Vrej Pastry

For residents of California seeking a truly exceptional sweet experience, look no further than Vrej Pastry in Pasadena. Renowned locally and across Southern California as "The King of Pastries," this charming, family-run bakery is a beloved cultural treasure that brings the rich, vibrant heritage of Lebanese and Armenian baking to the heart of the Golden State. Opened in 1994 by Vrej (Frank) and Armig Tomboulian, Vrej Pastry is more than just a place to buy dessert; it’s a commitment to tradition, quality, and the American dream, having been honored as the 41st Assembly District's Small Business of the Year.

The core of Vrej Pastry’s appeal lies in its dedication to authenticity. Everything sold here is made from scratch, using age-old recipes and techniques passed down through generations. Vrej, who was raised in Lebanon in a family of bakers, continues his craft in Pasadena, ensuring that every piece of Baklava, every Maamoul, and every cake slice captures the essence of traditional Middle Eastern flavor. For dessert enthusiasts and those hosting special events across Southern California, Vrej Pastry offers an extensive and visually stunning selection that is perfect for any occasion, from quiet moments with coffee to grand celebrations.

The atmosphere is cozy and inviting, designed to make every visitor feel like an "old friend," with warm and friendly staff always ready to guide you through the impressive array of sweet treats. Whether you’re stopping by for a quick treat or planning a large order, Vrej Pastry delivers high-quality desserts that are consistently fresh and deliciously satisfying, truly distinguishing itself in the competitive California bakery landscape.

Vrej Pastry is perfectly situated to serve the greater Pasadena area and surrounding Southern California communities. You can find this delightful treasure at 1074 Allen Ave, Pasadena, CA 91104, USA. The bakery’s location makes it a convenient stop for local patrons and those traveling from farther afield to pick up their favorite authentic treats.

The business is highly customer-focused, designed for quick visit planning. For those who can't make it to the storefront, Vrej Pastry offers Delivery options, ensuring their sumptuous Middle Eastern sweets can be enjoyed throughout the region. The bakery also facilitates a seamless transaction experience by accepting major Credit cards, Debit cards, and NFC mobile payments.

Accessibility is a priority for the Tomboulian family. The location is equipped with both a Wheelchair accessible entrance and a Wheelchair accessible parking lot, making it easy and comfortable for all members of the community to visit and enjoy the finest pastries Pasadena has to offer.

Vrej Pastry offers a full suite of services tailored to meet the needs of its California clientele, ranging from daily treats to custom-made centerpieces for events.

• Extensive Takeout & Delivery: Provides convenient options for customers to enjoy the full menu at home, with delivery services ensuring accessibility across the local area.
• Custom Cake Preparation: Specializes in creating beautiful, customizable cakes for all special occasions, including weddings, birthdays, graduations, and holidays, known for their accommodating and flexible order preparation.
• Assorted Pastry Boxes: Offers curated gift boxes featuring a selection of their signature Armenian and Middle Eastern pastries, perfect for parties, events, or as thoughtful gifts.
• Daily Baked Goods: A wide variety of Middle Eastern sweets, cookies, cakes, tarts, and fresh croissants (both plain and cheese) are baked daily, ensuring the highest level of freshness.
• Event Catering: The pastries are recognized as being always crowd-pleasers at parties due to their superior taste and freshness, suitable for small and large gatherings.
• Modern Payment Options: Accepts Credit cards, Debit cards, and NFC mobile payments for fast, convenient transactions.

Vrej Pastry’s reputation in Southern California is built upon its exceptional products and unwavering commitment to quality and tradition.

• Authentic Armenian and Lebanese Desserts: Specializing in classic Middle Eastern pastries like Baklava (layers of filo, nuts, and honey syrup), Karabij, Maamoul (semolina shortbread cookies), and Barazek cookies made with honey and sesame seeds.
• The Best Baklava: Praised by many, including connoisseurs, as making the best Baklava they have ever had, noted for being wonderfully flaky and fresh.
• Traditional Hot Desserts: Features signature traditional hot items like Knafeh Jibneh (shredded filo dough pastry layered with cheese and soaked in sweet, simple syrup) and Knefe Pistachio.
• Unique Cookies and Cakes: Offers a wide selection of over a dozen cookie varieties, alongside an impressive menu of whole cakes like Vanilla Pistachio, Strawberry Mousse, Mocca, and Chocolate Nutella.
• Handcrafted Excellence: Every item is made from scratch with farm-fresh ingredients, reflecting the Tomboulian family’s decades of baking expertise.
• Award-Winning Local Business: Recognized by the state, having been honored as the Small Business of the Year for the 41st Assembly District, highlighting its importance to the Pasadena community.

For California customers looking to place a custom order or simply find the bakery:

Address: 1074 Allen Ave, Pasadena, CA 91104, USA

Phone: (626) 797-2331

Mobile Phone: +1 626-797-2331

Choosing Vrej Pastry is choosing a taste of authentic tradition that has been perfected and celebrated for decades. This is one of those Southern California spots where the quality of the ingredients and the passion of the bakers genuinely shine through every bite. For the absolute best experience, there are a few items that are particularly worth choosing on your first or next visit.

First, you must try the signature Baklava. Described by customers as the best they’ve ever had, it's the gold standard of the Middle Eastern dessert world—flaky, nutty, and perfectly sweetened without being overly syrupy. Next, delve into the warm desserts. The Knafeh Jibneh and Knefe Pistachio (sometimes referred to as kenife be jebne) are essential. These are hot, cheesy, and syrupy pastries that provide a comforting and rich experience, perfect for a breakfast or late-night indulgence. One satisfied customer remarked it was "absolutely great."

Beyond the traditional sweets, Vrej Pastry is highly regarded for its customizable celebration cakes. If you are planning an event in the Los Angeles area, their Whole Cakes—like the Vanilla Pistachio or Strawberry Mousse—are known to be beautiful, high-quality centerpieces, and the staff are noted for being highly flexible and accommodating with last-minute orders. Finally, don't miss their cookie selections, particularly the traditional Maamoul (pistachio or date-filled semolina shortbread) or the Barazek Cookies, known for their unique mix of honey and sesame seeds. Visiting Vrej Pastry is an investment in exceptional, culturally rich dessert that makes any moment a special occasion.

Vrej Pastry

1074 Allen Ave, Pasadena, CA 91104, USA