Adorable little bakery that smelled amazing when i walked in. The ladies were very helpful and friendly and the desserts are very good. The M&M cookie was melty and delicious and chewy. The opera cake was light and moist. The pistachio chocolate baklava had cardamom and was a wonderful texture. They recommended the brown butter cookie as a best seller and it was very moist and delicious. Less sweet than the m&m cookie but a perfect option for someone who loves cookies but wants something that isnt overwhelmingly sweet. I will definitely be back
Sep 15 · Cheryl BruderSoozel Sweets
582 Lawrence Square Blvd S, Lawrence Township, NJ 08648, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 582 Lawrence Square Blvd S, Lawrence Township, NJ 08648, USA
- Phone
- (908) 529-4771
- Website
- Visit official site
- Rating signal
- 5.0 from 86 recorded reviews
Listed operating hours
- Monday9:00 AM – 10:00 PM
- Tuesday9:00 AM – 10:00 PM
- Wednesday9:00 AM – 10:00 PM
- Thursday9:00 AM – 10:00 PM
- Friday9:00 AM – 10:30 PM
- Saturday9:00 AM – 10:30 PM
- Sunday9:00 AM – 10:00 PM
About and visit notes
Welcome to Soozel Sweets, a truly distinctive local bakery nestled in the heart of Lawrence Township, New Jersey. This women-owned establishment has quickly become a beloved destination for New Jersey residents seeking an extraordinary dessert experience that masterfully blends the rich, fragrant traditions of Persian confectionery with the comforting indulgence of international gourmet favorites. More than just a local bakery, Soozel Sweets offers a culinary journey, providing a wide array of freshly prepared sweets, pastries, and specialty coffees, perfect for a quick, luxurious treat or for catering your next special occasion.
Soozel Sweets prides itself on offering fresh, high-quality, and often handcrafted goods that stand out from the typical neighborhood bakery. The menu is a vibrant celebration of flavors, where traditional Persian spices like cardamom, saffron, and rosewater meet beloved Western-style treats like gourmet brownies and jumbo cookies. The commitment to quality ingredients and diverse, exciting flavor profiles is what makes this spot a must-visit in the Central New Jersey area for anyone with a serious sweet tooth.
The atmosphere, described by patrons as lovely and friendly, provides a warm backdrop for enjoying a freshly baked pastry and a hot coffee. Whether you are looking for a unique Persian dessert, a decadent chocolate indulgence, or a satisfying start to your morning, Soozel Sweets is a local gem that promises to delight your palate with every visit.
Location and Accessibility in Lawrence Township, NJ
Conveniently located for residents of Lawrence Township and the surrounding Central Jersey communities, Soozel Sweets can be found at:
582 Lawrence Square Blvd S, Lawrence Township, NJ 08648, USA.
The bakery is situated in an accessible area, making a quick visit simple and stress-free. For those driving, accessibility is a priority, as the location offers on-site parking in a free parking lot. For individuals with mobility needs, the premises ensure a welcoming experience with a wheelchair accessible entrance and a wheelchair accessible parking lot. This thoughtful accessibility makes Soozel Sweets an easy and comfortable choice for all members of the New Jersey community. Whether you're making a quick stop for a cup of coffee or picking up a 'Box of Joy' for a gathering, the location is designed for maximum convenience and a quick visit.
Comprehensive Services Offered
Soozel Sweets extends a variety of services to accommodate the busy schedules and diverse needs of its New Jersey customer base. The full spectrum of services includes:
- In-store shopping to browse the daily selection of freshly baked goods and pastries.
- Curbside pickup for easy and convenient order collection without having to leave your vehicle.
- In-store pickup for online or phone orders, ensuring your treats are ready upon your arrival.
- Delivery services, making it easy to enjoy the specialty desserts from the comfort of your home or office.
- Takeout options for those on the go, allowing you to grab your favorite coffee and pastry quickly.
- Onsite services, which includes a cafe-style setting to sit and enjoy your desserts.
- Catering and large order options, such as the 'Box of Joy' cookies and brownies, perfect for office meetings, parties, or any festive gathering.
- A selection of specialty coffee and tea offerings, including hot beverages like Latte, Cappuccino, and Black Tea, as well as unique cold beverages like Pistachio Cloud and Saffron Bloom.
Key Features and Menu Highlights
The menu at Soozel Sweets is what truly sets it apart, offering an unparalleled fusion of authentic Persian flavors and contemporary international sweets. The bakery is a true 'Taste of Home' for many, while simultaneously introducing exciting new flavors to all customers. The unique offerings and specialties include:
- The Dual Dessert Culture: The menu expertly divides its offerings into international gourmet desserts (Croissants, Brownies & Blondies, Cakes) and a dedicated 'Taste of Home' Persian section, ensuring a delightful choice for every preference.
- Authentic Persian Delicacies: Find traditional sweets like Persian Saffron Halva, Chickpea Cookie (Nokhodchi), Rice Cookie (Nan-e Berenji), and the layered pastry Baklava Yazdi. Customers particularly praise the Chocolate Pistachio Baklava, noted for its wonderful texture and hint of cardamom.
- Gourmet, Jumbo Cookies: A major highlight, the Soozel cookies are a fan favorite. Options range from the best-selling Brown Butter Chocolate Chip Cookie, known for being moist and perfectly balanced in sweetness, to indulgent choices like the Bueno Nutella Cookie, Dubai Chocolate Cookie (featuring pistachio cream and crispy noodles), and the Ferrero Rocher Cookie.
- Luxury and International Cakes: Indulge in sophisticated desserts such as the famous Dubai Dream Cake (a layered creation with chocolate cake, pistachio butter, and crunchy kadayif), the classic Italian Tiramisu, Spanish-style San Sebastian Cheesecake, and the moist Latin American Tres Leches.
- Signature Croissants and Pastries: Beyond the classics, the bakery offers inventive croissants like the Strawberry Pistachio Nest, CroMisu, and savory options such as the Feta Cucumber Croissant. The Crispy Glazed Puff (Zaban, a flaky Persian pastry) is another specialty.
- Women-Owned Local Business: The bakery proudly identifies as a women-owned business, offering a personal touch and community focus that New Jersey patrons appreciate.
Contact Information
For inquiries, large orders, or to simply check the daily selection of fresh sweets and pastries, you can contact Soozel Sweets using the following information:
Address: 582 Lawrence Square Blvd S, Lawrence Township, NJ 08648, USA
Phone: (908) 529-4771
What is Worth Choosing at Soozel Sweets
For the New Jersey resident looking for a truly unique bakery experience, Soozel Sweets is worth choosing for its exceptional dedication to both global dessert trends and deep cultural tradition. The fusion of flavors means you can satisfy a craving for a familiar classic like a jumbo M&M cookie or a rich Chocolate Lava Cake, and in the same visit, explore an exotic new favorite like the aromatic Persian Saffron Halva or the intricate Pistachio Qottab.
Patrons consistently highlight the outstanding quality of the cookies, with the Brown Butter Chocolate Chip and the decadent, nutty Dubai Chocolate Cookie being particularly recommended as must-try best sellers. The Persian sweets menu, or 'Taste of Home,' offers a special appeal, providing authentic, handcrafted items that can be hard to find elsewhere in the state. From the flaky, buttery texture of the Opera Cake Strip to the rich layers of the Dubai Dream Cake, every item is crafted to offer a high-end, memorable dessert moment. For a truly unique gift, the 'Box of Joy' cookie or brownie assortments offer a perfect, customizable treat for friends, family, or colleagues in the Central Jersey area. Soozel Sweets is not just a place to buy a dessert; it's a destination for high-quality, culturally rich, and incredibly delicious baked goods.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
From the business
- Identifies as women-owned
Service options
- Curbside pickup
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free parking lot
- On-site parking
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
⭐️⭐️⭐️⭐️ 4-Star Review for Soozel Sweets – Lawrenceville, NJWow – what an awesome bakery! Soozel Sweets is truly a hidden gem tucked away in Lawrenceville. From the outside, it’s easy to miss — the cursive fonts and exterior signage don’t really scream “bakery,” which is a disappointment because what’s inside is absolutely worth discovering.Once you step in, though, it’s dessert heaven! They’ve got an impressive variety — baklava, pistachio sweets, Dubai-style chocolates, and more. Everything looked so tempting. I picked up a chocolate croissant, and I have to say — it’s one of the best I’ve had in all of NJ. Flaky, rich, and perfectly baked.Tried a few other desserts as well and they were all delicious. The coffee could definitely use an upgrade, but honestly, the sweets make up for it. Plus, there’s plenty of parking outside, which is always a bonus.Overall, a great experience. Just wish the exterior matched the quality inside. Still, this place is not to be missed for dessert lovers — I’ll absolutely be back!
Jul 31 · Raj SWalking in here smells like heaven on earth! The owner is so sweet and you can tell she puts her love into the place and the wonderful food. Just moved to the area so finding local gems like this is a blessing. I got the chocolate pistachio baklava, and 4 cookies to share (red velvet, biscoff, peanut butter, cinnamon). Looking forward to trying everything else on my next visit!
Jul 30 · Jennifer JooNew, locally owned bakery. Persian owned and has tons of authentic Persian sweets but also the BEST cookies I have ever tried in my life OMG. Highly recommend the almond croissant cookie 🤤 The owners are so sweet and welcoming. We got a bunch of cookies and the chocolate pistachio baklava type pastry - WOW. Everything is so fresh, and you can see them baking in the kitchen right behind the front counter. Can’t recommend enough and look forward to coming back and trying more!
Mar 2 · Samantha SantomoI recently stumbled upon a charming bakery in the neighborhood and couldn't resist exploring it further. From the captivating decor to the thoughtful presentation and attentive service, it's evident that the people behind the counter genuinely care about their craft and culture. Their delectable Persian sweets are not only authentic but also meticulously prepared, and reasonably priced considering the exceptional quality. This is only my second visit, and I'm already looking forward to indulging in more of their exquisite treats, perhaps even pairing them with their enticing selection of espresso drinks. I'll definitely be making this delightful bakery a regular stop on my outings!
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This page combines directory records, available business details, submitted photos, and visitor feedback. Information may be incomplete or change without notice. For corrections, contact server@heavenlydelightsbakery.com.
