We hired Simple Simon for our wedding cake and cupcakes. We could not be happier with our cake and cupcakes and the service! Our cake was beautiful and exactly what we wanted, and everything was delicious. We got four cupcake flavors: white, chocolate, carrot cake, and almond. The carrot cake was especially popular with our guests! We got exactly what we wanted. Dawn even called me to ask how everything went. It was also a smooth process with the consulting and planning side of things. Thank you Simple Simon for being a part of making our wedding dreams come true!
Jul 14 · Clare Conteh-MorganSimple Simon Bakery
218 E Wisconsin Ave, Appleton, WI 54911, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 218 E Wisconsin Ave, Appleton, WI 54911, USA
- Phone
- (920) 733-4351
- Website
- Visit official site
- Rating signal
- 4.0 from 566 recorded reviews
Listed operating hours
- Monday3:00 AM – 5:30 PM
- Tuesday3:00 AM – 5:30 PM
- Wednesday3:00 AM – 5:30 PM
- Thursday3:00 AM – 5:30 PM
- Friday3:00 AM – 5:30 PM
- Saturday5:00 AM – 2:00 PM
- SundayClosed
About and visit notes
Introduction / Overview
When residents of Northeast Wisconsin think of a classic, dependable bakery,
Simple Simon Bakery
in Appleton often comes to mind. This cherished, family-owned establishment has been a staple in the Fox Valley community since 1966, providing generations of local customers with 'simply the best' baked goods. Founded by Sylvester Simon, the bakery has continued its dedication to quality and community involvement, with the family's third generation now proudly running the business. Simple Simon Bakery isn't just a place to grab a morning coffee and a treat; it's a full-service, award-winning destination specializing in everything from everyday favorites like fresh donuts and breads to intricate, show-stopping wedding cakes and custom specialty desserts. For anyone in the Appleton area, and indeed across the wider Wisconsin region, Simple Simon Bakery represents a commitment to traditional baking excellence combined with a modern approach to customer service, ensuring every visit is a pleasant one and every special event is made sweeter. Their extensive offerings position them as a leading local choice for multiple categories, including a traditional bakery, a dedicated cupcake shop, a great donut shop, and an experienced wedding bakery.Location and Accessibility
The primary location for Simple Simon Bakery is conveniently situated in the heart of Appleton, Wisconsin, making it highly accessible for residents throughout the Fox Cities and beyond. You can find this local favorite at
218 E Wisconsin Ave, Appleton, WI 54911, USA
. This prime spot on Wisconsin Avenue places it within easy reach of the downtown area and local amenities. For customers driving to the location, accessibility is a priority. The bakery offers both a free parking lot and free street parking options, taking the stress out of a quick visit. Furthermore, Simple Simon Bakery is committed to serving all members of the community, evidenced by its significant investment in accessibility features. The premises include a Wheelchair accessible entrance and a Wheelchair accessible parking lot, ensuring a comfortable and convenient experience for every patron. Whether you are popping in for a quick breakfast or arranging a large custom order, the bakery’s central location and thoughtful accessibility make it an easy choice for local Wisconsin users.Services Offered
- In-store shopping: Browse the full array of fresh-baked goods and specialty items on offer.
- In-store pickup: Conveniently collect orders placed ahead of time, from a dozen donuts to a custom cake.
- Curbside pickup: A fast, convenient option for busy customers to receive their order without leaving their vehicle.
- Takeout: Perfect for grabbing your favorite baked items to enjoy at home or on the go.
- Delivery: Enjoy the convenience of having your sweet treats and custom orders delivered directly to your home or event location.
- Onsite services: Comprehensive catering and setup services, particularly popular for wedding cakes and large dessert buffets, including dedicated delivery by the owners to ensure perfect presentation.
- Breakfast service: Offering delicious baked items and fresh
Coffee
to start your morning right. - Wedding and Specialty Cake Consulting: Dedicated one-on-one planning for custom wedding cakes, specialty cakes, and elaborate dessert displays.
Features / Highlights
- Award-Winning Wedding Cakes: Simple Simon Bakery has a stellar reputation for creating beautiful, delicious, and customized wedding cakes and desserts, a fact frequently highlighted in glowing customer reviews that praise the quality, decoration, and smooth planning process.
- Multi-Generational Local Business: Operating since 1966, the bakery is a true Fox Valley staple, built on a foundation of family dedication and traditional baking excellence, with recipes often tracing back to the founder, Sylvester Simon.
- Extensive Product Line: Beyond specialty cakes, they offer a full range of baked goods, including a vast selection of donuts, cupcakes (with numerous unique flavors), pies, specialty breads and buns, cookies, and other sweet treats like French Macarons and mini eclairs.
- Exceptional Customer Care: The team, often including family members like Dawn Ebert and Scott Simon, is highly involved in the customer experience, from initial consultation to the final delivery and follow-up, as noted by patrons who appreciate the personal touch.
- Convenient Payment Options: Customers can complete their transactions easily using Checks, Credit cards, or Debit cards.
- Amenities for a Quick Visit: The bakery provides
Wi-Fi
for those who wish to quickly connect, and the operational structure is geared toward efficient service, making it ideal for a quick visit.
Contact Information
Address:
218 E Wisconsin Ave, Appleton, WI 54911, USAPhone:
(920) 733-4351Mobile Phone:
+1 920-733-4351What is worth choosing
For local Wisconsin residents, choosing
Simple Simon Bakery
is choosing a piece of community history and a guarantee of quality. What sets them apart is the seamless integration of decades of baking expertise—some recipes being originals from the founder—with a focus on modern customer needs, particularly for special events. Their dedication to the wedding market is a major draw; as customer testimonials attest, the process is streamlined, and the results are exceptional, with options ranging from beautifully decorated cutting cakes to a variety of delicious cupcake flavors, like the widely praised carrot cake and almond, ensuring every guest finds a treat they love. The fact that the owners often personally handle the delivery and set up of wedding orders, as mentioned by satisfied clients, speaks volumes about their commitment to perfection. Beyond the custom work, the bakery is a reliable spot for your daily fix: fresh donuts and coffee for breakfast, quality breads, and a constantly rotating selection of tempting cupcakes and sweet treats. The combination of easy accessibility, a comprehensive range of services (from curbside pickup to delivery), and a commitment to maintaining their status as a local staple makes Simple Simon Bakery the superior choice for all your bakery needs in the Fox Valley region. Supporting this business means investing in a family legacy that prioritizes both the taste and the experience for the Wisconsin community.Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- Curbside pickup
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Dining options
- Breakfast
Amenities
- Wi-Fi
- Wi-Fi
Planning
- Quick visit
Payments
- Checks
- Credit cards
- Debit cards
- Credit cards
Parking
- Free parking lot
- Free street parking
- On-site parking
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
We had Simple Simon for our wedding at the Waters and everything was fantastic! We ordered a small cake just for the bride and the groom and it was perfect and decorated perfectly to match our nautical theme! We also ordered 5 different flavors of cupcakes for the guests and they absolutely loved them! Dawn was amazing setting it all up beautifully the morning of the wedding! I highly recommend using Simple Simon for your wedding dessert!
Aug 13 · Isley JustingerOrdered a Baby Yoda shaped cake for my Grandson's birthday. Turned out absolutely adorable! He was so happy. Tasted wonderful, too. Staff was so helpful and friendly.
Aug 9 · Saralynn AMy husband and I recently got married this past June. Simple Simon Bakery made the process of planning our dessert menu easy. From the first meeting to the week leading up to the wedding, Dawn took the time to walk us through the process and answered all of our questions. We knew we wanted to add a personal touch by offering an assortment of our favorite treats. Dawn understood what we wanted and helped us to plan a great selection of desserts that represented our favorites while offering a variety of flavors that our guests would enjoy. We received endless compliments about the desserts that were offered, so much so guests had to sample more than one. We would highly recommend them to anyone looking for a local bakery for their upcoming wedding, event, or simply looking to order a treat for themselves!
Oct 2 · Alyssa BrownSimple Simon catered our wedding cake and desserts like cupcakes, pie, cheese cake, mini eclairs, and cream puffs. Everything was SO beautiful, and even more importantly, so delicious! They are a talented bakery, as every dessert was so perfect. I LOVED our wedding cake! We planned our wedding from California, and Dawn helped us the through the entire planning process- she was amazing to work with. On the day of the wedding, the team showed up on time and set everything up- I couldn't be more happy with how cute everything looked. Everything went so smoothly with Simple Simon; I am so thankful to them! I definitely recommend them for any occasion.
Aug 13 · Ashlee ThomasCompare another bakery nearby
Sorted by geographic proximity from this bakery.


Voyageurs Bakehouse - Appleton
201 W College Ave, Appleton, WI 54911, USA









Manderfield's Home Bakery East
W3176 Springfield Dr, Appleton, WI 54915, USA

This page combines directory records, available business details, submitted photos, and visitor feedback. Information may be incomplete or change without notice. For corrections, contact server@heavenlydelightsbakery.com.
