Simply Pure Sweets

Welcome to Simply Pure Sweets, an absolute gem nestled in the heart of downtown Murfreesboro, Tennessee. More than just a bakery, this is a local favorite that expertly blends the artistry of French-inspired pastries with the comfort of a community café and the freshness of a sandwich shop. Since opening its doors, Simply Pure Sweets has become a cherished destination for residents across Middle Tennessee looking for superior customer service and high-quality, freshly baked goods and delicious meals.

The philosophy behind the business is simple: use simple, fresh ingredients, and bake everything in small batches to ensure optimal freshness and quality. This commitment shines through in every bite, from their world-class croissants to their savory lunch fare. It’s the kind of place where the owners—a family-owned business—are actively involved, and their passion for food and community is evident in every detail. The business is proudly identified as women-owned, contributing to the vibrant tapestry of local Tennessee entrepreneurship.

The core of the offering spans four distinct yet complementary areas: a first-rate bakery, a cozy coffee shop, a traditional pastry shop, and a dependable sandwich and lunch spot. This multifaceted approach means that whether you’re rushing for an early morning coffee, settling in for a mid-day study session with a pastry, or meeting a friend for a hearty lunch, Simply Pure Sweets has something delicious waiting for you. They’ve successfully created a warm, inviting atmosphere that encourages quick visits but also welcomes those who want to linger.

Location and Accessibility

Simply Pure Sweets is ideally situated in a prime, accessible location right on the square in downtown Murfreesboro, Tennessee. This central positioning makes it a convenient stop for anyone working or visiting the historic area, and for commuters passing through the heart of Rutherford County. The location is 128 North Church Street, which puts the bakery right on the east side of the square. This new, larger location, which the business moved to in late 2019, dramatically increased their capacity, allowing them to better serve the growing demand from the Murfreesboro community.

The accessibility of the café is a key feature for all Tennessee patrons. The facility ensures a welcoming experience for everyone with a wheelchair-accessible entrance and a designated wheelchair-accessible parking lot. For those driving in from surrounding Middle Tennessee towns, parking is convenient, offering both a free parking lot and ample free street parking nearby. The location's central spot also means it is easily accessible by foot for downtown workers and local residents. Furthermore, the business extends its reach beyond its brick-and-mortar location by setting up a popular tent at the Main Street Farmers Market on Saturday, bringing their fresh breads and pastries directly to the community.

Services Offered

Simply Pure Sweets provides a wide range of services designed to meet the daily needs of the Tennessee community, from a quick coffee break to fully catered orders.

• Dine-in Service: Enjoy breakfast, lunch, or a coffee in the comfortable and quaint atmosphere of the café.
• Takeout and In-Store Pickup: Ideal for customers on a quick visit or those looking to grab their meal and go.
• Catering and Custom Orders: Specializing in custom cakes and large quantities of pastries, with some items requiring a minimum of three days' advanced notice.
• Wholesale Distribution: Providing freshly baked artisan breads, including sourdough, sandwich breads, buns, and hoagies, to other businesses in Murfreesboro and the surrounding areas.
• Breakfast Service: Offering a wide selection of morning favorites, including loaded biscuits, made-to-order breakfast sandwiches, muffins, cinnamon rolls, quiche, and frittata.
• Lunch Service: Serving a full lunch menu starting daily at 10:30 a.m., featuring sandwiches, wraps, and fresh salads, alongside a weekly rotating menu that often highlights seasonal, locally-sourced produce.
• Farmers Market Presence: Regularly attends the Main Street Farmers Market on Saturday, offering a selection of their most popular breads and pastries.
• Coffee and Espresso Drinks: Serving high-quality coffee with locally roasted beans, ground daily for everything from a simple cup of coffee to complex espresso-based drinks like lattes and cappuccinos.

Features / Highlights

What truly sets Simply Pure Sweets apart are the unique features and commitment to quality that resonate deeply with local Tennessee patrons. The business’s foundation is built on the owner’s extensive education, which includes degrees in culinary arts, baking and pastry arts, and nutrition from Johnson & Wales University, along with specialized study in France, leading to an authentic and refined culinary experience.

• Authentic French Pastries: Known for classic, authentic French items like flawless croissants—described by customers as having a "crisp, shattery outer shell with a pillowy, buttery center"—and French macarons, which are a highly sought-after specialty.
• House-Made Artisanal Breads: All breads, including sourdough, sandwich bread, and the highly-praised hamburger and sandwich buns, are baked in-house daily. Customers note that once you try their fresh buns, you "can’t go back to a regular" one.
• Loaded Biscuits: A customer favorite that comes in savory varieties such as Sausage and Cheddar, Bacon and Pepper Jack, and Roasted Red Pepper and Three Cheese.
• Commitment to Quality and Freshness: Products are made in small batches using simple, fresh ingredients, a practice that guarantees optimal taste and texture.
• Variety of Lunch Options: Beyond sweets, they offer a diverse menu of sandwiches, wraps, and salads, including staples like the Turkey or Ham sandwich (served on house-made bread with cheddar or Swiss) and seasonal items like the Greek Chicken Wrap and Autumn Salad.
• Dietary Accommodations: The bakery is mindful of varying needs, with reviewers noting the availability of gluten-free cookie and muffin options.
• Welcoming Atmosphere and Inclusivity: The café provides a cozy atmosphere with free Wi-Fi and amenities like a restroom, and is openly LGBTQ+ friendly, ensuring a comfortable spot for everyone in the community.

Contact Information

For those in the Murfreesboro area and beyond looking to experience the delightful offerings of Simply Pure Sweets, here is the essential contact and location information.

The bakery is located at a prominent downtown address, making it a convenient destination for all your bakery, coffee, and lunch needs.

Address: 128 N Church St, Murfreesboro, TN 37130, USA

Phone: (615) 962-8086

What is Worth Choosing

For anyone in Tennessee seeking a truly exceptional dining and pastry experience, Simply Pure Sweets consistently delivers quality that elevates the simple act of eating. What makes this establishment a standout choice is the perfect blend of high-level culinary expertise—rooted in French pastry techniques and a background in nutrition—with a dedication to local, small-batch production. You are not just getting a product; you are getting the result of years of passionate dedication by a local, family-owned business.

Customers repeatedly rave about the fresh, high-quality ingredients, which is the foundation of their superior menu items. If you are visiting for the first time, a loaded biscuit (like the Sausage and Cheddar) is highly recommended for an unforgettable breakfast. For lunch, their commitment to fresh-baked bread makes any of their sandwiches, such as the classic Turkey or Ham, a superior choice, especially when paired with their daily-made bread options. The Greek Chicken Wrap and their weekly rotating specials ensure there's always something new and fresh, often featuring local Tennessee produce, for the frequent visitor.

But perhaps the most compelling reason to choose Simply Pure Sweets is the authenticity of their pastries. The French macarons and the perfect, buttery croissants are described as being among the best you will find in Middle Tennessee. They also make specialty coffee drinks with locally roasted beans that perfectly complement any of their sweet treats, making it a favorite spot for many to grab their daily caffeine fix or settle in for a long study session. Whether you need a full catering order, a quick delicious lunch, or just a perfect cup of coffee and a warm, fresh pastry, Simply Pure Sweets is a truly valuable local business that enriches the Murfreesboro square and the wider Tennessee region.

Simply Pure Sweets

128 N Church St, Murfreesboro, TN 37130, USA