What a cute corner location. Right across from Arms Park and 2 blocks down from Elm Street. When you walk in there are doughnut, photos, cute little chandeliers. And of course, the delectable smell of freshly baked donuts. I chose a dozen and still didn’t get to try all the flavors. Can’t wait to go back to try the rest. Their Boston cream has become my new favorite.
Jul 10 · DM MorgrageWhat The Fluff! Donuts
87 Amherst St, Manchester, NH 03101, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 87 Amherst St, Manchester, NH 03101, USA
- Phone
- (978) 233-1215
- Website
- Visit official site
- Rating signal
- 4.0 from 105 recorded reviews
Listed operating hours
- MondayClosed
- Tuesday6:30 AM – 3:30 PM
- Wednesday6:30 AM – 3:30 PM
- Thursday6:30 AM – 3:30 PM
- Friday6:30 AM – 3:30 PM
- Saturday7:00 AM – 2:30 PM
- Sunday7:00 AM – 2:30 PM
About and visit notes
Hello, New Hampshire locals! If you've been on the hunt for a donut experience that goes beyond the everyday, something truly special and memorable, then you need to know about What The Fluff! Donuts in Manchester. Nestled in a charming corner spot, this donut shop has quickly become a beloved fixture, drawing in customers with its delectable creations and inviting atmosphere. It's more than just a place to grab a quick pastry; it's a destination for those who appreciate the art of donut making, promising a delightful treat with every visit. This article will provide you with a comprehensive look at what makes What The Fluff! Donuts a standout in the Manchester culinary scene, from its quaint location to its impressive array of unique flavors, helping you discover your new favorite sweet spot.
What The Fluff! Donuts has earned a reputation for elevating the humble donut into a gourmet experience. Their approach focuses on quality ingredients, rich flavors, and a creative twist on classic favorites. For those living in or visiting Manchester, this donut shop offers a charming escape into a world of freshly baked goodness, whether you're starting your day with a sweet indulgence, grabbing a treat to go, or exploring unique flavor combinations. The emphasis here is on providing a consistent, high-quality product that truly delights the senses, making it a highly recommended spot for many in the community. As one happy customer put it, "Other donuts can not compare," highlighting the distinctive quality that sets this establishment apart.
---# Location and Accessibility
What The Fluff! Donuts is charmingly situated at 87 Amherst St, Manchester, NH 03101, USA. This location offers a delightful "cute corner spot" right across from Arms Park and just "two blocks down from Elm Street," placing it in a highly accessible and picturesque part of downtown Manchester. Amherst Street is a notable thoroughfare, connecting various parts of the city and making the donut shop easy to find for both residents and visitors.
The accessibility of this particular location is a significant advantage for local patrons. Its proximity to Arms Park makes it an ideal stop for a treat before or after enjoying the park's amenities, while its closeness to Elm Street, a main artery of Manchester, ensures convenient access for commuters and shoppers alike. While specific parking details were not provided, being in a downtown area suggests that street parking might be available, and there could be nearby public parking lots or garages. Customers typically find the location to be easily manageable for pickup orders. The inviting "cute corner location" adds to the overall appeal, making the journey to What The Fluff! Donuts a pleasant experience. The clear address, 87 Amherst St, Manchester, NH 03101, USA, can be readily used with any GPS for seamless navigation, guiding you directly to this delightful donut destination.
---# Services Offered
What The Fluff! Donuts prides itself on a wide and creative array of freshly baked donuts, along with a selection of beverages and other complementary items. Their menu is designed to offer unique flavor experiences alongside beloved classics. Here’s a detailed look at their typical offerings:
Gourmet Donuts (Tier 1, 2, and 3): The core of their business, featuring an extensive selection of donuts with various bases (cake, raised) and creative toppings/fillings. Examples include:
- Tier 1: Apple Cider with Cinnamon Sugar, Blueberry Donut, Old-Fashioned Sour Cream, Cinnamon Crunch (highly recommended by customers), Chocolate Glazed, Glazed Donut, Strawberry Sprinkle, Banana Glazed, Coconut Flakes.
- Tier 2: Fruity Pebbles, Raspberry Jelly Filled, Donut with Oreo Topping, Lucky Charms, Coconut Filled, Creamy Vanilla Filled, Lemon Filled, Apple Fritter, Raspberry Fritter, Boston Cream (a new customer favorite).
- Tier 3 (Specialty): Bismarck (often raspberry and marshmallow cream), Hamburger Donut (chocolate cake and Boston cream).
- Customers can choose single donuts, half dozens, or full dozens (including "Mystery Mix!" options).
Coffee and Espresso Drinks: To perfectly pair with their donuts, they offer a range of coffee options, including:
- Hot Coffee (rich and aromatic)
- Iced Coffee (simple and classic, a highly ordered item)
- Espresso, Americano (hot and iced), Cappuccino (hot and iced), Latte (hot and iced, with flavors like Caramel, Vanilla, Mocha, White Chocolate).
- They also offer "Box of Coffee" for larger groups.
Unique Milk Teas and Specialty Drinks: What The Fluff! stands out with a selection of trendy and flavorful beverages, such as:
- Thai Milk Tea (sweet, creamy, hint of spice)
- Taro Milk Tea (creamy taro bliss)
- Strawberry Milk Tea (fruity twist)
- Strawberry Matcha (matcha with luscious strawberry puree)
- Brown Sugar (swirls of rich brown sugar for a sweet, caramel-like kick)
Breakfast Sandwiches: For those seeking a savory start to their day, they offer breakfast sandwiches on various bases, including croissants, plain bagels, everything bagels, English muffins, or even a Maple Donut. These come with egg, American cheese, and a choice of Canadian bacon, bacon, or sausage.
Other Baked Goods: While donuts are the main focus, they may also offer other items like Paczki (seasonal filled donuts) and occasionally a plain or everything bagel without the sandwich components.
# Features / Highlights
What truly makes What The Fluff! Donuts a remarkable destination for donut lovers in New Hampshire? Several distinctive features and highlights contribute to its growing popularity and glowing reviews.
Exceptional Donut Quality: Customers consistently rave about the "quality and rich flavor" of these donuts, often stating that "other donuts can not compare" and they are "so much better than commercial donuts." The focus on freshly baked, high-quality ingredients is a major draw.
Creative and Diverse Flavor Selection: What The Fluff! goes beyond standard donut offerings with unique and exciting flavors, categorized into tiers. Highlights include popular choices like Boston Cream (a new favorite for some), Cinnamon Crunch, and Maple Bacon (highly recommended), alongside whimsical options like Fruity Pebbles and Lucky Charms donuts.
Charming Atmosphere and Aesthetics: The "cute corner location" with "doughnut photos, cute little chandeliers" creates an inviting and pleasant environment. The delectable smell of freshly baked donuts upon entering further enhances the sensory experience, making the visit enjoyable even before the first bite.
Beyond Just Donuts: While donuts are the star, the inclusion of a robust coffee program, unique milk teas (Thai, Taro, Strawberry Matcha), and savory breakfast sandwiches on various breads (including croissant and bagel) or even a maple donut, broadens their appeal significantly, making it a comprehensive stop for breakfast or a snack.
Consistency and Service: Customers often note the "consistency and service" as positive aspects. This reliability in both product quality and customer interaction contributes to a pleasant and dependable experience with each visit.
"Worth the Price" Quality: Despite some perceptions of being "expensive," reviewers emphasize that the "quality and rich flavor of these donuts is completely worth the price," indicating excellent value for a gourmet product.
# Contact Information
For direct inquiries, placing orders, or confirming specific product availability and hours, here is the contact information for What The Fluff! Donuts in Manchester:
Address: 87 Amherst St, Manchester, NH 03101, USA
Phone: (978) 233-1215
Please note that while the provided information includes a mobile phone number (+1 978-233-1215), the standard landline number (978) 233-1215 is typically the primary contact for business inquiries and direct communication with the store. What The Fluff! Donuts generally operates with online ordering hours from 7:00 AM to 3:10 PM, and pickup/delivery hours from 6:30 AM to 3:30 PM, making them an ideal stop for morning and early afternoon cravings. It is always a good idea to call ahead or check their official online ordering platforms for the most current information regarding their menu, seasonal specials, or any changes to their operating schedule.
---# Conclusion: Why this place is suitable for locals
For the residents of Manchester and indeed, all of New Hampshire, What The Fluff! Donuts at 87 Amherst St is exceptionally suitable and a truly delightful addition to the local culinary landscape. It caters perfectly to those who seek not just a donut, but a gourmet experience that elevates a simple treat into something memorable.
The shop's commitment to high-quality, freshly baked donuts with an impressive array of creative and rich flavors makes it a standout. Locals will appreciate the convenience of its charming downtown location, easily accessible and perfect for a quick stop before work, during a stroll through Arms Park, or as a weekend indulgence. The positive customer reviews consistently highlight the exceptional taste, consistency, and value that make the perceived higher price entirely "worth it" for the quality received. Beyond just donuts, their selection of well-regarded coffee, unique milk teas, and hearty breakfast sandwiches means What The Fluff! is a versatile spot for various cravings throughout the day. It provides a unique and satisfying alternative to larger chains, offering that personal touch and superior product quality that defines a cherished local business. For New Hampshire locals who truly love their donuts and appreciate artisanal craftsmanship, What The Fluff! Donuts is an absolute must-try, promising to become a new favorite for sweet moments.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- Delivery
- In-store pick-up
- Takeaway
- Dine-in
Popular for
- Solo dining
Accessibility
- Wheelchair-accessible car park
Offerings
- Coffee
Dining options
- Breakfast
- Dessert
Atmosphere
- Casual
Planning
- Quick visit
Payments
- Credit cards
Parking
- Free of charge street parking
- Paid street parking
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
Other donuts can not compare. I have read often that people think these donuts are expensive. The quality and rich flavor of these donuts is completely worth the price. I enjoy the consistency and service when I stop here. Recommend the cinnamon crunch and maple bacon but every one that I have had so far is great. Give it a try!
Jul 5 · Matt & Jackie FoodiesThis adorable little shop has a slightly 50's vibe that is as welcoming as their smiling staff were. Very clean inside and super family friendly. There isn't anything this laid back for several blocks. Service was prompt and will have you on your way quickly. Everything was delicious and will be back for sure.
May 4 · Jessica LaurenWe come for donuts here every weekend and it is never a disappointment. Their jelly, boston cream, cinnamon crunch and fruity pebble donuts are insane. Every donut we have tried is amazing. It’s my favorite part of my week to come here. The service is always great and prices are good too. I swear there is magic in those donuts.
Feb 16 · caseyI recently picked up a box of donuts from What the Fluff Donuts for a work event, and they were a hit! Even though I didn’t get to taste them myself, everyone raved about how delicious they were. The donuts were very well-decorated, with a creative selection of flavors—there’s truly something for everyone! Check out the photos to see just how fun and unique these treats are. The staff was super friendly and helpful, making the whole experience enjoyable from start to finish. Just a heads-up: parking can be a bit tricky since it’s on the street, but the donuts are absolutely worth it. Definitely a fantastic choice if you’re looking to impress with some unforgettable treats!
Nov 9 · Kilo CharlieCompare another bakery nearby
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