Assal Pastry Introduce
A visit to Assal Pastry in Irvine, California, offers local residents a unique and indulgent journey into the world of confectionery. This esteemed establishment is classified primarily as a Pastry shop, but its offerings transcend that simple label. Assal Pastry is renowned for its delightful fusion of authentic Persian and classic French pastries, a specialty that has garnered it a loyal following across Orange County’s vibrant culinary landscape, specifically within what is locally known as Irvine’s "Little Tehran" enclave. Established in 1997, this family-owned business has built a reputation over more than two decades for exceptional quality and unique flavors that are both rich in tradition and expertly crafted.
Assal Pastry has earned a significant Highlight for offering "Great dessert," a reputation built on the lightness, freshness, and sophisticated flavor profiles of its products. Patrons frequently seek out their specialty items, whether for a quick afternoon treat, a last-minute celebratory dessert, or a large gathering. The ambiance is focused on displaying the dozens of delicious offerings, encouraging a Quick visit where customers can easily select from the impressive array of freshly baked trays steaming behind the glass counters. The products are reasonably priced, appealing to a wide local audience looking for high-quality, gourmet desserts that are perfect for sharing with family and friends at gatherings, as noted by enthusiastic patrons. This specialization in celebratory and gift-worthy desserts, often beautifully packaged in unique boxes, makes Assal Pastry a unique and valued part of the Southern California dessert scene.
Assal Pastry is conveniently located at 14130 Culver Dr h1, Irvine, CA 92604, USA, placing it within a central and popular shopping area that is highly accessible to the surrounding communities. However, as is often the case in busy Orange County retail centers, prospective visitors should plan their trip carefully. The property features accessibility accommodations important to the local community, including a **Wheelchair accessible entrance** and a designated **Wheelchair accessible parking lot**. These features ensure that the bakery is available to all customers.
Despite the official parking facilities, the shopping center the bakery is situated in is known to draw heavy traffic. Customer reviews specifically point out that the "Parking lot gets crowded on weekends" and that the "parking spaces are very tight there." This is a key piece of local knowledge that frequent visitors share, emphasizing the high demand for the area. Due to its nature as a takeout destination—the venue confirms it does not have a dedicated seating area—patrons are encouraged to plan for a quick entry and exit, especially during peak weekend hours. The centrality of the location, however, makes it a favored spot for picking up specialty items on the way to parties, events, or simply returning home.
Layer Cake Bakery operates with a clear focus on efficiency and product quality, offering service options that cater strictly to a takeaway model for its specialty desserts. Since there is no dedicated seating, the services are designed for customers to select their items and enjoy them at their leisure elsewhere.
Services Offered:
- Takeout: The primary service model, allowing customers to purchase items directly from the counters to take home or to an event.
- In-store pickup: Enabling customers to place orders—especially for custom cakes—ahead of time and quickly collect them at the location.
- Dessert Focus: All dining options are centered exclusively around Dessert, reflecting their specialization as a pastry and cake shop.
- Beverage Offerings: The shop also provides Coffee, which serves as a perfect complement to the rich and often intensely flavored pastries, particularly those meant to be enjoyed with tea or coffee.
- Custom Cake Orders: The venue confirms it offers custom cake orders for various special occasions such as birthdays and weddings, requiring customers to inquire in advance for availability and details.
- Payment Versatility: Accepting a variety of modern payment methods, including Credit cards, Debit cards, and NFC mobile payments for swift transactions.
The fame of Assal Pastry is built upon its exceptional range of signature Persian and French-influenced delights, which are the core attraction for local dessert enthusiasts. These offerings showcase the bakery’s unique expertise in crafting complex, authentic flavors:
Features / Highlights:
- Authentic Persian Desserts: The bakery is a regional go-to for traditional Persian sweets. Highly popular items include Zoolbia and Bamieh—deep-fried, crunchy pastries soaked in fragrant saffron-rose water syrup—with one customer noting the Zoolbia’s taste is "very similar to Indian jalebi." Other Persian specialties include Sholeh Zard (saffron-infused rice pudding) and various Persian Cookies like rice-flour berenjis and chickpea-flour nokhodchis.
- Flaky and Creamy Offerings: Patrons rave about the light texture of their core products, specifically the Napoleon pastry (Mille Feuille), described as melting "in your mouth" with crunchy layers and delicious cream (not custard). The Baklava is also highly praised for its light, flaky texture and filling of tiny nuts.
- Specialty Cakes: Assal is distinguished by its light and moist custom cakes, including highly recommended **fresh fruit cakes** made with whipped cream. These are popular choices for major California celebrations, including weddings and birthdays.
- Exceptional Flavor Intensity: Many of the Persian sweets are noted for their "EXTREMELY strong" flavor in terms of sweetness and floral notes, specifically rosewater and saffron, as these are traditionally paired with black tea or chai. The flavors are intentional and authentic to the culture.
- Gift and Presentation: The bakery offers a variety of beautifully packaged items, including special **gift boxes** for holidays like Mother's Day, making their products excellent presents. Staff members are helpful in guiding customers to less sweet or more "snacky" options.
To place a specialty order, inquire about catering, or for general questions, please use the following contact details for the Assal Pastry location in Irvine:
Contact Information:
Address: 14130 Culver Dr h1, Irvine, CA 92604, USA
Phone: (949) 733-3262
Mobile Phone (Alternative Contact): +1 949-733-3262
When considering a visit to Assal Pastry, what is worth choosing is its ability to deliver an unparalleled, authentic Persian dessert experience that is otherwise difficult to find in Southern California. Patrons should choose Assal for its **unique and expertly made sweets** such as the Zoolbia and Bamieh, the exceptional cream puffs, and the famously light, non-custard **Napoleon pastries**. The expertise in custom cakes, distinguished by their lightness and moist quality, also makes Assal a prime choice for important celebrations like weddings and birthdays. The staff's willingness to guide customers through the different levels of sweetness and flavor profiles is a definite advantage for new visitors.
However, as a professional profile for local users, it is necessary to present a balanced view, acknowledging the critical feedback received regarding product information and service. While many customers experience friendly service, the severe complaint regarding **lack of clear allergen labeling** and reported "unhelpful attitude" from staff concerning a life-threatening allergic reaction is a serious matter that necessitates cautious awareness from potential customers, especially those with food sensitivities. The business's primary value is in its **niche, authentic product offering**—a feature that continues to draw crowds seeking traditional Persian flavor. Customers who value speed (quick visit model) and convenience (takeout and easy payment) will appreciate the operational side of the business. Ultimately, Assal Pastry is a local gem for its specific, gourmet desserts, and customers are encouraged to communicate any dietary restrictions clearly and directly to the staff during their purchase to ensure a safe and satisfying experience. The choice is a commitment to unique, flavorful Persian treats, but one that requires personal diligence regarding safety protocols.
Assal Pastry Details
Service options
- In-store pickup
- Takeout
Highlights
- Great dessert
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Dining options
- Dessert
Amenities
- Restroom
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Assal Pastry Photos










Assal Pastry Location
Assal Pastry
14130 Culver Dr h1, Irvine, CA 92604, USA
Assal Pastry Reviews
pricecream puffspersian pastryfruitbirthdaybaklavaquestionslightfeelwhipped cream
★ 5★ 4★ 3★ 2★ 1Been here multiple times and always loved it. I often get the zoolmia for large friends and family gatherings and they taste great - very sweet but also very similar to Indian jalebi. The folks who run the shop have always been very friendly. The items are all reasonably priced. Went most recently to get something for Mother's Day and they had a bunch of nice looking gift boxes. They're happy to tell you what's in each product and help you pick something for your taste, like if you want more snacky, less sweet. Parking lot gets crowded on weekends and I also find that the parking spaces are very tight there.
May 10 · Vipul SinghI regret to inform you that we encountered what can only be described as the worst customer service experience ever.On [Date of Purchase], we visited your store and purchased a cake the cake we purchased did not have the ingredients listed, as is customary and necessary for individuals with food allergies like myself. Despite assuming that the cake was a regular one, it later became evident that the cake contained walnuts and hazelnuts, to which I have a severe allergy.The absence of clear labeling on the cake packaging regarding the presence of nuts resulted in a grave oversight on your part, leading to a severe allergic reaction that required immediate medical attention. The lack of transparency and communication regarding potential allergens in your products not only jeopardizes the health and safety of customers but also violates basic consumer rights.Furthermore, the unhelpful attitude displayed by your staff, including the manager on duty, during our ordeal only exacerbated the situation and left a lasting negative impression. It is unacceptable that such negligence and lack of professionalism are tolerated within your establishment.I urge you to take immediate action to rectify this matter and prevent similar incidents from occurring in the future. As a conscientious consumer, I implore you to review and enhance your food safety protocols, ensure transparent labeling of all ingredients, and provide comprehensive training to your staff on handling allergy-related issues with compassion and efficiency.I trust that you will treat this matter with the seriousness and urgency it warrants and provide a prompt response outlining the steps you intend to take to address these concerns. Your cooperation in this regard is greatly appreciated.Thank you for your attention to this important issue. I look forward to hearing from you soon.
April 04 · farooq siddiqiI used to buy pastries frequently here and their quality was good. I even recommended it on Reddit when someone asked for a good pastry place.Recently we bought pistachio roll and other stuff. And the pistachio roll was clearly not fresh. When my wife pointed it out to them later (in 2 hours), they started to 1) deny it and say the roll is good, and then 2) blame us not store pastries properly and then 3)offer us a low-ball compensation.It is already a red flag for their pastry being not fresh. Their bad customer service made the service even worse.We all want to support small businesses in local communities. But this place doesn't deserve our support anymore.
July 13 · Yetian XiaCakes: 3 stars. If you like heavy cream and thin layers of cakes this might work for you. Not sweet at all.Cookies: 10 stars !! I tried the chickpea cookies and they are simply delicious. They literally melt in your mouth!! Soooo good.
April 15 · The So DarlingsI had a very disappointing experience at Assal Pastry. Upon walking in, I was abruptly told to “move your dog out” before even being greeted. There was no “hello” or any courtesy,just a harsh tone that felt incredibly disrespectful. As a customer, I expect basic manners, especially from a business owner. Also, in California, service dogs are legally allowed in businesses, so a more respectful approach would be to kindly ask or clarify if the dog is a service animal. Based on this unprofessional and rude treatment, I will not be returning.
May 19 · Nazanin Dion
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