The bakery is small and tight but the desserts are beautifully displayed and look delicious. The banana pudding is the best and definitely a must try. And I live in NC where my mother, grandmother in law and sister in law can make the best homemade banana pudding ever. It is absolutely amazing and just as good as the homemade version. What is so great is that there are 3 sizes to choose from. I did try the strawberry banana pudding and suggest you do not waste your money. It didn’t taste like anything. Stick with the original banana pudding. Price was not bad and a little surprised that it wasn’t higher due to the quality and popularity. We had the cookies before and they were good. Again, the spot is cute, small and always crowded so go early. You will thank me later!!!
Jun 29 · Monica CMagnolia Bakery - Rockefeller Center
1240 6th Ave, New York, NY 10020, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 1240 6th Ave, New York, NY 10020, USA
- Phone
- (212) 767-1123
- Website
- Visit official site
- Rating signal
- 4.0 from 7,653 recorded reviews
Listed operating hours
- Monday8:00 AM – 10:00 PM
- Tuesday8:00 AM – 10:00 PM
- Wednesday8:00 AM – 10:00 PM
- Thursday8:00 AM – 10:00 PM
- Friday8:00 AM – 11:00 PM
- Saturday8:00 AM – 11:00 PM
- Sunday8:00 AM – 10:00 PM
About and visit notes
In a city famous for its culinary landmarks, few bakeries have achieved the iconic status of Magnolia Bakery. With a legacy built on simple, classic American desserts, Magnolia Bakery has become a quintessential New York experience. While its original West Village location holds a special place in the hearts of many, the Rockefeller Center outpost brings that same charm and deliciousness to a prime Midtown location. This isn't just a place to grab a cupcake; it's a destination where nostalgia and sweet indulgence meet. The moment you step into the bakery, you're greeted with the sights and smells of a classic bake shop, with beautifully displayed desserts that look as good as they taste. It's a spot that has managed to capture the attention of locals and visitors alike, creating a sense of community around its famous treats. This article will take a deep dive into what makes Magnolia Bakery at Rockefeller Center a must-visit for anyone in the New York region, from its accessible location and diverse menu to the legendary desserts that have cemented its place in pop culture and local lore.
The undeniable star of the show at Magnolia Bakery is, without a doubt, the banana pudding. It has garnered a reputation that extends far beyond New York's borders, and a customer review confirms its legendary status. A reviewer from North Carolina, who claims her family makes the "best homemade banana pudding ever," declared Magnolia's version "absolutely amazing and just as good as the homemade version." This is a powerful endorsement, highlighting the bakery's ability to produce a product that is both delicious and comforting. The reviewer also helpfully points out that the original banana pudding is the one to get, suggesting to "stick with the original" and avoid the strawberry banana version, showing that honest, real-world advice is key to a great experience. Beyond the banana pudding, the bakery is praised for its "great selection for all preferences." Another customer enjoyed a "fully loaded ice bar" and recommended it, noting that other treats also "looked so good" but they simply "couldn’t try them all." The prices are noted to be "not bad" and even surprisingly reasonable "due to the quality and popularity," a refreshing detail in a city known for its high costs. The bakery itself is described as "cute, small and always crowded," which speaks to its immense popularity. The advice to "go early" is a testament to its status as a local favorite that is consistently in high demand.
Magnolia Bakery at Rockefeller Center is located at 1240 6th Ave, New York, NY 10020. This is a highly strategic and central location, making it incredibly accessible for a wide range of people. Situated on 6th Avenue, right in the heart of Midtown, the bakery is a stone's throw away from Rockefeller Center's iconic plaza, NBC Studios, and Radio City Music Hall. For those who live and work in the area, it's a perfect spot for a midday treat or a post-lunch dessert. Tourists visiting these famous landmarks can easily pop in for a taste of a classic New York dessert. The location is a major transportation hub, with multiple subway lines and bus routes converging nearby, making it effortless to reach from anywhere in the city. The bustling nature of the area means that foot traffic is constant, and the bakery's presence is a well-known and welcome landmark. While the small size of the shop can lead to crowds, the prime location and the quality of the treats make it a worthwhile stop.
Magnolia Bakery offers a curated selection of classic American desserts, with a focus on fresh, high-quality ingredients and traditional baking methods. Their menu is designed to delight with timeless favorites.
Legendary Banana Pudding: The undisputed star of the menu, available in three sizes. This creamy, delicious dessert is a must-try for any first-time visitor.
Classic Cupcakes: Magnolia Bakery is famous for its cupcakes, which come in a variety of classic flavors with their signature swirl of buttercream frosting.
Cakes and Cheesecakes: The bakery offers a selection of beautifully decorated cakes and rich cheesecakes, perfect for special occasions or a decadent slice.
Cookies and Brownies: A variety of freshly baked cookies, including classic chocolate chip, and rich, fudge-like brownies are always available. The "fully loaded ice bar" is a customer favorite.
Specialty Desserts: Depending on the season, the bakery may feature other specialty desserts and treats, adding an element of surprise and variety.
Magnolia Bakery at Rockefeller Center has several key features and highlights that make it a truly special place and a favorite among locals and visitors alike.
Iconic Status and Brand Recognition: The bakery is a well-known New York institution, providing a sense of cultural significance and a reliably high-quality product.
World-Famous Banana Pudding: The banana pudding's reputation for being "the best" is a powerful draw and a key highlight that sets this bakery apart.
Prime Location in Midtown: Its spot in Rockefeller Center makes it an easy and convenient stop for anyone working, living, or visiting the area.
High Quality at a Fair Price: Despite its popularity and prime location, customers are often pleasantly surprised by the reasonable prices, given the quality of the products.
Beautiful Display and Atmosphere: The bakery's beautiful display and charming, cute atmosphere make the visit a visually delightful experience.
To plan your visit or for any inquiries, you can use the contact information for Magnolia Bakery at Rockefeller Center. While it’s often crowded, the experience is well worth it, and a visit is highly recommended.
Address: 1240 6th Ave, New York, NY 10020, USA
Phone: (212) 767-1123
In conclusion, Magnolia Bakery at Rockefeller Center is a perfect fit for New York locals and anyone looking for an authentic and delicious dessert experience. Its fantastic location in Midtown makes it a convenient and exciting destination. More importantly, its commitment to classic, high-quality American desserts, particularly the legendary banana pudding, ensures that every visit is a memorable one. The charming atmosphere and surprisingly reasonable prices make it a place that delivers on its promise of sweet indulgence without a huge price tag. For anyone in the city craving a treat that is both a taste of home and a taste of iconic New York, Magnolia Bakery is the perfect choice. It’s a place where simple desserts are elevated to a work of art, solidifying its place as a cherished institution for a very discerning local clientele.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- Delivery
- In-store pick-up
- In-store shopping
- On-site services
- Takeaway
Accessibility
- Wheelchair-accessible entrance
Offerings
- Coffee
Dining options
- Breakfast
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
If Joanna Gaines created it, it must be good. This little bakery does not disappoint. It has great selection for all preferences. We enjoyed the fully loaded ice bar, and would recommend if you like a loaded brownie. Many other treats looked so good, but couldn’t try them all. Great place to grab a treat mid day.
Jun 16 · Timothy CarmonVisited Magnolia Bakery in New York 🗽 and I have to say that the hype is Real! ❤️ Banana pudding is one of the best desserts I’ve ever had.Creamy and Perfectly sweet. I also tried their Cheese Cake that is absolutely Delicious.
Jul 9 · Haider IqbalFirst time visiting this place so had to try the infamous banana pudding. Did not like the service at all. The lady that served me was fine but watching others being served ahead of me by others was appalling! And the machine you pay at asks if you want to add a tip? That being said, the pudding itself was enjoyable. I ordered the small which is $4.95 before tax. I have nothing to compare it to, but I found it to have the right balance of sponge cake, banana and cream. Would consider returning to try the blueberry version. Plenty of other cake choices at this bakery as well if the pudding is not your thing (cupcakes, cake slices, brownies etc).
Jul 18 · Joanna LouiseMagnolia Bakery in NYC is a must-visit! The banana pudding is heavenly—smooth, creamy, and perfectly sweet. Cupcakes are fresh and full of flavor, especially the red velvet. The staff is friendly and the vintage decor adds charm. A cozy spot for dessert lovers. Truly iconic and worth every bite!
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