SOBERDOUGH

In the heart of Nashville, Tennessee, a local business is changing the way residents think about baking fresh, homemade bread. SOBERDOUGH is a unique concept in the bakery world. Instead of selling a finished loaf, this beloved Tennessee company provides an easy, fail-safe artisan bread mix that requires only one main liquid ingredient to turn into a warm, delicious, brag-worthy loaf: beer. This clever twist on traditional baking makes the joy of homemade bread accessible to everyone, regardless of their baking skill level, simplifying the process to a simple "Pour, Stir, Bake."

Founded by the entrepreneurial mother-son team, Victoria and Jordan Hawbaker, SOBERDOUGH launched in 2013, inspired by Jordan’s enthusiasm for Nashville's burgeoning craft beer scene and Victoria's long-standing love of baking. The name itself is a nod to the delightful baking chemistry—the dough goes into the oven 'drunk' with the beer, and as the alcohol evaporates out during baking, it comes out 'sober,' leaving behind a dense, moist, and wonderfully flavorful bread. This Nashville-based idea has quickly grown, amassing a dedicated following across the country, but it remains a proud local Tennessee venture.

The mission of SOBERDOUGH is clear: to make quality bread-baking easy and fun. They use 100% all-natural ingredients, avoiding preservatives and artificial flavors, and handcraft their mixes in small batches. This commitment to quality ensures a superior taste that rivals bread made completely from scratch, all with the convenience of a simple mix. SOBERDOUGH is truly a celebration of local ingenuity, making it a perfect spot for Tennessee locals to visit, support, and shop for unique gifts.

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While SOBERDOUGH mixes are available in various retailers across Tennessee and beyond, their Nashville headquarters serves as a central hub for the operation and offers a place for locals to connect directly with the brand and stock up on their favorite mixes. This location is designed for convenience, especially for those who need to make a quick visit to pick up supplies or holiday gifts.

The company’s main base is located at:

5515 Edmondson Pike UNIT 121, Nashville, TN 37211, USA

This location is accessible within the Nashville area, making it a simple stop for residents in South Nashville. For the convenience of all customers, the facility is designed with accessibility in mind, providing both a Wheelchair accessible entrance and Wheelchair accessible parking lot. This ensures that everyone can easily access the location for a quick and pleasant shopping experience.

Customers can complete their transactions smoothly as the business accepts various forms of payment, including Credit cards and Debit cards, for a hassle-free checkout.

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SOBERDOUGH’s core offering is its range of artisan brew bread mixes, each packed with all-natural ingredients and flavor. Although it operates as a specialized bakery in that it produces baking products, its services are centered around retail and providing a simple home-baking solution.

• In-Store Purchase: Visit the Nashville headquarters to browse and purchase their extensive collection of bread mixes, perfect for an easy, homemade meal or a thoughtful gift.

• Bread Mix Sales: The primary product is the high-quality, 100% all-natural bread mix, which only requires the addition of beer (or a non-alcoholic carbonated alternative) before baking.

• Variety Packs: Customers can purchase curated or customized bundles, such as the Pick Your Own 3 Pack ($28.00) or Pick Your Own 6 Pack ($52.00), allowing them to sample a wide array of savory and sweet flavors.

• Easy Home Baking: The service philosophy is based on making the intimidating task of bread-baking manageable for everyone—the process is designed to be completed in under an hour with only 5 minutes of prep work.

• Non-Alcoholic Options: The mix can be made with non-alcoholic beverages like club soda, sparkling water, or sparkling cider, ensuring a great loaf for those who prefer not to use beer.

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SOBERDOUGH stands out in the Nashville food scene due to its innovative product and genuine local origins. These features are what make it a beloved name among Tennessee shoppers and food enthusiasts.

• Mother-Son Family Business: Founded and run by Jordan and Victoria Hawbaker, SOBERDOUGH is a true local success story, embodying the spirit of Nashville entrepreneurship and family collaboration. Supporting this business means supporting local dreams.

• Simplicity is Key: The bread mixes are hailed for their incredible ease of use. The simple instruction—

  our, Stir, Bake

  —means literally anyone can produce a 'brag-worthy' loaf of artisan bread with no prior baking experience necessary. This eliminates the "war in the kitchen," as the founders put it.

• Creative and Gourmet Flavors: SOBERDOUGH offers a remarkable variety of flavors that go far beyond standard bread. The offerings include savory mixes like Cheesy Garlic, Herb & Olive Focaccia, and Everything but the Bagel ($9.95 each), alongside sweet options like Salted Caramel Banana and Apple Fritter Bread ($9.95 each). This variety ensures a perfect bread for any meal or occasion.

• 100% All-Natural Ingredients: A core principle of the company is the use of high-quality, all-natural ingredients with no preservatives or artificial flavors, ensuring a wholesome and delicious product.

• Perfect for Gifting: Customers often note that the beautifully packaged bread mixes make for excellent, unique gifts, particularly for holidays, housewarmings, or for the foodie in your life. One reviewer noted they planned to give them away for Christmas gifts.

• Versatility in Liquid: The bread mix is adaptable; while beer is the traditional choice, any carbonated beverage can be used, giving customers control over the final flavor profile and providing non-alcoholic options.

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A selection of the available flavors demonstrates SOBERDOUGH’s creativity in combining classic bread elements with unique, appealing twists. All individual flavor packs are currently priced at $9.95.

• Savory & Classic Mixes:

• Classic (The mix that started it all, with a perfect balance of sweet and salty)

• Everything but the Bagel (All the deliciousness of a classic bagel topping in bread form)

• Cheesy Garlic (A savory favorite, perfect for serving with Italian meals)

• Herb & Olive Focaccia (Ideal for dipping in olive oil)

• Cornbread & Ale (A Southern staple with a brew bread spin)

• Sea Salt & Crack Pepper (Simple, yet elegant, for a moist, dense texture)

• Sun Dried Tomato Pesto (A flavorful mix for a vibrant loaf)

• Sweet & Dessert Mixes:

• Apple Fritter Bread (Tastes like the classic fall pastry)

• Salted Caramel Banana (A sweet, comforting treat)

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To get in touch with the SOBERDOUGH team, whether for customer service, wholesale information, or to find out more about their products, please use the following contact details:

Address: 5515 Edmondson Pike UNIT 121, Nashville, TN 37211, USA

Phone/Text: (615) 775-3329

For local customers looking to visit, the location is best suited for a quick visit to pick up the mixes. While specific daily hours for the headquarters are not always publicly listed as a retail storefront in the way a traditional bakery might be, direct contact is the best way to confirm availability or schedule a pickup for larger orders.

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SOBERDOUGH is worth choosing for Nashville residents who appreciate a high-quality, local product that prioritizes simplicity and flavor. It removes the barriers to making incredible homemade bread. The biggest draw is the revolutionary ease of the Pour, Stir, Bake method, which delivers truly artisan results without the typical kitchen hassle. This makes it an invaluable addition to any Tennessee kitchen, particularly for those who crave the smell and taste of fresh bread but lack the time or confidence for complex recipes.

Furthermore, choosing SOBERDOUGH means supporting a local, family-run business with a truly inventive product. The consistent use of 100% all-natural ingredients and the sheer variety of gourmet flavors—from classic savory options to the sweet, indulgent Apple Fritter Bread—guarantees there is a perfect mix for every meal, holiday, or simple gathering. Whether you use your favorite local craft beer or a sparkling non-alcoholic substitute, SOBERDOUGH offers a magical, delicious, and easy way to enjoy the warmth of homemade bread in Middle Tennessee.