Baked Lab (by appt only) Introduce
Introduction / Overview
For Wisconsin residents seeking a truly personalized and artistically refined dessert experience, Baked Lab in Madison stands out as a premier destination. Operating primarily by appointment, this establishment is less a traditional walk-in bakery and more a dedicated dessert studio and "learning laboratory" that specializes in crafting memorable treats for special occasions. Founded by Shawn Bolduc, a former arts administrator turned pastry chef, Baked Lab brings a unique blend of creativity, precision, and passion to every creation.
Baked Lab is renowned for its exceptional wedding cakes and customized dessert buffets, providing an entire spread of treats tailored to an event's theme and guest needs. Customers consistently rave about the seamless experience, from the easy process of ordering a tasting box—which includes popular flavors like Banana Chocolate Hazelnut and Espresso Bourbon—to the final product that is both stunningly beautiful and universally delicious. With a motto of "Classic treats. Modern vibes," the bakery reimagines nostalgic items with a contemporary, clean aesthetic, utilizing Swiss Meringue Buttercream and focusing on bold, unique flavor combinations. While currently an appointment-only location, excitement is building as Baked Lab is actively planning to open its first dedicated storefront on Atwood Avenue in the near future, promising to become an even more accessible community hub for all dessert lovers in the Madison area and beyond.
Location and Accessibility
Baked Lab is strategically located in the vibrant East Side of Madison, currently operating out of a studio space at 931 E Main St Suite 18, Madison, WI 53703, USA. Patrons should note that the physical location is situated within the Main Street Industries building, with the entrance typically found on S. Brearly St. This current mode of operation is strictly "by appointment only," meaning it is not a traditional storefront that customers can spontaneously browse.
Accessibility to the service is primarily driven by pre-arranged consultation and order pick-up, rather than casual browsing. However, the business offers convenient methods for order fulfillment:
- Pick-Up Times: Scheduled pick-ups for cakes and pre-ordered goods are typically available on a limited weekend schedule, specifically Fridays from 4:00 PM to 5:00 PM and Saturdays from 10:00 AM to 11:30 AM.
- Payment Options: For ease of transaction during order placement and final payment, the bakery accepts credit cards, debit cards, and NFC mobile payments.
- Future Expansion: Wisconsin customers can anticipate significantly improved accessibility soon, as Baked Lab is actively renovating a historic building at 2044 Atwood Ave to open its first retail storefront, planned for a future winter. This new location is expected to offer an expanded, traditional retail experience.
Services Offered
As a specialty dessert studio, Baked Lab's services are focused on custom, high-end creations for events, with options for retail purchase of smaller goods through scheduled pickup or at partnering locations.
- Custom Event Cakes: Specializes in custom-designed wedding cakes and celebration cakes, ranging from single-tiered to multi-tiered options. They offer semi-customizable designs as well as fully bespoke creations, all made with Swiss Meringue Buttercream and no fondant.
- Dessert Buffet Planning: Provides complete dessert buffet services for parties, corporate events, and large gatherings, including a wide variety of items such as bars, cookies, cupcakes, mini cream puffs, and macarons.
- Take-Home Tasting Boxes: Offers a 'Wedding Cake Tasting Box' featuring seven of their most popular cake flavor combinations (e.g., Champagne Raspberry, Red Velvet Cookies n' Cream) for couples to sample at home.
- Individual Treat Sales: Sells smaller, individual treats like unique bars (e.g., The Salty One, Birthday Babe Blondie), cupcakes, and cookie sandies, available for in-store pickup on specified days or through various local vendor partners.
- Consultation and Design: Offers personalized consultations for weddings and large events to discuss design inspiration, flavor customization, and logistical planning, including coordinating with florists for fresh flower decoration.
- Delivery and Setup: Provides delivery and setup services for event orders, ensuring the desserts are flawlessly presented at the venue.
Features / Highlights
Baked Lab’s distinction lies in its artistic methodology, high-quality ingredients, and commitment to the customer experience, making it a unique asset to the Wisconsin dessert scene.
- Artistic and Modern Aesthetic: The bakery has a recognized clean and modern aesthetic, specializing in artistic finishes like 'Concrete' or 'Mod Textured' cakes, and avoiding traditional methods like using fondant, focusing instead on beautiful Swiss Meringue Buttercream.
- Unique Flavor Combinations: Highlights include bold and inventive cake flavor combinations such as Espresso Bourbon, Banana Chocolate Hazelnut, and Salty Chocolate, providing a sophisticated twist on classic desserts.
- Specialization in Weddings: Baked Lab is consistently praised by couples for its wedding cake experience, from the ease of ordering to the stunning presentation and delicious taste, often being referred to as the best they've tried.
- Personalized Customer Service: Led by owner Shawn Bolduc, the bakery is noted for its exceptional customer relations, being "very easy to work with," responsive, and highly attentive to personalized requests and design details.
- Local Community Presence: Though appointment-only, Baked Lab actively makes its smaller goods available throughout the Madison community via partnerships with local businesses like Crescendo Coffee, DELTA Beer Lab, and Working Draft Brewery.
- LGBTQ-Owned Business: The business is publicly recognized as LGBTQ-owned and is passionate about fostering an inclusive and welcoming environment in all its operations.
Contact Information
For Wisconsin residents planning an event or wishing to inquire about a custom order, the following contact information should be used, remembering that physical visits require an appointment.
Address: 931 E Main St Suite 18, Madison, WI 53703, USA (Entrance on S. Brearly St.)
Phone: (608) 492-0951
What is Worth Choosing
Baked Lab is undeniably worth choosing for any Wisconsin consumer who views dessert as an integral part of their celebration, demanding both a flawless aesthetic and exquisite taste. It is worth choosing because it operates at the intersection of a professional kitchen and an art studio, resulting in custom cakes and dessert buffets that are truly exceptional. For significant events like weddings and milestone birthdays, the peace of mind that comes from working with a dedicated, highly praised baker like Shawn Bolduc and his team is invaluable. Customers consistently note the desserts are not just beautiful, but "absolutely delicious" and "exactly what we asked for."
The unique, modern aesthetic—free from the common use of fondant—and the inventive flavor pairings offer a fresh, upscale choice that elevates any event beyond the ordinary. Furthermore, by choosing Baked Lab, you are supporting a small, local, and inclusive business that prioritizes the craft of baking and customer happiness. For those in the Madison area, the anticipation of their upcoming permanent retail storefront on Atwood Avenue makes supporting them now even more exciting. Whether you require a stunning centerpiece cake or a diverse, high-quality dessert buffet that will garner endless compliments, Baked Lab is the specialized Madison bakery that transforms a simple order into a memorable, artistic, and delicious experience.
Baked Lab (by appt only) Details
Service options
- In-store pickup
- Onsite services
- Takeout
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Baked Lab (by appt only) Photos










Baked Lab (by appt only) Location
Baked Lab (by appt only)
931 E Main St Suite 18, Madison, WI 53703, USA
Baked Lab (by appt only) Reviews
dessertswedding cakecupcakesflavortastingmacaronspartycarrot cakeflowersraspberry
★ 5★ 4★ 3★ 2★ 1We used the Baked Lab for our wedding cake and could not have had a better experience. When we tried their samples, we knew they were the one to go with. Their cake was absolutely delicious and we had many compliments from guests as well. We have our top tier saved for our anniversary and I am counting down the days until we can eat it.Not only did it taste good, but it also looked great! Very well done and exactly what we asked for. Lastly, Shawn and his team were very easy to work with.They're opening a store front soon and we can't wait to visit!
September 14 · Evan Arcaya-StrengI wanted a dessert buffet for my Husband's surprise 50th birthday party. I read other reviews and decided to give The Baked Lab a try. They were amazing start to finish. It was so easy to order and pick what I wanted. So many choices lets you have a great variety of items. Everything was delicious and beautiful to look at. I would highly recommend The Baked Lab for any of your party dessert needs.
May 28 · Cari SerioThis review is long long overdue. The Baked Lab is by far the best bakery that we have ever been to. We initially discovered The Baked Lab when researching bakeries for our wedding cake and desserts. When we tried their wedding cake tasting box we immediately knew that this was the place. After that we were hooked. Nearly every pop-up that Shawn had we couldn't resist getting some sweet treats on Saturday mornings and everything was so unique, delicious, and well made. Fast forward to our wedding and we got so many compliments on Shawn's baked goods. People couldn't help themselves from trying to snatch them up before we cut our cake haha.If you haven't gotten the picture yet, you will not be disappointed if you give The Baked Lab a try. Shawn is a talented and kind baker who truly cares about his craft. Every single thing he has created that we've tried has been amazing and as long as we are in the Madison area we will continue to try more.Thank you, Shawn, for making our wedding day even more special!
October 20 · Blake OchsnerWe hired The Baked Lab to make desserts for our wedding and we are so happy we did! They made tiramisu shooters and gluten free espresso bourbon cupcakes and both were so delicious, our guests loved them! They were incredibly easy to work with and so conveniently located near our venue (The Tinsmith). The also have such a great selection of gluten free options. We would absolute recommend working with The Baked Lab for your wedding desserts!
June 24 · Kelly FayWe decided on baked lab for our wedding desserts.We chose multiple different shooters, so people had different options at our wedding, and we got so many compliments on everything.Everything was delicious and CUTEE. their online ordering was very easy and they were responsive via email fast. we also really enjoyed that they had a wedding sampler box to try each of their flavors before putting in our order. highly recommend them.
September 08 · clair pok
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