Sprinkles Beverly Hills

Introduction / Overview

For residents and visitors across California, Sprinkles Beverly Hills stands as an undeniable landmark in the modern dessert landscape. More than just a local **Bakery**, Sprinkles has defined itself as a premier **Cake shop**, **Cookie shop**, and **Dessert shop**, particularly within the high-profile and bustling heart of Beverly Hills. Established as the original flagship location, it is a destination synonymous with the gourmet cupcake trend that swept the nation and remains a Hollywood celebrity favorite, where star sightings are always a possibility inside this bustling bakery.

Sprinkles is celebrated for its commitment to high-quality ingredients, with confections handcrafted from premium components such as sweet cream butter, rich bittersweet Belgian chocolate, and pure Madagascar Bourbon vanilla. The bakery is dedicated to baking items freshly daily, and often throughout the day, ensuring a level of quality that has garnered a loyal following. The menu boasts a wide selection of flavors, but the bakery's most iconic and popular item is undoubtedly the **Red Velvet cupcake**, a Southern-style light chocolate cake paired with its signature cream cheese frosting. Beyond the classics, Sprinkles keeps its offerings dynamic and engaging through **seasonal and creative collaborations**, offering new and limited-time flavors for patrons to consistently explore. These collaborations keep the menu fresh and exciting, often reflecting holidays or pop culture events, such as the previously highlighted "Barbie cupcake," which reviewers noted was an "amazing" pink velvet flavor. The innovative spirit of the bakery also birthed the now-famous **Cupcake ATM**, a unique, 24/7 feature that embodies the convenient, on-demand culture of Los Angeles.

Despite its reputation and commercial success, which some customers note can make the experience feel "too commercialized," the bakery strives to maintain a focus on quality. While some customer experiences report high sweetness levels or occasional issues with the freshness and texture of the cakes, the overall consensus among the vast customer base is that Sprinkles provides a fun, essential, and high-quality dessert experience in a prime Southern California location, perfect for a **Quick visit** or a celebratory treat.

Location and Accessibility

The flagship Sprinkles Bakery is prominently located at 9635 S Santa Monica Blvd, Beverly Hills, CA 90210, USA. This address places the dessert shop directly in the heart of the "Golden Triangle," a prestigious and central district in Beverly Hills, just two blocks from the world-famous Rodeo Drive shopping area. Its location makes it a convenient and desirable stop for both local residents running errands and tourists enjoying the area’s luxury shopping and attractions.

Accessibility and convenience are key features of the Beverly Hills location, particularly important for navigating a dense urban environment in California. The bakery provides various parking solutions, accommodating the needs of local drivers:

• Paid parking garage: A secure parking structure is available directly behind the bakery, situated between Camden and Bedford Drives, offering a structured solution for visitors.
• Paid street parking: Ample metered street parking is also typically available in the vicinity, offering an alternative for quick stops.

Furthermore, Sprinkles is committed to physical accessibility. The facility features a **Wheelchair accessible entrance**, ensuring comfortable and safe access for all customers. There is also a **Wheelchair accessible parking lot** available, which is a crucial amenity in a highly-trafficked area like Beverly Hills. The central location, coupled with clear parking and accessibility options, solidifies Sprinkles Beverly Hills as an accessible and practical destination for any California dessert lover. The neighborhood’s reputation as a high-end shopping and dining hub enhances the overall experience of visiting this iconic bakery.

Services Offered

Sprinkles Beverly Hills offers a comprehensive suite of service options tailored to maximize customer convenience and fit into the various needs of the California lifestyle:

• In-store shopping: Customers can enter the bakery, browse the selection of cupcakes, cookies, and layered cakes, and experience the flagship location firsthand.
• In-store pickup: Pre-ordered items can be quickly picked up, often utilizing a dedicated **Pick-Up Station** located in a separate white building next to the main bakery, allowing customers to "skip the line."
• Curbside pickup: For maximum speed and convenience, customers can select this option when ordering, call the bakery upon arrival, and have their order brought directly out to their car.
• Delivery: Local delivery is offered through various platforms, providing access to their desserts for those within the greater Los Angeles area.
• Onsite services: General service provided by the staff for in-person orders and inquiries.
• Takeout: Standard quick service for immediate consumption or transport.
• The World’s First Cupcake ATM: This iconic feature dispenses freshly baked **cupcakes and cookies 24/7**, offering a unique and whimsical after-hours or on-the-go solution.

Features / Highlights

Sprinkles Beverly Hills is celebrated for unique features that have solidified its status as a premier dessert destination:

• The Cupcake ATM: The revolutionary, 24-hour vending machine dispenses freshly baked cupcakes and cookies, a feature that attracts both locals and tourists seeking a fun, contactless, and quick treat at any time.
• Iconic Red Velvet Cupcake: Recognized as their most popular flavor, the Southern-style light chocolate cake with rich cream cheese frosting is a signature creation and a Californian favorite.
• Seasonal and Collaborative Offerings: The menu frequently features **Limited Time** flavors and collaborative creations (like the noted Barbie Cupcake, holiday-themed treats such as Pumpkin, or celebrity-inspired flavors), keeping the selection dynamic and engaging throughout the year.
• Value-Added Promotions: The bakery is known to offer special deals, such as a **happy hour for $4 cupcakes** (compared to the regular price of around $6), providing a valuable option for budget-conscious dessert lovers.
• Inclusive Environment: The bakery is identified as **LGBTQ+ friendly**, contributing to a welcoming and accepting atmosphere for all patrons.
• Flexible Payment Options: Accepts modern forms of payment including **Credit cards**, **Debit cards**, and **NFC mobile payments**.

Contact Information

For ordering, inquiries about daily flavors, or checking on the Cupcake ATM availability, customers can contact the Beverly Hills flagship using the following information:

Address: 9635 S Santa Monica Blvd, Beverly Hills, CA 90210, USA

Phone: (310) 274-8765

Mobile Phone: +1 310-274-8765

What is worth choosing

Sprinkles Beverly Hills is worth choosing for the California consumer due to its unparalleled combination of iconic status, innovative convenience, and signature high-quality flavors. This is not just a bakery; it is an experience rooted in LA's celebrity and culinary scene, making a visit inherently enjoyable. The **Red Velvet cupcake** is the ultimate draw, a flavor that has achieved legendary status and is consistently lauded as their best. Exploring the constantly **changing seasonal menu** ensures repeat visits are always met with something new and exciting, whether it’s a holiday pumpkin flavor or a creative collaboration.

The most significant draw, especially in a city that never truly sleeps, is the **Cupcake ATM**. This world-first technology dispenses fresh cupcakes and cookies **24/7**, satisfying late-night cravings or providing an exceptionally quick treat outside of regular bakery hours. For those who enjoy a bargain, seeking out the advertised **happy hour for $4 cupcakes** is an excellent way to sample the product without paying the full price, addressing the concerns some customers have about the standard pricing. Furthermore, the commitment to excellent service is evident in the multiple convenient pickup options—**Curbside pickup** and the dedicated **Pick-Up Station**—which dramatically reduce wait times, ideal for the busy California lifestyle. While some critical reviews mention dryness or excessive sweetness, the bakery's consistent popularity, use of high-quality ingredients (Belgian chocolate, Madagascar vanilla), and status as a local icon confirm that for a vast majority of patrons, Sprinkles remains the go-to spot for a delightful, fun, and often innovative dessert experience in the heart of Beverly Hills. Its commitment to **accessibility** and an **LGBTQ+ friendly** atmosphere further ensures it’s a welcoming choice for everyone in the Golden State.

Sprinkles Beverly Hills

9635 S Santa Monica Blvd, Beverly Hills, CA 90210, USA