William Greenberg Desserts

For generations of New Yorkers, William Greenberg Desserts has been a name synonymous with classic, high-quality baked goods. Originally an Upper East Side institution since 1946, the bakery has expanded to a second location on the Upper West Side, bringing its traditional recipes and time-honored techniques to a new community. This bakery is known for its commitment to heritage recipes, using premium ingredients to create desserts that evoke a sense of nostalgia. It is particularly famous for a handful of iconic items, which have earned it a reputation as a must-visit spot for anyone craving a taste of authentic New York bakery tradition. This article will provide a detailed, factual overview of the bakery's offerings and its place in the local community, helping New Yorkers decide if it's the right place for their next treat.

The reputation of William Greenberg Desserts is built on a few specific items, and none more so than the black and white cookie. It’s a New York classic, and this bakery's version has a strong following. Customers consistently praise the black and white cookies, and a significant highlight is the availability of a gluten-free version. One reviewer specifically mentioned purchasing them for a sibling who missed being able to eat them, noting that both the gluten-free and regular versions were excellent. This commitment to offering a high-quality gluten-free option is a huge plus for those with dietary restrictions. Beyond the cookies, other classic items like sticky buns, hamentashen, and rugelach also receive high praise, cementing the bakery's status as a top contender for traditional baked goods. It’s clear that when it comes to their specialties, the bakery delivers on its promise of quality.

However, a comprehensive overview requires acknowledging that not all items have received the same glowing reviews. One customer, looking to try something new, purchased red velvet cupcakes to test the waters before committing to a full-sized cake. Unfortunately, their experience was less than ideal. The cupcakes were described as dry, with an improperly mixed dye in the batter and a lack of cream cheese topping. This kind of feedback is important for new customers to consider. While the bakery excels at its signature items, it appears there may be inconsistencies with others. The customer’s conclusion that their "first impressions on their baked goods are not good so far" highlights the importance of managing expectations and knowing what to order. The prices, however, were considered reasonable, with a full cake priced around $32 and cupcakes at $3.75 each, which is a fair price point for a Manhattan bakery. This feedback suggests that the bakery is a place to go for its proven classics rather than an experimental culinary journey.

Overall, William Greenberg Desserts holds a unique position as a beloved local institution with a long history of serving the community. The bakery’s success is a testament to the enduring appeal of its iconic, high-quality items, particularly the black and white cookies. While there might be some variation in the quality of their broader menu, the excellence of their signature products and their commitment to accommodating customers with dietary needs (like their gluten-free cookies) are powerful reasons for locals to visit. This article is intended to provide a balanced and factual perspective, helping residents of the Upper West Side make an informed choice and ensuring they know where to find the bakery’s best offerings.

Location and Accessibility

William Greenberg Desserts is situated at 285 Amsterdam Ave, New York, NY 10023, USA. This address places it in the vibrant and family-friendly Upper West Side neighborhood. Its location on Amsterdam Avenue makes it easily accessible for the many residents who live in the area. For New Yorkers who rely on public transportation, the bakery is conveniently located near several major subway lines. It is a short walk from the 79th Street station, which services the 1 train. The proximity to this subway line makes it a convenient stop for commuters and residents traveling from other parts of Manhattan.

The neighborhood is also well-served by numerous bus routes that run along Amsterdam Avenue and Broadway, providing additional options for getting there. As with most of Manhattan, street parking can be a challenge. The most convenient way to visit is often on foot or by public transit. The bakery’s street-level presence and inviting storefront make it easy to find and access. This excellent accessibility is a key factor in its status as a local favorite, ensuring its classic desserts are readily available to the community.

Services Offered

William Greenberg Desserts offers a wide variety of baked goods and desserts, focusing on classic recipes and high-quality ingredients.

• Black and White Cookies: The bakery is most famous for its black and white cookies, which are available in both a regular and a highly praised gluten-free version. They also offer these in custom colors for special occasions.
• Cakes and Cupcakes: The menu includes a variety of cakes, with prices for a full cake starting around $32. They also sell individual cupcakes, such as red velvet, which are great for a personal treat.
• Classic Pastries: Customers can find a range of traditional bakery items, including danishes, rugelach, challah, and sticky buns.
• Specialty and Seasonal Items: The bakery offers a selection of other desserts, such as brownies and different types of cookies, and may feature seasonal or holiday-specific items.

Features / Highlights

William Greenberg Desserts has several key features that contribute to its enduring popularity.

• Iconic Black and White Cookies: The black and white cookies are the bakery’s signature item, with a reputation for being among the best in the city. Their soft, cake-like texture and classic frosting have made them a cultural touchstone.
• Gluten-Free Options: A significant highlight is the availability of high-quality gluten-free black and white cookies, which are praised by customers with dietary restrictions.
• Classic Recipes: The bakery is dedicated to maintaining traditional, kosher recipes and techniques that have been passed down for decades, providing an authentic taste of old-school New York baking.
• Reasonable Pricing: The pricing for items like cakes and cupcakes is considered reasonable for a Manhattan bakery, making it an accessible option for special occasions and everyday treats.

Contact Information

For those who wish to visit or get in touch with William Greenberg Desserts, the following contact information is available.

Address: 285 Amsterdam Ave, New York, NY 10023, USA

Phone: (212) 865-2621

It is always a good idea to check for their current hours or to inquire about the availability of specific items by calling ahead.

Conclusion: Why this place is suitable for locals

William Greenberg Desserts is an excellent and highly suitable option for locals in the New York region, especially those on the Upper West Side. Its suitability comes from a strong reputation built on its iconic products and commitment to traditional baking. For a New Yorker, having a reliable place to find a truly great black and white cookie is invaluable, and the bakery's ability to offer a delicious gluten-free version further broadens its appeal. While customers may find some inconsistencies with other menu items, the core strength of the bakery—its classic, well-executed desserts—is undeniable.

The bakery's convenient location on Amsterdam Avenue makes it an easy stop for daily routines, whether for a grab-and-go treat or a special-occasion purchase. The reasonable pricing for cakes and other items also makes it an affordable choice for the community. Ultimately, William Greenberg Desserts is a place to go for a taste of New York history and tradition. For locals seeking a reliable and high-quality source for their favorite classic desserts, particularly those craving the perfect black and white cookie, this bakery is a highly recommended institution.

William Greenberg Desserts

285 Amsterdam Ave, New York, NY 10023, USA