Im sorry, this is the only photo we could take. The cakes were so amazing they didn't last 2 seconds before they were literally eviscerated. Dont walk...run! They were almost sold in 1 hr, line around the block. 100% worth it!
Aug 12 · Dress Blue BBQScharolina's Custom Cakes & Confections
1213 Hull Street Rd, Richmond, VA 23224, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 1213 Hull Street Rd, Richmond, VA 23224, USA
- Phone
- (804) 554-2999
- Website
- Visit official site
- Rating signal
- 4.0 from 16 recorded reviews
Listed operating hours
- MondayClosed
- TuesdayClosed
- WednesdayClosed
- ThursdayClosed
- FridayClosed
- Saturday1:00 PM – 7:00 PM
- Sunday1:00 PM – 5:00 PM
About and visit notes
Introduction / Overview
Scharolina's Custom Cakes & Confections is a powerhouse dessert destination that has quickly cemented itself as a highly sought-after cake shop in the Richmond, Virginia, area. This is not a typical neighborhood bakery; it is a specialty cake and confection business focused on high-quality, decadent, and often custom-ordered sweet treats. Located on Hull Street Road, Scharolina’s has built its reputation on the immense quality and incredible flavor of its cakes and signature desserts.
The demand for Scharolina's creations is a testament to their exceptional taste—customers report lines around the block and products being "literally eviscerated" within minutes of opening. This kind of enthusiastic, almost immediate sell-out success speaks volumes about the freshness and irresistible nature of their goods. Patrons in Virginia flock here for the gourmet cake slices, which rotate to feature exciting options like Key Lime, Oreo, and Maple Pecan Caramel. Beyond the cake, their everyday confections, like the famous Banana Pudding and Bread Pudding, draw a devoted following. For any Virginia resident seeking a guaranteed show-stopping dessert, whether a simple slice or a magnificent custom cake, Scharolina's delivers an experience that is 100% worth the effort.
Location and Accessibility
Scharolina's Custom Cakes & Confections is located at 1213 Hull Street Rd, Richmond, VA 23224, USA. This location makes it a prominent fixture on Hull Street, easily accessible to local residents and those driving in from surrounding Richmond neighborhoods.
When planning a visit to Scharolina’s, especially for those hoping to grab the popular daily slices before they sell out, Virginia patrons should note the high demand, which means efficiency is key. While detailed on-site amenity information is not broadly specified, the core function of the business is streamlined to get those much-coveted slices and confections into your hands quickly.
Key logistical notes for customers:
High Demand: Given the reports of "line around the block" and items being "almost sold in 1 hr," planning an early visit is strongly recommended to ensure you secure your desired cake slice or confection.
Focus on Takeout: While a dedicated "Dine-in" option is not listed, the core business structure centers around takeout, custom orders, and quick grab-and-go purchases of the daily slices.
Digital Payments: For easy and quick transactions, the shop accepts Credit Cards and Debit Cards, helping to keep the line moving efficiently.
Clear Location: Situated on a major Richmond roadway, the shop is easy to find for both scheduled custom cake pickups and spontaneous visits for an everyday treat.
Services Offered
As a specialty cake shop, Scharolina's primary offerings revolve around high-end, delicious desserts, catering to both spontaneous cravings and detailed custom orders.
Gourmet Cake Slices: Daily availability of individual slices of richly flavored layer cakes and moist pound cakes, which serve as the perfect single-serving treat.
Everyday Signature Confections: Offering ready-to-go, beloved desserts, including the famous Banana Pudding (available in a classic or 7-Layer version), Strawberry Shortcake, Bread Pudding, and delicious Brownies.
Made-to-Order Desserts: Providing fresh, made-to-order items like whole Cheesecake and Cinnamon Buns, perfect for scheduled pickups and event planning.
Custom Cakes and Confections: The core business service focuses on creating beautiful, bespoke cakes for special occasions, including custom designs for birthdays, holidays, and more, as indicated by the business name.
Weekly Specialty Dishes: A rotating menu of weekly features, ensuring there is always something new to try, such as Dulce De Leche Brownie, S'mores Brownie, various unique cake slices (Funfetti, Strawberry Lemon), and the unique Kitchen Sink Cookie.
Signature Beverages: Serving refreshing drinks, including their house specialty Scharolina's Sunshine, as well as classic Lemonade, Iced Tea, Coke, Sprite, and Diet Coke.
Dessert Assortment: Providing both cookies (The Sweet & Salty, Kitchen Sink) and brownies as individual treats.
Features / Highlights
Scharolina's stands out in the competitive Virginia dessert market due to several key features that drive its immense popularity and critical acclaim.
Unbelievable Demand and Freshness: The most significant highlight is the extreme popularity, with products frequently selling out almost immediately, guaranteeing patrons a truly fresh, highly-sought-after product.
The "Cake Slice" Phenomenon: The daily offering of various layer cake slices allows customers to sample gourmet flavors without committing to a whole cake. Flavor options are exciting, including Key Lime, Oreo, Reese's, Butterfinger, and the decadent Maple Pecan Caramel Pound Cake Slice.
Exceptional Flavor and Texture: Customer testimony, such as the rave review for the Key Lime Cake—described as "Flavorful, light, and the cream was just the right bit of sweet"—underscores the high quality of the ingredients and execution.
Specialty Pound Cakes: A focus on unique pound cake variations, including the traditional Vanilla Bean, Lemon, and the rich Maple Pecan Caramel Pound Cake, highlights the business's skill beyond simple layer cakes.
Gourmet Cookie Creations: The unique cookie offerings, such as The Sweet & Salty and the Kitchen Sink Cookie, cater to those who prefer a decadent cookie over a cake slice.
Signature Confections: The non-cake items, particularly the Banana Pudding, are highly prized, providing excellent variety and a focus on comforting, classic desserts.
Custom Cake Expertise: The ability to provide full, made-to-order custom cakes—the core of the business—ensures they are a reliable resource for Virginia's biggest events and celebrations.
Contact Information
For customers in Virginia planning a visit or needing a custom cake quote, Scharolina's can be reached here:
Address: 1213 Hull Street Rd, Richmond, VA 23224, USA
Phone: (804) 554-2999
What is Worth Choosing
Scharolina's Custom Cakes & Confections is unequivocally worth choosing for Virginia residents who want a guaranteed show-stopping dessert that is made with passion and precision. The evidence is in the demand: when a cake shop can generate lines around the block and sell out in an hour, you know the product is exceptional—it is literally "100% worth it." Choosing Scharolina's means prioritizing quality and getting access to flavors that are thoughtfully crafted, like the highly-praised Key Lime Cake, which manages to be both "flavorful" and "light."
Furthermore, this establishment caters perfectly to a variety of needs. For a spontaneous treat, the daily rotation of cake slices allows for an immediate gourmet indulgence. For event planning, their dedicated custom cake and made-to-order services ensure your celebration is capped off with a beautiful, unforgettable confection. The menu is a playground of flavor, moving seamlessly between classic comfort (Banana Pudding) and inventive indulgence (Maple Pecan Caramel Pound Cake and the weekly specialty brownies). For a truly delicious, high-demand, and reliably amazing cake or confection in the Richmond, VA area, running to Scharolina’s before they sell out is the right decision.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Payments
- Credit cards
- Debit cards
- Credit cards
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
Amazing! Had the Key Lime Cake on Sunday and I’m still thinking about it, wishing I got a second slice. Flavorful, light, and the cream was just the right bit of sweet. So excited to have this spot in the neighborhood and get to try all their offerings.
Sep 16 · Roman WalstonScharolina's is absolutely amazing! The Celebration cookies were incredible — perfectly baked and full of flavor. I also tried the Key Lime Cake slice and the Coconut Cake slice, and both were unbelievably moist and delicious. The flavors were so rich and balanced that every bite felt special. You can truly taste the love and passion that goes into the baking. Definitely my new go-to spot for sweet treats!
Aug 24 · David LarkinWe recently tried Scharolina’s Cakes, and it was a mixed experience. The cinnamon roll was absolutely amazing—soft, rich, and perfectly spiced—easily the highlight of our visit. The cakes overall are moist and flavorful, which we appreciated.However, we were very disappointed with the coconut cake, which was the main reason we drove an hour to visit. Instead of being a true coconut-forward dessert, it tasted more like a vanilla cake simply coated with toasted coconut, lacking the depth of flavor we were hoping for. To add to the letdown, the slice size didn’t feel worth the $11.99 price tag.While we enjoyed parts of our visit, especially that incredible cinnamon roll, the coconut cake fell far short of expectations.
Aug 29 · R.G PhillipsThe cinnamon bun is truly amazing. The seven-spice blend introduces a unique and delightful flavor profile compared to traditional cinnamon rolls. The cream cheese topping is light and moderately sweet, without overpowering the other flavors. Be mindful, as these are made to order. I would suggest calling ahead unless you do not mind waiting 30+ minutes. Either way, for me, it was worth it. All the staff are friendly and a good vibe. Customer Service is A1, lines are handled quickly, so no worries there. I'll definitely be back.
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