Level 5 Donuts Introduce
Introduction / Overview
For those in the Wisconsin area, particularly Madison, the name Level 5 Donuts has become synonymous with a truly exceptional, and highly sought-after, sweet treat experience. This donut shop, having recently established its own eagerly awaited brick-and-mortar location on Madison’s East Side, has transitioned from a popular pop-up sensation to a permanent fixture in the local dessert scene. The anticipation for their dedicated space was palpable among long-time fans who previously sought out their creations at various coffee shops across the city.
Level 5 Donuts is built on a passionate, cruelty-free foundation: every single donut they create is 100% vegan. This commitment to plant-based ingredients has not only made them a favorite among the vegan community but has also won over countless traditional donut enthusiasts who are simply drawn to the quality and unique flavors. Husband and wife team, Aaron Mooney and Caitlin Rockey, began Level 5 Donuts in 2019, driven by the goal of providing a kinder, yet equally delicious, alternative to classic treats.
Unlike some of the lighter, airy styles found elsewhere, Level 5 Donuts specializes in a denser, yeast-raised donut. This gives their offerings a more substantial and satisfying feel, ensuring that each bite is packed with flavor and texture. Their menu is anything but standard, featuring a rotating array of creative and unique flavors that keep customers returning to see what new creation has hit the counter. This commitment to innovation and quality is why many Madison locals bestow upon them the title of having the “best donuts in Madison,” regardless of dietary preference.
Location and Accessibility
Level 5 Donuts has found a permanent home in a convenient and dynamic part of the city, located at 2086 Atwood Ave, Madison, WI 53704, USA. This location positions them squarely in the heart of Madison's vibrant East Side, an area known for its local businesses and community focus. The shop operates as a counter-service establishment within a shared space, prominently marked by the words "Fortune Favors" above the door—a retail partnership that benefits both businesses and offers customers a wider selection of unique local products in one stop.
For visitors in the Wisconsin region, accessibility to the new location is highly convenient. Customers have the dual advantage of two parking options: a free parking lot is available, and free street parking is generally easy to find nearby, especially on weekday mornings. This ease of parking is a significant plus, especially in a bustling area like Atwood Avenue, making a quick stop to grab a box of their famed donuts a stress-free outing.
While the shop itself is described as cozy, with a couple of tables for dining in, the primary service model is tailored for efficient grab-and-go. However, even with their popularity, which can lead to long lines on occasion, the staff is known for being incredibly friendly and welcoming, always happy to answer questions about the distinct flavor offerings and ensuring a pleasant experience for every customer who walks through the door.
Services Offered
Level 5 Donuts is focused on delivering a premier donut shop experience with a strong emphasis on plant-based desserts and the perfect accompanying beverage. Their services and offerings are straightforward and of high quality:
- Dessert Dining Option: Providing a dedicated place for customers to purchase and enjoy their specialty donuts.
- Donut Variety: Offering a rotating menu of yeast-raised ring donuts with different icings and toppings, featuring both sweet and savory items like everything-seasoned bagel bites.
- Seasonal and Unique Flavors: Constantly innovating with flavors such as Peach Cobbler, Watermelon & Mint, Pumpkin Spice, and Mulled Apple Cider, ensuring there is always something new to try.
- Classic Favorites: Always offering staple flavors for consistency, including Vanilla Glazed and Chocolate Glazed donuts.
- Sunday Specialty: Providing Cinnamon Rolls, which are exclusively available on Sundays and are a highly-anticipated treat.
- Beverage Offerings: Serving Coffee, the quintessential pairing for their delicious baked goods.
- Catering and Events: Providing custom orders and donut wall rentals for weddings and special events, with a required 48-hour notice.
Features / Highlights
The distinctive features of Level 5 Donuts are what have earned them their dedicated following and status as a must-visit spot in Madison:
- 100% Vegan: Their entire menu is plant-based and cruelty-free, making them a top destination for vegan and allergy-conscious customers in Wisconsin.
- Dense, Yeast-Raised Donuts: Known for a more substantial and satisfying texture compared to lighter, airier styles, which is consistently praised by patrons.
- Unique and Creative Flavor Profiles: They move beyond the traditional with inventive offerings like Boston Dream Pie, Blueberry Lemon, Strawberry Rhubarb, Churro, S'mores, and Watermelon & Mint.
- Highly Anticipated Brick-and-Mortar Location: The new, dedicated space on Atwood Avenue was a long-awaited development, symbolizing their growth and commitment to the community.
- Friendly and Knowledgeable Staff: Customers frequently mention the staff being super friendly, welcoming, and helpful with flavor questions.
- Co-Located with Fortune Favors: The retail partnership provides a convenient cross-promotion, allowing customers to easily pick up both specialty donuts and candied pecans in one spot.
- Free Parking Availability: Offering both a free parking lot and free street parking for easy access, a major plus in a busy urban area.
Contact Information
For residents and visitors in Wisconsin looking to enjoy Level 5 Donuts, here is the essential contact information:
Address: 2086 Atwood Ave, Madison, WI 53704, USA
Phone: (608) 886-5550
Mobile Phone: +1 608-886-5550
What is Worth Choosing
For anyone in the Wisconsin area with a craving for a genuinely exceptional donut, Level 5 Donuts is absolutely worth choosing, offering a product that transcends its vegan identity. What truly sets them apart is the quality and substance of their yeast-raised donuts. They are not merely light pastries; they are dense, satisfying, and delicious confections that even seasoned donut connoisseurs have compared favorably to—or declared superior to—traditional non-vegan options.
The innovation in their rotating flavors is a massive draw. You can expect more than just the basics; you can indulge in sophisticated and playful combinations like the highly-praised Boston Dream Pie, the refreshing Watermelon & Mint, or the tangy Blueberry Lemon. This constant rotation provides a compelling reason for regular visits, ensuring that your experience is always fresh and exciting. Furthermore, by choosing Level 5 Donuts, you are supporting a local business that is committed to ethical, cruelty-free ingredients and is a prominent leader in the vegan food scene in Madison. The overall value—from the quality of the donut to the friendliness of the staff and the ease of parking—makes a stop at this Atwood Avenue gem an easy and highly recommended endorsement for anyone seeking the very best in local treats.
Level 5 Donuts Details
Offerings
- Coffee
Dining options
- Dessert
Parking
- Free parking lot
- Free street parking
Level 5 Donuts Photos










Level 5 Donuts Location
Level 5 Donuts
2086 Atwood Ave, Madison, WI 53704, USA
Level 5 Donuts Reviews
vegansstorefrontegg allergyberry cheesecakealmond joyrhubarbgluten free donutschurrofanyeast donuts
★ 5★ 4★ 3★ 2★ 1For people that have been in Madison awhile, we know this new location has been long and anxiously awaited. :) I’m so happy to see them have their own space, and not just finding their treats throughout various coffee shops. Vegan, SEVERAL different and unique flavors, and most importantly delicious. I’ve had near all of them over a long period, but my favorite is the Boston Dream pie, blueberry lemon, strawberry rhubarb, and standard vanilla. To name just a few ♥️ best donuts in Madison and the easiest of endorsements one could give 😌
May 10 · Paul HerfordLocated on Madison's East Side, Level Five Donuts is a small shop tucked inside a space marked by the words "Fortune Favors" above the door and skull-and-crossbones posters in the window. I visited on a weekday morning and easily found free street parking nearby. The shop itself is cozy, with only a couple of tables for dining in. I've read that it's quite popular and often has long lines, but there was no wait during my visit.All of their donuts are vegan and priced around $4-$5 each. They're all yeast-based, with the round donuts featuring different icings and toppings rather than fillings. Flavors on the menu included chocolate, churro, s'mores, peach cobbler, and watermelon & mint, among others. I tried peach cobbler and watermelon & mint, which both had a sweet icing with a subtle hint of mint for the latter.One thing to note is that these yeast donuts are quite dense, which I enjoyed--more substantial than the light and airy style you might expect from places like Krispy Kreme. The staff was super friendly and happy to answer questions about the flavors. At $4 each, I do find them a bit pricey, so while I enjoyed my visit, I'd probably only stop by again if I'm in the neighborhood.
August 09 · Justin McBreartyBest donuts ever! My son has an egg allergy and I've been vegan for a year. I never expected to have donuts comparable to Greenbush ever again but Level 5 IMHO has them beat. We tried five different flavors and they were all amazing. Boston Dream was my favorite with mixed berry cheese cake as a close second.
May 03 · Katherine PinkertDelicious donuts—unique flavors that are not too crazy and most importantly, GOOD. Tried the PB & jelly, gf berry cheesecake, and rhubarb crisp donuts. I think they have the best gluten free donuts I’ve ever tried, although the berry cheesecake flavor we had tasted a bit artificial.
May 20 · taylor marieLike so many others, I’ve been relentlessly chasing Level 5 all over the city for years, waking up early to get them before they sell out at the coffee shop nearest to me, driving to the other side of town to pick up my orders, and waiting in hour long lines at vegan fest and pop ups… so it’s safe to say I am beyond thrilled about the new store. My non-vegan friends and family absolutely love them, and as a vegan they are actually to die for, especially if you’ve gone years without donuts. I digress, Level 5 is THE best!!!!! It’s a good thing I live half an hour away or else I would be there every day lol.
May 15 · Rachel M
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