Went in to try the new donuts. There was so much talk about how good they were. I have made donuts for bakeries in stores for a lot of years and can be pretty picky on the taste. These were by far one of the best I have had. I am so happy that they are available in our town. The owner waited on us and was super friendly and went out of her way to make us more. Everyone had they favorite from the blueberry filled, fruity pebbles, long john, and smores. But the favorite is the strawberry one. Everyone should try these donuts. They are beyond delicious.
Aug 30 · Rita SSuperior Sweets
1014 Superior Ave, Tomah, WI 54660, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 1014 Superior Ave, Tomah, WI 54660, USA
- Phone
- (608) 567-0195
- Website
- Visit official site
- Rating signal
- 3.0 from 24 recorded reviews
Listed operating hours
- MondayClosed
- Tuesday12:00 AM – 7:00 PM
- Wednesday10:00 AM – 7:00 PM
- Thursday10:00 AM – 7:00 PM
- Friday10:00 AM – 7:00 PM
- Saturday9:00 AM – 3:00 PM
- SundayClosed
About and visit notes
Introduction / Overview
When Central Wisconsin locals talk about their favorite spots for a sugar fix or a comforting lunch, Superior Sweets in Tomah is always near the top of the list. More than just a bakery, this local favorite is a true community café that blends the artistry of fresh-baked goods with the indulgence of premium ice cream and a robust menu of savory delights. Located right on Superior Avenue, this establishment has quickly become a must-visit destination for anyone passing through or residing in the Tomah area, offering a warm and inviting atmosphere perfect for a quick visit or a relaxed afternoon treat.
Superior Sweets expertly caters to every craving, whether you’re seeking a perfectly crafted coffee to start your day, a hearty Panini for lunch, or a decadent dessert to celebrate a milestone. Their commitment to quality is evident in their selection, which features everything from highly-praised, fresh-baked donuts—which customers rave about as some of the best they’ve ever had—to rich, homemade fudge and locally sourced Cedarcrest Ice Cream. This thoughtful combination of offerings means you can satisfy your sweet tooth while also having a full, satisfying meal option available, making it a versatile and popular choice in the local Wisconsin dining scene.
The bakery component is a cornerstone of their success. As one delighted customer noted about their donuts: “I have made donuts for bakeries in stores for a lot of years and can be pretty picky on the taste. These were by far one of the best I have had. I am so happy that they are available in our town.” Another patron praised the maple donut for being “fresh baked, so soft and great flavor,” confirming the bakery’s dedication to freshness and quality ingredients. This passion for baking, coupled with friendly, attentive service—as described by a customer who said the owner was “super friendly and went out of her way to make us more”—is what makes Superior Sweets a beloved fixture in the Tomah community.
Location and Accessibility
Superior Sweets is conveniently situated at 1014 Superior Ave, Tomah, WI 54660, USA. This address places it in a prime location within the city of Tomah, making it highly accessible for both local residents and travelers utilizing the nearby major highways that intersect in the area. Tomah, often known as "The Gateway to Cranberry Country" or "The Crossroads of Wisconsin," benefits from its central location, drawing visitors from across Monroe County and beyond, and Superior Sweets is perfectly positioned to serve them all.
The location on Superior Avenue is easy to find and navigate to, ensuring that stopping in for a quick visit is a seamless part of your day. The business has taken steps to ensure that all members of the Wisconsin community can enjoy their delicious offerings. Accessibility features are a priority, with publicly available information confirming the presence of a Wheelchair accessible entrance and a dedicated Wheelchair accessible parking lot. This commitment to inclusion allows everyone, regardless of mobility needs, to easily visit the bakery and cafe to enjoy a treat or a meal. Whether you’re running errands in Tomah or taking a planned scenic route through Western Wisconsin, Superior Sweets provides a hassle-free and welcoming stop.
Services Offered
Onsite Services: Enjoy your meal or dessert in the comfortable, friendly environment of the cafe. Perfect for a lunchtime gathering, a coffee break, or a leisurely treat.
Takeout: All menu items, from freshly baked donuts and fudge to hot paninis and coffee, are available for quick and convenient takeout. This is an ideal option for busy locals, families on the go, or those looking to bring treats to a local event.
Comprehensive Menu: Beyond typical bakery offerings, the business provides a full, diversified menu including hot sandwiches, simple kids' meals, and daily soups/chili, making it a versatile stop for breakfast, lunch, or a snack.
Specialty Dessert Orders: While not explicitly listed as a service, the availability of items like 6 ASSORTED CUPCAKES ($18.00) suggests the capability for customers to pick up larger quantities of baked goods, perfect for parties, events, or office gatherings in the Tomah area.
Features / Highlights
Outstanding Donut Selection: The bakery is famous for its scratch-made donuts, with customer favorites including blueberry filled, fruity pebbles, long john, smores, maple, and the highly-recommended strawberry one. The consensus is that these are "beyond delicious."
Cedarcrest Ice Cream Partner: Superior Sweets proudly serves Cedarcrest Ice Cream, a popular Wisconsin-based brand, offering a variety of flavors like Blue Moon, Superman, Daily Grind, Cookies N Cream, New York Cherry, Orange Twister, Bubble Gum, and Birthday Cake in single ($3.75) and double ($4.75) scoops.
Gourmet Panini and Sandwich Options: The savory menu is a major highlight, featuring sophisticated choices such as the PHILLY CHEESESTEAK PANINI ($13.00), Bacon Pesto Grilled Cheese ($8.00), Turkey Bacon Avocado Panini ($12.00), and Italian Chicken Panini ($12.00). Simple options like the Grilled Cheese ($6.00) are also available.
Handmade Fudge and Classic Desserts: The dessert counter is stocked with rich, homemade fudge in flavors like CHOCOLATE PEANUT BUTTER ($5.29), SALTED NUT ROLL ($5.29), and MISSISSIPPI MUD ($5.29). Other popular treats include various cupcakes (Oreo, Salted Caramel, Raspberry Vanilla), cake pops, and SCOTCHAROOS.
Family-Friendly Atmosphere: With fun ice cream flavors, kids' meals like Peanut Butter And Jelly and Kraft Macaroni And Cheese Cup ($7.00 each), and a welcoming environment, it’s a perfect spot for families in Wisconsin to treat their children, as one review highlighted.
Payment Convenience: The bakery accepts both Credit cards and Debit cards, making transactions quick and easy for all patrons.
Contact Information
For easy planning or to inquire about availability, customers can use the primary phone line.
Address: 1014 Superior Ave, Tomah, WI 54660, USA
Phone: (608) 567-0195
What is Worth Choosing
For any Wisconsin local or traveler, Superior Sweets is worth choosing because it offers an exceptional blend of specialized quality and everyday convenience, making it a powerful asset to the Tomah community. While many places specialize in one type of item, Superior Sweets masters multiple, giving you more reasons to stop in. The clear highlight that customers consistently praise is the remarkable quality of the fresh-baked donuts. The glowing reviews, even from experienced bakers, confirm that these aren’t just good; they are an extraordinary local culinary achievement. The commitment to baking them fresh ensures a soft, flavorful experience that elevates a simple donut into a truly memorable treat.
Beyond the bakery items, the comprehensive and high-quality menu of savory options—which includes premium paninis like the Chipotle Turkey Panini and the PHILLY CHEESESTEAK PANINI—makes it a viable and appealing option for a full lunch, not just a dessert run. This versatility sets Superior Sweets apart from typical bakeries. You can bring a group with varied tastes and be sure everyone finds something satisfying, whether it's a hot sandwich, a cup of soup or chili, a scoop of local Cedarcrest Ice Cream, or a piece of rich, layered Banana Cream Pie ($3.75 single).
By choosing Superior Sweets, you are investing directly into a local business that prioritizes quality ingredients, outstanding friendly service, and a welcoming, accessible environment. It's the perfect place to grab a coffee and a donut before work, treat the kids to a SUPERMAN or Playdough ice cream cone, or enjoy a hearty, quick lunch. This local Tomah treasure truly lives up to its name, providing a consistently superior experience in sweet (and savory) treats for all of Wisconsin to enjoy.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
Stopped in with my 3 year old to get him one of his favorite treats (donut with sprinkles)! He walked in the door and immediately lit up when he saw sprinkle donuts. He devoured his of course, asking for another when he was finished. I got a maple donut and it was SO GOOD. I could tell the donut was fresh baked, l so soft and great flavor. Was hard to limit ourselves to not try all the other delicious flavors. Will definitely be making this a regular stop when in Tomah.
Sep 20 · Becca WeberThis place just released their donuts today.... And man after the first bite I told myself I had to write a review. They were so soft, not overly sweet, and the variety they offered was spectacular. I've tried donuts from all over Wisconsin and these have to be my favorite without a doubt. I've drove hours for places that were supposed to be ranked the best in Wisconsin and was a waste of time.
Aug 29 · Travis McGreckIt has been a very long time since I had a donut so fresh and fluffy! Someone told me to "try them because it is like you are eating a cloud." I have to agree! Great job with the donuts! I will certainly be back next time I am craving a donut!
Aug 30 · Crystal McGreckStoped in for the first time the other day. Cute place. I got a six pack of cupcakes. I was not impressed at all. They were very bland. If you are selling a lemon delight, it should at least taste like it has some kind of lemon in it. I also got a cookie asked if they were soft and chewy. I was told yes absolutely that was not the case and it had a burnt flavor to it. I spent over $35 on 6 cupcakes 1 cookie and 2 ice cream’s. Not sure I will be stopping back.
Jun 2 · Tiffany VanettenCompare another bakery nearby
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This page combines directory records, available business details, submitted photos, and visitor feedback. Information may be incomplete or change without notice. For corrections, contact server@heavenlydelightsbakery.com.
