If you like good breakfast sandwiches, then go somewhere else. The eggs were spongy and disgusting. Comparable to a McDonalds microwaved egg. One strip of bacon for an entire bagel breakfast sandwich. Seriously?? Charge more and put an appropriate amount of bacon on there. Can't believe I wasted my time and money on this crap. Never again.
Jul 12 · John KauneRoccos Doughnut Company
238 Millbury Ave, Millbury, MA 01527, USA
Directory information can change. Confirm current hours, prices, products, dietary needs, and custom-order requirements directly with the bakery.

Essential details
- Address
- 238 Millbury Ave, Millbury, MA 01527, USA
- Phone
- (508) 917-6608
- Website
- Visit official site
- Rating signal
- 4.0 from 395 recorded reviews
Listed operating hours
- MondayClosed
- TuesdayClosed
- Wednesday7:00 AM – 1:00 PM
- Thursday7:00 AM – 1:00 PM
- Friday7:00 AM – 1:00 PM
- Saturday7:00 AM – 1:00 PM
- Sunday7:00 AM – 1:00 PM
About and visit notes
Rocco's Doughnut Company has established itself as a true gem in Millbury, Massachusetts, and a must-visit destination for donut lovers across Central Massachusetts. This isn't your average donut shop; Rocco's has built a reputation for its creative, hand-cut donuts with a wide variety of fun and exciting flavors. From classic favorites to inventive creations like Fruity Pebbles and Maple Bacon, the selection is designed to delight and surprise. The business has a strong local following, and it’s clear from customer feedback that the quality and portion sizes of their donuts are a major reason for their success.
While the donuts are the undisputed star of the show, Rocco's also offers a full coffee menu. Customers consistently rave about the delicious coffee, with one reviewer specifically highlighting a fantastic "peanut butter cup iced coffee." This combination of incredible donuts and quality coffee makes Rocco's a perfect morning stop or an afternoon treat. The staff is also frequently praised for their friendly and welcoming attitude, contributing to the overall positive experience. It’s the kind of place where you can grab a quick bite and feel a genuine sense of community. The business's commitment to creating a fun and high-quality product is evident in every bite and every interaction.
Rocco's Doughnut Company has gained significant attention for its specialty donuts and has become a household name for many in the Worcester County area. The business started with a mission to create a product that was a cut above the rest, and their success is a testament to that vision. They have become a creative hub for new flavors, and their dedication to freshness and quality is what keeps customers coming back again and again. The popularity of their unique donuts has been a key factor in their growth, with the business expanding to other locations in the region. However, the Millbury shop remains a cornerstone of their operations, providing a reliable and beloved spot for locals to indulge their sweet tooth.
It’s important to note that while Rocco's excels at donuts and coffee, some customer experiences with other menu items, like breakfast sandwiches, have been mixed. One review mentioned that a breakfast sandwich did not live up to expectations, with a "spongy" egg and a small amount of bacon. This feedback is a good reminder that the primary focus of this establishment is on its namesake—the donuts. For those looking for a delicious, fresh-made donut and a fantastic cup of coffee, Rocco's is consistently a top recommendation. The sheer variety and quality of their donuts make it a difficult place to pass up.
Rocco's Doughnut Company is conveniently located at 238 Millbury Ave, Millbury, MA 01527. Its placement on Millbury Avenue makes it easily accessible for residents of Millbury and the surrounding communities, including Auburn, Worcester, and Sutton. The location is straightforward to find and is a regular stop for many who live and work in the area.
Accessibility is a key advantage of this location. The bakery is situated on a main road, making it a simple drive for those coming from different directions. While the shop can get busy, especially on weekends, the location is part of a small plaza that offers parking, which is a definite plus. For locals, this means they can easily pop in for a box of donuts to share with family, grab a morning coffee, or pick up a special treat for a gathering. The hours of operation are generally consistent, running from Wednesday through Sunday, typically from early morning until early afternoon, making it a perfect spot for a weekend indulgence.
The Millbury location is a testament to the business’s local roots, and it continues to serve as a central hub for the brand. Its presence in the community provides a reliable and familiar spot for people to get their daily dose of fresh donuts and coffee. The shop's popularity and brand recognition in the area are significant, drawing customers from all over Central Massachusetts who are willing to make the drive for a taste of their famous donuts.
Rocco's Doughnut Company offers a variety of products and services, focusing on high-quality, freshly made items.
Specialty and Classic Donuts: The main attraction is their extensive menu of hand-cut donuts. They offer both classic flavors like Chocolate Glazed and Honey Glazed, as well as creative specialty options like Fruity Pebbles, Maple Bacon, and Nutella.
Coffee and Espresso: The company serves a full coffee menu with both hot and iced options. A popular highlight is the "peanut butter cup iced coffee," which demonstrates their flair for creative beverage flavors. Their coffee beans are locally roasted in Worcester, MA.
Breakfast Sandwiches: For those looking for a savory option, Rocco's offers breakfast sandwiches made on plain or everything bagels with a choice of egg, cheese, bacon, or sausage.
Doggy Donuts: They even have a special treat for canine companions, a "Doggy Donut" made with peanut butter, oat flour, eggs, and bananas, showing their commitment to being a community-friendly business.
Rocco's Doughnut Company stands out in the Central Massachusetts region due to several key features and highlights that customers consistently rave about.
Delicious and Creative Donuts: The most significant highlight is the quality and variety of their donuts. They are described as some of the "best" ever tasted, with generous portions for the price. The unique flavors like Fruity Pebbles and Nutella are a huge draw for people looking for something beyond the ordinary.
High-Quality Coffee: The coffee menu is just as impressive as the donuts. With locally roasted beans and creative flavor combinations like the peanut butter cup iced coffee, their beverages are a standout feature that makes a visit even more worthwhile.
Friendly and Welcoming Staff: The team at Rocco's is frequently praised for being "nice" and friendly. This positive customer service experience contributes significantly to the welcoming atmosphere and encourages repeat business.
Great Value: Customers appreciate that the donuts are a good portion size for the price, offering excellent value for a high-quality, specialty product.
For more information or to plan your visit to Rocco's Doughnut Company, you can use the contact details below. It’s always a good idea to check their social media for the most current hours and daily specials.
Address: 238 Millbury Ave, Millbury, MA 01527, USA
Phone: (508) 917-6608
Rocco's Doughnut Company is an ideal spot for locals in Massachusetts, particularly in the Central Mass area, because it offers a truly unique and high-quality product that stands out from the competition. For residents of Millbury and the surrounding towns, it’s a go-to spot for a delicious morning treat or a box of donuts to bring to a family gathering. The combination of exceptional, creative donuts, top-notch coffee, and friendly service makes it more than just a place to eat; it's a cherished local institution.
Despite some mixed feedback on non-donut items, the bakery's clear focus on its core product has earned it a fiercely loyal customer base. For those who prioritize fresh, handmade donuts and great coffee, Rocco's is the undisputed local champion. By choosing Rocco's, you're not just getting a donut; you're getting a creative, quality product from a local business that is passionate about its craft and committed to its community.
Services and accessibility
These attributes come from the directory record and should be confirmed when essential.
Service options
- In-store pick-up
- Takeaway
Popular for
- Solo dining
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
Offerings
- Coffee
Dining options
- Breakfast
- Dessert
Amenities
Atmosphere
- Casual
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free parking lot
See the bakery
Reviews and recurring themes
Read individual comments as personal experiences, not verified guarantees.
I love the this place hands down! One of the best donut places ever! I’m so happy I checked this place out today! I love how nice the staff is! And there coffee is delicious! I got the peanut butter cup iced coffee! And the donuts to die for! They are good portions too especially for the price! Thank you!❤️
Jun 23 · Lauren WendoloskiFist time here and wow. Excellent. Doughnuts were yummy and super fresh. Quite a variety of non-traditional flavors.Definitely need to share because they are huge and rich!Worth the trip for an exquisite treat!
Feb 6 · Stephanie ThomasSmall donut shop with fair prices and quite possibly the best donuts around the greater Boston area. Get there early as many flavors sell out on the weekend. These donuts are also very large and thick. You really get a great value. Coffee for me was too dark of a roast as I drink black coffee, but I'd just throw cream in next time. We got 4, as I just couldn't decide on one. Boston cream, lemon filling, cinnamon toast crunch and a honey glaze. All were so good it was hard to pick a favorite but I'd have to go with the lemon just become the curd was so amazing. We fought over this was going to eat the last bite. Highly recommend and worth the drive from Boston.
Nov 10 · Jessica WinfordIt was our first time getting some donuts from here and I have to say they were very good. If you are going to get some donuts from here there is a line and they do go very fast, you may want a backup plan if they run out of the donuts you want.
Jun 1 · John DroletCompare another bakery nearby
Sorted by geographic proximity from this bakery.
This page combines directory records, available business details, submitted photos, and visitor feedback. Information may be incomplete or change without notice. For corrections, contact server@heavenlydelightsbakery.com.












