El Moro (opening in October)

The sweet-toothed residents of California, particularly those in the Los Angeles area, have a significant new addition to look forward to in the local food scene. Churrería El Moro, an institution from Mexico City with a legacy stretching back to 1935, is finally setting up a dedicated shop in the Echo Park neighborhood. While the initial U.S. presence started with an outpost in Costa Mesa, this Echo Park location promises to be a major destination for those seeking authentic Mexican churros and the perfect cup of rich, hot chocolate. The news has been met with significant excitement, as El Moro is renowned globally for its commitment to tradition and quality, offering a beloved taste of Mexican culture right here on Sunset Boulevard.

For nearly nine decades, El Moro has perfected the art of the churro. Founded by Spanish immigrant Francisco Iriarte, the original Churrería El Moro in Mexico City quickly became a gathering place and an icon of the city, operating 24 hours a day, seven days a week. The new Los Angeles location aims to bring that same dedication and atmosphere to California. This isn't just about a dessert; it’s about savoring a time-honored tradition. The core of their product remains the light, crispy churro, often dusted with a classic mix of sugar and cinnamon, paired with their signature rich hot chocolate. This eagerly anticipated bakery will be a landmark for both long-time fans who have traveled to Mexico City for a taste, and new customers in Los Angeles looking for an authentic and high-quality treat.

The core menu is built around simplicity and excellence. While many modern churrerías offer countless variations, El Moro’s strength lies in mastering the fundamentals. Their churros are famously golden, crispy on the outside, and delightfully soft inside. They are made with a simple, traditional recipe of just flour, water, and salt, a method maintained since 1935. This pure approach allows the quality of the ingredients and the freshness of the fry to truly shine. Beyond the churro itself, the selection of dipping sauces and accompanying drinks is equally celebrated, particularly the range of hot chocolates, from the thick, traditional Spanish style to the more classic Mexican variety.

The commitment to using high-quality ingredients extends to their chocolate, which is often crafted with pure and organic cocoa sourced from Tabasco, Mexico. This focus on authentic, 100% Mexican chocolate elevates the experience, providing a depth of flavor that complements the fried pastry perfectly. It is this unwavering adherence to their original, artisan recipe and dedication to quality that has allowed El Moro to maintain its reputation as the most beloved churrería in Mexico City, a title it now seeks to cement in the diverse culinary landscape of Los Angeles.

One of the most appealing aspects of El Moro, which Angelenos will soon appreciate, is its role as a community gathering spot. In Mexico City, it serves as a place for families and friends to meet, a comforting stop after a late night out, or a traditional start to a busy day. The Echo Park location is strategically placed to become a similar fixture in the community, providing a welcoming and nostalgic haven where time slows down, and sweet traditions are celebrated. The environment is often characterized by a classic, charming ambiance that transports visitors to a bygone era.

Location and Accessibility

The new Churrería El Moro will be conveniently located in the vibrant Echo Park neighborhood, an area known for its rich Latino and Hispanic heritage, making it the perfect home for a business with such deep cultural roots.

The specific address is:

1524 Sunset Blvd, Los Angeles, CA 90026, USA

Positioned directly on Sunset Boulevard, the location offers excellent visibility and accessibility for local residents and visitors alike. Echo Park is a highly walkable area, and the Sunset Boulevard corridor is a major artery for public transportation, ensuring that the legendary churros are within easy reach for Angelenos from across the city. The opening is a highly anticipated event, expected to draw crowds eager to finally have this iconic Mexico City treat available locally on a permanent basis. The exact opening timeline may shift due to renovation schedules, but the arrival is slated for the near future, bringing a taste of authentic Mexico City street food culture directly to the heart of Los Angeles.

Services Offered

Churrería El Moro offers a specialized menu focusing on their signature products, but also includes options for larger events and gatherings. The primary service is providing fresh, made-to-order churros and hot chocolate, but the full scope of services typically includes:

• In-House Dining: A space to sit and enjoy the fresh churros and hot chocolate.
• Take-Out: Quick service for customers on the go.
• Specialty Baked Goods: Focusing on traditional churros and churro bites (Moritos).
• Signature Beverages: A selection of different styles of hot chocolate and refreshing milkshakes.
• Signature Dessert Items: Including the famous “Consuela,” a churro-based ice cream sandwich.
• Catering Service: El Moro is known to offer catering packages for private events, celebrations, or meetings, allowing customers to bring the taste of their churros and chocolate to larger parties (interested parties are advised to contact the USA events team for Los Angeles-specific catering details).

Features / Highlights

El Moro stands out from other dessert spots in Los Angeles due to its deep history, authentic recipes, and focused menu quality. The highlights that make this an essential stop for California locals include:

• Authentic 1935 Recipe: The churros are made using the original, time-honored recipe brought from Spain to Mexico City by Francisco Iriarte, ensuring an authentic artisan snack experience.
• Vegan Churros: The traditional churros are made only with flour, water, and salt, meaning they are 100% vegan, making them accessible to a wider range of dietary preferences.
• Premium Mexican Chocolate: The hot chocolate is crafted with pure, organic cocoa typically sourced from the state of Tabasco, offering a genuine Mexican flavor.
• Diverse Hot Chocolate Menu: Customers can choose from several styles of hot chocolate, often including Mexicano, Español (Spanish, typically thicker), Francés (French), and Suizo (Swiss, often prepared with milk), and sometimes even a special vegan option and Champurrado.
• The 'Consuela' Ice Cream Sandwich: A unique and popular menu item featuring house-made ice cream sandwiched between coiled, fresh churros.
• Mexico City Culinary Icon: The establishment carries the weight of being an iconic and beloved meeting point from Mexico City, guaranteeing a culturally rich and highly-regarded product.

Contact Information

While the phone number for the specific Echo Park location will be available upon opening, here is the confirmed address and general contact methods for their US expansion team:

Address: 1524 Sunset Blvd, Los Angeles, CA 90026, USA

Phone Number: To be announced closer to the grand opening.

Email for Event/Catering Inquiries (USA): events@elmoro.mx

What is Worth Choosing

The arrival of El Moro in Los Angeles is much more than the opening of another bakery; it's the importation of a nearly century-old culinary tradition. What makes El Moro truly worth choosing for Californians is its unwavering commitment to authenticity and quality over novelty. In a market often saturated with trendy, over-embellished desserts, El Moro offers a timeless classic executed to perfection. The quality is in the simplicity: a perfectly fried, light, and crispy churro, ideal for dipping into a cup of rich, dark hot chocolate. Customers rave about the difference between El Moro’s traditional, thin churros and the sometimes "girthier" and "breadier" versions found elsewhere in the States, noting that El Moro's are "all bite," which is ideal for maximum dipping pleasure. For a truly unforgettable treat, pairing the sugar-dusted churros with the thick, traditional Chocolate Español provides a classic experience—the density of the chocolate is perfect for a satisfying coating. Alternatively, the popular Consuela offers a delightful fusion of hot and cold, marrying the warm, crunchy churro with creamy, homemade ice cream. By choosing El Moro, Los Angeles locals are not just selecting a dessert; they are partaking in a piece of Mexico City's history and experiencing a culinary tradition that has pleased millions since 1935.

The local community in Echo Park and across Southern California can look forward to making El Moro their new go-to spot for a comforting, high-quality, and historically significant sweet indulgence. Keep an eye out for the grand opening announcement for this highly anticipated Sunset Boulevard destination.

El Moro (opening in October)

1524 Sunset Blvd, Los Angeles, CA 90026, USA