Philly Pretzel Factory - Asbury Park

Welcome to the sweet and savory world of the Philly Pretzel Factory in Asbury Park, a true local gem bringing the iconic taste of Philadelphia soft pretzels right to the Jersey Shore. For New Jersey residents and visitors alike, this spot on the world-famous Asbury Park Boardwalk is more than just a bakery; it is a destination for fresh, hand-twisted soft pretzels that perfectly complement a day by the ocean. It’s the ideal stop for a quick, satisfying snack or for grabbing a party tray to elevate any New Jersey gathering, from beach days to boardwalk strolls, and everything in between.

The core of the Philly Pretzel Factory's appeal lies in its commitment to simplicity and freshness. Their pretzels are baked fresh daily, using a short and sweet ingredient list—flour, water, yeast, and a pinch of salt—ensuring a consistently delicious product every time. This dedication to quality is what has earned them a loyal following and high praise from local customers, who describe the pretzels as always warm and served by a super welcoming and friendly staff. As one happy customer noted, there's "Absolutely my favorite place. Pretzels are always warm with a great variety of dips. Nothing better than a beach day with Philly Pretzel!" This location makes enjoying a warm, soft pretzel while looking out over the Atlantic Ocean a quintessential New Jersey shore experience.

In addition to the classic pretzel twist, which serves as a delicious, simple treat, the menu features a wide variety of crowd-pleasing pretzel-based items. The bite-sized Rivets are particularly popular for sharing or dipping, and they are available in large party-friendly buckets. For those craving something more substantial, savory specialties like the Pretzel Dog (an all-beef hot dog wrapped in pretzel dough and covered in American cheese) and the Spicy Pretzel Sausage are perfect meal replacements or satisfying snacks.

The experience is made even better by the astonishing variety of dips available. These dips allow customers to customize their snack, blending salty, sweet, spicy, and cheesy flavors to create a new favorite combination with every visit. Whether you prefer the classic pairing of mustard and pretzels or a decadent dessert dip, the options are extensive. For example, a customer noted enjoying a "cinnamon with chocolate dip and really loved it," showcasing the delicious versatility of their offerings.

This establishment truly embodies the spirit of the boardwalk—fun, friendly, and focused on delivering a high-quality, memorable snack experience. It stands out on the Asbury Park Boardwalk as a place where the simple pleasure of a fresh, hot pretzel is celebrated daily. If you’re looking for a quick and satisfying snack while in Asbury Park, or if you need to cater an event with a guaranteed crowd-pleaser, the Philly Pretzel Factory is an excellent and reliable choice that consistently delivers on freshness and taste.

Location and Accessibility

The Philly Pretzel Factory enjoys a prime, high-traffic location right on the world-famous Asbury Park Boardwalk. This spot makes it incredibly convenient for anyone spending a day at the beach, exploring the boardwalk, or attending an event at the adjacent Asbury Park venues. Located on Ocean Avenue, it is easily accessible for both foot traffic enjoying the shore and those driving in for the day.

The exact location is right on the boardwalk next to Stella Marina, providing beautiful ocean views to enjoy with your freshly baked treat. The area is a vibrant hub of activity, making the pretzel factory a natural and appealing stop. While specific parking information varies along the boardwalk, its central location ensures it’s within easy walking distance from the main attractions and public areas of the shore. For locals, its position makes it a convenient, year-round spot to pick up a classic Philly-style soft pretzel.

The official physical address for GPS and navigation purposes is:

800 Ocean Ave N, Asbury Park, NJ 07712, USA

For those planning a visit, a walk along the iconic boardwalk is an essential part of the journey to grab a hot, fresh pretzel twist or a bucket of rivets. The location caters perfectly to the New Jersey shore lifestyle—grab-and-go accessibility for a perfect beach snack.

Services Offered

The Philly Pretzel Factory in Asbury Park offers a variety of services designed to provide convenience and flexibility for local customers and tourists alike. Whether you need a single snack or a large order for a party, they have you covered.

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LI Fresh-Baked Pretzels: Offering classic hand-twisted pretzels (available individually or in bulk quantities like 3, 5, 10, 20, 50, and 100 pretzels) baked fresh daily.

LI Specialty Pretzel Items: The menu includes savory treats such as Pretzel Dogs (all-beef hot dog wrapped in pretzel dough and American cheese), Spicy Pretzel Sausages, and Mini Cheesesteaks.

LI Rivets and Mini Pretzels: Offering bite-sized pretzel nuggets (Rivets) in buckets for sharing or in convenient shakers for individuals, as well as classic Mini Pretzels.

LI Cinnamon Rivet Shakers: Bite-sized pretzel nuggets covered in a cinnamon sugar blend, served with a small dip for a sweet alternative.

LI Dips Variety: A wide selection of dips is available in small and large sizes, covering both savory (Yellow Mustard, Spicy Brown Mustard, Super Hot Mustard, Honey Mustard, Melted Cheddar Cheese, Nacho Cheese) and sweet options (Butter Cream Frosting, Cinnamon, Brownie Batter, Salted Caramel, Pumpkin Dip, Strawberries and Cream, Cookies and Cream).

LI Party Trays and Catering: A dedicated catering service is available, including large party trays like the Large Rivet Party Tray, Mini Dogs & Rivets Party Tray, and specialty party boxes designed for large gatherings, suitable for weddings, graduations, and birthday parties.

LI Delivery Service: The factory provides delivery options through third-party services like Grubhub and DoorDash for local New Jersey users.

LI Curbside Pickup: Customers have the option for curbside pick up.

LI In-Store Pickup: Orders can be placed online or via phone for convenient in-store collection.

LI Pretzel Rewards Program: Customers can join the 'Pretzel Rewards' program to earn benefits and receive five free pretzels upon joining.

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Features / Highlights

The Asbury Park location of the Philly Pretzel Factory possesses several standout features that make it a favorite for New Jersey snack enthusiasts and visitors to the shore. These highlights emphasize freshness, variety, and an ideal location.

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LI Freshness Guarantee: All pretzels are hand-twisted and baked fresh daily right on the premises, using a simple, high-quality ingredient list of flour, water, yeast, and salt. This commitment to fresh baking ensures a warm and delicious product every time, a core part of the customer experience.

LI Boardwalk Location: Situated on the iconic Asbury Park Boardwalk, the factory is perfectly positioned for beachgoers, offering a convenient and classic Jersey Shore snack experience.

LI Wide Dip Selection: With over a dozen sweet and savory dips available, customers can endlessly customize their pretzel experience. Noteworthy popular choices include Cheddar Cheese, Nacho Cheese, Honey Mustard, Brownie Batter, and Butter Cream Frosting.

LI Popular Rivet Buckets: The bite-sized Rivets are a local favorite for their perfect dipping size and convenience for sharing, particularly when ordered in a large bucket for a group.

LI Specialty Items for Meals: Beyond the traditional pretzel, the offering of savory specialties like the Pretzel Dog, Spicy Pretzel Sausage, and Mini Cheesesteaks provides options for a fuller, more satisfying meal or snack.

LI Customer Service Excellence: Feedback from local customers consistently highlights the staff as "super welcoming and friendly," contributing to a positive and enjoyable experience.

LI Catering Expertise: The location specializes in catering for various events, offering customizable party trays of pretzels, Rivets, and Mini Dogs to meet the needs of any New Jersey party or celebration.

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Contact Information

For all inquiries, orders, and catering needs, you can reach the Philly Pretzel Factory in Asbury Park using the following details:

Address: 800 Ocean Ave N, Asbury Park, NJ 07712, USA

Phone: 908-275-0129

You can also find them on various online ordering and delivery platforms, and the location is noted to be situated on the boardwalk right next to Stella Marina.

What is Worth Choosing

For anyone in the New Jersey area, especially along the Monmouth County shore, the Philly Pretzel Factory in Asbury Park is worth choosing for several compelling reasons. Above all, the commitment to fresh, hand-twisted pretzels baked from scratch daily sets them apart. You are not getting a frozen or day-old product; you are getting a soft, pillowy, and perfectly salted pretzel straight from the oven, ideal for enjoying during a beach day. The classic Pretzel Twist and the incredibly shareable Rivet Buckets are must-try items that capture the authentic 'Philly-style' soft pretzel experience.

The extraordinary selection of dips is another major draw. It’s rare to find such a balanced assortment of both traditional savory dips, like all the different mustards and Melted Cheddar Cheese, alongside decadent sweet options like Brownie Batter and Butter Cream Frosting. This variety ensures there is a perfect pairing for every craving, whether you want a hearty lunch or a sweet dessert. The opportunity to pair a warm, fresh cinnamon pretzel with a rich chocolate dip, as one customer suggested, is an experience that should not be missed.

Furthermore, this location is a premier choice for event planning and catering across the New Jersey region. Their extensive party tray options—featuring everything from the Mini Dogs & Rivets Party Tray to the Large Rivet Party Tray—are perfect for local businesses, schools, or private parties. The convenience of delivery, curbside pickup, and catering services makes organizing food for a gathering simple and stress-free. Choosing the Philly Pretzel Factory means selecting a local favorite that promises high-quality, memorable, and crowd-pleasing snacks, all in a fantastic, accessible location right on the celebrated Asbury Park Boardwalk. It’s the essential New Jersey snack stop for locals and visitors who appreciate great taste and genuine freshness.

Philly Pretzel Factory - Asbury Park

800 Ocean Ave N, Asbury Park, NJ 07712, USA