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Heavenly Delights BakeryBakery Near MeNew YorkKings CountySheepshead BayBakery in Avenue USimply Sweet
Simply Sweet ico

Simply Sweet

Bakery, Cake shop ★4.0 (31)·US$10–20

2106a Avenue U, Brooklyn, NY 11229, USA

4.0
Ube Crepe Cake – A Must-Try Vegan Treat in Brooklyn! 💜Growing up just 40 minutes from Tokyo, Japan, where purple sweet potatoes were a staple, I love seeing them used so creatively here. Its natural sweetness, slight nuttiness, and hint of vanilla make every bite pure delight! While ube (Filipino purple yam) and Japanese purple sweet potatoes (Beni Imo or Murasaki Imo) are different botanically, they are indeed very similar in color and can sometimes be confused. Both have that gorgeous purple hue, a naturally sweet taste, and are used in many traditional and modern recipes.Not only is this cake with Ube visually stunning, but it’s also packed with antioxidants—and as a professional culinary nutritionist (@CookingMyPoundsOff on Instagram), I know what makes a dessert both wholesome and delicious. This one hits the mark, offering a healthier indulgence without sacrificing flavor.I also tried their Matcha Crepe Cake, Peanut, and Salted Caramel desserts—all were well-balanced, rich, and satisfying. Simply Sweet truly delivers on quality and taste!This 100% plant-based dessert is perfect for vegans and non-vegans alike. The delicate, thin crepe layers create a light yet indulgent texture, and ube fans will love that it’s not overly sweet, letting its natural nuttiness shine.🔥 Would I Recommend It?Absolutely! If you're in Brooklyn and looking for a unique, plant-based dessert, Simply Sweet is worth the visit!The shop itself is cozy, inviting, and easy to find, making it a great stop for a treat. - Elena M
Simply Sweet Overview Intro Menu Detail Photos Location Reviews
US$10–20 per person Reported by 31 peopleUS$1–10US$10–20US$20–30

Simply Sweet Introduce

In the vibrant tapestry of Brooklyn's culinary landscape, certain places stand out for their unique approach to classic favorites. Simply Sweet, located on Avenue U, is one such standout establishment. This bakery has carved out a special niche for itself by offering a menu that is entirely plant-based and gluten-free, a true haven for those with dietary restrictions and for anyone simply seeking a healthier, yet equally delicious, indulgence. It’s more than just a place to buy a dessert; it’s a destination for high-quality, creative, and wholesome treats that cater to a wide audience. The shop's ethos revolves around the idea that desserts can be both satisfying and good for you, a philosophy that is evident in every beautifully crafted item on their menu.

The bakery has quickly gained a reputation for its innovative and visually stunning creations, with the Ube Crepe Cake being a particular star. This dessert, made with the distinct Filipino purple yam, is a testament to the bakery's creativity and commitment to unique flavors. Patrons rave about its natural sweetness, light nuttiness, and beautiful purple hue. For many, it evokes memories of similar ingredients like Japanese purple sweet potatoes, highlighting the bakery's ability to bridge cultural culinary traditions. Beyond the Ube, Simply Sweet offers a variety of other delicious options, including Matcha Crepe Cake, Peanut desserts, and Salted Caramel treats, all of which are lauded for their balanced and rich flavors. The menu’s focus on quality ingredients and thoughtful combinations ensures that every bite is a delightful experience. The fact that the entire menu is 100% plant-based and gluten-free is a significant draw, making it a safe and exciting place for those with celiac disease, allergies, or a vegan lifestyle.

The experience at Simply Sweet extends beyond the food itself. The shop is described as cozy and inviting, making it a pleasant place to stop for a treat. The staff, known for their kindness and friendliness, contribute significantly to the welcoming atmosphere. Customers appreciate the personal touch, such as being offered taste tests, which helps them discover their new favorite dessert. This high level of customer service, combined with the exceptional quality of the products, has earned the bakery a loyal following and a reputation as a must-visit spot in Brooklyn. Whether you're a long-time vegan, someone with a gluten sensitivity, or simply a food lover looking for something new and exciting, Simply Sweet delivers on all fronts.


Simply Sweet is situated at 2106a Avenue U, making it a convenient stop in a bustling part of Brooklyn. The bakery is located within a vibrant neighborhood known for its diverse eateries and local shops. Its placement on Avenue U makes it highly accessible for residents of the surrounding areas and those traveling through. The shop is easy to find, which is a great bonus for first-time visitors. For those who use public transportation, the area is well-served by local buses and is not far from subway lines, making it a practical destination. Street parking can be a factor in this busy part of the borough, so it's a good idea to plan accordingly. The bakery’s location within a lively community means it's a natural fit for those running errands, meeting friends, or simply exploring the neighborhood. Its proximity to other businesses creates a synergistic environment, drawing in a steady flow of foot traffic. For locals, its accessibility means that a delicious, healthy treat is never far away, making it a regular stop in their daily routines.


Simply Sweet's services are built around its unique and inclusive menu, ensuring that everyone can find something delicious to enjoy. The bakery provides a range of offerings that cater to various tastes and dietary needs.

  • 100% Plant-Based and Vegan Desserts: The entire menu is free of animal products, making it a perfect spot for vegans and those looking to explore plant-based options.
  • Gluten-Free Offerings: The bakery is a safe haven for individuals with celiac disease or gluten sensitivity, as all their products are made without gluten.
  • Signature Crepe Cakes: Simply Sweet is famous for its creative and beautifully crafted crepe cakes, with flavors like Ube and Matcha being particularly popular. The delicate, thin layers offer a unique and satisfying texture.
  • Variety of Desserts: In addition to crepe cakes, the bakery offers a wide selection of other treats, including pies, mousse cakes, and other special dessert items.
  • Healthy Smoothies and Beverages: For a refreshing option, the bakery also serves smoothies, such as a delicious date with chocolate variety, providing a wholesome and satisfying alternative to a full dessert.
  • Taste Testing: The staff is known for their friendly service and willingness to offer taste tests, helping customers make informed and delicious choices.
  • Takeout Service: Customers can easily grab their favorite treats to go, perfect for a quick snack or for bringing a unique dessert to a dinner party.

Simply Sweet has several key features that distinguish it from other bakeries in New York and make it a highly recommended destination. These highlights emphasize its commitment to quality, creativity, and customer satisfaction.

  • Unique Ube and Matcha Crepe Cakes: The bakery’s signature items, particularly the Ube Crepe Cake, are a major draw. Their distinct flavors and stunning visual appeal make them a memorable and sought-after treat.
  • Caters to Dietary Needs: The 100% plant-based and gluten-free menu is a significant highlight, providing a safe and exciting option for individuals with specific dietary requirements who often have limited choices.
  • Wholesome and Delicious: The desserts are not just for those with restrictions; they are celebrated for being both healthy and delicious. The focus on natural sweetness and high-quality ingredients ensures a guilt-free indulgence.
  • Exceptional Customer Service: The staff is consistently praised for their friendly and welcoming demeanor. This personal touch, including offering samples, creates a positive and memorable customer experience.
  • Cozy and Inviting Atmosphere: The shop’s interior is described as cozy and a great place to stop for a quick treat. It provides a comfortable and pleasant environment for a moment of quiet enjoyment.
  • High-Quality Ingredients and Flavor Balance: Reviews highlight the well-balanced flavors of the desserts, noting that they are rich and satisfying without being overly sweet.

For those looking to visit or contact Simply Sweet, here is the necessary information:

Address: 2106a Avenue U, Brooklyn, NY 11229, USA

Phone: (347) 205-5454


Simply Sweet is an ideal destination for New York locals for several reasons. It stands out in a crowded market by offering a menu that is not only unique but also incredibly thoughtful. For those with dietary restrictions—whether they are vegan, gluten-free, or both—it’s a true godsend, providing delicious options that are often hard to find elsewhere. This inclusivity makes it an invaluable resource for a significant portion of the community. Beyond that, the bakery’s commitment to using high-quality ingredients and creating well-balanced flavors means that even those without dietary restrictions will find something to love. Its signature Ube Crepe Cake is a testament to culinary innovation and a fun way to experience new flavors. The cozy atmosphere and exceptionally friendly staff make every visit a pleasant one, creating a sense of community that is so important in a big city like New York. Simply Sweet is more than just a place for a treat; it's a neighborhood gem that provides wholesome, delicious, and beautifully crafted desserts that cater to everyone. For a local Brooklynite, this bakery is not just a convenient stop but a cherished part of the neighborhood, offering a little bit of sweetness and a lot of warmth.

Simply Sweet Menu

  • Cakes

  • Chocolate Cake US$8.50

    hazelnuts, dates, shredded coconut, cacao powder, cashew butter, maple syrup, coconut oil, vanilla extract, cashew nuts, coconut milk

  • Pie in the Sky US$8.50

    hazelnuts, dates, shredded coconut, cashew nuts, maple syrup, coconut oil, vanilla extract, freshly squeezed lemon juice, sea salt, coconut butter

  • Lemon-Blueberry US$8.50

    hazelnuts, dates, shredded coconut, cashew nuts, coconut milk, maple syrup, freshly squeezed lemon juice, coconut oil, vanilla extract, blueberries

  • Chocolate-Strawberry US$8.50

    hazelnuts, dates, shredded coconut, cashew nuts, coconut oil, maple syrup, freshly squeezed lemon juice, vanilla extract, coconut milk

  • Like Snickers Cake US$8.50

    peanuts, dates, shredded coconut, peanut butter, maple syrup, vanilla extract, cacao butter, coconut milk, cashew butter, cacao powder, coconut oil

  • Brownie Cake US$6.50

    gluten-free flour mix, coconut sugar, orange extract, coconut cream, lemon juice, house-made chocolate

  • Matcha Crepe Cake US$9.00

    gluten-free flour mix, oat milk, unsweetened apple sauce, plant-based unsalted butter, matcha powder, vanilla extract, sea salt, agave syrup, coconut butter, plant-based whipping cream

  • Ube Crepe Cake US$9.00

    gluten-free flour mix, oat milk, unsweetened apple sauce, plant-based unsalted butter, ube flavoring liquid, vanilla extract, sea salt, agave syrup, coconut butter, plant-based whipping cream

  • Tiramisu Crepe Cake US$9.00

    gluten-free flour mix, oat milk, unsweetened apple sauce, plant-based unsalted butter, ube flavoring liquid, vanilla extract, sea salt, agave syrup, coconut butter, plant-based whipping cream

  • Superfood Smoothies

  • Peaches & Greens US$9.18

    kale, peaches, banana, apple, chia seeds, orange juice

  • Green Mango US$9.18

    kale, banana, mango, hemp seeds, almond milk

  • Chai Love US$9.18

    banana, chai mix, cinnamon, dates, almond milk

  • Pink Dragon US$9.18

    pitaya dragon fruit, banana, strawberry, mango, dates, apple juice

  • Smurfs US$9.18

    blueberry, banana, pineapple, blue spirulina, dates, vanilla extract, almond milk

  • Fruit Punch US$9.18

    peach, strawberry, mango, pomegranate powder, apple juice

  • Tropical Smoothie US$9.18

    banana, pineapple, mango, maca powder, orange juice

  • Ginger Rocket US$9.18

    kale, banana, pineapple, peaches, ginger, rice protein, orange juice

  • Strawberry Shake US$9.18

    banana, strawberry, cashew butter, vanilla extract, almond milk

  • A Date with Chocolate US$9.18

    banana, dates, cacao powder, maca powder, cashew butter, cinnamon, almond milk

  • Strawberry Mojito US$9.18

    banana, strawberry, apple, lime juice, mint, maple syrup, coconut water

  • Bars and Bites

  • Hazelnut Bites US$2.20

    hazelnuts, dates, cacao powder, shredded coconut, hazelnut extract

  • Lemon Bites US$2.20

    cashew nuts, shredded coconut, coconut oil, maple syrup, lemon juice, vanilla extract

  • Caramel Fudge US$2.50

    coconut oil, coconut butter, maple syrup, shredded coconut, cashew butter, vanilla extract, sea salt

  • Chocolate Truffles US$2.20

    cacao powder, mesquite powder, coconut butter, maple syrup, cashew milk (cashew nuts, filtered water), orange extract

  • Chocolate Hazelnut Spread US$16.53

    hazelnut butter, maple syrup, vanilla extract, cacao powder, sea salt

  • Acai Bowls

  • Classic Acai US$12.86

    Base - acai, blueberry, banana, apple juice Toppings - granola, banana, strawberry, cashew butter

  • Green Light US$12.86

    Base - pineapple, banana, kale, apple juice Toppings - granola, strawberry, shredded coconut, hemp seeds

  • Magic Pitaya US$12.86

    Base- pitaya, banana, pineapple, apple juice Toppings- granola, strawberry, sliced almonds, chia seeds

  • Drinks

  • Americano US$3.67

    espresso shots, filtered water

  • Latte US$5.14

    espresso shots, perfectly steamed milk

  • Cappuccino US$5.14

    espresso shots, perfectly steamed foamed milk

  • Matcha Latte US$6.15

    green tea matcha powder, coconut milk powder, maple syrup, maca powder, perfectly steamed milk

  • Hot Chocolate US$5.14

    cacao powder, maple syrup, coconut butter, perfectly steamed milk

  • Espresso Shot US$2.94

    espresso shots

  • Masala Tea Latte US$6.15

    masala tea powder, coconut milk powder, maple syrup, maca powder, perfectly steamed milk

Simply Sweet Details

  • From the business

  • Identifies as women-owned
  • Service options

  • Delivery
  • In-store pick-up
  • In-store shopping
  • Takeaway
  • Accessibility

  • Wheelchair-accessible car park
  • Offerings

  • Coffee
  • Planning

  • Quick visit
  • Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments
  • Credit cards
  • Parking

  • Free of charge street parking
  • Paid street parking

Simply Sweet Photos

Simply Sweet Picture 1Simply Sweet Picture 2Simply Sweet Picture 3Simply Sweet Picture 4Simply Sweet Picture 5Simply Sweet Picture 6Simply Sweet Picture 7Simply Sweet Picture 8Simply Sweet Picture 9Simply Sweet Picture 10

Simply Sweet Location

Simply Sweet

2106a Avenue U, Brooklyn, NY 11229, USA

Simply Sweet Reviews

An average rating of ★4.8 from 169 user reviews.

vegangluten freesmoothiesmatchaingredientsdesertshealthysnickerslemon blueberry cakeraw

★ 5★ 4★ 3★ 2★ 1

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