Simply Nova

Hello, New Yorkers! When the craving for a truly authentic bagel and lox experience hits, or you're simply in search of that comforting, old-school deli charm, there's a gem in Brooklyn you absolutely need to know about: Simply Nova. Nestled in the vibrant neighborhood of Williamsburg, Simply Nova isn't just another bagel shop; it's a destination that aims to transport you back to a time when quality ingredients and meticulous preparation were paramount. With a slogan like "A Taste of Nostalgia," this establishment, led by owners with decades of experience in the delicatessen world, is dedicated to elevating your culinary experience by focusing on the classics done right. While New York is famous for its bagels, Simply Nova distinguishes itself by offering a curated selection that goes beyond the ordinary, emphasizing fresh, flavorful smoked fish and other Jewish comfort foods. It’s a place where the display cases are works of art, filled with glistening lox and an array of appetizing delights that promise to satisfy even the most discerning palates. Whether you're a long-time resident with fond memories of classic delis or simply exploring the rich food scene of our city, Simply Nova offers a refreshing and genuinely delicious take on New York's iconic breakfast and lunch traditions.

Simply Nova enjoys a prime and accessible location at 754 Metropolitan Ave, Brooklyn, NY 11211. This puts it squarely in the bustling and trendy Williamsburg neighborhood, making it a convenient spot for countless New Yorkers. The area around Metropolitan Avenue is a hub of activity, with a mix of residential buildings, independent shops, and vibrant eateries, ensuring a steady flow of foot traffic. For those utilizing New York’s extensive public transportation system, Simply Nova is incredibly easy to reach. It’s just a short walk from the Graham Avenue L train station, a key subway line that connects Brooklyn directly to Manhattan, making it an ideal stop for commuters heading to or from work. Additionally, several MTA bus routes service Metropolitan Avenue and the surrounding streets, providing even more options for accessibility. The neighborhood is also highly walkable and bike-friendly, allowing patrons to enjoy a pleasant stroll or ride to the shop. Its location is not just about convenience; it’s about being part of a vibrant community that appreciates quality food and local businesses. Whether you're a resident of Williamsburg or venturing out from another borough for a taste of authentic New York deli fare, Simply Nova's address ensures that a delicious bagel or a gourmet smoked fish sandwich is always within reach, seamlessly fitting into the dynamic rhythm of city life. The presence of nearby shops and attractions also means that a visit to Simply Nova can easily be combined with other errands or leisure activities in the area.

Simply Nova offers a comprehensive menu that extends far beyond just bagels, providing a full "appetizing experience" rooted in classic Jewish delicatessen traditions. Their services include:

• Bagels & Bialys: A variety of fresh, hand-rolled bagels including plain, everything, whole wheat, and sesame, alongside bialys.
• Smoked Fish: An impressive selection of high-quality smoked fish, including Eastern Nova Scotia Salmon (Norwegian and Scottish varieties), gravlax (including beet gravlax), pastrami lox, sturgeon, sable, smoked whitefish, and smoked yellowfin tuna. Many options are available by the pound or as part of sandwiches.
• Cream Cheeses & Spreads: A wide array of homemade cream cheeses, including classic plain, scallion, vegetable, and specialty options like horseradish, along with tofu cream cheese for vegan preferences.
• Classic Bagel Sandwiches: Expertly crafted bagel sandwiches featuring various combinations of bagels, smoked fish, cream cheeses, tomatoes, onions, and capers.
• Breakfast & Hot Egg Sandwiches: Options like Murray the Cop (pesto, eggs, roasted peppers & fresh mozzarella), The Koch (hot pastrami, egg, scallion cream cheese & red onion), and other creative breakfast sandwiches, including some with egg whites, chicken sausage, and avocado.
• Specialty Meat Sandwiches: A selection of deli meat sandwiches including hot pastrami, roasted turkey, roast beef, and unique combinations like The Stutto (bacon, avocado, tomato, chipotle chicken salad) or The Brooklyn Gino (pepper crusted sirloin, cheddar, onion, roasted peppers).
• Soups & Salads: Hearty homemade soups such as chicken noodle (with matzah balls) and barley soup, along with a range of salads like classic tuna, veggie tuna, chipotle chicken, classic egg, and cranberry chicken salad.
• Bakery Items: A "bakery corner" with sweet treats like various muffins (pistachio, chocolate chip, lemon poppy), Balthazar croissants, mini cookies, Danish pastries, cupcakes, donuts, and a notable Cinnamon Babka. They also offer gluten-free and vegan cookies.
• Prepared Foods & Groceries: A selection of house-made items like bread pudding, rice pudding, latkes, various cheeses, pickled items, and gourmet pantry items such as crackers, condiments, olive oil, and tinned fish.
• Beverages: Coffee and espresso drinks, freshly squeezed orange juice, and classic deli sodas like Dr. Brown's.
• Catering Services: Catering options are available for various events, including special holiday menus for Jewish holidays.

Simply Nova distinguishes itself through several key features and highlights that resonate strongly with New Yorkers and food enthusiasts alike, establishing it as a noteworthy addition to Brooklyn's vibrant culinary scene:

• Emphasis on Nostalgia and Tradition: Simply Nova’s guiding philosophy, "A Taste of Nostalgia," aims to evoke the comforting memories of classic Jewish delis. This commitment to tradition, while also catering to modern tastes, provides a unique and inviting experience that stands out in a city constantly evolving.
• Exceptional Quality Smoked Fish: A major highlight is their "impressive selection of bagels and smoked fish," particularly the "incredibly fresh nova salmon." They are known for offering various types of lox, including Scottish and Norwegian, gravlax, and even being an exclusive purveyor of Icelandic salmon in New York City, demonstrating a commitment to high-quality, diverse offerings.
• Gourmet Appetizing Experience: More than just a bagel shop, Simply Nova functions as a full-fledged appetizing store. The beautifully arranged display cases filled with a wide variety of fish, salads, and prepared foods elevate the customer experience beyond a simple grab-and-go.
• Skilled and Efficient Staff: Despite the potential for a busy environment, the staff, described as "three guys behind the counter worked hard to get our order out," are dedicated to providing prompt and efficient service, ensuring a smooth experience for customers.
• Diverse and Comprehensive Menu: The extensive menu covers everything from classic bagel and lox combinations to inventive breakfast and specialty sandwiches, as well as homemade soups, salads, and a variety of sweet and savory bakery items. This wide selection caters to diverse cravings throughout the day.
• Attention to Detail and Ingredients: The beauty of how everything is arranged in the shop, coupled with the focus on "attention to good ingredients," speaks to a meticulous approach to food preparation and presentation, enhancing the overall dining experience.
• Community Integration: Located in the heart of Williamsburg, Simply Nova has quickly become a beloved local spot, indicating strong community acceptance and a successful integration into the neighborhood's food culture.
• Unique Bakery Offerings: Beyond bagels, their bakery corner offers delightful items like the "Cinnamon Babka that I just devoured," suggesting hidden gems within their broader offerings that are worth exploring.
• Takeaway Focus: While there is limited seating, the focus on "grabbing-and-going" with carefully wrapped sandwiches is ideal for the busy New York lifestyle, allowing customers to easily enjoy their high-quality food on the move.

To experience the authentic deli and bagel offerings of Simply Nova in Brooklyn, here is their contact information:

Address: 754 Metropolitan Ave, Brooklyn, NY 11211, USA

Phone: (347) 599-2294

For the most up-to-date operating hours and any seasonal specials, it's always a good idea for New Yorkers to check their official website or popular local business directories online.

Simply Nova is an exceptionally suitable spot for New Yorkers, perfectly aligning with the city's unique culinary landscape and lifestyle. For starters, its prime location in Williamsburg, a hub of activity and easily accessible via the L train, makes it a convenient go-to for residents across Brooklyn and even Manhattan commuters. In a city that cherishes its deli traditions, Simply Nova stands out by delivering a "taste of nostalgia" – a nod to the classic Jewish delicatessen experience that many New Yorkers grew up with, or have come to appreciate. This focus on heritage, combined with an undeniable commitment to quality, sets it apart. The star of the show, their smoked fish, particularly the various types of "delicious" lox, truly elevates the bagel experience. New Yorkers, known for their discerning palates when it comes to lox and bagels, will find Simply Nova’s fresh, flavorful offerings to be top-tier, even if some opinions vary on the bagel's texture itself. The extensive menu goes beyond just bagels and lox, encompassing hearty breakfast sandwiches, gourmet meat sandwiches, traditional soups, and a variety of enticing bakery items like their acclaimed Cinnamon Babka. This diversity means Simply Nova can cater to a wide range of cravings, whether you're looking for a quick morning bite, a substantial lunch, or catering for a family gathering. While some reviews mention bagel texture, the consistent praise for the quality of their smoked salmon and other deli items, combined with the hard-working staff and the inviting, well-stocked interior, makes it a highly recommended destination. For those who appreciate the essence of a traditional New York appetizing store and seek out high-quality ingredients, Simply Nova offers a valuable and authentic experience that truly enriches the local food scene, making it a must-visit for any discerning New Yorker.