The Velvet Buttercream Introduce
Introduction / Overview
For Arizona residents in the greater Phoenix area with a sweet tooth or an upcoming celebration, a local gem stands out for its commitment to quality, community, and an incredible array of baked goods: The Velvet Buttercream. This bakery is not just a place to pick up a treat; it’s a destination built on a strong family legacy of baking, now in its third generation, bringing unique, flavorful, and beautifully crafted desserts to the Valley. Dedicated to using premium, everyday ingredients—like real butter, flour, and sugar—The Velvet Buttercream prides itself on offering a superior product compared to mass-produced alternatives.
What sets this Phoenix bakery apart is its distinctive focus on a light, fluffy, yet creamy buttercream icing that is not overly sweet, a signature element that gives the business its name. Beyond the classic favorites, they excel at custom creations, making them the go-to spot for everything from last-minute birthday cakes to elaborate wedding cakes. Customers frequently praise the friendly service, high quality, and reasonable prices for the delivered products, often highlighting the German chocolate and raspberry lemon cakes as particular showstoppers. The team is known for being accommodating, even fitting in orders on short notice, ensuring your special occasions are deliciously covered.
As a small, proud, and active part of the Phoenix community, The Velvet Buttercream identifies as both a Latino-owned and an LGBTQ+ owned business, fostering a genuinely welcoming and inclusive atmosphere for all. Their commitment to baking excellence and community support makes them a highly recommended choice for anyone seeking truly exceptional desserts in the Arizona region.
Location and Accessibility
Conveniently situated in the heart of Phoenix, The Velvet Buttercream is easy for local Arizona users to reach. The bakery is located at: 702 W Camelback Rd #5, Phoenix, AZ 85013, USA. This address places it in the vibrant Midtown/Uptown area, specifically near the intersection of Camelback Road and 7th Avenue, a location known for its supportive community and easy access from many parts of the city.
Accessibility is a key priority for the bakery, ensuring a welcoming experience for all patrons. The location offers a wheelchair accessible entrance and a wheelchair accessible parking lot, making visits stress-free. For those driving, the availability of a free parking lot adds to the convenience, allowing for a quick and easy visit—perfect for picking up a slice of cake or a pre-ordered dessert. Its proximity to local landmarks and other neighborhood businesses, like nearby parks and coffee shops, makes it an ideal stop during an outing in Midtown Phoenix.
Services Offered
The Velvet Buttercream provides a comprehensive suite of services designed to meet a variety of customer needs, whether you're planning a grand event or just craving a quick, high-quality treat. Their offerings go beyond simple in-store shopping to provide maximum flexibility for their Arizona customer base:
- Custom Cake Creation: Specializing in tiered cakes, birthday cakes, and wedding cakes, all baked to order for guaranteed freshness, with various size options.
- Retail Sales: In-store shopping for a daily selection of treats, including various cupcakes, tarts, macarons, brownies, and the popular 'cake by the slice' option, which allows customers to sample different flavors before committing to a whole cake.
- Specialty Diet Options: Offering a variety of vegan, gluten-free (GF), and sugar-free (SF) cakes, cupcakes, and desserts, though some specialty items may require pre-ordering.
- Coffee and Beverages: Serving rich, aromatic coffee to complement their delicious baked goods, along with other refreshing beverages.
- Order Fulfillment Options: Multiple convenient ways to get your order, including in-store pickup, curbside pickup, and local delivery services, with delivery pricing available within a radius of the city center.
- Onsite Services: Providing a welcoming environment for customers, although seating may be limited, reflecting its primary focus as a specialty take-out and custom order bakery.
- Event and Platter Services: Creating assorted dessert and cookie platters perfect for parties, corporate events, or family gatherings.
- Quick Visits: Designed for efficiency, making it easy for customers to drop in and pick up what they need without delay.
Features / Highlights
This local Phoenix bakery is celebrated for several unique features that distinguish it as a premier dessert provider and a valued community business:
- Family Baking Legacy: The bakery is run by a third-generation baker, Aaron Curiel, who carries on his family’s tradition and recipes from a legacy that includes his great-grandfather’s and grandfather’s bakery in Holbrook, Arizona.
- Signature Buttercream: The foundation of their success is the light, creamy, and flavorful signature buttercream icing, which is intentionally less sweet than many traditional recipes.
- Inclusive Ownership and Community Focus: Proudly identified as a Latino-owned and an LGBTQ+ owned small business, The Velvet Buttercream is a welcoming space for everyone and is explicitly recognized as an LGBTQ+ friendly and Transgender safespace.
- Diverse Menu and Desserts: Beyond custom cakes, the daily selection often features highly-rated items like maple cinnamon rolls, mini New York cheesecakes, various flavored macarons (including vegan options), and a variety of tarts, ensuring something for every taste.
- Premium, Trustworthy Ingredients: The business emphasizes using premium, real ingredients like butter, flour, and sugar, contrasting with the long lists of questionable additives often found in grocery store cakes.
- Outstanding Customer Reviews: Consistently receiving high marks from local customers for the quality, beauty, and deliciousness of their products, as well as the friendly and accommodating nature of the staff.
Contact Information
Arizona residents looking to place an order, inquire about custom options, or simply check the daily selection can easily reach The Velvet Buttercream through the following contact methods:
Address: 702 W Camelback Rd #5, Phoenix, AZ 85013, USA
Phone: (602) 734-1408 (Also reachable via mobile number +1 602-734-1408)
What is Worth Choosing
Choosing The Velvet Buttercream is a choice for quality, community, and an unparalleled dessert experience right here in Phoenix. What truly makes this bakery worth selecting is the blend of heritage and modern excellence. When you choose them, you are not just getting a cake or a sweet treat; you are investing in a product crafted with a multi-generational commitment to baking perfection and premium ingredients. Customers consistently attest to the fact that the price is 'so reasonably priced for the product they delivered,' highlighting the exceptional value and taste, from the delicious German chocolate cake to the beautifully prepared raspberry lemon varieties.
The ability to buy cake by the slice is a massive benefit, allowing curious customers to sample various cake flavors—such as Red Velvet, Confetti Velvet, or Black & Gold—before committing to a whole cake for a significant event. Furthermore, their expansive offerings in vegan, gluten-free, and sugar-free desserts demonstrate a commitment to serving the diverse dietary needs of the Arizona community. In addition to the superior product, supporting The Velvet Buttercream means supporting a local, small, minority-owned business that actively champions an inclusive and welcoming environment in Midtown Phoenix. For your next celebration, large or small, or simply when a craving hits, this bakery delivers a perfect, friendly, and high-quality solution.
The Velvet Buttercream Details
From the business
- Identifies as Latino-owned
- Identifies as LGBTQ+ owned
- Small business
Service options
- Curbside pickup
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Coffee
Amenities
- Restroom
Crowd
- LGBTQ+ friendly
- Transgender safespace
Planning
- Quick visit
Payments
- Checks
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free parking lot
The Velvet Buttercream Photos










The Velvet Buttercream Location
The Velvet Buttercream
702 W Camelback Rd #5, Phoenix, AZ 85013, USA
The Velvet Buttercream Reviews
cupcakesred velvetfrostingchefdesignraspberrymacaroonswedding cakegerman chocolate cakestrawberry shortcake
★ 5★ 4★ 3★ 2★ 1We needed a cake with only a few days notice after our other bakery choice fell through. They were able to squeeze us in for a German chocolate cake and seemed happy to take our order. They were friendly over the phone and answered all my questions and were so reasonably priced for the product they delivered. It was a huge hit and my father in law was so happy. The cake was beautiful and delicious. I will be utilizing this bakery again and again! Thanks for putting out a quality product and for having friendly employees.
July 12 · Sarah LatasThe cakes are delicious and good prices. We got the raspberry lemon one for an event and it was very pretty and delicious. They sell cake by the slice too so you can try several and see which one you like best before you commit to a whole cake. Cute little shop with delicious baked goods. The maple cinnamon rolls are also amazing! Not really much of any sitting to eat there and they don’t serve coffee, but there’s a park nearby to eat at and coffee shops nearby.
April 14 · Julie ZThe first experience with this shop was when my coworker and I needed a last minute cake for our bosses birthday. At first they were suspicious of us - my male coworker giving them a credit card with my (a female name) on it over the phone (I was in a meeting when he called so couldnt help), but they accepted and we are so glad we didnt just go somewhere else. The German chocolate cake we got was one of the best cakes any of us had ever tasted.We went back this month for cupcakes for another coworker birthday and got the black and gold cupcakes and the cookie monster cupcakes. We are already planning another order for the next team event. This place is top-notch and very reasonably priced. Definitely becoming regulars here!
September 14 · L KI was recommended The Velvet Buttercream by a friend and I'm so glad I gave them a try!! I ordered a custom cake for my son's birthday and it was so more than I could've expected. It is a beautiful, magical cake. It's exactly the way my son described how he wanted it and it's also delicious!!! Thank you Aaron and The Velvet Buttercream Bakery 💖
September 08 · Katie SandersThe Velvet Buttercream owner made my brother's Dallas Cowboys cake for his 50th birthday. The staff are kind and precise. The owner takes pride in making sure the customer is satisfied. He strives for greatness. The fruit tarts, lemon tarts, and German Chocolate cake is very delicious.For your next treat, don't delay. Go to The Velvet Buttercream for all your sweet tooth needs. You will be delighted to appreciate all they have to offer. Enjoy
May 03 · T Leavelle
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