Mrs. Fields

Introduction / Overview

For residents of Central New Jersey, Mrs. Fields at Freehold Raceway Mall is much more than a mall snack stop; it is a beloved local institution where the aroma of freshly baked cookies and the warmth of a good cup of coffee have defined a sweet tradition for years. Situated in the bustling heart of Freehold, this location expertly combines the nostalgic comfort of the famous Mrs. Fields cookie brand with the personalized, welcoming service of a true neighborhood coffee shop. While celebrated nationally for its classic, soft-and-chewy cookies, the Freehold store is a dual concept, serving as both a dedicated cookie shop and a local go-to coffee shop, making it the perfect destination for satisfying any sweet craving or grabbing a necessary caffeine boost.

The menu is a testament to indulgence, built around the core offerings of fresh-baked cookies, decadent brownies, and fully customizable cookie cakes, perfect for any New Jersey celebration. From the classic M&M cookie, often praised by local customers for being "perfectly soft and chewy and warm," to rich double fudge brownies, the focus is always on quality and freshness. However, this is not just a dessert shop. Patrons can pair their treats with a wide array of beverages, including everything from freshly brewed coffee and gourmet specialty drinks like the Cookie & Cream Chillers to simple, cold refreshments like Coca-Cola fountain sodas. The Freehold location prides itself on providing a full, satisfying experience for those seeking a moment of sweet escape or a convenient, quick stop while shopping. It’s a place where the treats are always fresh and the service, as noted by recent customers, is exceptionally friendly and helpful.

Location and Accessibility

Mrs. Fields is conveniently situated in a high-traffic, easily accessible area of Central New Jersey. The specific address is 3710 U.S. 9 #208, Freehold, NJ 07728, USA. This places the cookie and coffee shop on Level 2 of the popular Freehold Raceway Mall, making it an ideal refueling point during a shopping trip or a quick destination for locals passing through the U.S. Route 9 corridor. Being inside the mall ensures a climate-controlled, comfortable environment regardless of the often-changing New Jersey weather.

Accessibility is a key convenience feature for this location. The property is designed with customer ease in mind, offering a wheelchair accessible entrance to ensure all guests can easily enter the premises. Furthermore, for drivers, one of the most significant perks is the readily available and free parking. The location is supported by a free parking lot associated with the mall, eliminating the hassle of searching for spaces. For those who prefer it, free street parking may also be available nearby. These accessibility features, combined with the central location, make a quick visit to Mrs. Fields easy and stress-free for the busy New Jersey consumer. The prominent placement on Level 2 means it is a natural and recognizable stop amidst the mall's dining and specialty vendors, often placed near other key retail locations.

Services Offered

• In-Store Pickup and Takeout: The shop primarily caters to customers looking for a quick, convenient experience, offering efficient services for both in-store pickup and takeout, ideal for a dessert on the go.
• Onsite Services (Mall Location): Being located within the Freehold Raceway Mall means customers benefit from the comfortable mall environment and can enjoy their treats at nearby seating areas or food court spaces.
• Custom Cookie Cakes: A major specialty is the offering of personalized Cookie Cakes in various sizes (including 5-inch, 13-inch, and Full Sheet), perfect for celebrating birthdays, holidays, or special occasions across New Jersey.
• Gifting and Bundles: The store offers a variety of gift options, including beautifully packaged Cookie Gift Tins and Nibbler Gift Tins (ranging from 6 cookies to 96 nibblers), providing a convenient and delicious gift solution.
• Wide Range of Specialty and Classic Beverages: The beverage selection is comprehensive, including hot coffee options (often including popular espresso-based drinks like cappuccino, latte, and mocha, based on the broader Mrs. Fields concept) as well as cold treats like Brownie Chillers, Cookie & Cream Chillers, Icee, Lemonade, and bottled drinks.
• Payment Flexibility: Customers can quickly pay for their items using various methods, including Credit Cards, Debit Cards, and modern NFC mobile payment options, ensuring a swift and easy checkout.
• Bulk Purchase Options: For parties or group events, customers can take advantage of deals such as the "Cookies Buy 3 Get 1 Free," Half Dozen and Dozen Cookie options, and large Nibbler Buckets.

Features / Highlights

• Fresh, High-Quality Cookies: The central feature remains the quality of the baked goods. Customer reviews consistently highlight the cookies for being "fresh, soft, and packed with flavor," maintaining the brand's classic appeal.
• Family-Run Operation and Welcoming Vibe: A significant highlight noted by local customers is the recent shift to family-run ownership, which has reportedly introduced a "warm, welcoming vibe" and a clear sense of pride in the product and service. This shift provides a local, personal touch that enhances the shopping experience for Freehold residents.
• Gourmet Brownies and Bars: Beyond cookies, the selection of gourmet brownies—including Double Fudge, Frosted Double Fudge, Walnut Fudge, and Pecan Fudge—and the decadent Peanut Butter Dream Bar provide rich, satisfying alternatives for the serious sweet-tooth.
• Cookie and Cream Chillers: The specialty blended beverages, such as the Brownie Chillers and the Cookie & Cream Chillers, are unique offerings that combine the store’s core products with a cool, refreshing drink experience, ideal for a sweet treat on a hot New Jersey day.
• Customizable Cookie Cakes: The extensive options for large-format, custom cookie cakes (including various sizes and the option for a 14-inch heart shape) make this an excellent local resource for personalized celebration desserts.
• Prime Mall Location: Positioned on Level 2 of Freehold Raceway Mall, the shop is easy to find and provides a convenient, well-trafficked location for both quick visits and planned dessert stops, complete with ample, free parking.
• Friendly and Helpful Staff: Customers have specifically praised the staff for being "sweet and helpful," a key component of the friendly and welcoming atmosphere that encourages repeat visits and builds local loyalty.

Contact Information

Whether you are looking to place a custom cookie cake order, inquire about the daily selection of warm cookies, or simply confirm operating hours before your visit to the mall, you can easily reach the Mrs. Fields Freehold team using the contact details below. The store is located on Level 2 of the Freehold Raceway Mall.

Address: 3710 U.S. 9 #208, Freehold, NJ 07728, USA

Phone: (732) 577-1470

Mobile Phone: +1 732-577-1470

What is Worth Choosing

For local New Jersey users, choosing Mrs. Fields in Freehold is a decision to embrace a delightful combination of classic, time-tested treats and genuine, local hospitality. What truly sets this location apart and makes it the preferred choice is the recent transition to family-run ownership. As noted by regular patrons, this change has injected a palpable sense of community and care into the store, resulting in a "warm, welcoming vibe" and a noticeable pride in the products. By visiting, you are not just getting a corporate-chain cookie; you are supporting a local family business that is committed to bringing joy through sweet treats right here in Freehold.

The excellence of the product is another compelling reason to choose this spot. Mrs. Fields is nationally renowned for their cookies, and this location executes them perfectly, delivering the classic soft, chewy, and warm experience every time. Whether you opt for the classic Chocolate Chip, a familiar favorite like the M&M, or one of their Specialty Cookies, you are guaranteed a fresh-baked indulgence. The menu is also incredibly versatile, making it suitable for any need—from the simple $4.29 afternoon cookie to the massive, customizable $119.00 Full Sheet Cookie Cake for a major event. Their decadent Double Fudge Brownie or a rich Peanut Butter Dream Bar offers a perfect alternative to the cookie, while the range of unique, cookie-based specialty drinks provides a refreshing twist on traditional coffee shop fare.

Finally, the sheer convenience of the Freehold Raceway Mall location, complete with free and easy parking, makes it an effortless choice. For anyone running errands, meeting friends, or simply needing a quick, high-quality dessert or coffee fix in Central New Jersey, Mrs. Fields offers a streamlined service with friendly faces. This combination of top-tier product quality, convenience, and the feel-good factor of supporting a deeply invested, family-run local business is what makes Mrs. Fields in Freehold, New Jersey, truly worth choosing.

Mrs. Fields

3710 U.S. 9 #208, Freehold, NJ 07728, USA