Aunt Tel's PREMIUM Sweet Potato Pie dba Southern Sweet Potato Pies, LLC Introduce
For residents of South Carolina, particularly those in the Greenville area, the search for an authentic, high-quality, and truly exceptional dessert often leads directly to Aunt Tel's PREMIUM Sweet Potato Pie, operating under the name Southern Sweet Potato Pies, LLC. This establishment is not just a bakery; it is a labor of love that has quickly become a local legend, specializing in perfecting one iconic Southern dish: the sweet potato pie. Unlike many commercial offerings, Aunt Tel’s pie is celebrated for its distinctive, perfectly balanced flavor profile—often described as light, refreshing, sweet, and bright with a delicate touch of citrus—shattering the expectation of an over-spiced or over-sweetened pie.
Aunt Tel’s pies are a testament to the power of focusing on quality over quantity. The business proudly uses the best local and organic ingredients available. This commitment to wholesomeness is what makes it a popular choice for families who want to provide a "nutritiously beneficial" sweet treat for their loved ones.
Identifying as both a Black-owned and women-owned business, Aunt Tel's PREMIUM Sweet Potato Pie contributes significantly to the rich diversity of Greenville's local economy and is a beloved fixture at local markets, including the seasonal Frosty Farmer Winter Market. Their dedication to inclusivity is another key factor, as they go the extra mile to craft delicious versions of their pie that meet various dietary requirements, ensuring everyone in the South Carolina community can enjoy a premium slice.
The business model is highly accessible, offering in-store shopping, takeout, and delivery options, ensuring that whether you’re planning a large family gathering or just craving a delicious dessert for yourself, the Upstate’s finest sweet potato pie is within easy reach. The reviews speak for themselves, confirming that this pie is everything a local customer could want in a delicious slice.
Aunt Tel's PREMIUM Sweet Potato Pie often operates through local market setups, making it highly visible and convenient for regular shoppers in the Greenville community. During the winter months, from January to April, locals can find them as a featured vendor at the popular Frosty Farmer Winter Market.
Primary Market Location (Seasonal):
Saturdays at Frosty Farmer Winter Market (9 am to 1 pm, Jan 4 to Apr 26, 2025)
Address for Winter Market: 225 S Pleasantburg Dr, Greenville, SC 29607, USA
The address places them in the central Greenville area (29607 zip code), which is easily accessible from all points in the Upstate. The market venue ensures a comfortable shopping experience with excellent facilities, prioritizing the needs of all South Carolina patrons:
- Free and On-site Parking Lot: Ample space is provided for easy parking, removing any stress about finding a spot during busy market hours.
- Wheelchair Accessible Parking Lot: Ensures convenient access for patrons with mobility challenges right from the moment they arrive.
- Wheelchair Accessible Restroom and Amenities: The venue offers a public restroom, further enhancing the comfort and convenience of the visit for all shoppers.
- Regular Market Presence: Aunt Tel's is also a frequent and established vendor at other key community events, such as the TD Saturday Market during the summer months, allowing customers to consistently find their favorite pie throughout the year.
Aunt Tel's PREMIUM Sweet Potato Pie focuses its entire operation on perfecting one core product, but delivers it with a full range of accessible services to meet the demands of the modern South Carolina consumer.
- In-Store Shopping at Markets: Patrons can visit the dedicated vendor booth during market hours (like the Frosty Farmer Winter Market) for direct selection and purchase of fresh or frozen pies.
- Takeout Service: Designed for quick transactions, this service allows customers to easily pick up pre-ordered or spontaneously purchased pies for immediate enjoyment or storage.
- Delivery Options: To provide maximum convenience, the bakery offers delivery services, ensuring that the award-winning pie can be enjoyed at home without a trip to the market.
- Dietary-Specific Pie Varieties: Demonstrating a commitment to inclusivity, they offer a range of specialized pies, including Gluten Free, Sugar Free (sweetened with Monk Fruit blend), Dairy Free, and Vegan options, catering to virtually every dietary requirement.
- The Seasonal 'Bourbon Buttered Pecan Sweet Potato Pie': Available during the holiday season (October through December), this unique variety is offered for those looking for a special twist, and is the only pie that contains pecans, making it easy for customers with nut allergies to make safe choices at other times.
Aunt Tel's PREMIUM Sweet Potato Pie stands out in the Upstate market due to its unwavering commitment to quality, community, and an unparalleled flavor profile.
- Unmatched Flavor Profile: Customers consistently describe the filling as "sweet and bright with a touch of citrus," and note that it is "not your typical sweet potato pie." The recipe is intentionally made without the typical heavy spices (cinnamon, nutmeg, allspice, ginger), resulting in a perfectly balanced taste that allows the high-quality sweet potato flavor to shine.
- Commitment to Local Ingredients: The bakery sources premium local/regional ingredients with an emphasis on freshness, including organic sweet potatoes grown in South Carolina, Happy Cow Creamery butter from Pelzer, SC, and farm-fresh eggs from local farms, ensuring every bite supports the local economy.
- Black-Owned and Women-Owned: As a business founded and led by a Black woman, supporting Aunt Tel's means directly contributing to the diversity and entrepreneurial spirit of the Greenville community.
- Family-Approved Wholesomeness: The quality of the ingredients is so high that local customers feel good serving it to their children, noting that the pie is a "sweet treat that is also nutritiously beneficial."
- Decades of Experience: While the business officially launched recently, Aunt Tel has been perfecting this pie recipe for over 25 years, bringing generations of Southern baking expertise to every crust.
For residents in the Greenville, SC area seeking to contact Aunt Tel's PREMIUM Sweet Potato Pie (Southern Sweet Potato Pies, LLC) for orders, inquiries, or seasonal hours, here is the key information:
Primary Market Address (Winter):
Saturdays at Frosty Farmer Winter Market, 225 S Pleasantburg Dr, Greenville, SC 29607, USA
Phone:
(864) 233-0044
Mobile Phone:
+1 864-233-0044
Choosing Aunt Tel's PREMIUM Sweet Potato Pie is about much more than just purchasing a dessert; it is choosing a slice of authentic, high-quality South Carolina culinary tradition. The business’s dedication to making only "one thing"—the absolute best sweet potato pie—results in a level of mastery that is truly worth the investment.
The primary reason it is worth choosing is the unparalleled quality and commitment to wholesome, local ingredients. Unlike many mass-produced bakery items, the all-butter, flaky crust and the lightly spiced, citrus-infused filling ensure a consistently superior experience that elevates the traditional Southern sweet potato pie to a premium status. Customers attest to the pie’s consistency, noting its reliability and premium taste over years of regular purchases.
Furthermore, for health-conscious South Carolina families, the availability of specialized options—like gluten-free, sugar-free with Monk Fruit, and vegan—makes this bakery a reliable source for delicious desserts that accommodate specific health or dietary needs without sacrificing flavor. This inclusivity, combined with the pride of supporting a thriving local Black-owned and women-owned business, makes every purchase from Aunt Tel’s a choice you can feel good about. Whether you need a simple treat, a pie for a family member with dietary restrictions, or the perfect holiday dessert, Aunt Tel's provides a superior product that embodies the best of local Upstate craft and flavor.
Aunt Tel's PREMIUM Sweet Potato Pie dba Southern Sweet Potato Pies, LLC Details
From the business
- Identifies as Black-owned
- Identifies as women-owned
Service options
- Delivery
- In-store shopping
- Takeout
Accessibility
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
Amenities
- Restroom
Parking
- Free parking lot
- On-site parking
Aunt Tel's PREMIUM Sweet Potato Pie dba Southern Sweet Potato Pies, LLC Photos










Aunt Tel's PREMIUM Sweet Potato Pie dba Southern Sweet Potato Pies, LLC Location
Aunt Tel's PREMIUM Sweet Potato Pie dba Southern Sweet Potato Pies, LLC
Saturdays at Frosty Farmer Winter Market 9 am to 1 pm from Jan 4 to Apr, 225 S Pleasantburg Dr 26, 2025, Greenville, SC 29607, USA
Aunt Tel's PREMIUM Sweet Potato Pie dba Southern Sweet Potato Pies, LLC Reviews
ingredientscrustbutterycitrusgluten freefillingappreciationmarketgiftsugar
★ 5★ 4★ 3★ 2★ 1Everything you want in a delicious slice of pie! Made with the best ingredients you want to serve your family! We stumbled upon Aunt Tel’s at the Greenville Saturday Market and I’m so grateful we did! The owner is delightful and she is doing such an amazing job. You can taste the sweet citrusy love put into it each bite of this Sweet Potato Pie! Must try!
May 14 · Bridget PayneWe have regularly purchased Aunt Tel's pies for 3 years. When I say regularly, I mean one every 2 to 3 weeks. Why? Because my daughter whi is now 5 LOVES them. And tge rest of the family does too. They are consistently good, with a flaky, yet buttery crust and a filling that is sweet and bright with a touch of citrus. This is not your typical sweet potato pie, and it is well worth it's price. I feel good giving this pie to my daughter and know that the ingredients are wholesome and she is getting a sweet treat that is also nutritiously beneficial. How many treats do we give our littles that we can say that about?
September 25 · Julie McArdleThe pie was an incredible. Most sweet potato pies are waaaaay to sweet for me but this one was just right. I also love how she makes the sweet potatoes the center of the dish instead of being a carrier for unwanted spices. Her dough is perfect and when we buy them she is always so kind and enjoyable. 10/10 product.
September 26 · Charles AlburyThese pies are SO GOOD! Seriously, I don't love sweet potato pie, but Aunt Tel’s is so amazing! So light and refreshing. I also love that she has gluten free and sugar free options. Go buy her pies!! You won’t regret it!
September 25 · Allie Van DykeI do not typically leave reviews but this is the best sweet potato pie I have ever tasted! My daughter, who is a picky eater, is always asking if we can get a pie. Shontel has great customer service and treats us like family. Support a local small business while enjoying some delicious pie.
September 27 · Marshall Rosemond
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