bakery at Pier 39 is defined by its classic menu, unique product formats, and its iconic San Francisco location.

• Signature Fresh-Baked Cookies: The primary highlight is the variety of classic, chewy cookies baked fresh daily. Popular flavors include the classic Semi-Sweet Chocolate Chip, White Chocolate Macadamia, Oatmeal Raisin with Walnut, Peanut Butter, and the rich Triple Chocolate.
• Nibblers® Bite-Sized Cookies: A major feature of the brand, Nibblers are miniature, bite-sized versions of the classic cookies, available in various quantities and often used in sampler tins and baskets, making them ideal for sharing or a light snack.
• Extensive Menu Beyond Cookies: The bakery menu extends to include delicious Double Fudge Brownies (often with walnuts or M&M'S®), Frosted Cookies, Cookie Slices, and various ice cream sandwich options (like the Mini Cookie Sandwich or Brownie Sandwich), catering to all types of sweet cravings.
• Premium Cookie Cakes: Mrs. Fields specializes in large, decorated cookie cakes, which are a popular choice for local parties and celebrations, offering an alternative to traditional sponge cakes.
• Iconic Location: Being situated at Pier 39—one of the most famous tourist and recreational hubs in Northern California—is a significant draw, providing an unbeatable atmosphere and convenience for customers.

Contact Information

For local California residents and visitors planning a trip or wishing to inquire about a large order, please use the following contact details:

Address: Pier 39 Level, Beach St, San Francisco, CA 94113, USA

Phone: (415) 989-1588

Mobile Phone: +1 415-989-1588

While general hours are typically 11:00 AM to 8:00 PM, patrons are advised to call ahead or check the official Pier 39 directory for the most accurate operating hours, especially during holidays or adverse weather conditions, to ensure a smooth visit.

What is Worth Choosing

For a first-time visitor or a returning local, the choice at Mrs. Fields centers on the iconic cookie selection. The true experience of this bakery lies in its classics, specifically the Semi-Sweet Chocolate Chip and the White Chocolate Macadamia. These flavors are consistently recognized as the brand’s most popular offerings. The Semi-Sweet Chocolate Chip offers the perfect blend of soft texture and rich chocolate, embodying the nostalgic taste that the brand is built upon. The White Chocolate Macadamia, with its creamy sweetness and crunchy nut contrast, is a premium choice that is often highlighted for its satisfying flavor combination.

For convenience and variety, the Nibblers® are an excellent choice. Their small size allows customers to sample several different flavors without committing to a full-sized cookie, and they are perfect for snacking on the go as you explore Pier 39. Furthermore, if you are hosting an event in the Bay Area, ordering one of their custom Cookie Cakes is highly recommended. These provide a fun, unique, and delicious dessert centerpiece that is guaranteed to impress guests and cater perfectly to a crowd. Though one customer review mentioned dissatisfaction with the flavor consistency, Mrs. Fields’ reputation as a high-volume, established cookie retailer is founded on its consistent, signature buttery-sweet taste, and it remains a go-to spot for millions of cookie lovers across the country. Choose a classic flavor, grab a coffee, and enjoy your sweet moment on the beautiful San Francisco waterfront.