A & A Soft Pretzel Baking Co Introduce
The region of South Jersey is steeped in history, and few local businesses embody this rich tradition like A & A Soft Pretzel Baking Co. For almost a century, this family-owned bakery has been a cornerstone of authentic Philadelphia-style soft pretzels, bringing a time-honored recipe and baking tradition across the river to New Jersey. Now operating out of Camden, NJ, A & A Soft Pretzel Baking Co represents four generations of dedication to a simple, high-quality, and deeply beloved product. Whether you're a long-time pretzel connoisseur seeking that classic, chewy, and slightly salty taste, or a new customer searching for exceptional, diet-friendly alternatives, A & A offers a genuine taste of tradition right here in South Jersey.
This isn't just another bakery; it's a testament to enduring family business and a commitment to quality ingredients that pre-dates modern food trends. The Panara family's story began in 1929 in South Philadelphia, a time when their great-grandfather started baking in his home basement. The original recipe is still used today, maintaining the same integrity and flavor that made their pretzels a street-corner staple for decades. Their commitment has only deepened over time, evolving to meet contemporary needs while preserving their heritage.
While the wholesale model has always been a key part of their business, serving schools, stores, and events, the bakery has adapted to provide more direct-to-consumer services, especially for local New Jersey residents looking for a fresh taste. This combination of deep tradition and modern adaptation is what makes A & A Soft Pretzel Baking Co a true South Jersey gem and a crucial part of the region's food landscape.
Location and Accessibility
The primary baking facility and commercial location for A & A Soft Pretzel Baking Co is conveniently located in Camden, New Jersey. This location serves as the heart of their wholesale and direct-order operations, particularly for their original recipe pretzels.
The physical address for this core business is 1100 N 32nd St, Camden, NJ 08105, USA. This address places the bakery in the Cramer Hill section of Camden. While they have historically focused on wholesale delivery, the bakery actively encourages local New Jersey customers to utilize their convenient options for picking up orders.
The facility has adapted to make accessibility easy for local patrons, notably by establishing a drive-up window for simple, quick take-out during operating hours. This focus on a quick and efficient pick-up service ensures that customers, especially those planning a quick visit, can get their fresh pretzels without unnecessary delays. For locals in Camden and the surrounding South Jersey area, this location is easily reachable by car. Given their operations as a Caterer and a large-scale Bakery, accessibility is crucial for both individual and large volume orders.
It is important for local customers to note that while the Camden location is the main production site for their classic pretzels, the company has also expanded its retail and specialized offerings through a separate shop in Oaklyn, NJ, which focuses on their gluten-free products and other retail-specific items. For the classic Philly-style soft pretzel fresh from the main operation, the Camden location is your destination.
Services Offered
A & A Soft Pretzel Baking Co is not simply a walk-in retail store but a full-scale bakery and caterer with versatile service options designed for both individual and bulk needs.
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Features / Highlights
A & A Soft Pretzel Baking Co’s longevity and popularity are due to several standout features that distinguish them from other bakeries, combining historical authenticity with dietary innovation.
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Contact Information
To place a catering order, inquire about wholesale services, or arrange a pick-up from the main facility, you can use the following contact details:
Address: 1100 N 32nd St, Camden, NJ 08105, USA (Cramer Hill section)
Phone: (856) 338-0208
Mobile Phone: +1 856-338-0208
What Is Worth Choosing
Choosing A & A Soft Pretzel Baking Co is about selecting quality, tradition, and community support in one delicious package. What makes this South Jersey business worth your patronage? The primary reason is the authenticity of the product. They are one of the few places that truly maintain the original, old-school Philadelphia-style soft pretzel, a dense, chewy, and satisfying staple often hard to find outside of the city. One satisfied customer even noted that A & A serves "the closest old-school Philadelphia style version of a soft pretzel outside of Philadelphia."
Beyond the traditional quality, the most significant draw, especially for a modern New Jersey clientele, is their dedication to inclusivity through their gluten-free options. The bakery’s successful development and offering of high-quality gluten-free pretzels is a game-changer for individuals with dietary restrictions, allowing them to enjoy a beloved regional treat without compromise. The Panara family took great care, using separate equipment and even milling their own rice flour, to ensure no cross-contamination and an excellent product. This innovation has been credited with opening their doors to a new, loyal customer base.
For party planners and businesses, A & A’s strength as a Caterer and their capability to handle large, specialized orders is unparalleled. Whether you need dozens of classic pretzels for a community event or custom letter-shaped pretzels for a unique celebration, the bakery’s commitment to excellent customer service and flexible accommodation stands out, as noted in customer reviews. They blend the efficiency of a high-volume bakery with the personal touch of a small, family-run business. By supporting A & A, you're not just buying a pretzel; you're investing in a 90+ year legacy of baking excellence in the South Jersey community, a legacy that continues to innovate while honoring its roots.
A & A Soft Pretzel Baking Co Details
Service options
- Delivery
- In-store pickup
- Takeout
- Dine-in
Planning
- Quick visit
A & A Soft Pretzel Baking Co Photos










A & A Soft Pretzel Baking Co Location
A & A Soft Pretzel Baking Co
1100 N 32nd St, Camden, NJ 08105, USA
A & A Soft Pretzel Baking Co Reviews
gluten freeceliacbakedpartymustardscheesesteakprices
★ 5★ 4★ 3★ 2★ 1Thanks for helping us have a successful Superbowl party! They were a perfect addition to the cheesesteaks and ‘wooder’ ice😊 and gluten free!! Amazing
February 12 · Doreen FlaimFantastic customer service - everything shipped on time and in excellent packaged condition. The letter-shaped pretzels are so unique and so much fun, and they're good, too! Thanks to Anthony and team for excellent responsiveness and accommodating our requests during the hectic holiday season!
December 25 · Monica WolyniecThe people that work here are nice but honestly I’m not impressed. The first time I went, I got regular soft pretzels but they weren’t really soft and fresh, they seemed hard and stale. Figured it was just a bad day there. I went a second time to give it another chance. Same thing, pretzels are hard to bite into. Definitely not the soft pretzels that I’m used to.Maybe they are all gluten free and this is why ? I’m guessing they are better when it’s a large order made fresh for an event.
July 14 · Light ThomasReal deal family operation turning out the best pretzel bread!
April 27 · Chris EarleFirst, the people that work here are absolutely amazing. Everyone was knowledgeable and extremely nice. Very careful and kind as well. Thank you all so much. I absolutely LOVED my pretzel. I literally almost cried. I haven't had anything like that in almost a decade since being diagnosed with celiac disease so I got a little emotional. It tasted just like a regular pretzel. I had my husband (he can eat gluten) taste check it to be sure. Thank you again!!! I can't wait to come back!!!
September 11 · Gwenynah Bee
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