PopUp Bagels

popup bagels hours

For many New Yorkers, a bagel isn't just a breakfast item; it's a way of life. It's a culinary institution deeply woven into the fabric of the city. While the city is filled with classic bagel shops that have perfected the traditional chewy, boiled, and baked bagel, a new player has emerged on the scene, offering a refreshingly different and highly acclaimed experience. PopUp Bagels, with its location in the vibrant neighborhood of Williamsburg, Brooklyn, is quickly making a name for itself by prioritizing freshness above all else. This article is your guide to understanding what makes this spot a must-visit for any local bagel aficionado.

The PopUp Bagels story is a modern-day success tale, starting as a small, backyard pop-up during the pandemic. The founder, Adam Goldberg, a former flood mitigation specialist, began experimenting with a new bagel recipe, and the result was so good that it attracted a devoted following. This organic growth and dedication to a single, high-quality product is at the heart of the business. PopUp Bagels has even been recognized for its exceptional quality, winning "Best Bagel" at Brooklyn Bagelfest two years in a row. This recognition, combined with the glowing reviews from locals, speaks volumes about the quality and unique appeal of their product.

What sets PopUp Bagels apart from the pack is their unwavering commitment to serving bagels that are hot and fresh, straight from the oven. This is a game-changer for many, as it offers a texture and aroma that is simply unmatched. The bagels themselves are a little smaller than some traditional New York bagels, but they are dense, doughy, and have a wonderfully crispy crust. This combination of a hot, soft interior and a perfectly textured exterior is what keeps customers coming back. The experience is designed to be a "rip and dip" affair, where you receive a bag of warm bagels and a generous container of schmear, allowing you to enjoy them at peak freshness. This focus on immediate consumption is a key part of the PopUp Bagels identity and is a point of frequent discussion among its fans.

PopUp Bagels has a simple but effective business model, focusing on what they do best: bagels and schmears. You won't find a sprawling menu of deli sandwiches or other breakfast items here. The core offering is a variety of classic bagel flavors, including plain, everything, poppy, sesame, and salt. The spreads, or "schmears," are equally simple but executed with incredible care. The scallion schmear is a particular fan favorite, often described as fresh, tasty, and perfectly seasoned.

Beyond the everyday staples, PopUp Bagels has carved out a niche for itself by introducing a constantly rotating selection of specialty schmears and butters. This element of surprise and novelty is a huge draw for repeat customers. Past limited-time flavors have included unique and creative options like Lemon Poppy Butter, Brown Butter Cinnamon, and even collaborations with other brands. This weekly rotation keeps the experience exciting and gives regulars a reason to stop by and see what's new. Whether you’re a purist who loves a classic scallion cream cheese or an adventurer eager to try the latest inventive flavor, PopUp Bagels has something to offer.

The bagels are sold in packs, typically a minimum of three, which is ideal for sharing with friends, family, or simply stocking up for the week. The packs include a generous amount of schmear, so you can enjoy every bite without running out. This approach caters to groups and those who plan ahead, rather than individuals looking for a single bagel to grab on the run. While some customers note the lack of seating, the shop's focus is on takeout, making it the perfect spot to pick up a treat to enjoy at a nearby park or back at home. The speed of service, with orders often taken at the door, also ensures that even when there's a line, it moves quickly, so you can get your fresh bagels without a long wait.

In a city with a seemingly endless number of bagel options, PopUp Bagels stands out by doing things a little differently. They have taken the classic New York bagel and reimagined the experience, focusing on a minimal menu, exceptional quality, and an emphasis on freshness. Their community-driven start and consistent quality have earned them a loyal following, and their rotating specialty flavors keep the experience fresh and exciting for everyone who walks through the door.

If you're a local in Brooklyn looking for a new spot to get your bagel fix, or simply a New Yorker who appreciates a top-tier bagel experience, PopUp Bagels is an absolute must-try. Its unique approach and celebrated quality make it more than just another bagel shop—it's a destination for hot, fresh, and delicious bagels that capture the innovative spirit of New York's food scene.

Location and Accessibility

The PopUp Bagels location in Brooklyn is situated at 661 Driggs Ave in the heart of Williamsburg. This prime location makes it easily accessible for residents of the neighborhood and those visiting the area. The shop's presence on a well-known street adds to its local charm and appeal. While there isn't extensive on-site seating, the store is primarily designed for takeout, which fits the fast-paced nature of the neighborhood. It’s the perfect place to grab a bag of hot bagels and enjoy them on a walk through Williamsburg or at a nearby park.

Services Offered

• Bagels by the pack (3, 6, or 12 bagels with schmear)
• Rotating selection of specialty schmears and butters
• Classic schmears including plain and scallion cream cheese
• Limited-time, special edition spreads
• Catering and larger pack options for events and groups
• Online pre-ordering for quick pickup

Features / Highlights

• Bagels are always served hot and fresh, straight from the oven.
• The menu is intentionally simple, focusing on perfecting a few key items.
• Weekly or rotating specialty spreads keep the menu exciting and new.
• Voted "Best Bagel" at Brooklyn Bagelfest two years in a row.
• Known for the "rip and dip" style of eating, where bagels and schmear are packaged separately.
• The scallion schmear is a highly-rated customer favorite.

Contact Information

Address: 661 Driggs Ave, Brooklyn, NY 11211, USA

Phone: (203) 297-8819

Conclusion: Why this place is suitable for locals

PopUp Bagels is more than just a place to get breakfast; it's a destination for a truly exceptional bagel experience. For locals in Brooklyn, it offers a fresh, modern take on a beloved classic. The focus on serving bagels hot and fresh from the oven, combined with the exciting rotation of specialty schmears, makes every visit a unique and memorable one. It’s an ideal spot for those who appreciate high-quality ingredients and a simple, focused menu. The emphasis on takeout and pre-ordering fits perfectly into the busy New York lifestyle, making it easy for residents to grab a dozen for brunch or a smaller pack for a weekend morning treat. The community-centric feel and the dedication to their craft resonate deeply with the local population, solidifying PopUp Bagels as a staple in the Williamsburg food scene and a worthy go-to for anyone who considers themselves a true New Yorker.

PopUp Bagels

661 Driggs Ave, Brooklyn, NY 11211, USA