Reverie Baking Co.

Introduction / Overview

For Wisconsin residents seeking a high-quality, laid-back local spot for their morning ritual, Reverie Baking Co. is a must-visit destination in Madison. Located in the heart of Schenk’s Corners, this bakery and café has rapidly become a cherished neighborhood establishment since opening its brick-and-mortar space. Reverie is known for its simple, yet excellent, interior design and its focus on scratch-made baked goods that consistently draw rave reviews, particularly for their scones and biscuits.

More than just a bakery, Reverie Baking Co. operates as a true collaborative community space. It hosts a local roastery, Kin Kin Coffee, which ensures that every espresso, latte, or Americano served is made with expertly sourced and freshly roasted beans. The atmosphere is celebrated for being welcoming, low-key, and explicitly inclusive, identifying as an LGBTQ+ friendly and Transgender safespace. Whether you are looking for a quick visit for a morning coffee and a scone, or a relaxed spot for breakfast, Reverie Baking Co. offers a friendly, professional environment where quality craftsmanship in both baking and brewing is paramount. They transition seamlessly from sweet pastries to hearty breakfast sandwiches and savory items, all crafted with great care by baker and founder Debbie Buchannan.

Location and Accessibility

Reverie Baking Co. is conveniently situated on the near East Side of Madison at 2021 Winnebago St, Madison, WI 53704, USA. This location places it right in the popular Schenk's Corners area, making it an easy stop for many Madison locals.

The café prioritizes visitor convenience and accessibility:

• Parking: Customers benefit from the availability of free street parking in the immediate neighborhood, a significant convenience for a popular city spot.
• Dining Options: The bakery offers dine-in service in its well-lit, spacious cafe area, as well as easy options for quick takeout and onsite services.
• Physical Accessibility: Reverie is committed to being accessible to all community members, featuring a wheelchair accessible restroom and wheelchair accessible seating.
• Payments: Transactions are made simple with multiple payment options, including credit cards, debit cards, and NFC mobile payments, making for a smooth and quick visit.
• Operating Hours: The café maintains consistent daily hours, opening early for breakfast and staying open through the early afternoon, typically from 7:00 AM to 2:00 PM, seven days a week.

Services Offered

Reverie Baking Co. provides a focused menu of high-quality baked goods, artisanal coffee, and savory breakfast items, catering to both in-house dining and pre-ordered needs.

• Artisanal Baked Goods: Daily offerings include highly praised scones (often in rotating seasonal or unique flavors like rhubarb, almond cherry, or jalapeno cheddar), muffins, cookies, and other fresh pastries.
• Sourdough Bread Program: Features an active sourdough baking program, including loaves of sourdough, Pan de Mie, and Rye bread, available primarily via pre-order with a 48-hour notice required.
• Coffee and Espresso Bar: Serves a full range of coffee and espresso-based drinks using local Kin Kin Roastery beans, including classics like Americano, Flat White, and specialized seasonal drinks such as the Espresso Tonic and Miel.
• Breakfast and Lunch Sammies: Offers hearty breakfast and lunch sandwiches (dubbed "Sammies"), such as the Nom Nom and Peter Piper's Fav, available on either a bun or their famous buttermilk biscuit.
• Buttermilk Biscuit Specials: A popular dedicated menu section featuring the Buttermilk Biscuit alone or paired with flavorful additions like Buttermilk Biscuit W/ Mushroom Gravy.
• Pre-Order and Take n’ Bake: Allows customers to pre-order items like half-dozen scones, quiches, or “Take n’ Bake” savory scones and biscuits, requiring a 48-hour notice for fulfillment.

Features / Highlights

Reverie Baking Co. is defined by its quality ingredients, community focus, and excellent partnerships within the Madison area.

• The Best Scones in Madison: The bakery consistently receives the highest praise from local customers for having "easily the best scones in Madison." These are noted for being perfectly textured—slightly crispy outside and tender inside—and available in creative seasonal and gluten-friendly variations.
• Exclusive Coffee Partnership: The establishment proudly hosts and serves coffee from Kin Kin Roastery, ensuring an exceptional coffee experience characterized by fresh, small-batch, locally roasted beans.
• Inclusive and Welcoming Environment: Reverie is highlighted as a friendly, low-key neighborhood spot and is officially recognized as an LGBTQ+ friendly establishment and a Transgender safespace, fostering a strong sense of community and inclusion.
• High-Quality Savory Offerings: Beyond the sweets, the biscuit-based savory sandwiches and the mushroom gravy option showcase the bakery’s skill in hearty, satisfying breakfast and lunch fare.
• Artistic Yet Simple Interior: Customers frequently compliment the cafe's excellent interior design, describing it as a well-lit, simple, and spacious environment that is perfect for relaxing or catching up with work.

Contact Information

To connect with Reverie Baking Co., use the following details:

Address: 2021 Winnebago St, Madison, WI 53704, USA

Phone: (608) 284-9364

What is Worth Choosing

For Wisconsin residents, Reverie Baking Co. is worth choosing when you seek a perfect blend of high-quality baked goods and exceptional coffee in an environment that is genuinely welcoming and community-focused. The primary reason to visit is to experience the scones—widely heralded as the best in Madison—and the delicious, hearty breakfast sandwiches that elevate a simple biscuit or bun into a satisfying meal.

Choosing Reverie means supporting a business that deeply integrates itself with the local scene, partnering with Kin Kin Coffee to ensure every cup meets an artisanal standard. Furthermore, the commitment to providing a safe, inclusive space for everyone in the community is a feature that transcends the menu. Whether you are grabbing a quick Americano and a scone on your way to work, pre-ordering a loaf of their famous sourdough bread for the weekend, or settling in for a relaxed breakfast on a Saturday, Reverie Baking Co. delivers a consistently high-quality, professional, and warmly memorable neighborhood café experience right in the heart of Madison.

Reverie Baking Co.

2021 Winnebago St, Madison, WI 53704, USA