Auntie Anne's Introduce
Introduction / Overview
For residents of the Madison, Wisconsin area looking for that perfect, hot, buttery snack, Auntie Anne's at the West Towne Mall is a time-honored destination. More than just a simple bakery, this establishment specializes in crafting the iconic, hand-rolled, and freshly baked soft pretzel. The irresistible aroma of warm dough, butter, and cinnamon is a staple of the mall experience, drawing in shoppers and snack-seekers alike.
Auntie Anne's has built its reputation on a simple, yet satisfying premise: every pretzel is twisted and baked to a golden-brown perfection, ensuring a soft, doughy interior and a signature buttery finish. The menu offers a comprehensive selection that caters to both sweet and savory cravings. From the classic Original Pretzel to the crowd-pleasing Cinnamon Sugar Pretzel Nuggets, there is a flavor for every palate. Additionally, they provide a full range of snack solutions, including Pretzel Dogs featuring Nathan’s Famous® hot dogs wrapped in pretzel dough, and shareable Pretzel Buckets perfect for family gatherings or game-day snacking. To wash it all down, their famous Original Lemonade and its frozen counterparts offer a tart and refreshing complement to the warm treats.
As a quick-service spot located within a major retail hub, Auntie Anne's is perfectly positioned for those on the move. They are committed to providing a fast, convenient, and satisfying experience, whether you are picking up a single snack or a large order to go.
Location and Accessibility
Auntie Anne's is conveniently situated within the West Towne Mall, one of Madison’s key commercial centers, at the address 9 W Towne Mall, Madison, WI 53719, USA. This placement offers easy access for residents throughout the western Madison suburbs and surrounding communities. Being inside the mall environment means it is an ideal spot for a mid-shopping break or a targeted trip for a beloved treat.
The location is optimized for ease of access for all patrons. The property features a Wheelchair accessible entrance and designated Wheelchair accessible parking lot at the mall, ensuring that the delicious offerings are available to everyone. In terms of service, Auntie Anne's is perfectly suited for a Quick visit, making it easy to grab your order and continue your day without delay. The proximity to the mall's infrastructure ensures robust accessibility and ample parking options.
Services Offered
Auntie Anne's in West Towne Mall provides a focused yet comprehensive menu built around their signature soft pretzels, along with several convenient ways to get your order:
- Signature Soft Pretzels: Hand-rolled, freshly baked pretzels in a wide variety of sweet and savory flavors, including Original, Cinnamon Sugar, Sweet Almond, Sour Cream & Onion, Roasted Garlic & Parmesan, Pepperoni, Jalapeño, and Raisin.
- Pretzel Nuggets and Buckets: Offering the same great flavors in bite-sized format—perfect for sharing and dipping. Pretzel Nuggets come in Original and Cinnamon Sugar, and can be purchased in large, shareable Pretzel Buckets (also available with Pepperoni Pretzel Nuggets and Mini Pretzel Dogs).
- Pretzel-Wrapped Dogs: Satisfying savory snacks like the Original Pretzel Dog, Cheese Pretzel Dog, Jalapeño & Cheese Pretzel Dog, and Mini Pretzel Dogs, all wrapped in the soft pretzel dough.
- Dips: A crucial part of the experience, with choices including Sweet Glaze Dip, Caramel Dip, Light Cream Cheese Dip, Cheese Dip, Hot Salsa Cheese Dip, Marinara Dip, and Honey Mustard Dip.
- Refreshing Beverages: Featuring the highly-rated Original Lemonade, along with Lemonade Mixers, Frozen Lemonade Mixers, Lemonade Iced Tea, Iced Tea, and various Coca-Cola® Products.
- Service Modes: Customers benefit from modern service options like Curbside pickup, Delivery (via third-party services), In-store pickup, In-store shopping, and Takeout.
Features / Highlights
Auntie Anne's stands out in the Madison snack landscape due to several key features that ensure a consistent, satisfying experience for local users:
- Commitment to Freshness: The core promise of Auntie Anne's is a truly freshly baked product. Every pretzel is hand-rolled and baked to order, guaranteeing that signature warm, soft, and buttery taste. This dedication to serving pretzels hot out of the oven is a major highlight.
- Signature Flavor Variety: The menu offers a balanced mix of flavors. While the Original and Cinnamon Sugar pretzels are timeless classics, savory options like Roasted Garlic & Parmesan and Pepperoni provide a satisfying, meal-like quality. The Sweet Almond pretzel is also a very popular choice for those who enjoy a toasty, nutty crunch with their sweet treat.
- Pretzel-Wrapped Meal Solutions: The inclusion of the Pretzel Dogs transforms the snack into a quick meal option. The combination of the salty, savory Nathan’s Famous® hot dog encased in the sweet pretzel dough offers a substantial and unique food item.
- Perfect Pairing with Lemonade: Their famous Original Lemonade—a classic tart and sweet beverage—is specifically designed to complement the pretzels. With options like Lemonade Mixers and Frozen Lemonade Mixers, the drink menu is as much a draw as the food itself.
- Convenience for a Quick Stop: The service model is geared toward efficiency, offering multiple ways to order and receive your treats, including Delivery and Curbside pickup, which is especially helpful for shoppers who are pressed for time or prefer minimal contact.
Contact Information
For your next visit, order, or inquiry at the West Towne Mall location, please use the following contact details:
- Address: 9 W Towne Mall, Madison, WI 53719, USA
- Phone: (608) 829-0640
- Mobile Phone: +1 608-829-0640
What is Worth Choosing
Auntie Anne's at West Towne Mall is worth choosing because it delivers a reliably delicious, simple, and satisfying treat experience right in the heart of a major shopping center. It is a necessary pit stop for any Madison resident who appreciates a snack made with care—hand-rolled and baked fresh throughout the day. The wide range of flavors, from the classic buttery Original Pretzel Nuggets to the fun, savory Pepperoni Pretzel, ensures that whether you're craving something sweet or salty, your need will be met. Furthermore, the selection of dips, particularly the sweet and savory options like Sweet Glaze Dip and Hot Salsa Cheese Dip, allows for a customized snacking adventure every time. For convenience, the availability of Curbside pickup and acceptance of all major Credit cards, Debit cards, and NFC mobile payments makes obtaining your soft pretzel and refreshing lemonade a seamless, Quick visit that perfectly fits into your day.
Auntie Anne's Display case
Soft Pretzels
Every Auntie Anne's pretzel is hand-rolled and freshly baked to golden brown perfection.
- Original
Every single pretzel is an original, and freshly baked to raise the standard of snacking.
- Cinnamon Sugar
A soft pretzel hot from the oven, sprinkled with fresh cinnamon, sweet sugar, and handed right over.
- Sweet Almond
This sweet yet salty pretzel is baked fresh and topped with Auntie Anne's own toasted almond crunch.
- Sour Cream & Onion
A hint of sour cream and onion are freshly baked into a warm, soft pretzel for you to savor bite by bite.
- Roasted Garlic & Parmesan
The aroma of garlic and fresh parmesan makes this savory treat the best thing since sliced garlic bread.
- Pepperoni
Crowned with nine scrumptious slices of pepperoni and a savory three-cheese blend freshly baked into a warm, soft pretzel.
- Jalapeño
A pretzel topped with delicious jalapeño peppers, hot from the oven, is a refreshingly spicy treat.
- Raisin
A sweet snacking surprise with fresh raisins baked into warm delicious dough.
Pretzel Nuggets
Bite-sized versions of Auntie Anne's classic pretzel flavors are perfect for sharing.
- Original Pretzel Nuggets
Each pretzel nugget is freshly baked to a golden brown.
- Cinnamon Sugar Pretzel Nuggets
Small and sweet pretzel nuggets, sprinkled with simple cinnamon sugar, can satisfy even the hungriest.
Pretzel Dogs
Enjoy Auntie Anne's famous pretzel dough wrapped around a Nathan’s Famous® hot dog.
- Original Pretzel Dog
Auntie Anne's famous pretzel dough wrapped around a Nathan’s Famous® hot dog is not your average snack.
- Cheese Pretzel Dog
Auntie Anne's famous pretzel dough wrapped around a Nathan’s Famous® hot dog and topped with a simple three-cheese blend.
- Jalapeño & Cheese Pretzel Dog
A crispy three-cheese pretzel, topped with spicy jalapeño slices wrapped around a delicious Nathan’s Famous® hot dog.
- Mini Pretzel Dogs
Mini Pretzel Dogs made with Nathan’s Famous® hot dogs and Auntie Anne's famous pretzel dough pack a bite.
Pretzel Buckets
Freshly baked and golden brown, Auntie Anne's Pretzel Buckets have plenty to go around.
- Original Pretzel Nuggets Bucket
A bucket of Original Pretzel Nuggets is perfect for sharing.
- Cinnamon Sugar Pretzel Nuggets Bucket
Bite-size versions of the sweet Cinnamon Sugar Pretzel in a shareable bucket.
- Pepperoni Pretzel Nuggets Bucket
Perfect for a group, each nugget is topped with a slice of pepperoni and a sprinkle of three-cheese blend.
- Mini Pretzel Dogs Bucket
A fun shareable snack for anyone who loves Nathan’s Famous® hot dogs and Auntie Anne's famous pretzel dough.
Dips
The perfect complement to your Auntie Anne's pretzel.
- Caramel Dip
Sticky Caramel Dip will get on any pretzel’s sweet side.
- Cheese Dip
This is the cheese that’s sure to please any pretzel or pretzel dog. Simply cheesy and delicious.
- Hot Salsa Cheese Dip
Hot Salsa Cheese Dip is the perfect amount of spicy and cheesy.
- Light Cream Cheese Dip
A rich, delicious cream cheese dip to top off a sweet or salty pretzel.
- Marinara Dip
Marinara Dip is the savory, slightly sweet sauce every pretzel craves.
- Sweet Glaze Dip
A creamy sweet glaze for the freshest, warmest batch of pretzels you’ve ever tasted.
- Honey Mustard Dip
Everything goes better with Honey Mustard. But nothing goes quite as well as an Auntie Anne’s pretzel.
Drinks
Enjoy Auntie Anne's refreshing beverages.
- Original Lemonade
Auntie Anne’s very own refreshing lemonade is a sweet way to make any day feel like summer.
- Lemonade Mixers
Auntie Anne’s famous lemonade in fun, fruity flavors, such as Blue Raspberry, Cherry, Mango, and Strawberry.
- Frozen Lemonade Mixers
Enjoy the famous Lemonade Mixer flavors as a frozen treat, such as Blue Raspberry, Cherry, Mango, and Strawberry.
- Lemonade Iced Tea
Auntie Anne’s signature lemonade is mixed with freshly brewed iced tea for a refreshing twist on a classic drink.
- Iced Tea
A refreshing beverage at its best! Auntie Anne’s serves Iced Tea in sweet and unsweet options.
- Coca-Cola® Products
Auntie Anne’s proudly serves Coca-Cola® products to pair perfectly with our pretzels.
Auntie Anne's Details
Service options
- Curbside pickup
- Delivery
- In-store pickup
- In-store shopping
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Auntie Anne's Photos










Auntie Anne's Location
Auntie Anne's Reviews
pretzelspricelemonadepaynuggetemployeemanager
★ 5★ 4★ 3★ 2★ 1I’m so fed up with this location.my son and I came to retrieve the meal I had from a previous bad service . I was told that all I needed to do was provide my name and whom I spoke with .I was them asked for email address of the person ,which I don’t have because this person called me.The worker speaking Spanish and then laughing was told to wait and a worker who spoke English came up asking what’s the problem I never said it was a problem I came to get a meal I was Promised.So all the items from the plain pretzels bites to the mini dogs are all in the bowels that was featured as the Oreo Pretzels I asked what size is this she said regular so there is still no options for a small. What a ripoff 8.99
August 31 · p OThis place has definitely gone downhill over the years. It used to be one of my absolute favorite places to visit whenever I was in the mall. But it seems like most places, inflation has taken its toll on this restaurant, and the food isn't as high of a quality as it used to be. Sometimes it's good and sometimes it is not.
July 02 · JennyDoesn't hold up to my memory of this place. So expensive for such a hard and cold pretzel. Makes me sad. Couldn't understand what the worker was saying either and they didn't seem to care. I just wanted a soft pretzel...
August 08 · aliciaI just buy the Sugar Pretzel Nugget pay for $6 , the Sugar Pretzel Nugget too hard like stone , I try to tell they, help me change the new , the girl say, can’t return , can’t change , can’t refund , it was horrible if you buy any food you need think about it can’t eat ore not , never can find any restaurant like this. So rude , never think about the customer pay the money buy the garbage , how’s feel , that is why , the store write down: No return No change ,No refund!Need Tips !! How’s your sever ? Need tips? Funny! I give you 0 Star !
June 24 · beibei YangRefused to provide a cup of water with order. They have cups, they have water, they will not put them together for you. Instead they're only willing to sell you $3 bottles of water.
March 30 · Josh
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