Mike’s Crumb Cake Factory

For New Jersey locals, crumb cake is more than just a baked good—it's a nostalgic staple, a beloved breakfast treat, and the quintessential dessert for any gathering. The authentic New Jersey style, tracing its roots to German streuselkuchen, is famous for flipping the traditional coffee cake ratio on its head, featuring a generous, thick layer of buttery, cinnamon-infused streusel that often rivals or exceeds the height of the tender cake base below. When you're in the Brick Township area and searching for a bakery that truly honors this Garden State classic, Mike’s Crumb Cake Factory stands out as a dedicated destination for crumb cake enthusiasts. This locally-focused bakery has built a reputation on offering an extensive variety of crumb cakes, providing a familiar taste of Jersey tradition with a host of creative, modern twists.

Mike’s Crumb Cake Factory is a specialty bakery that lives up to its name, focusing on crafting a wide range of crumb cake options designed to satisfy every palate. Whether you are a lifelong 'Jersey gal' ordering for a family reunion or a local looking for a weekend treat, this is a must-visit spot. While some traditional bakeries offer a handful of crumb cake options, Mike’s takes the concept of variety to the next level, ensuring that you can always find a new flavor or a beloved classic. The establishment focuses on providing a quick and easy visit for patrons, making it simple to pick up a treat on the go or plan a memorable dessert for an event.

Location and Accessibility

Finding this local crumb cake haven is easy for anyone in the Ocean County area. Mike’s Crumb Cake Factory is conveniently located at 1949 NJ-88 in Brick Township, NJ 08724, USA. This address places the bakery on a major local roadway, making it easily accessible from various points in the surrounding area. Brick Township is a hub for many Jersey Shore residents and visitors, and having a dedicated crumb cake factory here is a treat for the community.

Accessibility is a priority for the establishment. Patrons will appreciate the ease of visiting, as the bakery offers a free parking lot for a quick and convenient stop. More importantly, the location is designed to be inclusive, featuring a wheelchair accessible entrance and wheelchair accessible parking lot. This ensures that all members of the community can comfortably access the store and enjoy their delicious offerings without hassle.

The operating hours for the Brick Township location generally cater to morning and afternoon visits, perfect for grabbing a crumb cake for breakfast, brunch, or an afternoon snack. Current typical hours are Monday through Friday, and Sunday, from 9:00 AM to 3:00 PM, with extended hours on Saturday from 9:00 AM to 5:00 PM. Please note that Monday opens earlier at 6:00 AM. It's always a good idea to call ahead to confirm hours, especially around holidays.

Services Offered

Mike’s Crumb Cake Factory is structured to provide a fast and friendly experience centered entirely around getting your favorite crumb cake to you as efficiently as possible. Their services emphasize convenience for the busy New Jersey resident:

• In-store shopping: Visit the Brick Township location to browse the extensive selection of flavors and make your choice in person.
• In-store pickup: Ideal for those who have placed an order ahead of time, allowing for a swift and easy collection of your crumb cake.
• Takeout: All items are packaged for convenient takeaway, perfect for bringing home to the family or to a party.
• Coffee offering: In addition to the sweet treats, the bakery offers coffee, providing the perfect traditional pairing for a slice of classic New Jersey crumb cake.
• Quick visit planning: The business model is set up to accommodate quick visits, making it easy to pop in and grab your order without a lengthy wait.
• Variety of payment options: The bakery accepts all major Credit cards and Debit cards for payment convenience.

Features / Highlights: A Crumb Cake Menu Like No Other

What truly sets Mike’s Crumb Cake Factory apart is the sheer breadth and creativity of their crumb cake menu. For many New Jerseyans, the traditional crumb cake is the only way to go, but this bakery offers a chance to explore how far the beloved dessert can go. Beyond the classic vanilla base, the options range from fruit-filled to indulgent chocolate and nut combinations.

• Specialty Flavors: These unique cakes build on the classic formula with additions like Red Velvet, Birthday Cake, Carrot Cake, Banana, Marble, and fruit options such as Apple, Blueberry, Raspberry, and Lemon Blueberry.
• Specialty Plus Flavors: For the true crumb cake connoisseur, these selections offer richer combinations. Indulge in the Double Crumb for maximum streusel, or try popular pairings like Peanut Butter, Chocolate P.b. Chip, and Banana Walnut. Other unique options include Pistachio, Orange Cran, and Toasted Coconut.
• Cream-Filled Options: Adding an extra layer of decadence, the bakery offers crumb cakes filled with Cream Cheese, classic Bavarian Cream, and even Cannoli Cream, blending the New Jersey crumb cake tradition with classic Italian bakery flavors.
• Gluten-Free Options: Recognizing the need for dietary alternatives, the bakery is noted for offering Gluten-free crumb cake options, allowing those with restrictions to enjoy this New Jersey treat.
• Commitment to the Community: The owner has publicly stated a commitment to the Brick store, intending to use the location to facilitate fundraisers for the kids and more donations, indicating a strong local community focus.

Contact Information

For the most current hours, flavor availability, or to place a large order for an upcoming event, you can contact the Brick Township location directly.

• Address: 1949 NJ-88, Brick Township, NJ 08724, USA
• Phone: (732) 475-6140 or +1 732-475-6140

What is Worth Choosing: A Local Institution of Crumb

If you are an old-school New Jersey native whose childhood memories include a massive slice of crumb cake with Sunday morning coffee, Mike’s Crumb Cake Factory offers a chance to revisit that tradition. Customers have described the crumb cakes as "delicious and the best I've ever had," and a "huge hit" for family gatherings. The focus on a wide variety of flavors is a major drawing point, transforming a simple dessert into an exciting, new culinary experience with every visit.

However, it is important to note the nature of a high-volume specialty bakery. As is common in this type of business, the product is packaged for grab-and-go convenience, which some users might feel makes the product appear less "freshly made" than a traditional walk-up bakery. Additionally, while the bakery does offer popular options like gluten-free crumb cakes, customers occasionally note variations in the crumb texture or the amount of traditional powdered sugar dusting, which is often a hallmark of New Jersey crumb cake. It is worth remembering that crumb cake is a deeply personal, nostalgic food, and preferences can vary widely.

Ultimately, Mike's is worth choosing because it is a specialist in the New Jersey crumb cake tradition and an anchor for specialty baked goods in the Brick area. The dedication to this specific dessert—offering dozens of flavor combinations, cream fillings, and even gluten-free choices—means you're visiting a place that has dedicated its craft to the Garden State's most beloved coffee cake. For the sheer variety and the convenience of a local pickup for your next event, Mike’s Crumb Cake Factory offers a unique, quality option that celebrates a true taste of New Jersey. Stop by to grab a slice and a cup of coffee for your next morning treat, and see why this bakery is becoming a key player in the local crumb cake scene.

Mike’s Crumb Cake Factory

1949 NJ-88, Brick Township, NJ 08724, USA