The person working said he’s been working for Cinnabon for years and got transferred to this location. He was very sweet. He made sure my Cinnabons had the proper amount of topping. Looks like all the bons are already pre made , which was kinda sad. The edges of mine were hard and the inside was kinda soggy however still tasted deliciously. No places to sit unless u go to the McDonald’s that’s attached to the gas station. It looked like they didn’t sell drinks at this location either.
Jun 25 · Liz FCinnabon
1191 70th Ave, Roberts, WI 54023, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 1191 70th Ave, Roberts, WI 54023, USA
- Phone
- (715) 749-4238
- Website
- Visit official site
- Rating signal
- 4.0 from 26 recorded reviews
Listed operating hours
- Monday5:00 AM – 5:00 PM
- Tuesday5:00 AM – 5:00 PM
- Wednesday5:00 AM – 5:00 PM
- Thursday5:00 AM – 5:00 PM
- Friday5:00 AM – 5:00 PM
- Saturday5:00 AM – 5:00 PM
- Sunday5:00 AM – 5:00 PM
About and visit notes
Introduction / Overview
For Wisconsin travelers and local residents in the Roberts area of St. Croix County, the name Cinnabon is synonymous with an irresistible indulgence: the world-famous cinnamon roll. Located conveniently at 1191 70th Ave, this specific Cinnabon bakery serves as a prime stop for anyone needing a sweet, comforting, and high-quality baked treat. While Cinnabon is a globally recognized brand, this particular location provides a crucial service point, particularly for those using the busy I-94 corridor, offering a reliable slice of signature "ooey-gooeyness" right here in Western Wisconsin.
The menu is built around the iconic Classic Roll, utilizing the legendary Makara® Cinnamon and their signature cream cheese frosting. However, the offerings extend well beyond the original, including smaller, bite-sized treats like BonBites™ and CinnaSweeties®, as well as decadent topped options like the Caramel PecanBon® and the new Topped Bons featuring flavors like Oreo® and Turtle. Whether Wisconsinites are grabbing a treat for the road, ordering a catering box for an event, or simply fulfilling a serious sweet craving, this Cinnabon location is structured for convenience. Customer experiences frequently highlight the dedication of the staff, noting the "very sweet" service and the commitment to ensuring proper toppings and the rich, delicious taste that defines the brand. The size of the famous roll is often noted, making it "easily shared with another family member since it was so huge."
Location and Accessibility
Cinnabon is strategically located at 1191 70th Ave, Roberts, WI 54023, USA. This address places it within a high-traffic service area, likely part of a travel center or gas station complex near a major highway junction, making it an extremely accessible spot for local users and travelers alike. Its location is a major asset for anyone heading in or out of the Twin Cities metro area or traveling across Wisconsin.
The bakery demonstrates a strong commitment to convenience and accessibility, essential for a quick-service location:
- Wheelchair Accessible Entrance: Ensuring easy, barrier-free access for all patrons.
- Wheelchair Accessible Parking Lot: Providing dedicated parking spots for hassle-free entry and exit.
- Wheelchair Accessible Restroom: Offering accessible amenities within the establishment for customer comfort.
- Planning for a Quick Visit: The operational setup is optimized for speed, catering perfectly to Wisconsin travelers who need a fast, high-quality treat on a tight schedule.
- Flexible Service Options: The bakery supports Delivery, In-store pickup, and Takeout, offering maximum flexibility for acquiring your sweet fix.
- Modern Payment Methods: Customers can easily pay using Credit cards, Debit cards, and NFC mobile payments, speeding up transactions.
Services Offered
Cinnabon in Roberts specializes in a rich, focused menu of signature baked goods and treats, designed for both individual consumption and sharing:
- Classic Cinnamon Rolls: Offering the world-famous Classic Roll, known for its warm dough, Makara® Cinnamon, and ample signature cream cheese frosting.
- Specialty Topped Bons: Providing a range of decadent variations, including the Caramel PecanBon®, Turtle Topped Bon, Oreo® Topped Bon, and Caramel Lover Topped Bon, allowing for flavor customization.
- Bite-Sized Treats: Catering to smaller cravings and easy sharing with options like the Classic BonBites™ (available in 4ct and 16ct boxes) and CinnaSweeties® (bite-size doughnut treats rolled in cinnamon sugar, in 5ct and 15ct options).
- Center of the Roll™: Selling the most sought-after part of the cinnamon roll—the ooey-gooey center—available in both Classic and Caramel PecanBon® flavors.
- Coffee and Beverages: Offering Coffee and likely other beverages (though exact options may vary) to perfectly complement the sweet treats.
- Customization and Extras: Allowing customers to personalize their rolls or treats with sides of signature toppings, including Side Of Cream Cheese Frosting, Side Of Pecans, Side Of Caramel, and Side Of Oreo® cookie pieces.
Features / Highlights
The Cinnabon location in Roberts, WI, stands out for several customer-centric features and product highlights:
- Signature Makara® Cinnamon Flavor: The use of the distinct Makara® Cinnamon is the cornerstone of Cinnabon's globally recognized, irresistible flavor profile, ensuring a consistently delicious treat.
- High-Convenience Location: Situated in a high-traffic area, its position makes it an ideal, easy-access stop for interstate travelers and local Wisconsin commuters.
- Extensive Accessibility: The inclusion of a Wheelchair Accessible Entrance, Parking Lot, and Restroom makes this location truly welcoming and convenient for all members of the community.
- Versatile Ordering and Service: Offering Delivery, In-store pickup, and Takeout, catering to modern purchasing preferences for those who need a treat at home, at work, or on the go.
- Efficient Quick Visit Planning: The business model is structured to minimize wait times, making it an excellent choice for a fast, satisfying dessert break.
- Friendly and Dedicated Staff: Customer reviews highlight the welcoming and caring nature of the staff, noting the personalized attention to topping amounts and overall service quality, enhancing the overall experience.
Contact Information
For Wisconsin residents and travelers needing to confirm hours, place a large order, or inquire about current offerings at the Roberts location, please use the following contact details:
Address: 1191 70th Ave, Roberts, WI 54023, USA
Phone: (715) 749-4238
Mobile Phone: +1 715-749-4238
Customers should note that this Cinnabon is typically located within a larger travel center, which often dictates its operational hours, frequently opening early (around 5:00 AM) to serve morning commuters and travelers.
What is Worth Choosing
For Wisconsin residents and those passing through the St. Croix County area, Cinnabon in Roberts is worth choosing for its perfect balance of quality, convenience, and iconic flavor. What sets it apart is the reliable, crave-worthy nature of its signature baked goods. The Classic Rolls, BonBites, and Turtle Topped Bons consistently deliver the "ooey gooeyness" that Cinnabon is famous for. Its high-accessibility location right off I-94, paired with full accessibility features (parking, entrance, restroom), makes it a genuinely stress-free and efficient stop for families, truckers, and local patrons alike. Furthermore, the modern flexibility of Delivery and NFC Mobile Payments means this sweet treat fits effortlessly into any busy Wisconsin schedule. If you are looking for a satisfying, rich, and high-quality cinnamon roll or bite-sized treat, backed by friendly service and ultimate convenience, Cinnabon in Roberts is the definitive destination.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- Delivery
- In-store pickup
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
Offerings
- Coffee
Amenities
- Restroom
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
We were on the way home from visiting family in Illinois. When we decided to stop for gas, when I happened upon this place. Even though they were closed, they had some fresh looking cinnamon rolls for purchase. I do have to say that when we got home, this roll still tastes good. Of course putting it into the microwave for a few seconds helped to make it as if it just came out of the oven. The ooey gooeyness was just what I was craving, and an end to a weekend trip to visit family. I felt that even though the roll was big, it was easily shared with another family member since it was so huge. Next time, we stop here, worth most definitely going back to.
Dec 14 · Troy BagleyIt's cool, it's just a little stand within a gas station. But you can get a warm Cinnabon and you can t get that anywhere else nearby. I can't say if the tasty treats are good or not because I purchased 2 of them and my dog's age them before my fiancee and I could.
Dec 19 · Danyiel C. MagerLove the fresh, warm cinnamon smell.Icy frosting.Large sized cinnamon rolls.Can share with another person.Offers lemonade year round.Good specials.Great for breakfast, lunches, snacks & desserts.
Nov 11 · Rochelle GambrellThe Cinnabon's ere awesome. The girl that was there was easily confused. Didnt understand what we wanted had to tell her like 4 times. Didnt k ni ow some answers to questions we ask. Got kinda short with us.
Feb 17 · Shelby MitchellCompare another bakery nearby
Sorted by geographic proximity from this bakery.





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This page combines directory records, available business details, submitted photos, and visitor feedback. Information may be incomplete or change without notice. For corrections, contact server@heavenlydelightsbakery.com.
