I love coming here for the deals on all their day old products. You never know what will be there that day, they have items that are usually there (the basics) but then there's an assortment of "premium" items that rotate in and out. They have a rewards card and after so many dollars spent you get a free item. I like stocking up and freezing the stuff so it won't go bad before I use it.
Aug 1 · Ashley HershbergerNickles Bakery
3939 Erie Ave SW, Massillon, OH 44646, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 3939 Erie Ave SW, Massillon, OH 44646, USA
- Phone
- (234) 521-7149
- Website
- Visit official site
- Rating signal
- 4.0 from 384 recorded reviews
Listed operating hours
Operating hours are not available in this directory record. Contact the bakery before visiting.
About and visit notes
Introduction / Overview
For over a century, Nickles Bakery has been a respected name in the Midwestern baking industry, proudly serving Ohio, Pennsylvania, and West Virginia since its founding in Navarre, Ohio, in 1909. While the main bakeries produce freshly baked goods distributed to grocery stores and restaurants across the region, the Massillon location at 3939 Erie Ave SW operates with a distinct and incredibly valuable function for local consumers: it serves as a bakery outlet store.
This business model is built entirely around providing significant savings on a wide variety of Nickles' high-quality products. It is the go-to destination for local families, large organizations, and businesses looking to stock up on essentials like breads, buns, and sweet rolls at greatly reduced prices. The inventory at this location often includes products that are considered "day old," nearing their shelf-life, or items that were simply overstocked for the wholesale routes.
Customers consistently praise this unique thrift-store model because it offers both value and variety. As one local user noted, "You never know what will be there that day," which adds an element of discovery to every visit. While staples like classic white and wheat breads and basic buns are usually available, shoppers can often find a rotating assortment of "premium" baked goods, seasonal items, and specialty products that might otherwise cost significantly more at a standard retail grocer.
The atmosphere is known for being clean, well-organized, and supported by a friendly staff—like "Holly," who was specifically praised by a regular patron. This focus on customer service, combined with the extreme savings, solidifies the Nickles Bakery Outlet in Massillon as a crucial resource for budget-conscious buyers in the Stark County area.
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Location and Accessibility
The Nickles Bakery facility in Massillon is positioned for maximum convenience, particularly for bulk shoppers and those requiring easy access for loading.
The address is: 3939 Erie Ave SW, Massillon, OH 44646, USA.
The location is situated near the company's established distribution network, which is key to ensuring a steady, high-volume supply of discounted products. The facility offers several critical accessibility features that make the shopping experience smooth for everyone in the Ohio region:
- Ample Parking: The facility features plenty of parking, which is essential given that customers often visit to stock up on large quantities of products for freezing or for events. The generous space makes it easy to find a spot and load large orders.
- Easy Finding: Located conveniently along Erie Avenue SW, the outlet is easy to find for residents coming from Massillon, Navarre, and surrounding Stark County areas.
- Wheelchair Accessibility: The premises include a Wheelchair accessible entrance, demonstrating a commitment to serving all members of the community and ensuring a barrier-free shopping experience for every customer.
Due to the industrial/distribution nature of the immediate area, the drive-in access and loading efficiency are primary benefits of this specific location.
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Services Offered
The core service of the Nickles Bakery Outlet is providing discounted baked goods, but they enhance this offering with smart shopper programs and logistical convenience.
- Deeply Discounted Baked Goods: Providing major savings on the full range of Nickles Bakery products, which includes, but is not limited to:
- A wide selection of Breads (e.g., White, Wheat, 12 Grain, Italian Bread, Swiss Artisan Bread).
- Various Buns and Deli Rolls (e.g., Hamburger Buns, Hot Dog Buns, Italian Split Top Rolls, Brioche Buns).
- Breakfast & Sweet Rolls (e.g., Maple Twist Sweet Rolls, Cinnamon Sugar Donuts, English Muffins).
- Stock-Up Model for Savings: The outlet encourages and facilitates bulk purchasing for both personal and organizational use (great for families, offices, churches, and party planners), allowing customers to maximize their savings. Customers frequently mention the ability to stock up and freeze products, which extends the value of the deal.
- Customer Rewards Program: They offer a valuable rewards card system. After customers spend a certain number of dollars, they are rewarded with a free item, incentivizing loyalty and maximizing long-term savings for regular shoppers.
- Rotating Specialty Inventory: Unlike standard retail stores, the outlet's inventory includes a constantly changing selection of "premium" and seasonal items, making each visit a unique experience and offering the chance to discover new favorites at low prices.
- Takeaway Service: The primary service option is Takeout, designed for customers to quickly and efficiently purchase their goods and be on their way.
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Features / Highlights
The Nickles Bakery Outlet’s highlights revolve around its affordability, product quality, and convenience for the local Ohio population.
- Exceptional Value on Quality Products: The main draw is the high-quality reputation of Nickles Bakery—a century-old regional brand—combined with the substantial discounts found only at the outlet store. Customers get premium taste without the premium price.
- Long-Standing Ohio Heritage: Nickles Bakery was founded in Navarre, Ohio, in 1909 by Swiss immigrant Alfred Nickles. Choosing this location supports a company with deep roots and manufacturing facilities right here in Ohio.
- Ideal for Large Groups and Events: The store is specifically noted by customers as being "Great for families and offices, churches, etc. Putting together a party," making it an essential local resource for catering or event preparation supplies.
- Smart Shopping Loyalty Program: The rewards card system is a standout feature, demonstrating the bakery's commitment to rewarding its most frequent customers with tangible benefits, making the low prices even lower over time.
- Dedicated and Friendly Staff: Customer reviews frequently highlight the excellent service, naming specific staff members like "Holly" as being "a very nice gal! A keeper indeed!" This welcoming attitude enhances the thrifty shopping experience.
- Convenience for Freezing: The day-old product model is perfect for customers who understand the benefits of stocking and freezing baked goods to preserve their freshness for later use, maximizing the utility of the low prices.
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Contact Information
To inquire about the day's rotating inventory, specific product availability, or the rewards program, customers in the Ohio region can use the contact details below.
Address: 3939 Erie Ave SW, Massillon, OH 44646, USA
Phone: (234) 521-7149
Mobile Phone: +1 234-521-7149
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What is Worth Choosing
The Nickles Bakery Outlet in Massillon is the superior choice for Ohio residents when the primary goal is maximizing savings on high-volume, dependable baked goods.
This is not a scratch bakery for custom wedding cakes, but it is the premier local destination for high-quality, everyday necessities. If you are preparing for a large cookout, stocking the freezer for a family, or buying in bulk for a church event, the discounts offered here are unmatched. You get the consistent quality of a major regional bakery brand, but at thrift store prices.
The added benefits—like the customer rewards card and the easy-to-access wheelchair-accessible location with ample parking—mean the process of bulk shopping is as efficient as possible. While you might find fewer fancy, single-serving pastries, you will find an extensive and constantly changing selection of breads, buns, and rolls. It is worth choosing for the value, the convenience of the location, and the chance to discover a great new sweet roll or discounted favorite that you didn't even know you needed. Remember the inventory rotates daily, so frequent visits are key to scoring the best deals.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
Accessibility
- Wheelchair accessible entrance
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
Love this place!! Great for families and offices, churches etc. Putting together a party. Clean and the staff very nice! Holly is a very nice gal! A keeper indeed! Plenty of parking and easy to find in Navarre. The only thing I am dissapointed in is that the Corn toasties have been discontinued... 😪
Sep 23 · linda philyawThis outlet store is a great stop. Make time to stop in a pick up fresh or slightly off bread or pastries. I got two large loaves of cinnamon bread for $1.50 because they were over brown. But burnt and completely useful for bread pudding. Yummy!
Mar 18 · Rose ColtonA nice little discount store featuring Nickles brand breads and pastries. They sell day old and fresh. Prices are good, staff are friendly and helpful and convenient location. They have a stamp card system to get a day old item free after so many stamps.
Dec 29 · M WMDWClean and well stocked outlet store. Prices are good and products are still fresh. There's a wide selection to choose from. I got the maple rolls and they were delicious!
Sep 21 · Bob MCompare another bakery nearby
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