Stopped by and met the new owner Lauren. Had a nice conversation about the current bakery and future plans and products. Lauren assured me the recipes will remain the same for current offerings. That was great news since the Key Lime Pie was out of this world!!! Creamy texture, not overly limey (if that's a word) and cookie crunchy crust. Really, really good. Will be back for more. Going to try the crumb cake I purchased with my morning coffee. That will be my next review.
Aug 1 · Mark T. Clark502 Baking Company
502 Brick Blvd, Brick Township, NJ 08723, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 502 Brick Blvd, Brick Township, NJ 08723, USA
- Phone
- (732) 477-4502
- Website
- Visit official site
- Rating signal
- 4.0 from 198 recorded reviews
Listed operating hours
- MondayClosed
- TuesdayClosed
- Wednesday9:00 AM – 3:00 PM
- Thursday9:00 AM – 3:00 PM
- Friday9:00 AM – 3:00 PM
- Saturday9:00 AM – 3:00 PM
- SundayClosed
About and visit notes
Introduction / Overview
For New Jersey residents seeking a true taste of local craftsmanship and culinary inclusivity, 502 Baking Company in Brick Township stands out as a treasured local staple. Far from a corporate chain, this small business embodies the charm and personalized service of a classic "mom and pop bakery," creating an atmosphere that welcomes patrons like "a kid in a candy store." It has firmly established itself as Ocean County's premier destination for high-quality, fresh-baked goods, and it holds a special place in the community for its commitment to inclusive dining options.
What truly sets 502 Baking Company apart in the competitive New Jersey food scene is its extensive and high-quality selection of specialty items. While they proudly serve up classic American favorites—including their legendary Key Lime Pie and famous Cheese Crumb Cake—their dedication to dietary needs shines brightly. They offer a huge variety of gluten-free and vegan options, ensuring that everyone in the family, regardless of dietary restrictions, can indulge in a delicious treat. This attention to detail and commitment to fresh, on-the-spot baked goods has earned them a loyal following. The bakery offers a delightful blend of tradition and modern culinary awareness, promising both nostalgic flavors and exciting new products under the careful stewardship of its dedicated owners.
Location and Accessibility
502 Baking Company is conveniently located in the thriving retail area of Brick Township, NJ, making it highly accessible for residents throughout Ocean County and the surrounding New Jersey shore communities.
The bakery’s address is:
502 Brick Blvd, Brick Township, NJ 08723, USA
Situated directly on Brick Boulevard, the location offers easy access from major local routes, making it a simple stop on your daily commute or weekend errands. The shop is designed with customer convenience in mind, providing multiple service options and practical amenities:
- The facility is fully accessible, featuring a Wheelchair accessible entrance and a Wheelchair accessible parking lot.
- A Free parking lot is available to all customers, eliminating the hassle of street parking and ensuring a quick and easy visit.
- The location offers various ways to shop, including In-store shopping, Curbside pickup, In-store pickup, and even Delivery services, catering to the busy New Jersey lifestyle.
Its welcoming atmosphere is also notable, proudly fostering an environment that is LGBTQ+ friendly and a Transgender safespace, emphasizing its role as a supportive local community hub.
Services Offered
502 Baking Company provides a comprehensive range of freshly baked goods and specialized services, all focused on using high-quality ingredients and maintaining classic baking traditions while embracing modern dietary needs.
- Everyday Baked Goods: A wide selection of daily treats, including various cookies (like the highly recommended Cheese Cake Cookies), fresh bread, crumb cakes, and scones.
- Signature Pies: Famous, made-to-order pies such as the Key Lime Pie, Peanut Butter Fudge Pie, and Coconut Cream Pie.
- Custom Cakes and Large Orders: Wide variety of cakes available for order, including custom designs for special occasions, all with attention to detail and personalized service.
- Extensive Gluten-Free Menu: A substantial selection of gluten-free alternatives is offered daily, ensuring that those with sensitivities or preferences do not have to compromise on taste. These include Gluten-Free Crumb Buns, Flourless Peanut Butter Cookies, Scones, Cupcakes, and Brownies.
- Vegan and Dairy-Free Options: In addition to gluten-free items, the bakery often features items that are also dairy-free and vegan-friendly, ensuring maximum inclusion.
- Specialty Coffee: Offering Coffee to perfectly complement any morning treat, whether it's a crumb bun or a scone.
- Onsite and Takeout Services: Providing a casual, quick-visit option for Takeout or a pleasant experience for those choosing to enjoy their purchases right away. Curbside pickup and Delivery are also available for added convenience.
- Specialty Gluten-Free Pies: The Key Lime, Coconut Cream, and Peanut Butter Fudge Pies can be specially ordered as Gluten Free for a modest upgrade fee, ensuring no one misses out on their best sellers.
Features / Highlights
The reasons why 502 Baking Company is a must-visit destination for New Jersey dessert enthusiasts are clear, focusing on both product quality and community spirit.
- Unmatched Gluten-Free Variety: A defining feature is the sheer number of high-quality gluten-free (GF) specialties. Unlike many bakeries that offer one or two GF items, 502 Baking Company provides GF Crumb Buns, Scones, Cookies, Brownies, and even full custom GF cakes and pies, making it a true GF haven in the region.
- Legendary Key Lime Pie: The Key Lime Pie receives exceptional customer praise for being "out of this world." It is highly regarded for its creamy texture, perfectly balanced lime flavor that is "not overly limey," and a distinctive, crunchy cookie crust.
- Commitment to Quality Control: The current owner, Lauren, has assured customers that the beloved, established recipes for current offerings will remain the same, guaranteeing that classic favorites taste exactly as long-time patrons remember and expect.
- True Mom-and-Pop Atmosphere: The bakery is praised for its old-school "Americana style" and personalized customer service, where owners welcome you "face to face" and provide genuine attention to detail.
- Inclusive Community Space: As an officially designated LGBTQ+ friendly and Transgender safespace, the bakery fosters a warm, non-judgmental environment for everyone in the Brick and Ocean County community.
- Custom and Specialty Offerings: The ability to create Custom Cakes and specialty Gluten Free Pies demonstrates their flexibility and desire to meet all customer needs for celebrations and events.
Contact Information
Planning your visit to pick up a dozen cookies or order a custom cake is simple with this direct contact information for 502 Baking Company in Brick, NJ:
- Address: 502 Brick Blvd, Brick Township, NJ 08723, USA
- Phone: (732) 477-4502
What is Worth Choosing
For New Jersey locals, 502 Baking Company is worth choosing not just for a sweet treat, but for a full package of exceptional product quality, dietary inclusion, and heartfelt community spirit.
The primary reason to make this your go-to bakery is the guarantee of freshness and superior ingredients. This is a bakery that takes pride in its craft, providing that comforting, authentic taste that can only come from a dedicated small business. Whether you are craving the rich, moist texture of their Cheese Crumb Cake for your morning coffee or indulging in a slice of their lauded Peanut Butter Fudge Pie, you know you are receiving a thoughtfully prepared dessert.
Crucially, 502 Baking Company addresses a major need in the Ocean County area by being a leader in gluten-free and vegan baking. For individuals, families, or hosts dealing with dietary restrictions, the ability to walk into a bakery and have a "huge" selection of gluten-free options—from everyday crumb buns to full custom pies—is invaluable. It removes the stress from ordering desserts for mixed-diet groups, ensuring that everyone can share in the celebration and enjoy a dessert that truly tastes excellent.
In a world increasingly dominated by impersonal chain stores, supporting 502 Baking Company also means supporting a local staple and a business that actively cultivates a welcoming and inclusive atmosphere for everyone in the New Jersey community. The combination of exceptional, award-worthy baking and a truly community-focused heart makes 502 Baking Company the clear choice for all your pastry and custom cake needs. You can choose this bakery with confidence, knowing you'll receive great food and friendly service every time.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
From the business
- Small business
Service options
- Curbside pickup
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Amenities
Crowd
- LGBTQ+ friendly
- Transgender safespace
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free parking lot
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
It was a pleasure to meet the owners face to face and all I can say this is as close you get to a mom and pop bakery, the moment I walked in they welcome you like a kid in a candy store in a old americana style, from fresh bread to fresh on the spot baked cookies, what makes this place unique is not only the customer service and the attention to detail but the huge gluten-free options and let us not forget the huge vegan menu. And so much more I highly recommend the entire community to visit this local staple . And while your there highly recommend the cheese cake cookies they are to die for... enjoy
May 8 · Alex “The Guide” UrbanoWe collaborated closely with the bakery owner to plan for our wedding, and everything exceeded our expectations. I highly recommend this bakery for all occasions or just to go in for a delicious treat! Best key lime pie!
Aug 24 · Laura AlverioNew ownership, same recipes and new ones added. New owner is Lauren. Very friendly. Chocolate croissants , crumbcakes and key lime pie are the best.
Sep 13 · Patricia DonnellyMy husband went to the bakery early today to get the keylime pie that I had been craving for a long time. It was heavenly!Beautifully made. Thank you to the gentleman who made this craving come true. God bless you and everyone there makes these delicious desserts.😋🙏Secaucus ,NJ
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This page combines directory records, available business details, submitted photos, and visitor feedback. Information may be incomplete or change without notice. For corrections, contact server@heavenlydelightsbakery.com.
