Rocco's Doughnut Company Introduce
For anyone in Massachusetts with a craving for something truly special, a visit to Rocco's Doughnut Company in Auburn is an absolute must. This local gem is much more than your average donut shop; it’s a destination for gourmet, handcrafted creations that stand head and shoulders above the competition. Located in the heart of the state, Rocco's has built a reputation for its commitment to quality, creativity, and customer satisfaction. Stepping inside, you're greeted with the irresistible aroma of freshly baked goods and the promise of a delightful culinary experience. The dedication to their craft is evident in every bite, from the perfectly balanced flavors to the satisfying textures that make their donuts so memorable. This isn't just about grabbing a quick breakfast; it's about enjoying a moment of pure, delicious joy, crafted right here in our own community.
What sets Rocco's Doughnut Company apart is their unwavering focus on innovation and quality. They aren't content with just offering the standard glazed and jelly-filled options. Instead, their menu is a dynamic showcase of unique and exciting flavors, often inspired by classic desserts or innovative new combinations. This creativity, combined with their use of high-quality ingredients, results in a product that feels both familiar and new at the same time. Loyal customers from all over the region have come to appreciate this dedication to excellence, knowing that each visit promises a fresh and exciting treat. It's this passion that has earned them a loyal following and rave reviews, solidifying their status as a standout small business in the Massachusetts food scene.
The customer experience at Rocco's Doughnut Company is as impressive as their products. Reviews consistently highlight the friendly and welcoming atmosphere, with staff who are happy to guide you through their delicious offerings. One customer, while driving from Boston to Springfield, stumbled upon the shop and was immediately impressed by the kind and welcoming owner, calling it a "great small business that rocks the socks off its larger competitors." This kind of personal touch is something you can't find at a big chain, and it's a huge part of what makes supporting a local business like Rocco's so rewarding. The passion and pride they take in their work shines through in every interaction, making each visit a genuinely pleasant one.
The bakery's commitment to quality is evident in their selection of ingredients, including locally roasted coffee beans, a detail that further cements their connection to the Massachusetts community. Their doughnuts, whether a classic Honey Glazed or an innovative Cookies N' Cream, are always made with care. One review specifically praised the Apple Fritter for its great texture, noting it as a personal favorite. This attention to detail and dedication to a superior product is the foundation of their success and the reason why so many people make a point of coming back again and again, even when they're just passing through the area. Rocco's isn't just selling donuts; they are providing an experience built on quality, flavor, and community.
Rocco's Doughnut Company is conveniently located at 744b Southbridge St, Auburn, MA 01501, USA. This location makes it an ideal stop for residents of Auburn, Worcester, and the greater Central Massachusetts area. Its position just off major roadways also makes it a perfect place to grab a treat when traveling, as one customer from a different part of the state discovered. The accessibility of the location is a key factor in its popularity, as it is easy to find and visit whether you're starting your day or need a mid-afternoon pick-me-up. The shop's presence in a permanent location in Auburn, as noted in public information, gives it a stable and reliable presence for the community.
The shop's placement on Southbridge Street places it firmly within a bustling part of town, yet it maintains the intimate feel of a small, local establishment. This allows it to serve a diverse range of customers, from locals running errands to commuters passing through. The ease of access, combined with the promise of a superior product, makes Rocco's a compelling destination. It’s the kind of place that becomes a part of your routine—a place you look forward to visiting. For those unfamiliar with the area, the address is straightforward to find using any navigation tool, ensuring that your quest for delicious donuts is a seamless one.
The services offered by Rocco's Doughnut Company go beyond just a simple donut counter. They have a comprehensive menu that caters to a variety of tastes and needs, making them a versatile choice for any occasion.
Gourmet Doughnuts: The star of the show. Rocco’s offers a wide range of unique and creative flavors, from decadent chocolate varieties to innovative fruit-filled options. Their commitment to fresh, handcrafted doughnuts is what makes them a true standout.
Coffee and Beverages: To perfectly complement their doughnuts, Rocco’s serves a variety of coffee and other beverages. They proudly use locally roasted beans, ensuring a fresh and flavorful cup, whether you prefer it hot or iced. This commitment to local suppliers adds to their community-centric appeal.
Ice Cream: Later in the day, Rocco's expands its offerings to include ice cream, providing a delightful option for a decadent dessert. One customer review mentioned wanting to return for the "ice cream sandwich," which speaks to the popularity of this service. The combination of donuts and ice cream, or a "mashup cup," is a particularly decadent treat.
Catering and Special Orders: Rocco's also provides catering services, making them an excellent choice for parties, office events, or other gatherings. This service allows locals to share their favorite treats with a larger group, further solidifying the shop's role in the community.
Savory Options: In addition to their sweet treats, some of their offerings, such as bagel breakfast sandwiches and breakfast burritos, provide substantial and delicious savory options. This makes Rocco's a great spot for more than just dessert, catering to a full breakfast or lunch need.
The features and highlights of Rocco's Doughnut Company are what truly make it a special place for locals and visitors alike.
Exceptional Quality and Freshness: Every doughnut is made with care, using fresh ingredients to ensure a superior taste and texture. This focus on quality is a primary reason for their high ratings and loyal customer base.
Unique and Creative Flavors: Unlike mass-produced alternatives, Rocco's constantly introduces new and exciting flavors, keeping their menu fresh and inviting. This creativity is a major draw for customers who appreciate a wide variety of choices.
Local Focus: From using locally roasted coffee beans to being an integral part of the Auburn community, Rocco's is a business that truly gives back to the area. This local focus resonates with residents who are passionate about supporting small, community-driven businesses.
Friendly and Welcoming Staff: Customers consistently praise the friendly and kind service they receive. The personal touch from the owner and staff creates a warm atmosphere that enhances the entire experience.
Decadent Treats: The addition of ice cream and the ability to create unique combinations like an ice cream sandwich or a "mashup cup" elevates their offerings beyond a typical donut shop, providing truly decadent and memorable treats.
To connect with Rocco's Doughnut Company, here is the essential contact information.
Address: 744b Southbridge St, Auburn, MA 01501, USA
Phone: (508) 917-6608
In conclusion, Rocco's Doughnut Company is an ideal place for locals in Massachusetts to get their donut fix. It is more than just a place to buy sweets; it is a community hub that offers high-quality, creative, and delicious products with a personal and friendly touch. Its convenient location in Auburn makes it easily accessible for residents across the region, whether they are on their way to work or looking for a special weekend treat. The wide array of services, from gourmet donuts and coffee to decadent ice cream and catering, ensures there is something for everyone.
For those who value supporting local businesses and appreciate handcrafted quality, Rocco's Doughnut Company is the perfect choice. The pride and passion of the owners and staff are palpable, creating an experience that is both satisfying and memorable. The rave reviews and loyal customer base are a testament to their success and a clear indicator of why they are so suitable for the Massachusetts community. By visiting Rocco's, you're not just getting a great donut; you're becoming a part of a local tradition that values taste, creativity, and a welcoming atmosphere, making it a true jewel in the local culinary landscape.
Rocco's Doughnut Company Vibe
All Day - Beverages
- Coffee US$2.75
Our signature brewed coffee either hot or iced. Choose your inclusions! All our mad our beans are locally roasted in Worcester MA!
- Water Bottle US$2.75
A cold refreshing water to wash down some delicious rocco's. brands may be dasani or poland springs
- Apple Juice US$3.25
Apple juice
- Orange Juice US$3.25
Classic cold bottle of sweet orange juice. brands may be minute maid or florida's natural.
- Box Of Coffee US$26.00
96 oz box of coffee. Serves 10 cups, cream and sugar included!
- Cold Brew US$3.99
Our locally roasted dark roast coffee beans that's slow brewed, cooled with ice, your choice of creamer, sweetener, and flavor.
- Iced Chai Latte US$3.50
Your favorite spiced cold drink that's mixed with your choice of creamer, sweetener, and flavors. Perfect blend of spice and cream.
- Hot Latte (12 Oz) US$4.75
Our locally roasted espresso beans brewed to make a delicious handcrafted latte with your choice of creamer, sweetener, and flavors.
- Iced Latte US$4.75
Our locally roasted espresso beans that brewed into a cold handcrafted latte with your choice of creamer, sweetener, and flavors.
- Milk Chocolate US$3.25
Classic bottle of cold chocolate milk. Brands may be Fair Life or Nesquik
- White Milk US$3.25
A classic bottle of white milk that pairs great with a doughnut. Brands may include Fair Life or True Moo
- Strawberry Milk US$2.98
A classic bottle of cold strawberry milk. Brands might include Fair Life or Nesquik.
- Coca Cola 20 Oz US$3.50
A classic bottle of cold Coca Cola. Comes in a 20 oz bottle.
- Coke Zero 20 Oz US$3.50
A classic zero sugar cold Coca Cola. This comes in a 20 oz bottle.
All Day - Menu
- Homer US$3.89
Our signature yeast risen doughnut is dipped in sweet strawberry icing, and topped with sprinkles!
- Fruity Pebbles US$3.89
Our signature yeast risen doughnut is honey glazed, dipped in sweet strawberry icing, and finally dunked in fresh Fruity Pebbles Cereal.
- Maple Bacon US$3.89
Our signature yeast risen doughnut is dipped in a sweet maple icing, topped with crispy bacon pieces, and drizzled with maple syrup.
- Chocolate Frosted US$3.89
A classic you cant go wrong with is our signature yeast risen doughnut dipped in sweet chocolate icing, and half dunked in sprinkles.
- Honey Glazed US$3.89
Our signature yeast risen doughnut that's freshly glazed with our house made honey glaze.
- Boston Cream US$3.89
Our Signature yeast risen shell doughnut that's filled with Bavarian crème, and dipped in sweet chocolate icing.
- Cookies N' Cream US$3.89
Our dark chocolate cake doughnut that's honey glazed, dipped in vanilla icing, and dunked in fresh Oreo pieces, and drizzled with chocolate syrup.
- Double Glazed Apple Fritter US$4.75
Our signature yeast risen dough is chopped up, with apple pieces, cinnamon and a special mix to crisp it up. It's then fried to perfection and honey glazed.
- Cinnamon Roll US$3.89
Our signature yeast risen dough has cinnamon rolled into it, fried to perfection, then honey glazed.
- Doggy Doughnut US$3.50
A delightful doughnut topped with a peanut butter glaze, almond slices, and a small bone-shaped biscuit.
- Triple Chocolate US$3.89
Our dark chocolate cake doughnut that’s honey glazed, dipped in our rich cocoa icing, and covered in genuine chocolate sprinkles.
- Apple Streusel (Filled) US$3.75
A yeast raised doughnut thats filled with a cinnamon chopped apple filling, topped with vanilla icing, cinnamon streusel, vanilla, and Caramel sauces.
- Sugared Black Raspberry (Filled) US$3.89
A yeast raised doughnut thats rolled in granulated sugar and filled with black raspberry jam
- Cookie Monster (Yeast Raised) US$3.89
A yeast raised doughnut that is dipped in a blue vanilla icing, half covered with chewy house baked chocolate chip cookie crumbles, drizzled with cocoa icing, and finished with 2 candy eyes
- Chocolate Eclair Bar (Filled) US$3.89
A yeast raised long john doughnut thats filled with bavarian cream, dipped in our rich cocoa icing, fully covered with chocolate eclair crumbs, drizzled with more chocolate and vanilla
- Honey Glazed Birthday Cake Doughnut US$3.89
A doughnut with honey glaze, featuring a birthday cake flavor and colorful sprinkles throughout.
- Funfetti Cupcake (Birthday Cake Doughnut) US$3.89
A birthday cake doughnut thats honey glazed, and topped with a funfetti buttercream frosting, and topped with pink sprinkles
- Brown Butter Crumb Cake (Vanilla Cake Doughnut) US$4.50
A vanilla cake doughnut thats dipped in a thick brown butter honey glaze, topped with house made cinnamon streusel & Powdered sugar
- Hostess Dipped (Vanilla Cake Doughnut) US$3.89
A vanilla cake doughnut thats dipped completely in a rich dark chocolate coating
- Honey Glazed Chocolate Cake Doughnut US$3.89
Our rich chocolate cake donut that’s completely covered in our signature honey glaze.
- Honey Glazed Peach Fritter US$4.75
A yeast raised fritter style doughnut thats mixed with cinnamon, peaches, and covered ina. peach honey glaze
All Day - Breakfast
- Breakfast Sandwich US$6.85
Get our delicious breakfast sandwich made with your choice of either a plain, or everything bagel. You can choose just an egg and cheese option, or bacon, or sausage!
- Bagel & Cream Cheese US$3.41
Grab a toasted (or untoasted) bagel with cream cheese!
- NY Style Bagel US$2.45
Grab on of our delicious NY style bagels! We have plain and everything!
- Breakfast Burrito US$9.50
Our brand new loaded breakfast burrito includes scrambled eggs, sausage, bacon, cheese, home fries, and salsa. Order as a wrap or a bowl!
Rocco's Doughnut Company Details
Service options
- Delivery
- In-store pick-up
- Takeaway
Highlights
- Great coffee
Popular for
- Solo dining
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
Offerings
- Coffee
Dining options
- Breakfast
- Dessert
- Table service
Atmosphere
- Casual
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
Parking
- Free of charge street parking
- Free parking lot
Rocco's Doughnut Company Photos










Rocco's Doughnut Company Location
Rocco's Doughnut Company
744b Southbridge St, Auburn, MA 01501, USA
Rocco's Doughnut Company Reviews
drinksmaplebaconglazedblueberry
★ 5★ 4★ 3★ 2★ 1Delicious!!! Stumbled upon Rocco's while driving from Boston to Springfield for work. Purchased a four pack of donuts and a apple fritter. The owner was kind and welcoming. Such a great small business that rocks the socks off it's larger competitors. Quality, taste, and service were top notch. Definitely coming back next time I am in the area.
November 18 · A ZineThis is a pretty special doughnut spot, with cafe and ice cream later in the day. Apple Fritter was my favorite, not super apple flavor but great texture. Fun doughnut favors. Def want to return for the ice cream sandwich. Decadent.
November 24 · Mimi SnookHaven't been to Rocco's in a bit, and prob won't go again. Went late Saturday morning, and was busy with one person doing everything...phone call orders, in addition to taking and completing orders hence the approx 15 min wait. Small selection at this time of day, so ended up getting a glaze and a maple bacon donut. The bacon was sooo hard I thought I would crack a tooth, so scraped them off the very sweet frosting.
June 07 · Rhonda TannerI absolutely loved it here! I was staying in a hotel nearby and noticed this cute coffee/doughnut place the night before and knew I had to check it out. I was not disappointed in the slightest! Their doughnuts are insanely impressive and taste delicious too. They create your coffee however you like it - I don't drink coffee & was happy to see that they offer chai too, so I got an iced chai latte with oat milk & cookie butter flavoring. It was soooo good!! The service was excellent - he was very friendly & made our drinks to perfection!Their online menu doesn't seem to show all they have to offer because we were pleasantly surprised to see all they had when we went in person. They have a few other locations around Massachusetts as well & apparently they will have a food/coffee truck at Boston College games so definitely check them out if you get a chance!
July 17 · sammy williscroftWith how expensive the donuts are, I am extremely disappointed at how horribly old it tasted.Absolutely the worst I've ever had which is really disappointing when I've heard such great things about the giant donuts here.Had to toss it out after 2 bites because it was inedible, that is how gross it was.I tend not to write bad reviews, but this was definitely the worst food I've ever had in my life.Highly suggest not wasting your hard earned money on old, inedible, expensive food.
May 20 · Venessa Turpin
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