Phoenix Bakery

For Californians seeking a taste of history alongside truly exceptional sweets, Phoenix Bakery stands as an iconic Los Angeles institution. Established in 1938 by Fung Chow “F.C.” Chan and his wife, Wai Hing Chan, this family-owned Chinese bakery has become the oldest of its kind in Los Angeles, carrying a rich legacy that spans over 85 years and four generations of the Chan family. What began as a community gathering place offering traditional Chinese pastries like almond cookies and wintermelon cakes soon evolved into an L.A. legend.

Phoenix Bakery is most famous for its signature Fresh Strawberry Whipped Cream Cake, a masterpiece of light, fluffy sponge cake and perfect, not-too-sweet whipped cream that has become a tradition for countless birthdays, weddings, and celebrations across Southern California. This cake is so renowned it became a landmark product for the bakery in the 1970s and continues to draw crowds today. Customers consistently praise the cakes for being "tasty yet not too sweet," boasting an "exquisite texture and after taste."

Located in the heart of Chinatown, the bakery represents a beautiful blend of Chinese and Western baking traditions. Recognized as a Legacy Business, a trip here is more than just a quick visit; it's an opportunity to participate in a piece of Los Angeles cultural history.

Phoenix Bakery’s current, custom-built location is a recognizable landmark in the Chinatown community of Los Angeles, situated at 969 N Broadway, Los Angeles, CA 90012, USA. This address places it directly on a major thoroughfare, making it an incredibly convenient destination for Angelenos across the region. The building itself is historically significant, having been designed by Chinese American architect Gilbert Leong in the 1970s.

In line with its dedication to serving the entire community, Phoenix Bakery provides exceptional accessibility features:

• Wheelchair accessible entrance: Ensures easy access for all patrons.
• Wheelchair accessible parking lot: Provides dedicated parking spaces for those with mobility needs, a key convenience in a busy metropolitan area.
• Wheelchair accessible seating: Allows all customers the option to comfortably sit and enjoy their treats inside the shop.

Furthermore, the location offers convenient parking options, including a Free parking lot (a rarity in Downtown LA) and readily available Paid street parking, accommodating both the Quick visit customer and those planning a longer stop.

As a premier Chinese bakery and Dessert shop, Phoenix Bakery provides a robust menu of specialty items and services designed for celebrations and daily indulgences. The bakery expertly handles high-volume requests for both individual treats and large, custom orders.

Core services and menu items include:

• Signature Cakes and Custom Orders: The bakery specializes in whole cakes perfect for all occasions, from birthdays to weddings, often featuring their light whipped cream frosting.
  • Famous Strawberry Whipped Cream Cake: Available in sizes like 8" Round ($29.95) up to a Full Sheet ($172.00).
  • Other Cake Varieties: Including 8" Round Chocolate W/ Strawberry ($29.95), 8" Round Tres Leches ($26.95), and Chocolate W/ Banana ($26.95).
  • Large Format Cakes: Options like the $52.50 1/4 Sheet and $66.00 12" Square are available for large events.
• Traditional Chinese Pastries and Cookies: A deep selection of generational classics made with time-honored recipes.
  • Almond Cookies: Sold in 1 Dozen ($3.25) and 2 Dozen ($5.75) packages.
  • Sugar Butterflies: Available in 6 Mini ($3.00) or 6 Large ($4.75).
  • Other Sweets: Including Coconut Macarons (1/2 Lb for $3.50) and Sesame Cookies (1/2 Lb for $3.50).
  • Novelty Items: Such as 30 Fortune Cookies for $3.50.
• Convenient Transaction Options: Facilitating modern payment methods for a smooth experience.
  • Payments Accepted: Credit cards, Debit cards, and NFC mobile payments.
  • Service Options: Both In-store pickup and Takeout are offered, complementing the Quick visit planning model.
• Beverages: Simple offerings like Coffee ($1.50) are available to perfectly pair with their selection of sweet baked goods.

Phoenix Bakery is distinguished by a combination of historical depth, product excellence, and customer-focused operations, making it a unique gem in the California dessert scene.

The key features and highlights include:

• L.A. Legacy Business Status: Founded in 1938, Phoenix Bakery is recognized as the oldest family-owned Chinese bakery in Los Angeles, representing nearly a century of commitment to the community and tradition.
• The Signature Strawberry Whipped Cream Cake: This iconic cake is a hallmark of the bakery, famous for its light sponge, fresh fruit, and perfectly balanced, not-too-sweet whipped cream, setting it apart from overly sugary conventional American cakes.
• Authentic Traditional Chinese Baked Goods: Beyond the signature cake, the bakery maintains a strong commitment to its roots by consistently offering generational favorites like Almond Cookies, Sugar Butterflies, and seasonal favorites like Mooncakes.
• Customer Service Excellence: Reviewers often highlight the sweet and welcoming staff, noting thoughtful gestures such as packing slices nicely and offering free treats to children, confirming the bakery's friendly, family-oriented service culture.
• Iconic Tyrus Wong Branding: The bakery’s beloved mascot, Sing Song—a shy boy hiding a pastry box—was designed in the 1940s by renowned Chinese American artist and Disney animator Tyrus Wong, cementing the bakery's place in L.A.'s cultural landscape.
• Excellent Parking and Accessibility: The availability of a Free parking lot and comprehensive Wheelchair accessibility (entrance, parking, and seating) makes the bakery a highly practical and inclusive stop for all Los Angeles patrons.

Phoenix Bakery is easily reachable for placing orders, inquiring about custom cakes, or confirming store hours. The bakery’s main operation is located in the heart of Los Angeles’s Chinatown district.

The official contact details are:

Address: 969 N Broadway, Los Angeles, CA 90012, USA

Primary Phone: (213) 628-4642

Mobile Phone: +1 213-628-4642

Customers planning a visit are advised to check current operating hours as they can sometimes be adjusted; however, the established phone numbers provide a direct line to the helpful staff for the most up-to-date information regarding their Takeout and In-store pickup services.

For California residents, choosing Phoenix Bakery is choosing a piece of Los Angeles history and quality that spans nearly a century. This isn’t just another bakery; it's a Legacy Business that continues to uphold high standards of fresh ingredients and traditional recipes.

The primary reason to visit is to experience the legendary Strawberry Whipped Cream Cake. Customer reviews repeatedly emphasize the cake's light, fluffy texture and the fact that it is "not too sweet," which is a perfect characteristic for the modern palate that seeks balance over excessive sugar. This focus on texture and moderate sweetness provides a refined experience that differs significantly from many conventional bakeries. The staff's kindness, which includes thoughtful actions like offering a second free macaroon to a reviewer's daughter, reinforces a welcoming, family-centered atmosphere that makes every visit pleasant and memorable.

Furthermore, the practicalities are unparalleled for an urban location: the convenience of a Free parking lot, coupled with full Wheelchair accessibility, removes common pain points associated with visiting high-demand spots in Los Angeles. Whether you're in for a Quick visit to grab a batch of those highly-rated Almond Cookies or purchasing a major Full Sheet cake for a celebration, Phoenix Bakery combines historical significance, product excellence, and outstanding customer convenience, cementing its place as an essential stop in Southern California’s diverse culinary landscape. Choosing Phoenix Bakery is supporting a living tradition.

Phoenix Bakery

969 N Broadway, Los Angeles, CA 90012, USA