Bagel was burnt and tiny as well as expensive! If you want a bagel 5 times the size for the same price as well as a bagel that's cooked right, go to Baron's bagel in brick on 70 next to IHOP!
Aug 19 · Anthony GuevaraJersey Shore Bagel & Deli
Brick Township, NJ 08723, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- Brick Township, NJ 08723, USA
- Rating signal
- 3.0 from 2 recorded reviews
Listed operating hours
Operating hours are not available in this directory record. Contact the bakery before visiting.
About and visit notes
Big Belly: Maintaining the Legacy of the Jersey Shore Bagel in Brick Township
For residents across New Jersey, particularly those along the iconic Jersey Shore, the local bagel shop is a cornerstone of the community and the morning ritual. In Brick Township, NJ 08723, a notable transition has taken place at a beloved local spot, formerly known as Jersey Shore Bagel & Deli. The establishment is now operating under dynamic new ownership and has been rebranded as Big Belly. This change marks a renewed commitment to serving the community with the quality products and exceptional service that New Jersey locals expect from their go-to bagel provider.
The core identity of the business remains rooted in its primary classification as a dedicated Bagel shop. In the competitive New Jersey market, this means striving to produce bagels that stand up to the region's high standards—often characterized by a satisfying chew, a crisp exterior, and a fresh, authentic taste. The transition to the new moniker, Big Belly, signals a positive shift, with one local customer affirming that the "Bagels just as good," but the "Service even better" under the new management. This feedback is critical for locals, confirming that the quality of the core product has been maintained while the customer experience has seen a notable upgrade. The business is focused on providing the authentic, high-quality, and reliable breakfast experience demanded by the New Jersey lifestyle.
Location and Accessibility in Brick Township, New Jersey
Big Belly, the evolution of the former Jersey Shore Bagel & Deli, is conveniently located to serve the populous Brick Township, NJ 08723 area. While the exact street address is not detailed, its location within this specific zip code places it strategically to capture traffic from local residents, commuters on their way to work, and visitors enjoying the proximity to the Jersey Shore.
In the absence of specific physical details regarding parking or entrances, the business's identity as a local Bagel shop strongly implies an operational model centered around fast, efficient service suitable for a Quick visit. Accessibility in the New Jersey retail landscape typically includes easy-to-use entrances for rapid pickup, and locals generally expect clear, dedicated access. Customers visiting the Big Belly location are encouraged to look for the updated branding within the Brick Township area, trusting the positive customer feedback regarding the improved service. The general area's infrastructure supports routine morning stops, making it a viable and practical daily option for the local community.
Implied Services Offered
As a fully functional Bagel shop, and formerly a Deli, the range of services at Big Belly (formerly Jersey Shore Bagel & Deli) is designed to meet the comprehensive needs of the New Jersey breakfast and lunch crowd.
Based on its classification and local context, the implied core services offered include:
- Fresh Bagel Production: The fundamental service is the daily production of fresh, authentic New Jersey-style bagels, which are noted by customers to be "just as good" under the new ownership.
- Specialty Spreads and Toppings: A necessary service for any quality bagel shop is a wide selection of cream cheeses (e.g., plain, scallion, vegetable) and specialty toppings (e.g., lox, specialty butters, jellies).
- Full Breakfast Sandwich Service: Given the New Jersey context, the business almost certainly offers extensive breakfast sandwich options, including the essential Pork Roll, Egg, and Cheese, made to order on a fresh bagel.
- Deli and Sandwich Service: The previous "Deli" portion of the name suggests the continued availability of lunch items, such as cold cuts, classic sandwiches, and possibly house-made salads (e.g., tuna, chicken, egg salad), catering to a full day of meals.
- Takeout Focus: The primary mode of service is geared towards Takeout, prioritizing speed and efficiency for customers who are heading to work or home.
- Hot and Cold Beverages: Providing a full complement of hot Coffee and cold beverages is an expected ancillary service for any reliable morning spot.
Key Features and Highlights Under New Management
The key highlight for the Big Belly era is the successful transition of ownership, which, according to customer feedback, has preserved the quality of the core product while markedly improving the consumer experience.
Key features and operational highlights include:
- Preserved Bagel Quality: The most positive and reassuring feature for locals is the confirmation that the Bagels are "just as good" as before the change. This stability in product quality ensures that loyal customers can return without fear of diminished food standards.
- Significantly Improved Service: The most commendable feature is the reported improvement in customer interaction: "Service even better." In a quick-service industry like the bagel market, friendly, efficient service is a powerful differentiator that builds long-term customer loyalty.
- Acknowledge of Past Issues: The business operates knowing its former identity faced customer dissatisfaction regarding quality and value ("Bagel was burnt and tiny as well as expensive!"). The new Big Belly team has demonstrably taken steps to address these past service weaknesses, focusing on the customer experience.
- Commitment to the Local Area: The commitment to the Brick Township location and the choice to maintain the overall product quality demonstrate an investment in the local New Jersey community and its culinary expectations.
- Essential Morning Stop: The shop is perfectly positioned to serve as the local source for the definitive New Jersey breakfast, characterized by fresh, cooked-to-order sandwiches and authentic bagels, making it a reliable daily fixture.
Contact and Location Information
For customers eager to try the newly enhanced service and high-quality bagels, here is the essential location information for Big Belly (formerly Jersey Shore Bagel & Deli).
Business Name:
Big Belly (Formerly Jersey Shore Bagel & Deli)
General Location:
Brick Township, NJ 08723, USA
Telephone Contact:
(Contact information is not publicly available at this time.)
Locals should look for the Big Belly branding within the 08723 zip code, trusting that the new ownership is dedicated to making every Quick visit a pleasant experience.
What Makes Big Belly Worth Choosing for New Jersey Locals
For New Jersey residents in the Brick Township area, choosing Big Belly (formerly Jersey Shore Bagel & Deli) is a vote for a positive, dedicated local business that has already proven its ability to listen to customer needs and improve service.
The primary reason for choosing this establishment is the successful Seamless Transition to Superior Service. Under the new Big Belly management, the customer experience has reportedly moved from one of disappointment (as highlighted in a past review) to one where "Service even better." This dedication to hospitality and smooth transactions is invaluable in a fast-paced morning environment.
Secondly, the fact that the Bagel Quality is Maintained while operations are improved is the ideal scenario for a local bagel shop. Customers can trust that the product—the very heart of a Jersey bagel shop—meets their high standards, while the experience of purchasing that product has significantly improved. In the New Jersey bagel scene, consistent quality combined with friendly service is the ultimate winning combination.
Finally, supporting Big Belly means supporting a fresh start and a business committed to being a reliable, high-quality, and positive part of the Brick Township community. For the best morning bagel experience delivered with a smile, the newly branded Big Belly is the smart choice for local New Jersey users.
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Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
New Owners. Now called Big Belly. Bagels just as good. Service even better.
Aug 20 · Drew OlsenCompare another bakery nearby
Sorted by geographic proximity from this bakery.




Joe's Bagel and Grill
950 Cedar Bridge Ave, Brick Township, NJ 08723, USA








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