Ube Crepe Cake – A Must-Try Vegan Treat in Brooklyn! 💜Growing up just 40 minutes from Tokyo, Japan, where purple sweet potatoes were a staple, I love seeing them used so creatively here. Its natural sweetness, slight nuttiness, and hint of vanilla make every bite pure delight! While ube (Filipino purple yam) and Japanese purple sweet potatoes (Beni Imo or Murasaki Imo) are different botanically, they are indeed very similar in color and can sometimes be confused. Both have that gorgeous purple hue, a naturally sweet taste, and are used in many traditional and modern recipes.Not only is this cake with Ube visually stunning, but it’s also packed with antioxidants—and as a professional culinary nutritionist (@CookingMyPoundsOff on Instagram), I know what makes a dessert both wholesome and delicious. This one hits the mark, offering a healthier indulgence without sacrificing flavor.I also tried their Matcha Crepe Cake, Peanut, and Salted Caramel desserts—all were well-balanced, rich, and satisfying. Simply Sweet truly delivers on quality and taste!This 100% plant-based dessert is perfect for vegans and non-vegans alike. The delicate, thin crepe layers create a light yet indulgent texture, and ube fans will love that it’s not overly sweet, letting its natural nuttiness shine.🔥 Would I Recommend It?Absolutely! If you're in Brooklyn and looking for a unique, plant-based dessert, Simply Sweet is worth the visit!The shop itself is cozy, inviting, and easy to find, making it a great stop for a treat.
Mar 20 · Elena MSimply Sweet
2106a Avenue U, Brooklyn, NY 11229, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 2106a Avenue U, Brooklyn, NY 11229, USA
- Phone
- (347) 205-5454
- Website
- Visit official site
- Rating signal
- 4.0 from 164 recorded reviews
Listed operating hours
- MondayClosed
- Tuesday9:00 AM – 7:00 PM
- Wednesday9:00 AM – 7:00 PM
- Thursday9:00 AM – 7:00 PM
- Friday9:00 AM – 7:00 PM
- Saturday11:00 AM – 6:00 PM
- Sunday11:00 AM – 6:00 PM
About and visit notes
In the vibrant tapestry of Brooklyn's culinary landscape, certain places stand out for their unique approach to classic favorites. Simply Sweet, located on Avenue U, is one such standout establishment. This bakery has carved out a special niche for itself by offering a menu that is entirely plant-based and gluten-free, a true haven for those with dietary restrictions and for anyone simply seeking a healthier, yet equally delicious, indulgence. It’s more than just a place to buy a dessert; it’s a destination for high-quality, creative, and wholesome treats that cater to a wide audience. The shop's ethos revolves around the idea that desserts can be both satisfying and good for you, a philosophy that is evident in every beautifully crafted item on their menu.
The bakery has quickly gained a reputation for its innovative and visually stunning creations, with the Ube Crepe Cake being a particular star. This dessert, made with the distinct Filipino purple yam, is a testament to the bakery's creativity and commitment to unique flavors. Patrons rave about its natural sweetness, light nuttiness, and beautiful purple hue. For many, it evokes memories of similar ingredients like Japanese purple sweet potatoes, highlighting the bakery's ability to bridge cultural culinary traditions. Beyond the Ube, Simply Sweet offers a variety of other delicious options, including Matcha Crepe Cake, Peanut desserts, and Salted Caramel treats, all of which are lauded for their balanced and rich flavors. The menu’s focus on quality ingredients and thoughtful combinations ensures that every bite is a delightful experience. The fact that the entire menu is 100% plant-based and gluten-free is a significant draw, making it a safe and exciting place for those with celiac disease, allergies, or a vegan lifestyle.
The experience at Simply Sweet extends beyond the food itself. The shop is described as cozy and inviting, making it a pleasant place to stop for a treat. The staff, known for their kindness and friendliness, contribute significantly to the welcoming atmosphere. Customers appreciate the personal touch, such as being offered taste tests, which helps them discover their new favorite dessert. This high level of customer service, combined with the exceptional quality of the products, has earned the bakery a loyal following and a reputation as a must-visit spot in Brooklyn. Whether you're a long-time vegan, someone with a gluten sensitivity, or simply a food lover looking for something new and exciting, Simply Sweet delivers on all fronts.
Simply Sweet is situated at 2106a Avenue U, making it a convenient stop in a bustling part of Brooklyn. The bakery is located within a vibrant neighborhood known for its diverse eateries and local shops. Its placement on Avenue U makes it highly accessible for residents of the surrounding areas and those traveling through. The shop is easy to find, which is a great bonus for first-time visitors. For those who use public transportation, the area is well-served by local buses and is not far from subway lines, making it a practical destination. Street parking can be a factor in this busy part of the borough, so it's a good idea to plan accordingly. The bakery’s location within a lively community means it's a natural fit for those running errands, meeting friends, or simply exploring the neighborhood. Its proximity to other businesses creates a synergistic environment, drawing in a steady flow of foot traffic. For locals, its accessibility means that a delicious, healthy treat is never far away, making it a regular stop in their daily routines.
Simply Sweet's services are built around its unique and inclusive menu, ensuring that everyone can find something delicious to enjoy. The bakery provides a range of offerings that cater to various tastes and dietary needs.
- 100% Plant-Based and Vegan Desserts: The entire menu is free of animal products, making it a perfect spot for vegans and those looking to explore plant-based options.
- Gluten-Free Offerings: The bakery is a safe haven for individuals with celiac disease or gluten sensitivity, as all their products are made without gluten.
- Signature Crepe Cakes: Simply Sweet is famous for its creative and beautifully crafted crepe cakes, with flavors like Ube and Matcha being particularly popular. The delicate, thin layers offer a unique and satisfying texture.
- Variety of Desserts: In addition to crepe cakes, the bakery offers a wide selection of other treats, including pies, mousse cakes, and other special dessert items.
- Healthy Smoothies and Beverages: For a refreshing option, the bakery also serves smoothies, such as a delicious date with chocolate variety, providing a wholesome and satisfying alternative to a full dessert.
- Taste Testing: The staff is known for their friendly service and willingness to offer taste tests, helping customers make informed and delicious choices.
- Takeout Service: Customers can easily grab their favorite treats to go, perfect for a quick snack or for bringing a unique dessert to a dinner party.
Simply Sweet has several key features that distinguish it from other bakeries in New York and make it a highly recommended destination. These highlights emphasize its commitment to quality, creativity, and customer satisfaction.
- Unique Ube and Matcha Crepe Cakes: The bakery’s signature items, particularly the Ube Crepe Cake, are a major draw. Their distinct flavors and stunning visual appeal make them a memorable and sought-after treat.
- Caters to Dietary Needs: The 100% plant-based and gluten-free menu is a significant highlight, providing a safe and exciting option for individuals with specific dietary requirements who often have limited choices.
- Wholesome and Delicious: The desserts are not just for those with restrictions; they are celebrated for being both healthy and delicious. The focus on natural sweetness and high-quality ingredients ensures a guilt-free indulgence.
- Exceptional Customer Service: The staff is consistently praised for their friendly and welcoming demeanor. This personal touch, including offering samples, creates a positive and memorable customer experience.
- Cozy and Inviting Atmosphere: The shop’s interior is described as cozy and a great place to stop for a quick treat. It provides a comfortable and pleasant environment for a moment of quiet enjoyment.
- High-Quality Ingredients and Flavor Balance: Reviews highlight the well-balanced flavors of the desserts, noting that they are rich and satisfying without being overly sweet.
For those looking to visit or contact Simply Sweet, here is the necessary information:
Address: 2106a Avenue U, Brooklyn, NY 11229, USA
Phone: (347) 205-5454
Simply Sweet is an ideal destination for New York locals for several reasons. It stands out in a crowded market by offering a menu that is not only unique but also incredibly thoughtful. For those with dietary restrictions—whether they are vegan, gluten-free, or both—it’s a true godsend, providing delicious options that are often hard to find elsewhere. This inclusivity makes it an invaluable resource for a significant portion of the community. Beyond that, the bakery’s commitment to using high-quality ingredients and creating well-balanced flavors means that even those without dietary restrictions will find something to love. Its signature Ube Crepe Cake is a testament to culinary innovation and a fun way to experience new flavors. The cozy atmosphere and exceptionally friendly staff make every visit a pleasant one, creating a sense of community that is so important in a big city like New York. Simply Sweet is more than just a place for a treat; it's a neighborhood gem that provides wholesome, delicious, and beautifully crafted desserts that cater to everyone. For a local Brooklynite, this bakery is not just a convenient stop but a cherished part of the neighborhood, offering a little bit of sweetness and a lot of warmth.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
From the business
- Identifies as women-owned
Service options
- Delivery
- In-store pick-up
- In-store shopping
- Takeaway
Accessibility
Offerings
- Coffee
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free of charge street parking
- Paid street parking
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
First time dropping by this little bakery. I have celiac and its very hard to find a place with all gluten free. Anda added bonus that its vegan! The lady in front was so sweet and very friendly. She made me have a taste test of the lemon cake and chocolate cake. Delicious!!!! I wound up buying a slice of the pie in the sky and my husband had a smoothie , date with chocolate. Glad i found this place. Thank you !
Feb 9 · c ferraraHidden gem. One of the best vegan places I have ever been and taste( I’m not even a vegan) Even if you not vegan you will still enjoy every bite. Highly recommended.
May 4 · Jamila KamolovaI love Simply Sweets! Their products are always so fresh and delicious! The customer service is excellent as well. As a vegan, I feel so lucky to have this amazing place in our neighborhood. I highly recommend it to anyone who loves healthy, gluten free, plant-based, vegan, and of course delicious sweets!
Apr 27 · Asli BrickhouseAmazing find for vegan desserts in a part of Bklyn that NOT vegan friendly. I always go in to get delicious vegan sweet delights for our vegan friend whenever we celebrate. and all the dairy addicts 😊can't get over how delicious the treats are. I always have a standing order to bring something. can't go wrong with the blueberry lemon or salted caramel. Support local, they deserve it!
May 4 · paul sCompare another bakery nearby
Sorted by geographic proximity from this bakery.



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