ICON Donuts & Sweetery Introduce
Introduction / Overview
For Iowans seeking a truly elevated and distinctive doughnut experience, ICON Donuts & Sweetery in Waterloo is a mandatory stop. This establishment has quickly become a local favorite, operating as both a premium Donut shop and a full-service Bakery. ICON is not just about the standard glazed ring; it’s a haven for unique and creatively flavored pastries, many of which draw inspiration from iconic figures, songs, and historical moments, giving them memorable names like "The Godfather" or "Raspberry Beret." This creative approach ensures a fun and visually appealing selection that goes beyond the typical bakery fare.
The quality of the offerings is frequently praised, with one satisfied customer from Mason City noting that the "Bakery goods are delicious and very appealing to the eye." This appeal is backed by a commitment to a comfortable, casual atmosphere that makes it perfect for a variety of visits. The shop is openly Family-friendly and LGBTQ+ friendly, ensuring everyone in the Waterloo community feels welcome to sit down, enjoy a treat, and perhaps pair it with a fresh cup of coffee, which is also on offer. For residents or travelers passing through the area, ICON Donuts & Sweetery offers a sweet respite and a chance to indulge in some of the most inventive doughnuts in the region.
Location and Accessibility
ICON Donuts & Sweetery is perfectly situated for maximum convenience at 1730 W Ridgeway Ave #600, Waterloo, IA 50701, USA. Its location is easily reachable from various points within Waterloo and the surrounding areas, making it an ideal pit stop for a morning commute, a mid-day craving, or an after-dinner dessert pickup.
The establishment prides itself on making its delicious offerings accessible to all members of the Iowa community. For those arriving by car, there is a dedicated Free parking lot available, which includes a Wheelchair accessible parking lot to ensure ease of entry. Once at the building, the convenience continues with a Wheelchair accessible entrance. Furthermore, the dedication to guest comfort is evident with a Wheelchair accessible restroom, making ICON a fully accommodating space for every visitor. Adding to the convenience, especially for those on the go, the shop features a dedicated Drive-through service, allowing customers to grab their morning coffee and doughnuts without having to leave their vehicle. This combination of location and comprehensive accessibility features defines the user-friendly experience at ICON.
Services Offered
ICON Donuts & Sweetery provides a robust set of service options designed to meet the diverse needs of the busy Iowa local, balancing speed with the opportunity for a relaxed visit. Their services include:
- Drive-through: Offering maximum speed and convenience for customers needing to pick up their orders quickly, particularly during the morning rush.
- In-store Shopping and Seating: Providing a Casual and comfortable atmosphere with designated Seating, perfect for enjoying Breakfast, Dessert, or a break with a sweet treat and Coffee.
- In-store Pickup and Takeout: Facilitating the collection of pre-ordered boxes of doughnuts, such as the Icon Dozen Donuts or Classic Dozen Donuts, or simple grab-and-go purchases.
- Onsite Services: The availability of dining options and amenities such as a Restroom and complimentary Wi-Fi encourages guests to stay and enjoy the space.
- Pre-Order Donut Dozens: Featuring pre-set options like the Icon Dozen Donuts (a mix of specialty, filled bismarks, and classic donuts) and the Classic Dozen Donuts (a mix of classic cake, rings, and glazed donuts) for easy event planning or family sharing.
Features / Highlights
ICON Donuts & Sweetery stands out in the Waterloo area due to its unique product focus and commitment to an excellent customer experience. Key highlights include:
- Unique ICON Donut Selection: Specializing in creative, signature doughnuts with fun, themed names, such as "The Godfather," "Raspberry Beret," and "Monster Cookie," offering flavors and decorations that are "unique" and "appealing to the eye."
- Comprehensive Accessibility: One of the most accommodating donut shops in the area, offering a Wheelchair accessible entrance, Wheelchair accessible parking lot, and a Wheelchair accessible restroom.
- Convenient Drive-through Service: Providing a swift and efficient option for customers who are on the go and need a Quick visit without getting out of their car.
- Inclusive and Casual Atmosphere: The shop maintains a comfortable and Casual environment, explicitly identified as Family-friendly and LGBTQ+ friendly, ensuring a welcoming space for everyone.
- Full Beverage Offerings: Beyond the sweet treats, the availability of quality Coffee makes it an ideal stop for a morning pairing or a mid-day energy boost.
- Flexible Payment Methods: Accepts all modern forms of payment, including Credit cards, Debit cards, and NFC mobile payments, making transactions quick and effortless.
Contact Information
For questions about the specialty flavors of the day, to place a large pre-order for a party, or to confirm the availability of an "Icon Dozen," local Iowans can reach ICON Donuts & Sweetery at:
Address: 1730 W Ridgeway Ave #600, Waterloo, IA 50701, USA
Phone: (319) 888-4035
Mobile Phone: +1 319-888-4035
What is Worth Choosing
For Iowans in the Waterloo area, choosing ICON Donuts & Sweetery is a choice for quality, creativity, and ultimate convenience. What makes it particularly worthwhile is its mastery of the specialty doughnut, which elevates the simple treat into an experience. The "decadent nature" and the fact that "a lot of thought has gone into fun names" mean every visit is an adventure in flavor, moving far beyond standard bakery offerings. Customers are drawn back not only by the delicious taste but by the sheer variety and visual spectacle of the products.
The convenience factor is a major draw for the local community. The combination of a Drive-through, a Free parking lot, and the capacity for a "Quick visit" caters perfectly to the busy schedules of individuals and families. Whether you are grabbing an early morning glazed ring on the way to work or picking up an Icon Dozen Donuts for a weekend gathering, the process is streamlined and efficient. Furthermore, the commitment to full accessibility—with wheelchair-friendly parking, entrance, and restrooms—demonstrates a strong dedication to serving the entire community without reservation.
The casual, comfortable, and openly welcoming atmosphere rounds out the perfect local business model. It is a place where you can confidently "bring the kids or just sit and have some coffee with your sweet treat," knowing the staff are "friendly" and the environment is inclusive. When seeking a local doughnut shop in Waterloo that offers both top-tier creativity and unparalleled ease of service, ICON Donuts & Sweetery stands out as a clear choice.
ICON Donuts & Sweetery Food & drink
Cedar Falls Pick Up
- Icon Dozen Donuts (CF) $22.50
A mix of Icon specialty donuts, filled bismarks, and classic yeast and cake donuts.
- Classic Dozen Donuts (CF) $18.00
A mix of classic cake, classic yeast rings, and glazed donuts.
- Glazed Dozen Donuts (CF) $14.00
- 1/2 Dozen Icon (CF) $15.00
- 1/2 Dozen Classic (CF) $10.50
Waterloo Pick Up
National DONUT DAY
- Icon Dozen Donuts (Wloo) $22.50
A mix of Icon specialty donuts, filled bismarks, and classic yeast and cake donuts.
- Classic Dozen Donuts (Wloo) $18.00
A mix of classic cake, classic yeast rings, and glazed donuts.
- Glazed Dozen Donuts (Wloo) $14.00
- 1/2 Dozen Classic (Wloo) $7.00
- 1/2 Dozen Icon (Wloo) $10.00
ICON Donuts & Sweetery Details
Service options
- Drive-through
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
- Delivery
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
Offerings
- Coffee
Dining options
- Breakfast
- Dessert
- Seating
- Table service
Amenities
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Casual
Crowd
- Family-friendly
- LGBTQ+ friendly
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free parking lot
ICON Donuts & Sweetery Photos










ICON Donuts & Sweetery Location
ICON Donuts & Sweetery
1730 W Ridgeway Ave #600, Waterloo, IA 50701, USA
ICON Donuts & Sweetery Reviews
atmosphereveganpricecookiescannolisfrittersraspberryartcherrygentlemen
★ 5★ 4★ 3★ 2★ 1My husband and I live in Mason City, IA....there are no good bakeries in our area....we found ICON on Google....when we were traveling through the area...they we're great! Bakery goods are delicious and very appealing to the eye. We stop by whenever traveling through the area.
August 15 · Amy AdamsGreat little donut shop; the employees were friendly, donuts are unique and a lot of thought has gone into fun names, decadent nature of some of the pastries is lovely but can be a bit rich for a morning treat, the atmosphere is casual and comfortable so feel free to bring the kids or just sit and have some coffee with your sweet treat.
February 13 · Nicole CookFound this place on Google while searching for donuts for the kids, while we were driving through & oh boy did this place make some huge, soft, yummy DONUTS!!! The donuts are huge, like I turned around in the car and showed the kids the donuts, they were bigger than mom's face, like every single one of them!!!!! & they have so many choices!! The staff working today was so nice and helpful, the gentlemen working was really patient with our 3 children picking out their stuff too, & asking all the questions about what kind is that one & that one & that one, with a line of people & a smile on his face!!!! Awesome job dude!! Go get your Donuts here! They have these cute hanging donuts, look above you! & make sure you get a whole box & try a bunch, you won't regret that!!!!
August 29 · Vanessa HToday was my first visit. Cozy, fun environment; not to mention beautiful and delicious baked goods and donuts! Coffee was very good too. I recommend icon donuts when you need a sweet treat!
January 11 · S Wentz (Thrift store diva)I've had great experiences every time I come here! The donuts are fresh and they taste great. They have a good selection of donuts as well as cheesecakes, pies, cakes, ice cream and more. They're a little pricey but it's worth it for the customer service you get. I have food allergies and they are very knowledgeable about ingredients and cross contamination etc so I feel comfortable eating here.
February 09 · Keisha Dedrick
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