This gives more of midwestern bagel vibe than a Jersey shore one. Luckily the 4 seeds on my everything bagel spiced it up a bit. And I’m confident that wasn’t sand in my cold brew. Can’t return even if I wanted to cause I spent my lunch money for the week on two cream cheese bagels and 2 coffees.
Aug 12 · Victoria JuddBubbi Bagels @ Wave Resort
110 Ocean Ave, Long Branch, NJ 07740, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 110 Ocean Ave, Long Branch, NJ 07740, USA
- Phone
- (732) 633-2243
- Website
- Visit official site
- Rating signal
- 3.0 from 42 recorded reviews
Listed operating hours
- Monday7:30 AM – 1:30 PM
- Tuesday7:30 AM – 1:30 PM
- Wednesday7:30 AM – 1:30 PM
- Thursday7:30 AM – 1:30 PM
- Friday7:30 AM – 1:30 PM
- SaturdayClosed
- Sunday7:30 AM – 1:30 PM
About and visit notes
## Introduction / Overview
For those of us living along the Jersey Shore or enjoying a weekend in Monmouth County, the quest for an authentic, satisfying bagel is a daily ritual. Bubbi Bagels @ Wave Resort stands out as a key local spot that aims to fulfill this need, situated in the prime location of Long Branch, NJ. Defined as a classic bagel shop, this establishment is integrated into the vibrant atmosphere of the Wave Resort, offering a comprehensive menu that extends far beyond the basic buttered bagel.
Bubbi Bagels caters to the demanding New Jersey customer by providing an extensive all-day menu focused on high-quality breakfast and essential amenities. They offer a wide array of cream cheeses and protein salads, alongside specialty items like Jewish-style deli favorites and even modern takes on breakfast staples. The sheer variety ensures that whether you're grabbing a dozen for the family weekend brunch or need a full breakfast to start your day, this location is equipped to serve the local community efficiently.
It's positioned perfectly for both residents and visitors seeking a quick, convenient meal near the ocean. The business model is clearly geared toward efficiency and satisfying a hungry crowd, which is essential in a high-traffic area like Long Branch. The ambiance is designed for a Quick visit, making it an ideal grab-and-go option for beachgoers and commuters alike.
## Location and Accessibility
The location of Bubbi Bagels @ Wave Resort is one of its most defining features. Situated at 110 Ocean Ave, Long Branch, NJ 07740, USA, the shop boasts a prime position directly on Ocean Avenue, placing it right in the heart of the desirable Jersey Shore experience. This proximity to the coast makes it a highly convenient stop before a day on the beach or as part of a boardwalk stroll.
Accessibility is thoughtfully addressed, which is a major advantage for customers in New Jersey. The shop provides a Wheelchair accessible parking lot, a Wheelchair accessible restroom, and Wheelchair accessible seating, ensuring that all members of the community can enjoy their offerings comfortably. Furthermore, the presence of an onsite Restroom is a practical amenity for a destination location.
As is common in popular shore towns, parking requires planning. Customers should be aware that the location utilizes Paid parking garage, Paid parking lot, and Paid street parking options. Patrons will need to account for these costs and logistics when planning their visit to this Long Branch staple. Uniquely, the shop is also listed as Dogs allowed inside, a valuable feature for local dog owners.
## Services Offered
Bubbi Bagels @ Wave Resort focuses on streamlined service options that cater to the fast-paced needs of the New Jersey clientele. The primary services offered ensure maximum convenience and efficiency:
- In-store pickup: Customers can place an order and collect their food directly from the counter, perfect for quick errands.
- Takeout: All items are available for takeout, making it an easy option for breakfast on the beach or a meal back at the office.
- Diverse Payment Options: The shop accepts modern methods, including Credit cards, Debit cards, and NFC mobile payments, ensuring a smooth and fast transaction process.
- Full Breakfast Service: Operating primarily as a breakfast destination, with comprehensive menu items available throughout the day.
## Features / Highlights
What makes Bubbi Bagels @ Wave Resort a noteworthy destination in Long Branch, NJ, is the sheer depth and variety of its menu, going well beyond a typical bagel counter. Key highlights and offerings include:
- The Core Bagel Selection: Customers can purchase Individual Bagels, 1/2 Dozen Bagels ($12.50), or a Dozen Bagels ($24.00), forming the foundation of the menu.
- Gourmet Cream Cheeses & Spreads: A wide variety of house-made spreads is available, including Veg Cream Cheese ($6.50/0.5lb), Scallion Cream Cheese ($6.50/0.5lb), Jalapeno Cream Cheese ($6.50/0.5lb), and the premium Chopped Lox Cream Cheese. They even feature a unique Maple "Bacon" Cream Cheese.
- Protein and Deli Salad Options: The shop offers classic deli fare such as a Bagel with Sliced Nova Lox, Bagel with Tuna Salad, Bagel with Egg Salad, and Bagel with Whitefish Salad, as well as pre-packaged half-pound servings of all salads.
- Hot & Hearty Breakfasts: The menu includes full breakfast options like the 3 Egg Plain Omelette ($10.00), specialty sandwiches like BUBBIE'S BREAKFAST BURRITO ($14.00), and Jewish classics such as Bubbi's Latkas ($6.00) and the Bubbies Latkes Plate ($16.50).
- Specialty Bagel Sandwiches: Unique, cleverly named items like the LOWER EAST SIDE and THE MENCH offer creative twists, alongside traditional options like the ITALIAN NEIGHBOR - PIZZA BAGEL.
- Party & Group Packages: For larger groups or events, they offer substantial deals, including BREAKFAST FOR 1 ($60.00), BREAKFAST FOR 2 ($80.00), and the large BUBBIE'S BREAKFAST FOR 4 TO 5PPL ($130.00), ideal for local offices or family gatherings.
- Full Coffee & Beverage Bar: Beyond the essential Coffee, they offer a range of hot drinks like HOT LATTE and CAPPUCCINO ($3.99), as well as frozen options like FRENCH VANLLA FRAPPE. A vast selection of soft drinks, juices, and specialty beverages is also available.
- Convenience Items: A unique feature is the availability of various convenience goods, including multiple brands of Cereals ($3.00), Chips & Snacks, Energy Bars, Ice Cream, and even travel-sized Toiletries (e.g., TYLENOL EXTRA STRENGTH, Head & Shoulders Shampoo), positioning it as a useful, all-in-one stop for resort guests and locals.
- Branded Merchandise: They sell fun, branded apparel and items like the CALL YOUR BUBBI PINK HOODIE ($42.00) and a CALL YOUR BUBBI BAGEL PLUSHIE DOLL ($15.99).
## Contact Information
For those in the Long Branch, NJ area looking to contact Bubbi Bagels @ Wave Resort, the following details ensure easy communication for orders, inquiries, or confirming operating hours:
- Address: 110 Ocean Ave, Long Branch, NJ 07740, USA
- Phone (Landline): (732) 633-2243
- Phone (Mobile/Direct): +1 732-633-2243
## What is Worth Choosing
For a local user in New Jersey, especially near the Jersey Shore, Bubbi Bagels @ Wave Resort offers a compelling combination of location, convenience, and culinary variety that makes it a worthwhile choice. What truly sets this establishment apart is its incredible menu depth—it’s not just a bagel shop, but a full-service breakfast and convenience hub. The menu features are extensive, covering everything from essential bagels and lox to hot breakfast plates, large group packages, and even unexpected convenience items like toiletries, making it a true utility stop in Long Branch.
The shop's prime location on Ocean Avenue, coupled with excellent accessibility features and the unique allowance for dogs inside, makes it a highly inclusive and practical destination. For a quick visit, the convenience of multiple payment options and the takeout service cannot be overstated. While one customer review mentioned the bagel receiving a "midwestern vibe" and noted a disappointment regarding the amount of cream cheese for the price, another focused on ordering accuracy (toasted vs. untoasted). These are minor operational issues that often occur in busy shore establishments.
Ultimately, if you are in Monmouth County and looking for a single stop that can handle a full family breakfast, cater a group event, or simply provide a wide-ranging snack, coffee, or emergency item near the beach, Bubbi Bagels @ Wave Resort offers a diverse and comprehensive solution that is clearly attuned to the needs of the New Jersey shore lifestyle.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- In-store pickup
- Takeout
Accessibility
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Coffee
Dining options
- Breakfast
Amenities
- Restroom
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Paid parking garage
- Paid parking lot
- Paid street parking
Pets
- Dogs allowed inside
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
Check your order before you leave the shop! I ordered a toasted whole wheat everything bagel and received an untoasted regular everything bagel. Didn't notice until I was back at my place. There really weren't many olives in the olive cream cheese, especially given the price. The bagel was OK. Not worth $7, very disappointing for a bagel lover like me.
Jun 27 · L DBagel is good and fresh, although they don't bake them there. But an unusual small size bagel. Cream cheese is adequate for being kosher. However, the cold brew coffee cost me $8!! It's pre-made in a machine. I could get two at Starbucks for that prize.
Jul 31 · Ina Iverslien BorgbjergI recently visited Call Your Bubbi Bagels in Long Branch and was extremely disappointed with my experience. I placed an order and had to wait an incredibly long time to receive it. What made it worse was that everyone who came in after me was able to place their orders and leave before I even got my food.When I finally asked about my order, the response I received was simply, "I'm sorry, I feel bad." While the gesture was nice, it didn't make up for the lack of organization and the frustration of seeing so many people served before me.To top it off, the food wasn’t even that great. After all the waiting, I was expecting something special, but it fell flat. It's clear they were short on staff, but the lack of organization and the disappointing food made the experience even more frustrating.
Aug 27 · Steven BrickProbably one of the worst bagels I’ve ever had. Cream cheese is thin and watery. The bagel is also very small. Will not be going back
Jun 8 · Ashley GoverCompare another bakery nearby
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This page combines directory records, available business details, submitted photos, and visitor feedback. Information may be incomplete or change without notice. For corrections, contact server@heavenlydelightsbakery.com.
