A fantastic sweets shop doing their best to meet every special dietary need. While some of the items that don't spoil are available online, this physical location is where to go to try their fresh goods. A bit out of the way for my taste, but worth a special trip to try if you're in the area!
Sep 6 · Lake KubiliusBAKERY PROFILE
No Whey! Bake Shop
★ 4.052 recorded reviews
6473 US-9, Howell Township, NJ 07731, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.
PLAN THE VISIT
Essential details
- Address
- 6473 US-9, Howell Township, NJ 07731, USA
- Phone
- (732) 994-5071
- Website
- Visit official site
- Rating signal
- 4.0 from 52 recorded reviews
HOURS
Listed operating hours
- Monday8:30 AM – 5:00 PM
- Tuesday8:30 AM – 5:00 PM
- Wednesday8:30 AM – 5:00 PM
- Thursday8:30 AM – 5:00 PM
- Friday8:30 AM – 3:00 PM
- SaturdayClosed
- SundayClosed
About and visit notes
Introduction / Overview
For families and individuals across New Jersey managing food allergies, sensitivities, or dietary restrictions, the search for a safe and delightful treat can often feel like a treasure hunt. No Whey! Bake Shop, situated in Howell Township, stands out as a genuine oasis. This small business is not just a bakery; it is a dedicated, safe-space kitchen committed to making popular baked goods and candy accessible to everyone, ensuring a worry-free indulgence for the local community.
The core identity of No Whey! is its phenomenal commitment to being free from the nine most common food allergens, a major relief for many local patrons. All products are proudly 100% Milk Free, Peanut Free, Tree Nut Free, Gluten Free, Egg Free, Soy Free, Sesame Free, Fish Free, and Crustacean Shellfish Free. Beyond this exhaustive list of common allergens, the shop adheres to Vegan and Kosher standards and meticulously avoids artificial colors and flavors. This level of dedication to ingredient transparency and exclusion makes it an absolute essential for those with serious dietary concerns in New Jersey.
The shop functions as a dual destination: a traditional bakery offering freshly prepared items like cupcakes, muffins, and cookies, and an outlet store for the brand's signature allergen-friendly chocolate and candy products, such as "Choco Nonos" (a dairy-free alternative to M&M’s) and "PeaNOT Cups" (a worry-free alternative to peanut butter cups). However, as a dedicated facility, the products use alternative flours, often including oat flour, which is an important consideration for customers with an oat intolerance. Customer experiences are largely appreciative of the safety, though some reviews suggest that the freshness and texture of certain baked goods, such as donuts and cookies, can be inconsistent or not meet the standards of traditional counterparts. Nonetheless, the peace of mind and the availability of treats like warm challah on Fridays are huge draws for the local allergy-friendly community.
Location and Accessibility
No Whey! Bake Shop is conveniently located at 6473 US-9, Howell Township, NJ 07731, USA. This placement in the Howell Township area makes it a destination spot for residents across Central New Jersey and the Jersey Shore region who require specialized allergy-friendly products. While some customers note the location may be "out of the way" for a casual stop, the specialized nature of the goods makes it well worth the trip for a dedicated clientele.
The location is highly accessible and designed with inclusivity in mind, a critical factor for a dedicated community-focused business. The shop features a Wheelchair Accessible Entrance and a Wheelchair Accessible Parking Lot, ensuring that all community members can visit comfortably. Parking is simplified with the availability of both a Free Parking Lot and Free Street Parking, making a visit less stressful.
In terms of planning, the shop is set up for a "Quick visit" for those grabbing pre-packaged chocolates or a quick muffin, though patrons are advised to check the hours as they are a small business and may close earlier than larger commercial bakeries. Payment is straightforward, accepting both Credit Cards and Debit Cards for quick transactions. Furthermore, the establishment is proudly community-oriented, offering amenities such as a Gender-neutral restroom and fostering an environment that is LGBTQ+ friendly and a Transgender safespace.
Services Offered
No Whey! Bake Shop focuses on providing a secure and flexible purchasing experience for its niche customer base:
- In-store Shopping: Patrons can browse and purchase the full range of freshly baked goods and pre-packaged chocolate products directly.
- Takeout: All items, from cupcakes to cookies, are available for quick, immediate takeaway.
- Onsite Services: The bakery offers a dedicated facility experience, ensuring the highest level of allergen control.
- Custom Orders: While not explicitly listed on the provided menu, the business has shown accommodation for special orders, such as warm challah bread on Fridays, catering to specific community needs.
- Bulk/Dozen Purchasing: Large format purchases are available for celebrations, including Six Large Cupcakes ($19.95) and Dozen Mini Cupcakes ($14.95) in both vanilla and chocolate.
- Frozen Goods: Offerings like Frozen Challah ($7.95) and Frozen Challah Rolls ($9.95) are available for customers to bake at home, extending the freshness and convenience.
- Allergy-Safe Chocolate Outlet: The shop serves as a retail location for the celebrated No Whey! line of allergen-free chocolate bars and candies.
Features / Highlights
The bakery’s unique features make it a must-visit destination for those prioritizing dietary safety and ethical consumption:
- Top 9 Allergen-Free Guarantee: The most significant highlight, providing a 100% guarantee against milk, peanuts, tree nuts, eggs, wheat, soy, fish, shellfish, and sesame, offering unparalleled peace of mind.
- Vegan and Kosher Certified: All products meet strict plant-based and Kosher Pareve standards, broadening the appeal beyond allergy sufferers.
- Signature Chocolate Line: The physical shop sells the popular No Whey! Chocolate line, which includes innovative substitutes like "PeaNOT Cups" ($3.95) and "No Tricks Bar" ($4.95) as delicious, worry-free alternatives to mainstream candy.
- Focus on Baked Staples: The menu is centered on classic treats like Cupcakes, Muffins, and Cookies, allowing those with restrictions to enjoy familiar comforts. Bakery items include Six Large Vanilla Cupcakes ($19.95), Choco Chip Cookies ($9.95), and Donuts ($2.95).
- Specialty Bread Offerings: The inclusion of Challah and Frozen Challah Rolls is a unique feature that serves a specific cultural and dietary need within the community.
- Dedicated Allergen Facility: Products are made on-site in a facility that strictly excludes the top nine common food allergens, drastically reducing the risk of cross-contamination.
- Inclusivity and Comfort: The business fosters a welcoming environment, identified as LGBTQ+ friendly and a Transgender safespace, enhancing the overall positive customer experience.
Contact Information
For ordering, inquiries, or to check on the daily availability of fresh baked goods, please contact the shop using the information below:
Address: 6473 US-9, Howell Township, NJ 07731, USA
Phone: (732) 994-5071
Mobile Phone: +1 732-994-5071
What is Worth Choosing
The No Whey! Bake Shop is unequivocally worth choosing for New Jersey residents whose highest priority is food safety and allergen-free assurance. This is a crucial destination for anyone dealing with severe allergies to the Top 9 allergens, as it is one of the few places where every single item on the shelf—from the Six Large Chocolate Cupcakes to the Black and White Cookies—can be purchased without anxiety. The peace of mind this dedicated facility provides is priceless, as highlighted by customers who are thrilled to walk in and know "everything is safe."
While some patrons, upon expecting traditional textures, have noted that the baked goods can sometimes be "dense, dry, overly sweet," or feel less than fresh, the brand's signature chocolate and candy products receive consistently high praise. Specialties like the "No Tricks Bar" and "Chocolatey Covered Pretzels" are frequently described as "yummy" and even "better than the original" counterparts. Therefore, for a guaranteed delightful experience, stocking up on their unique range of allergen-free chocolate is highly recommended. For the baked goods, the convenience of frozen options like the Challah for home-baking, or trying their highly-rated muffins, offers a less risky alternative. Ultimately, No Whey! Bake Shop is an essential resource and a beacon of hope for the local allergy community, proving that delicious, sweet indulgence can be a safe reality for everyone.
VISIT FEATURES
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
From the business
- Small business
Service options
- In-store shopping
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Amenities
- Gender-neutral restroom
- Restroom
Crowd
- LGBTQ+ friendly
- Transgender safespace
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- Credit cards
Parking
- Free parking lot
- Free street parking
- On-site parking
PHOTOS
See the bakery
VISITOR FEEDBACK
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
allergies 7candy 6vegan 5muffins 4trip 3twix 2celiac 2brownies 2gluten free 2cupcakes 2
Everyone loves finding a bakery that’s free of the Top 9! It’s awesome to walk in somewhere and know that everything is safe.Everything at this bakery was safe for me, although the baked goods all seemed to have oat flour, so be aware that’s it’s probably not for you if you can’t have oats :(The bakery also has some No Whey products available for purchase, which I’m a big fan of, it’s just pricey.I will say, I was disappointed. Everything was safe, but the options were so limited. Empty spots of shelves for the candy, and the actual baked goods were only 6 items. Not only that, I went when they opened at 8, and actually had to come back at 9 if I wanted anything from the bakery, so I did come back at 9.I ended up getting one of everything, spent a LOT of money, and I was super disappointed. Nothing actually seemed like it was baked fresh, it seemed like the stuff came in frozen and was just baked+frosted there. I’m not sure if that’s true or not, but coming in at 9 for when the baked goods were ready, they already seemed stale. Not only that, while I was inside it felt like I was an annoyance, and that it was time for me to leave.The dough to the doughnuts was tough, and the flavor wasn’t really there. It wasn’t easy to bite off a piece, which I know IS possible because I’ve had allergy friendly donuts that were super light and fluffy before.I really hate to “hate on” allergy friendly foods, especially baked goods, but honestly it’s not worth the trip. I would stick to getting the candy online, as those are all really good.Edit: Ended up throwing away the donuts because they were inedible :(
Jul 19 · 5ky SnacksVegan approved! The Best Truffles Ever!! This was my first NoWhey! I was pleasantly surprised at how good these were. The flavor of each truffle was aHHmazing and just right. It's not too sweet and wonderfully flavorful. Please, please, please make a box of chocolate covered cherries next time!! 🙏🏽#Coffee#Raspberry#MilkFudge#GrandMarnier#VeganTruffles#NoWheyFoods#SaltedCaramel#VeganIsNotScary
Mar 22 · Angela GreeneI came across these at a local candy shop here in Columbus, Ohio. So, being vegan I jumped on them!! I was not sure what to expect, so many items can be a hit or a miss. These were a hit! Amazing!! Delicious! Reminded me of a "Twix" bar. Perfect for anyone who has food allergies, intolerances or preferences. They cater to most. I have shared with my vegan & non vegan friends alike. Thank you so much for a wonderful product!
Jun 16 · Sarah LeiterWe just went for the first time today took a detour off our road trip to stop in. My kids were so excited that they could pick anything out we have a lot of allergies and it was so nice to see their faces light up and know that everything there was safe for them. The worker was so kind and sweet and it was overall an amazing experience. It’s a small front shop but so worth it to go in they had so many options to choose from we grabbed a little of everything we could. We will definitely be planning more detours the next time we drive near.
Nov 27 · vanessa gNEARBY ALTERNATIVES
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