Creative Confections Introduce
## A Sweet Destination for Wisconsin: Creative Confections
When planning a special event in **South-Central Wisconsin**, especially an unforgettable wedding, finding the perfect centerpiece for your celebration is paramount. For many local users and couples across the region, from the Madison area and beyond, **Creative Confections** in Brooklyn, WI, is a highly-regarded name in custom-made sweets. This licensed home bakeshop, owned and operated by the experienced cake artist **Alicia Russell**, specializes in creating cakes and desserts that are as stunning to look at as they are delicious to eat. With decades of experience and a commitment to perfection, Creative Confections has earned a reputation for being a premier choice for those seeking truly personalized and exquisite baked goods for life's biggest moments.
Creative Confections is often characterized by its meticulous attention to detail, not just in the complex artistry of its designs, but also in the quality and flavor profile of its products. Alicia's dedication to her craft includes continually expanding her skills through advanced classes and workshops with internationally recognized cake artists, ensuring that clients in Wisconsin receive creations incorporating both classic and contemporary techniques. If you're a local resident or planning a significant event in the area, this bakery offers an opportunity to work one-on-one with a dedicated professional to design the wedding cake or dessert display of your dreams. From multi-tiered masterpieces to an array of decadent bite-sized treats, Creative Confections aims to make your special occasion perfectly sweet.
## Location and Accessibility
Creative Confections is strategically located to serve customers throughout the greater **South/Central Wisconsin** and **Northern Illinois** areas. As a licensed home bakeshop, the business is situated to prioritize the detailed, custom-order nature of its services, focusing on pre-arranged consultations, order pickups, and delivery services rather than a traditional walk-in retail storefront.
The business is based at:
4282 Old Stage Rd, Brooklyn, WI 53521, USA
This location places it conveniently for clients in and around **Dane County**, the home of Madison, making it accessible for those seeking a dedicated custom bakery outside the hustle of a larger city center. For guests and couples visiting the location for appointments, the business provides a focus on accessibility:
Accessibility:
- Wheelchair accessible parking lot
The focus on custom orders means appointments are personalized, and the drive to the location is part of the experience of collaborating on a unique creation. The primary service area covers a wide radius, which is particularly beneficial for wedding clients who can often arrange for the convenience of delivery and set-up at their venue.
## Services Offered by Creative Confections
Creative Confections operates as a **full-service bakeshop** with a strong emphasis on personalized custom orders, particularly for large events like weddings. The owner, Alicia Russell, specializes in providing a complete, stress-free experience, handling everything from the initial design consultation to the final delivery and set-up.
Key services available to customers in Wisconsin and Northern Illinois include:
- Custom Wedding Cakes: Personalized design appointments to create multi-tiered cakes based on the couple's unique theme and vision.
- Cake Tastings and Consultations: Opportunities to sample a variety of delectable cake flavors and frostings, followed by a detailed design session.
- Full-Service Dessert Options: In addition to traditional cakes, offerings often include an array of smaller sweets perfect for dessert bars, such as **cupcakes, cake balls, cheesecake cups, and cruffles** (as noted by customer reviews).
- Extensive Flavor Menu: A wide selection of traditional and specialty cake flavors, fillings, and frostings, with options to accommodate custom requests and family recipes.
- Delivery and Set-up: Professional transportation and arrangement of the final products at venues throughout South/Central Wisconsin and Northern Illinois.
- Cake Stand Rentals: A large selection of display cake stands is available for clients to choose from to complete their dessert presentation.
- Coordinated Floral Arrangements: Collaboration with clients' florists to incorporate fresh or silk flowers into the cake design.
## Features and Highlights
Creative Confections stands out in the competitive Wisconsin bakery landscape due to several unique features, all centered around high-quality craftsmanship and a deeply personal service model:
- Decades of Experience: Owner Alicia Russell has over 30 years of experience, bringing a wealth of knowledge and skill to every creation.
- Meticulous Artistry: Alicia is known for being a **perfectionist**, ensuring that every design detail, from elegant lacework to intricate sugar paste flowers, is executed flawlessly.
- Award-Winning Taste: The cakes are frequently praised in reviews for their exceptional **moistness and flavor**. Specialty ingredients like house-made buttercream and a unique, delicious rolled fondant recipe set the products apart.
- Customization and Flexibility: The business specializes in one-on-one consultations, allowing for extreme flexibility in design, flavor pairings, and accommodating specific needs like dairy-free or other dietary requests (as per customer feedback).
- Educational Offerings: Alicia shares her confectionery skills with the community through classes and workshops for both adults and youth.
- Licensed and Certified: Operating as a **Dane County licensed bakery** provides assurance of professionalism and compliance.
- Extensive Flavor Portfolio: With over 25 cake flavors and a wide array of fillings and frostings, clients have limitless options for creating a truly unique taste experience.
## Contact Information
To begin planning your custom creation with Creative Confections, you can reach out via the following contact points:
Address:
4282 Old Stage Rd, Brooklyn, WI 53521, USA
Phone:
(608) 455-1448
Mobile Phone:
+1 608-455-1448
Given the highly personalized and custom nature of the business, communication often involves detailed discussion via phone or email, which may be best initiated well in advance for large events. Wedding design appointments are typically suggested three to six months prior to the event date to ensure availability and thorough planning.
## What Is Worth Choosing Creative Confections
For Wisconsin locals seeking a truly memorable and high-quality dessert for a major celebration, Creative Confections is a standout choice because of its unwavering dedication to the balance between artistry and flavor. The customer reviews tell a compelling story: these aren't just beautiful cakes; they are incredibly delicious, leading to guests asking for second, third, and even fourth slices. One customer noted that their cake, intended for 245 servings with 170 guests, was devoured almost entirely because of how amazing it tasted, a powerful testament to the product's quality.
Choosing Creative Confections means working directly with a master cake artist, Alicia Russell, whose decades of specialized experience ensure a level of customization and execution that is hard to match. Her ability to create an incredibly moist cake and a unique, soft-to-the-bite rolled fondant—a feature often praised by clients—eliminates the worry that a beautiful cake won't taste good. Furthermore, the flexibility to offer a full dessert bar with treats like **cake balls and cheesecake cups**, in addition to the main cake, allows for a comprehensive and diverse sweet experience for all your guests.
Ultimately, if you're in the Wisconsin region and your priority is a stunning, custom-designed confection that will leave your guests raving about the flavor, the specialized, one-on-one service model and proven track record of Creative Confections make it an ideal selection for your most important events.
Creative Confections Details
Service options
- Delivery
- Dine-in
Accessibility
- Wheelchair accessible parking lot
Creative Confections Photos



Creative Confections Location
Creative Confections
4282 Old Stage Rd, Brooklyn, WI 53521, USA
Creative Confections Reviews
wedding cake
★ 5★ 4★ 3★ 2★ 1My wedding cake from here was sooo beautiful and incredibly delicious! And she does more than just cake, we had cake balls and cheesecake cups and cruffles. AMAZING!
December 05 · Shreenita GhoshWe ordered our wedding cake for 245 and had about 170 guests. We barely had any cake to take home and should have had 2 full layers! That's how delicious Alicia's cakes are! We had people taking 2-4 pieces each! We will be ordering a cake every year for our anniversary.
May 25 · Valeri BriskiAlicia made a cake and cupcakes for our June 2019 wedding and everything was delicious and beautiful! Alicia is easy to work with and makes excellent cakes. The design and beauty of the cupcakes and cake was second only to the great taste!
July 06 · Kelsey StilsonAlicia did an amazing job on our wedding cake! It was delicious, beautiful, and she's fantastic to work with.
June 16 · Rob MorellMost delicious and beautiful cake ever!
December 03 · Chad R
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