Einstein Bros. Bagels Fitchburg: Your Local Source for Fresh Bagels, Breakfast, and Coffee

Einstein Bros. Bagels Introduce

Introduction / Overview

For residents and commuters in the greater Madison and Fitchburg area of Wisconsin, Einstein Bros. Bagels stands out as a reliable and versatile local destination for morning meals, coffee, and quick lunch options. Located conveniently on Fish Hatchery Road, this establishment operates as a hybrid business, fulfilling roles as a dedicated Bagel shop, a full-service Breakfast restaurant, a bustling Cafe, and a comfortable Coffee shop. It caters to a wide variety of daily needs, from individuals seeking a quick, on-the-go item to families looking for a sit-down meal or large groups needing catering.

The core of the Einstein Bros. experience is, naturally, the bagel. They offer a comprehensive selection of fresh-baked bagels, which form the base for their entire expansive menu. While classic options like the Single Bagel ($3.19) and the customizable Baker’s Dozen ($19.99) are staples, the menu highlights their creative approach to breakfast and brunch, featuring items like the robust Texas Brisket Egg Sandwich ($10.79) and the classic Nova Lox ($11.79).

Beyond the food, this Fitchburg location is positioned for maximum convenience. It is engineered for modern customer flow with multiple service options, including Delivery, a dedicated Drive-through, and both In-store pickup and In-store shopping. This flexibility acknowledges the busy nature of the Wisconsin user, who may need to grab a quick Hot Coffee and an All-Nighter Egg Sandwich ($10.59) before hitting the nearby Beltline or heading into Madison. While some corporate locations face service challenges, this specific outlet strives for continuous improvement, and the wide array of accessible services is designed to manage high-volume demands efficiently.

The breadth of the menu, encompassing Deli Lunch options like the Turkey, Bacon & Avocado Sandwich ($11.79) and seasonal specialties such as the New! Oktoberfest Egg Sandwich ($9.39) and the Pretzel Bagel Double Dipper ($5.59), ensures that Einstein Bros. Bagels is a viable choice for any time of day, not just the morning.

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Location and Accessibility

The Einstein Bros. Bagels store is strategically located at 2839 Fish Hatchery Rd Suite 1, Fitchburg, WI 53713, USA. This address places it directly in the busy commercial corridor of Fish Hatchery Road, a major north-south artery connecting Fitchburg to Madison. Its proximity to the Beltline (US-12/18) is a significant advantage for commuters, offering excellent visibility and easy access from the highway, often described as being on the "morning drive side of the road" for those heading north.

The location on Fish Hatchery Road is known for being surrounded by other key retail and residential developments, making it a natural stop for daily errands. Furthermore, the commitment to accessibility at this location is commendable, ensuring a welcoming environment for all community members. The Fitchburg Einstein Bros. provides:

Wheelchair accessible entrance
Wheelchair accessible parking lot
Wheelchair accessible restroom
Wheelchair accessible seating

For the driving customer, parking is stress-free with both a Free parking lot and Free street parking available. This convenient access, coupled with the inclusion of a high-speed Drive-through service, makes this a seamless stop for a 'Quick visit' regardless of how busy the customer’s day may be.

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Services Offered

This Fitchburg location offers an impressive range of service options designed to meet every customer preference, from rapid pickup to relaxed dining:

Convenient Off-Premise Options: Includes a rapid Drive-through service, dedicated local Delivery, and In-store pickup for online or phone orders.
Full On-Premise Experience: Provides comfortable Dine-in seating with a pleasant atmosphere, In-store shopping for immediate selection, and Takeout for orders to be consumed elsewhere.
Extensive Group Catering: Offers Onsite services and Brunch Box options (like the Brunch Box for Two and the large Brunch Box at $53.59) perfect for office meetings, family gatherings, or weekend entertaining in the Wisconsin area.
Comprehensive Amenities: Features a clean Restroom and complimentary Wi-Fi, making it a suitable spot for remote work or a casual break.
Flexible Payments: Accepts all major forms of payment, including Credit cards, Debit cards, and NFC mobile payments, ensuring a fast and secure checkout process.

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Features / Highlights

The key highlights of the Einstein Bros. Bagels experience include menu novelty, beverage variety, and operational accessibility:

Seasonal & Unique Menu Items: Continuously introducing limited-time offers like the New! Oktoberfest Egg Sandwich and the New! Pretzel Bagel Double Dipper with Beer Cheese Shmear, tapping into local and seasonal flavor interests.
All-Day Meal Solutions: Offering a comprehensive array of Egg Sandwiches (12 different types, including the Chorizo Sunrise and Farmhouse), Deli Lunch Sandwiches, and the popular Pizza Bagel, catering to any meal beyond just breakfast.
Diverse Coffee & Beverage Program: Features a full-service Coffee program (Hot Coffee, Latte, Cold Brew) alongside trendy, refreshing Mocktails (Bros. Bay Breeze, Dragon Fruit Lemon Drop) and blended options like the Cold Brew Shake, making it a true Coffee shop competitor.
Bulk Bagel and Shmear Options: Provides great value for families and groups with options like the Baker’s Dozen & Shmear ($23.89) and Shmear Tubs ($6.49), allowing customers to easily bring fresh bagels home for the entire week.

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What is Worth Choosing

Choosing the Einstein Bros. Bagels in Fitchburg is about selecting a destination that offers superior convenience and a vast menu depth, perfectly suited for the dynamic Wisconsin lifestyle. While customer experiences can vary—as seen in reviews that mention service timing and consistency—the fundamental offering and operational structure are highly appealing. For the busy commuter, the Drive-through is a massive advantage, ensuring a quick pickup of a Maplehouse Egg Sandwich or a large Iced Vanilla Latte without leaving the car.

Furthermore, this location’s menu versatility is a primary factor for its success. It’s not just a bagel shop; it’s a full breakfast and lunch provider. The range of Egg Sandwiches alone ensures that every craving, from a simple Cheddar Cheese Egg Sandwich ($7.89) to a more adventurous Bacon, Avocado, & Tomato Egg White Sandwich ($9.29), can be met. This variety, combined with its accessibility features—including free parking and complete accommodations for patrons with mobility needs—makes it an exceptionally convenient and reliable choice in the Fitchburg area. If you’re looking for a one-stop shop for fresh-baked goods, a hearty meal, and a robust coffee selection, all with the speed of a 'Quick visit' model, this Einstein Bros. Bagels is a practical choice for your daily routine.

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Contact Information

For catering inquiries, drive-through hours, or to place an order for Delivery or In-store pickup, please use the following contact details for the Fitchburg location:

Address: 2839 Fish Hatchery Rd Suite 1, Fitchburg, WI 53713, USA

Phone: (608) 621-3837

Einstein Bros. Bagels Menu

New! Fresh Baked Oktoberfest Favorites
New! Oktoberfest Egg Sandwich $9.39
Cage-free eggs with ham, bacon, Swiss cheese and Beer Cheese Shmear with a drizzle of mustard on a fresh-baked Pretzel Bagel. If selected bagel is not available, sandwich will be made on a Plain Bagel.
New! Pretzel Bagel Double Dipper $5.59
Fresh-baked Pretzel Bagel served with Beer Cheese Shmear and mustard sides for dipping.

Fresh Baked Bagels & Shmear
New! Pretzel Bagel Double Dipper $5.59
Fresh-baked Pretzel Bagel served with Beer Cheese Shmear and mustard sides for dipping.
Single Bagel With Shmear
Choose any of our fresh-baked bagels topped with double-whipped cream cheese.
Single Bagel $3.19
Choose any of our fresh-baked bagels.
Nova Lox $11.79
Choice of bagel with shmear, red onion, capers, tomato and cold-smoked Nova Lox salmon. ***Cold Smoked Salmon is not cooked. Consuming raw or undercooked seafood may increase your risk of foodborne illness, especially if you have certain medical conditions.
Avocado Toast $6.39
Fresh-baked Plain Bagel topped with smashed avocado and our Everything Bagel Seasoning.
Baker’s Dozen & Shmear- Build Your Own $23.89
13 fresh-baked bagels of your choosing and two tubs of shmear. Please select up to 4 bagel flavors. We bake our bagels fresh daily. If any selected flavors are not available, a team member will assist you on a replacement.
Baker’s Dozen- Build Your Own $19.99
13 fresh-baked bagels of your choosing. Please select up to 4 bagel flavors. We bake our bagels fresh daily. If any selected flavors are not available, a team member will assist you on a replacement.
Half Dozen & Shmear- Build Your Own $14.99
6 fresh-baked bagels and one tub of shmear of your choosing. Please select up to 3 bagel flavors. We bake our bagels fresh daily. If any selected flavors are not available, a team member will assist you on a replacement.
Half Dozen- Build Your Own $12.09
6 fresh-baked bagels of your choosing. Please select up to 3 bagel flavors. We bake our bagels fresh daily. If any selected flavors are not available, a team member will assist you on a replacement.
Fresh & Ready Baker’s Dozen & Shmear $24.99
13 of our most popular fresh-baked bagels (3 Plain, 2 Sesame, 2 Chocolate Chip, 2 Cinnamon Raisin, 2 Blueberry, 2 Asiago) with 2 tubs of double-whipped cream cheese shmear. If any of the pre-selected flavors are not available, a team member will assist you on a replacement.
Fresh & Ready Baker’s Dozen $20.39
13 of our most popular fresh-baked bagels (3 Plain, 2 Sesame, 2 Chocolate Chip, 2 Cinnamon Raisin, 2 Blueberry and 2 Asiago). If any of the pre-selected flavors are not available, a team member will assist you on a replacement.
Shmear Tubs $6.49
Assorted flavors of double-whipped cream cheese.

Everyday Brunch Boxes
Brunch Box $53.59
Bacon & Cheddar Egg Sandwich, Twice-Baked Hash Brown and a Blueberry Muffin.
Bacon & Chedar Brunch Special $11.39
Bacon & Cheddar Egg Sandwich, Twice-Baked Hash Brown and a Blueberry Muffin.
Nova Lox Brunch Special $14.89
Nova Lox Sandwich, Twice-Baked Hash Brown and a Blueberry Muffin.
NEW! Brunch Box For Two
Includes 1 All-Nighter Egg Sandwich, 1 Bagel & Shmear, 1 Twice-Baked Hash Brown and 1 Blueberry Muffin.

Egg Sandwiches
New! Oktoberfest Egg Sandwich $9.39
Cage-free eggs with ham, bacon, Swiss cheese and Beer Cheese Shmear with a drizzle of mustard on a fresh-baked Pretzel Bagel. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Maplehouse Egg Sandwich $9.69
Cage-free eggs with pork sausage, bacon, cheddar, Honey Almond Shmear and sweet syrup on a fresh-baked Maple French Toast Gourmet Bagel. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Cheddar Cheese Egg Sandwich $7.89
Cage-free eggs with cheddar cheese on a fresh-baked bagel of your choice. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Bacon & Cheddar Egg Sandwich $8.49
Cage-free eggs with bacon and cheddar cheese on a fresh-baked bagel of your choice. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Pork Sausage & Cheddar Egg Sandwich $8.49
Cage-free eggs with pork sausage and cheddar cheese on a fresh-baked bagel of your choice. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Turkey Sausage & Cheddar Egg Sandwich $8.49
Cage-free eggs with turkey-sausage and cheddar cheese on a fresh-baked bagel of your choice. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Ham & Swiss Egg Sandwich $8.49
Cage-free eggs with ham and Swiss cheese on a fresh-baked bagel of your choice. If selected bagel is not available, sandwich will be made on a Plain Bagel.
All-Nighter Egg Sandwich $10.59
Cage-free eggs with bacon, American cheese and chipotle mayo on a fresh-baked Cheesy Hash Brown Gourmet bagel. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Farmhouse Egg Sandwich $9.69
Cage-free eggs with bacon, ham, cheddar cheese and Country Pepper Cream Cheese Shmear on a fresh-baked Cheesy Hash Brown Gourmet bagel. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Chorizo Sunrise Egg Sandwich $9.39
Cage-free eggs with chorizo sausage, cheddar cheese, smashed avocado and Jalapeno Salsa Cream Cheese Shmear on a fresh-baked Green Chile Gourmet Bagel. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Santa Fe Egg White Sandwich $9.29
Cage-free egg whites with turkey-sausage, cheddar cheese, salsa and Jalapeno Salsa Cream Cheese Shmear on a fresh-baked Asiago Bagel Thin. If selected bagel is not available, sandwich will be made on a Plain Bagel Thin.
Texas Brisket Egg Sandwich $10.79
Cage-free eggs with smoked beef brisket, cheddar cheese and smoky chipotle aioli on a fresh-baked Cheddar Jalapeno Gourmet Bagel. If selected bagel is not available, sandwich will be made on a Plain Bagel.
Bacon, Avocado, & Tomato Egg White Sandwich $9.29
Cage-free egg whites with bacon, smashed avocado, tomatoes and roasted tomato spread on a fresh-baked bagel thin of your choice. If selected bagel is not available, sandwich will be made on a Plain Bagel Thin.
Garden Avocado Egg Sandwich $8.89
Cage-free eggs with smashed avocado, tomato, spinach and roasted tomato spread on a fresh-baked Everything Bagel. If selected bagel is not available, sandwich will be made on a Plain Bagel.

Deli Lunch
Tasty Turkey Sandwich $11.39
Turkey, spinach, cucumbers, lettuce, tomatoes Onion & Chive Cream Cheese Shmear on a fresh-baked Asiago Bagel. Includes Sea Salt Chips.
Turkey, Bacon & Avocado Sandwich $11.79
Turkey, bacon, smashed avocado, lettuce, tomatoes and roasted tomato spread on a fresh-baked Plain Bagel. Includes Sea Salt Chips.
Turkey & Cheddar Sandwich $10.59
Turkey, cheddar cheese, lettuce, tomatoes, red onions, mayo, and deli mustard on a fresh-baked Plain bagel. Includes Sea Salt Chips. If selected Bagel is not available, sandwiches will be made on a Plain bagel.
Ham & Swiss Sandwich $10.59
Ham, Swiss cheese, lettuce, tomatoes, red onions, mayo, and deli mustard on a fresh-baked Plain Bagel. Includes Sea Salt Chips. If selected Bagel is not available, sandwiches will be made on a Plain Bagel.
Avocado Veg Out Sandwich $10.29
Smashed avocado, tomatoes, cucumbers, red onions, spinach, lettuce and Garden Veggie Cream Cheese Shmear on a fresh-baked Sesame Seed Bagel. Includes Sea Salt Chips.
Nova Lox $13.39
Cold smoked salmon, red onions, capers, tomatoes and Plain Cream Cheese Shmear on a fresh-baked Plain Bagel. Includes Sea Salt Chips. If selected Bagel is not available, sandwiches will be made on a Plain Bagel.
Pizza Bagel Cheese $8.69
Fresh-baked Plain Bagel, topped with pizza sauce and a blend of mozzarella, provolone, cheddar, asiago, parmesan, and romano cheeses. Includes Sea Salt Chips.
Pizza Bagel Pepperoni $9.29
Fresh-baked Plain Bagel topped with pizza sauce, pepperoni and a blend of mozzarella, provolone, cheddar, asiago, parmesan and romano cheeses. Includes Sea Salt Chips.

Sweets & Sides
New! White Chocolate Egg Sugar Cookie $4.09
A classic sugar cookie topped with chocolatey sweet icing.
Blueberry Muffin $3.99
Blueberries baked into a fresh-from-the-oven muffin and topped with cinnamon-streusel crumbles.
Cinnamon Chip Muffin $3.59
Cinnamon chips baked into a fresh-from-the-oven muffin. Topped with a cinnamon streusel topping.
Fruity Cereal Pop $2.49
Fruity cereal rice crisps swirled together with marshmallows and served on a stick for the perfect breakfast dessert.
Heavenly Chocolate Chip Cookie $3.69
Fresh-baked cookie loaded with semisweet chocolate chunks.
Twice-Baked Hashbrown $2.49
Shredded hash brown potatoes, twice-baked with double-whipped cream cheese shmear and grated cheeses.
Sea Salt Chips $2.49
Classic sea salt kettle-cooked potato chips.
Cinnamon Roll Bliss $6.09
Cinnamon roll topped with cream cheese frosting and served warm.
Strawberry & Cream Strudel $3.99
Strawberries and sweet cream filling wrapped in a flaky pastry.

Mocktails & Juice
New! Bros. Bay Breeze
Made-to-order cranberry juice, lemonade and natural passion fruit flavor served over ice.
New! Passion Fruit Sunrise
Made-to-order orange juice, lemonade and natural passion fruit flavor served over ice.
New! Dragon Fruit Lemon Drop
Made-to-order lemonade with natural dragon fruit flavor served over ice.
New! Energy Spritz
Made-to-order Monster Energy® with natural dragon fruit flavor served over ice.
Orange Juice - Small $4.99
Orange Juice - Large $6.39
Lemonade - Small $3.99
Lemonade - Large $4.69

Hot Coffee & Tea
Hot Coffee
Premium coffee made with 100% Arabica beans and brewed fresh every hour. Choose Vanilla Hazelnut, Medium Roast, Dark Roast or Decaf.
Caramel Macchiato
Espresso with steamed milk, swirled with caramel sauce, topped with whipped cream and a caramel drizzle.
Chai Tea Latte
Black tea infused with cinnamon, honey and spices, combined with steamed frothed milk.
Vanilla Latte
Espresso with steamed milk, swirled with vanilla.
Mocha
Espresso with steamed milk and chocolate sauce, topped with whipped cream and chocolate drizzle.
Latte
Espresso with steamed milk, topped with foam.
Hot Chocolate
Milk chocolate and steamed milk, topped with whipped cream.
Hot Tea
Freshly-steeped hot tea.

Iced Coffee & Tea
Cold Brew
Classic cold brew coffee, swirled with vanilla, caramel or chocolate and cream, served over ice.
Iced Latte
Espresso and cold milk, served over ice.
Iced Vanilla Latte
Espresso and cold milk swirled with vanilla, served over ice.
Iced Caramel Macchiato
Espresso and cold milk, swirled with caramel sauce, topped with whipped cream and caramel drizzle. Served over ice.
Iced Mocha
Espresso and cold milk, swirled with chocolate sauce, topped with whipped cream and chocolate drizzle. Served over ice.
Iced Chai Tea
Black tea infused with cinnamon, honey and spices, combined with cold milk and served over ice.
Iced Tea
Freshly-brewed iced black tea.

Blended
Cold Brew Shake
Cold brew coffee blended with sweet cream and your choice of vanilla, caramel, or chocolate, topped with whipped cream and a flavor drizzle.
Strawberry Banana Smoothie - Large $7.39
Strawberries and bananas blended together with low-fat yogurt.
Strawberry Banana Smoothie - Small $6.69
Strawberries and bananas blended together with low-fat yogurt.

Bottled
Bottled - Simply Orange $4.79
11.5 oz
Bottled - Monster Energy® $4.19
16oz
Bottled - Vitamin Water XXX $4.19
16.9oz
Bottled - Coke ® $4.49
20 oz
Bottled - Diet Coke ® $4.49
20 oz
Bottled - Dasani Water $3.59
20 oz
Bottled - Smart Water $4.89
33.8 oz
Bottled - Chocolate Milk $3.29
7 oz

Energy
New! Energy Spritz
Made-to-order Monster Energy® with natural dragon fruit flavor served over ice.
Bottled - Monster Energy® $4.19
16oz

Einstein Bros. Bagels Details

Service options
Delivery
Drive-through
In-store pickup
In-store shopping
Onsite services
Takeout
Dine-in

Accessibility
Wheelchair accessible entrance
Wheelchair accessible parking lot
Wheelchair accessible restroom
Wheelchair accessible seating

Offerings
Coffee

Dining options
Breakfast

Amenities
Restroom
Wi-Fi
Wi-Fi

Planning
Quick visit

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Parking
Free parking lot
Free street parking

Einstein Bros. Bagels Photos

Einstein Bros. Bagels Location

Einstein Bros. Bagels

Wisconsin Dane County Fitchburg Fish Hatchery Road

2839 Fish Hatchery Rd Suite 1, Fitchburg, WI 53713, USA

Einstein Bros. Bagels Reviews

An average rating of ★3.3 from 344 user reviews.

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★ 5★ 4★ 3★ 2★ 1

I was really disappointed with my visit to Einstein Bagels. The bagels were tough and didn’t taste fresh at all. I ordered a bacon, egg and tomato bagel with smear and got just one strip of bacon with barely any smear, definitely not worth the price. While the service was friendly, the food itself was a letdown. For a $9 bagel there are better options. Won’t be returning anytime soon.
July 04 · Kay Hunter
Placed an hour and waited 45 minutes before realizing they lost our order. Staff told us it would take an additional 30 minutes to prep our order unless we made substitutions seems understaffed - all the tables were dirty, no one working the counter unless you holler. A bit rough around the edges for franchise quality. GM gave us a few coupons for the delay which is a nice gesture but likely won't be back to this location.
September 20 · Ian Murray
Love everything about this place, from the sweet manager to the food. Food is always hot and fresh for me everytime I go there. Show this place some love cus it's a great business!! I would've taken more pics but I ate it before I could
June 23 · kayla johnson
I can’t say enough about the manager at Einstein Bros. Bagels! Every time I come in, she greets customers with a warm smile and a positive attitude that truly sets the tone for the whole place. You can tell she genuinely cares about both her team and the customers.she runs the location like a pro—everything is clean, organized, and efficient. Even during busy mornings, the line moves quickly, and orders are accurate. She’s always checking in to make sure people are happy with their service, and it’s clear her team respects and works hard for her.Her leadership makes a big difference. It’s not just a bagel shop—it feels like a place where people enjoy coming to work and customers feel appreciated. Thanks to Shannon, this Einstein Bagels stands out from the rest!
May 29 · hannah delong
Our favorite breakfast sandwich is the Farmhouse Egg Sandwich. It defaults to two eggs in the app, but one egg is plenty (and the price comes down a bit). We also tried the Garden Avocado Egg Sandwich which was good. The egg could have used some salt/pepper. Definitely a healthier breakfast sandwich choice. The dining room was quite nice and not that busy at this location. Good place to do remote work!
October 21 · Tom C (TravellerTom)