Crum and Companie Introduce
Crum and Companie: Celebrating the 'Crum' on Top in Asbury Park
For residents and visitors of the Garden State, a crumb cake is not just a dessert; it’s a nostalgic staple, a benchmark of local baking quality. In the vibrant community of Asbury Park, Crum and Companie has swiftly risen to claim the title of home to the “absolute best crumb cake ever,” an accolade proudly bestowed by loyal customers. This local New Jersey bakery specializes in a truly elevated take on the classic crumb cake, delivering an experience that has converted many first-time buyers into lifelong patrons.
The bakery’s reputation is built on perfecting the balance often missed by others: a generous, flavorful layer of 'crum' atop a moist, delicious cake base. Customers rave about the perfect ratio, which eliminates the disappointment of crumb-paltry or dry, tasteless cake. The dedication of Crum and Companie to this singular, superior product makes it a mandatory stop for anyone with a sweet tooth in Monmouth County.
More than just a bakery, Crum and Companie is a deeply valued local small business in Asbury Park. By choosing to purchase their delicious goods, New Jersey users are not just satisfying a craving; they are supporting the local entrepreneurial spirit. Whether you are looking for a weekend treat, a perfect host gift, or simply want to convert your friends into 'crum lifers,' this establishment provides a baked good that is universally adored. Their specialty, the Original Crum Cake, is so irresistible that customers are famously advised to "buy two if you intend on sharing" because one is simply not enough!
Location and Accessibility in Vibrant Asbury Park, NJ
Crum and Companie is ideally situated in one of New Jersey's most iconic shore towns. You can find this highly praised bakery at 300 Main St, Asbury Park, NJ 07712, USA.
The location on Main Street places it at the heart of Asbury Park’s bustling downtown area, making it easily accessible for local foot traffic, those driving in from neighboring towns like Ocean Township or Neptune, and visitors exploring the city's unique shops and famous boardwalk scene.
Being positioned centrally in Monmouth County allows for convenient access whether you are running a quick errand or making a dedicated trip for their renowned crumb cake. As a specialized bakery focused on high-quality dessert products, the primary service model is currently focused on getting these delicious treats into customers' hands efficiently.
The following service options are available to meet the needs of their busy New Jersey clientele:
- Takeout: The most direct way to grab your favorite crumb cake and go. The focus is on a quick, friendly transaction.
- Digital Payments: For convenience and speed, Crum and Companie accepts modern forms of payment, including NFC mobile payments and standard debit cards, making the checkout process seamless.
- Group Sharing / Gifting: Their full-sized cakes and bars are perfectly packaged, making them an ideal, high-impact host gift or a memorable dessert for any group gathering. The enthusiastic endorsement from customers who use them for entertaining speaks volumes about their quality and presentation.
While current service options lean toward quick transactions, the quality of the product ensures the trip to this Main Street location is always rewarding.
Specialized Services and Menu Offerings
Crum and Companie distinguishes itself by focusing its expert baking on its signature product: the crumb cake, and variations of it. This specialization ensures the highest quality and consistent excellence in every bite.
- The Original Crum Cake ($20.00): The flagship product. A full cake designed for sharing (though widely acknowledged as difficult to share!), featuring the traditional cinnamon flavor, perfect moistness, and a generous layer of signature crumb topping.
- Limoncello Crum Cake ($22.00): A premium variation on the classic. This flavor introduces a bright, zesty Limoncello infusion, providing a delightful citrus twist to the rich crumb and cake base.
- Raspberry Crum Bar ($6.00): A decadent, handheld dessert featuring a buttery pastry base, filled with delicious raspberry jam, and crowned with the classic Crum Bar topping.
- Lemon Crum Bar ($6.00): A single-serving treat featuring a decadent cookie base layered with house-made lemon jelly and a crisp crumb topping.
- Other Crumble Bars and Specialties: The menu also includes other unique bar flavors like the Fig & Rosemary Crum Bar and Lime Coconut Crum Bar, demonstrating a creative approach to baked goods.
- Cookies: Offering baked items like the Miso Blondie and traditional Chocolate Chunk cookies, providing alternative sweet treats for all preferences.
This focused menu showcases their mastery of the "crum" texture and flavor profile, delivering a truly unique local offering that transcends the ordinary coffee cake.
Defining Features and Local Highlights
Crum and Companie’s local acclaim is built on several key features that resonate with the New Jersey community:
- Best Crumb Cake in Asbury Park: This is their unequivocal claim to fame. Multiple customer reviews identify their crumb cake as the "absolute best" in the region, which in a highly competitive New Jersey bakery landscape, is high praise indeed.
- The Perfect Crum-to-Cake Ratio: The bakery has solved the common crumb cake dilemma. Their crumb layer is consistently described as a "perfect amount of flavorful crum"—a core feature that ensures customer satisfaction and repeat business.
- Moisture and Flavor Consistency: The cake base is celebrated for being "moist" and "delicious," never dry or tasteless, complementing the generous crumb without being overshadowed.
- Ideal Gifting Option: The quality and specialty nature of their cakes make them a popular choice for host gifts and party contributions, with customers jokingly claiming the cake secures more party invitations.
- Supporting a Local Small Business: Patrons proudly choose Crum and Companie because they are actively supporting a local small business in Asbury Park, which adds a layer of community pride to every purchase.
- Creative Flavor Innovations: While the Original Crum is a masterpiece, the introduction of unique flavors like Limoncello Crum and Raspberry Park Crum Bar shows a dedication to creativity and seasonal exploration while maintaining their quality standards.
Contact Information
To place an order or inquire about their daily selection of fresh-baked goods, use the following contact details:
Address: 300 Main St, Asbury Park, NJ 07712, USA
Phone: (908) 433-9322
Mobile Phone: +1 908-433-9322
What is Worth Choosing at Crum and Companie
For a New Jersey local seeking an authentic and superior baked good experience, the choice is clear: The Original Crum Cake is an absolute necessity. It is the product that has built their reputation and is consistently heralded as the benchmark for quality in the region. The balance of its moist cake and abundant, flavorful topping is truly what sets Crum and Companie apart.
However, if you are looking for a unique twist or a smaller, individual indulgence, the Limoncello Crum offers a fantastic, bright, and equally moist alternative. For a handheld option perfect for a quick snack while walking Asbury Park’s vibrant Main Street, the Raspberry Park Crum Bar or Lemon Crum Bar provides that signature "crum" experience in a conveniently packaged format.
Ultimately, Crum and Companie is worth choosing because it embodies the best of local baking: a passion for perfecting one product, resulting in a treat that consistently exceeds expectations. It offers an experience that is deeply satisfying, highly shareable, and reinforces the value of supporting genuine, high-quality small businesses right here in New Jersey. Just heed the local advice: buy two, just in case.
Crum and Companie Services
Crum Menu
- Original Crum Cake $20.00
With traditional cinnamon flavor. Serves 6
- Limoncello Crum $22.00
So good, it isn't fair. You'll be sorry you didn't order 2. Drizzled with lemon icing.
- Raspberry Crum Bar $6.00
We make cookies, too! Our decadent cookie base, our own seedless raspberry jelly, crisp crumb topping. Approx. 3" x 3"
- Lemon Crum Bar $6.00
Our decadent cookie base, our own lemon jelly, crisp crumb topping. Approx. 3" x 3"
Crum and Companie Details
Service options
- Takeout
Payments
- Debit cards
- NFC mobile payments
- Credit cards
Crum and Companie Photos










Crum and Companie Location
Crum and Companie
300 Main St, Asbury Park, NJ 07712, USA
Crum and Companie Reviews
crumb cake
★ 5★ 4★ 3★ 2★ 1The absolute best crumb cake ever! It's the perfect amount of flavorful crum laying atop moist, delicious cake. If you're like me and are disappointed by either paltry amounts of crumb or dry, tasteless cake, it's time to convert to a crum and companie lifer. When you're getting it to share with a group, be sure to buy two because if you're like me you will absolutely be eating an entire one by yourself. It also makes the perfect host gift and I'm convinced my friends invite me over more when they know I'm picking up an order of it. Love then when I buy from them I am supporting a local small business, which is the cherry on top (crum on top?). If you haven't tried them yet, be sure to snag some. Just remember - buy 2 if you intend on sharing! You can thank me later ;)
April 16 · Elyse LCrum and Companie's crumb cake is to die for—hands down the best in Asbury Park!
April 11 · Fast Forward Films
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