Peter Sciortino Bakery

Introduction / Overview: A Milwaukee Tradition Since 1947

For generations of Wisconsin residents, Peter Sciortino Bakery has been more than just a place to buy baked goods—it’s an essential pillar of the community and a genuine slice of Italian-American heritage in Milwaukee. A proud fixture on the bustling Brady Street for decades, this bakery is renowned across the city for its unwavering commitment to quality, freshness, and scratch-made recipes. Since 1947, the aroma of fresh-baked breads, rolls, and cookies has filled the East Side neighborhood, creating a legacy that continues to draw crowds every day.

Peter Sciortino Bakery is widely acclaimed for specializing in Italian Breads & Rolls and a breathtaking array of Italian Cookies, maintaining the traditional standards that have earned them the title of "Milwaukee's Best" by dedicated customers. From classic loaves and hard rolls essential for any family meal to elaborate pastries and specialty items like massive cinnamon buns, every product is made from scratch daily using only the highest quality ingredients.

Located strategically on one of Milwaukee's most vibrant and walkable streets, this establishment is a “must stop” on many local routines. Customers consistently highlight the combination of fun and flavorful baked goods and the genuinely great customer service. The bakery operates with a friendly, professional, and family-oriented approach, making everyone feel welcome, from daily regulars grabbing their morning coffee to new visitors picking up a special order. The experience here is professional, friendly, and highly efficient, ensuring your visit is a pleasant one, even if it's just a Quick Visit.

Location and Accessibility

The bakery is perfectly situated on one of Milwaukee's most lively thoroughfares, which is a major draw for both convenience and atmosphere.

The address is: 1101 E Brady St, Milwaukee, WI 53202, USA.

This Brady Street location puts it in a high-energy, historic neighborhood known for its local shops, restaurants, and active street life, making it a natural hub for East Side residents and those coming from all parts of Wisconsin. The accessibility features have been designed with the busy customer in mind:

• Transit and Walkability: The location on E Brady Street is highly walkable, easily accessible via public transportation, and simple to find for anyone navigating the East Side neighborhood.
• Parking Options: Recognizing the challenge of city parking, the bakery offers helpful options for drivers: Free Street Parking is often available nearby, alongside standard Paid Street Parking meters, giving customers flexibility regardless of the duration of their visit.
• Accessibility Features: The establishment is committed to providing full Accessibility to all patrons, ensuring ease of entry and movement within the store.
• Service Flexibility: Customers can choose from In-store shopping to browse the full selection, Takeout for a fast transaction, or In-store pickup for pre-ordered items, catering to all planning styles.

Services Offered

Peter Sciortino Bakery offers a comprehensive array of fresh baked goods and related services, establishing it as a full-service, traditional neighborhood bakery. The core services focus on freshness and variety:

• Freshly Baked Italian Breads & Rolls: A cornerstone of their business, offering various sizes of their signature Italian Loaf and a wide range of specialty rolls, including Round Italian Hard Rolls, Soft French Torpedo Loaves, and specialty Brioche and Pretzel buns for burgers and brats.
• Signature Italian Cookies: They offer an extensive selection of classic Italian cookies, often sold by the pound ($17.50). Varieties include Amaretti, Bacio Biscotti, Chocolate Bon Bons, and more, with options that are Gluten-Free & Dairy-Free (like Amaretti).
• Pastries and Sweets: A full line of delectable pastries, including items like large Cannoli (and mini versions), Cream Puffs, Eclairs, Napolean, Tiramisu, and the famously colorful Italian Rainbow Cake.
• Breakfast Pastries: Offering quick morning treats such as Bear Claws, various Danish flavors, Scones, Muffin varieties, and the very popular, generously sized Cinnamon Bun.
• Beverage Service: Catering to the morning routine, they offer fresh Coffee to complement their breakfast pastries, making it a perfect “must stop” before work.
• Special Order and Event Trays: They provide Assorted Cookie Boxes and can create Cookie Event Trays, perfect for catering parties, weddings, and holiday gatherings throughout Wisconsin.
• Deli Products: In addition to baked goods, they offer a small selection of high-quality Deli items like various cheeses and meats, as well as prepared deli salads, perfect for pairing with their fresh breads and rolls.

Features / Highlights

Several key features distinguish Peter Sciortino Bakery and contribute to its status as a Milwaukee institution:

• The Italian Cookie Selection: This is arguably their biggest draw. The sheer variety and high quality of their traditional Italian cookies, available by the pound, are frequently highlighted in customer reviews as "out of the park." They offer traditional almond, chocolate, and fruit-filled varieties, including unique options like the Cimino.
• Longevity and Tradition: Established in 1947, the bakery’s long-standing presence on Brady Street and commitment to continuing the family tradition of scratch-made products gives it an authenticity that is rare in modern bakeries. This history resonates with locals who value tradition.
• Award-Winning Quality: The fact that they have been consistently Voted Milwaukee's Best underscores the superior taste and freshness of their products, from the breads to the pastries.
• Breakfast Specialties: Their breakfast items, particularly the Cinnamon Buns, are noted for being “very large in size” and a fantastic value, making them a morning favorite for the neighborhood.
• Specialty Italian Cakes: The availability of items like the Italian Rainbow Cake, with its striking red, white, and green layers, is a huge feature for customers seeking authentic, visually stunning Italian desserts for special occasions.
• Exceptional Customer Experience: The bakery operates with a friendly, service-oriented mindset. Reviews commend the staff for being “super nice” and providing “great customer service,” enhancing the entire shopping experience.

Contact Information

To place a special order, confirm the daily selection, or plan your next visit to this Brady Street landmark:

• Address: 1101 E Brady St, Milwaukee, WI 53202, USA
• Phone: (414) 272-4623
• Mobile Phone: +1 414-272-4623

What is Worth Choosing

For any local in Wisconsin looking for an authentic, high-quality bakery experience, Peter Sciortino Bakery should be at the top of the list. What makes this establishment definitively worth choosing is its dual specialty in traditional Italian bread and world-class cookies.

If you are planning a meal or barbecue, their dedication to fresh, scratch-made Italian Breads & Rolls is unmatched in the area. Patrons consistently rely on Sciortino's for the quality of their loaves, which serve as the perfect foundation for sandwiches or simply to be enjoyed with olive oil. Whether you need their classic Italian Loaf or specialty Brat Buns, you are guaranteed a product that is made daily.

However, the most highly recommended reason to visit is to experience the legendary Italian Cookies. Customers agree that the assortment of cookies—available for purchase by the pound—is "out of the park." This is the ideal choice for corporate gifts, hosting guests, or simply stocking up your home pantry. The friendly staff is known for being helpful, even offering samples, making it easy to select a fantastic assortment. For a morning stop, be sure to grab one of their enormous Cinnamon Buns and a cup of their fresh Coffee.

In summary, Peter Sciortino Bakery is worth choosing because it delivers a rare combination: the authenticity and tradition of a multi-generational Italian-American bakery paired with modern convenience (Credit Cards, NFC Mobile Payments, multiple service options). It is a cherished Milwaukee neighborhood institution that promises fresh, flavorful, and award-winning baked goods every time you visit.

Peter Sciortino Bakery

1101 E Brady St, Milwaukee, WI 53202, USA