Sweet Sally's Baking Co. Introduce
For residents across Peabody, Massachusetts, and indeed throughout the greater North Shore region, there's a distinct name that comes to mind when planning a truly memorable dessert for any occasion: Sweet Sally's Baking Co. This local gem, run by the incredibly talented Sara Holden Searle, has quickly become a go-to for those who demand not just deliciousness, but also artistry and professionalism in their baked goods. Since opening in 2022, Sweet Sally's has consistently delivered on its promise of high-quality, custom creations that leave a lasting impression.
Sweet Sally's Baking Co. is more than just a bakery; it's a dedicated craft. Sara, drawing on years of passion and professional training from the Cambridge School of Culinary Arts, specializes in transforming visions into edible masterpieces. Whether it's the "BEST apple pie" you've ever tasted, or "delicious and very reasonably priced" cookies for a grand wedding, the commitment to perfection is evident in every bite. For those in Massachusetts seeking a baker who is not only "extremely professional and responsive" but also genuinely "the best" at what she does, Sweet Sally's Baking Co. offers a truly unparalleled experience, making every celebration just a little bit sweeter.
---Sweet Sally's Baking Co. is conveniently located at 297 Lynn St, Peabody, MA 01960, USA. This address places the bakery within the bustling city of Peabody, making it highly accessible for local residents and those from neighboring communities across the North Shore. Lynn Street is a well-known artery, ensuring straightforward navigation for customers traveling by car.
As a home food artisan business, Sweet Sally's Baking Co. likely operates primarily through custom orders and pre-scheduled pickups or deliveries from this location, rather than a traditional walk-in storefront. This setup allows Sara to focus intensely on each individual order, ensuring meticulous attention to detail and personalized service for every client. Its placement in Peabody means it’s within easy reach for those in Salem, Danvers, Lynn, and other surrounding towns, making it a convenient hub for picking up meticulously crafted cakes, pies, and cookies for any special event. The accessibility of this Peabody location is key to serving its dedicated clientele across Massachusetts.
---Sweet Sally's Baking Co. specializes in custom desserts and baked goods for a wide variety of special occasions, prioritizing high-quality ingredients and personalized service. Their primary services include:
Custom Cakes: Sweet Sally's excels in creating custom cakes for significant life events such as graduations, showers (baby and bridal), birthdays, and other special occasions. They are known for making cakes that are not only "beautiful" but also "taste amazing." This includes detailed designs and various flavor profiles.
Wedding Desserts: A significant area of expertise is wedding desserts. Sara works closely with couples to provide delicious options like custom cookie assortments, wedding cakes, and dessert tables. She offers tasting sessions, allowing clients to sample and select their preferred items, and even bakes items in different sizes for selection, demonstrating high flexibility and professionalism.
Pies: Seasonal and classic pies are a highlight, with the "apple pie with crumb topping" being described as "the BEST apple pie I have ever had!" They are praised for their perfect filling, firm-but-not-crunchy apples, and buttery, flaky crust.
Cookies: Sweet Sally's offers a variety of cookies, noted for being "delicious and very reasonably priced." Their expertise includes different sizes for events, catering to specific presentation needs.
Cupcakes: While cakes and cookies are prominently mentioned, the business also offers cupcakes, including "Gluten Free Friendly cupcakes," catering to diverse dietary needs.
Brownies and Other Treats: The general scope of "desserts and pastries" implies a broader range that may include brownies and other baked goods, providing comprehensive options for dessert tables.
Dessert Tastings and Consultations: For custom orders, especially weddings, Sara provides personalized tasting sessions to ensure clients are fully satisfied with their choices and to help them curate the perfect dessert selection.
Local Pickup and Market Presence: Customers can pick up their orders from the Peabody location. Sweet Sally's also participates in local events like the Salem Farmers Market, offering a selection of baked goods, donuts, and pastries for direct purchase.
Sweet Sally's Baking Co. distinguishes itself through several key features and highlights that consistently earn glowing praise from its clientele:
Exceptional Product Quality and Taste: This is the most consistent theme in customer feedback. Products are described as "the BEST," "amazing," "delicious," and "perfect." Specific mentions of the "buttery and flaky" crust, "sweet and spicy" apple filling, and "firm but not crunchy" apples in the pie, along with "delicious" cookies, highlight a mastery of baking techniques and flavor profiles.
Highly Professional and Responsive Service: Sara (Sally) is repeatedly commended for being "extremely professional and responsive." Her "insanely quick response times" and ease of working with her are significant advantages, especially for event planning where clear communication is crucial.
Accommodating and Flexible: Customers note that Sally is "so nice and accommodating." Her willingness to provide dessert tastings, offer different sizes for cookies, and be "creative with different types of fall-themed treats" for a dessert table demonstrates a high degree of flexibility and dedication to meeting client needs.
Artistry and Presentation: While taste is paramount, the products are also described as "beautiful" and having "presentation and packaging were on point." This attention to detail ensures that the desserts are not only delicious but also visually stunning centerpieces for any event.
Reasonably Priced Excellence: Despite the high quality and custom nature of the products, customers find them to be "very reasonably priced" and "reasonably priced." This offers exceptional value for money, making gourmet custom desserts accessible.
Strong Customer Loyalty and Recommendation: Testimonials like "We will be ordering again!" and "I'd recommend her to anyone!" indicate immense customer satisfaction and a strong inclination for repeat business and word-of-mouth referrals. The desire to be "life long customers" speaks volumes.
Background in Culinary Arts: Sara's training at the Cambridge School of Culinary Arts provides a solid foundation for her expertise, ensuring professional-level baking and consistent quality.
Support for Local Producers: Sweet Sally's is a "proud supporter of local farmers and uses their fresh produce in her desserts whenever possible," adding to its appeal for community-minded customers.
To discuss your custom dessert needs, place an order, or learn more about Sweet Sally's Baking Co., you can reach them through the following contact details:
Address: 297 Lynn St, Peabody, MA 01960, USA
Email: sara@sweetsallysbaking.com
Phone: While a specific direct line to Sally is not consistently available across all public listings, for general inquiries or orders, it's best to utilize the provided email address or connect through their website. Public information may list an office number of (978) 398-2328, but for direct contact with Sara regarding custom orders, email is often preferred as per their website.
Given the custom nature of their business, it is highly recommended to reach out via email for initial inquiries and to allow ample time for consultations and the creation of your personalized baked masterpiece.
---For residents of Peabody, Massachusetts, and across the wider Massachusetts region, Sweet Sally's Baking Co. is an exceptionally suitable and highly recommended choice for all their custom dessert needs. Its appeal lies in a powerful combination of unparalleled quality, personalized service, and a deep understanding of celebratory occasions.
Firstly, the consistent delivery of "the BEST" baked goods, from apple pies with "sweet and spicy" fillings and "flaky" crusts to "delicious" and "reasonably priced" cookies, means that locals have access to truly gourmet quality right in their community. This commitment to using high-quality ingredients and meticulous baking ensures that every item from Sweet Sally's is not just a dessert, but a highlight of any event. For any local planning a wedding, birthday, or other significant celebration, knowing they can rely on this level of deliciousness is invaluable.
Secondly, the exemplary professionalism and responsiveness of Sara (Sally) herself make the entire ordering process seamless and stress-free. Her willingness to conduct "dessert tasting" sessions, offer varying sizes, and be "so nice and accommodating" provides a personalized experience that larger, less specialized bakeries often cannot match. This level of customer care, combined with her artistic skill in making desserts that "look beautiful but taste amazing," fosters immense trust and loyalty among Massachusetts residents. The enthusiastic endorsements of becoming "life long customers" and recommending her to "anyone" are clear indicators of how deeply this personalized excellence resonates within the community. Sweet Sally's Baking Co. truly adds a sweet, reliable, and high-quality touch to the special moments of locals, making it an ideal and cherished local business.
Sweet Sally's Baking Co. Details
From the business
- Identifies as women-owned
Payments
- Credit cards
Sweet Sally's Baking Co. Photos









Sweet Sally's Baking Co. Location
Sweet Sally's Baking Co.
297 Lynn St, Peabody, MA 01960, USA
Sweet Sally's Baking Co. Reviews
piefillingthanksgivingbuttery
★ 5★ 4★ 3★ 2★ 1We ordered an apple pie with crumb topping for Thanksgiving. It was the BEST apple pie I have ever had! The crumb topping was delicious. The filling was sweet and spicy and the apples were firm but not crunchy. The crust was buttery and flaky. Sally is so nice and accommodating. We will be ordering again!
November 23 · Nancy von SeekammI have hired Sara to bake my wedding dessert in April 2023. She is extremely professional and responsive. On top of that, her cookies are delicious and very reasonably priced. She set up a dessert tasting for me and let me try every cookie I was wanting on my wedding day. She even baked them in different sizes for me to choose from for the wedding day. She is truly the best and I'd recommend her to anyone!
January 30 · Erin ConnorAbsolutely loved our Bourbon Pecan Pie. Had a great subtle bourbon flavor that wasn’t overpowering. Will definitely be purchasing from Sweet Sally’s again.
November 23 · Elias GhariosThe pecan pie was delicious. The service was fantastic! My complements to this new business - not very often you see something so professional right from the start! I highly recommend!!
November 29 · Dave GravelI can’t say enough about Sweet Sally’s blueberry pie. The crust was so buttery. It melted in your mouth. The filling was bursting with flavor. I can’t wait until my next pie
November 28 · Alyse Barbash
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