Sprinkles Dallas Introduce
Introduction / Overview
When it comes to dessert destinations in the Lone Star State, few spots evoke as much immediate sweetness and modern convenience as Sprinkles Dallas. Considered by many as the progenitor of the "haute cupcake" craze, Sprinkles has secured its place in the hearts (and stomachs) of Texans for delivering consistently high-quality, handcrafted treats. This Dallas location is more than just a typical bakery; it operates as a full-service dessert shop, offering a delicious array of cupcakes, layer cakes, cookies, and brownies.
Sprinkles is renowned for baking its confections fresh in small batches throughout the day, ensuring every bite is moist, soft, and perfectly frosted. They strictly use the finest ingredients to create the kind of spark that makes your taste buds dance. For long-time patrons, the quality remains a beloved constant, offering a sense of sweet nostalgia. As one customer fondly recalled, "one thing that hasn’t changed is the quality of the cupcakes. The staff is still friendly, and the cupcakes are just as delicious as they were back then." This consistency is a major draw for the Dallas community.
The menu is centered around their iconic cupcakes, which boast a diverse selection of flavors. Their famous Red Velvet—a southern-style light chocolate cake with tangy cream cheese frosting—is a Texas fan-favorite and a must-try for any first-time visitor. Other staples that draw loyal crowds include the pure Strawberry and the classic Vanilla cupcake. Beyond the standard favorites, Sprinkles caters to a wide range of dietary preferences, offering specialty options like gluten-friendly and vegan versions of their classic Red Velvet, ensuring there is a decadent treat for everyone.
Sprinkles Dallas is also celebrated for its innovative technology that satisfies late-night cravings: the World’s First Cupcake ATM. This groundbreaking feature allows local Texans to pick up freshly baked cupcakes and cookies 24/7, making a spontaneous sugar run possible at any hour. Nestled conveniently near Southern Methodist University and the Preston Center, Sprinkles is perfectly positioned to serve the Park Cities neighborhood and beyond, making it an essential stop for daily treats or special occasion catering.
Location and Accessibility
The Dallas location of Sprinkles is strategically placed to offer easy access to residents of University Park, Highland Park, and the wider Dallas metropolitan area.
The physical address is:
4020 Villanova St, Dallas, TX 75225, USA
This spot is conveniently situated in the vibrant Park Cities neighborhood, specifically near Northwest Highway between the Dallas North Tollway and Central Expressway (US 75). Its location within The Plaza at Preston Center makes a sweet treat easily attainable after a shopping trip.
The bakery is committed to accessibility for all members of the Texas community:
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Parking is readily available throughout The Plaza at Preston Center. For those looking for a quick stop, the bakery’s operations are designed for a 'Quick visit,' a testament to their efficiency in serving their loyal, often busy, clientele. The fact that the location also champions an LGBTQ+ friendly environment underscores its commitment to being a welcoming space for everyone in the diverse Dallas community.
Services Offered
Sprinkles Dallas provides a comprehensive, modern, and highly convenient range of services, designed to cater to both impulse buyers and those planning large-scale events.
- The World's First Cupcake ATM: Dispenses freshly baked cupcakes and cookies 24/7, satisfying those urgent, after-hours dessert cravings.
- In-Store Shopping: Patrons can visit the bakery during operating hours to hand-select their favorite cupcakes, cookies, and brownies.
- In-Store Pickup: Pre-ordered items can be quickly collected at a designated Pick-Up Station, allowing customers to bypass any lines.
- Curbside Pickup: For maximum convenience, customers can select this option when ordering online, call the store upon arrival, and have their order brought directly to their car.
- Delivery: Sprinkles delivers across the Dallas area, offering a way to send a sweet gift or cater to an office party without leaving the home or office.
- Onsite Services: Catering options are available for special events, including assorted dozens or custom boxes for corporate and personal celebrations.
- Beverages: Offers coffee, providing the perfect pairing for their sweet treats.
- Payment Convenience: Accepts Credit cards, Debit cards, and NFC mobile payments (e.g., Apple Pay, Google Pay), operating as a cash-free establishment.
Features / Highlights
The Sprinkles Dallas location is famous for several unique features and offerings that have made it a beloved staple in North Texas:
- The 24/7 Cupcake ATM: This iconic feature provides instantaneous gratification, dispensing a rotating selection of best-selling flavors, including Red Velvet and Sprinkle, at any time of day or night.
- The Red Velvet Icon: Their Red Velvet cupcake is a legendary fan-favorite, praised for its moist, light cake and classic cream cheese frosting, often cited as one of the best in Texas.
- Specialty Dietary Options: The bakery maintains a focus on inclusivity by consistently offering high-quality gluten-friendly and vegan options, often featuring a twist on their classic Red Velvet to ensure everyone can enjoy a treat.
- Pupcakes for Furry Friends: Sprinkles offers a unique product, the Pupcake, a sugar-free cupcake topped with a yogurt "frosting," making it a delightful, dog-friendly treat that Dallas pet owners appreciate.
- Diverse Dessert Menu: Beyond cupcakes, they offer a rich selection of other baked goods, including fudge brownies, layer cakes (like Red Velvet and Sprinkle), and various gourmet cookies (such as Lemon Coconut and Cornflake Cookies).
- Consistently High Quality: Cakes are baked fresh in small batches daily using the finest ingredients, ensuring the nostalgic, fresh quality that long-time customers remember and love.
Contact Information
For orders, inquiries, or to find out the current selection, locals can reach the Dallas location using the details below:
Address: 4020 Villanova St, Dallas, TX 75225, USA
Phone: (214) 369-0004
Mobile Phone: +1 214-369-0004
The bakery is conveniently located in The Plaza at Preston Center, near SMU, making it an easy drive from most parts of Dallas.
What is Worth Choosing
For any Texan looking for a superior dessert experience, Sprinkles Dallas offers two standout reasons for choosing them: convenience and core flavor excellence.
The 24/7 Cupcake ATM is, without a doubt, a feature worth choosing. This machine eliminates the barrier of time, providing gourmet desserts for those late-night cravings or last-minute celebrations when traditional bakeries are closed. It is a uniquely modern convenience that Dallas customers rely on for a fun, spontaneous treat.
Beyond the gimmick, the consistent flavor and quality are the real draw. A visit to Sprinkles should always include one of their iconic staples. The Red Velvet cupcake is widely recognized as a benchmark in the industry, perfectly balancing the cocoa cake with the signature cream cheese frosting. The Strawberry and Vanilla options are also highly praised for their freshness and balanced sweetness. Customers frequently express satisfaction with the freshness and moistness of the cake, a quality that remains unchanged over the years, proving that the commitment to small-batch baking pays off.
For those needing a crowd-pleaser for an office event or party, their assorted dozen boxes, featuring best-selling flavors like Red Velvet, Vanilla, Dark Chocolate, and Sprinkle, are a reliable and delicious choice. Moreover, the ability to order specialty options like Vegan Red Velvet and Gluten Friendly Lemon Blueberry makes Sprinkles a thoughtful choice, ensuring every guest, regardless of dietary need, can partake in the celebration. Sprinkles Dallas is the ultimate destination where innovation meets nostalgic quality, providing the perfect sweet escape for every member of the Texas community.
Sprinkles Dallas Details
Service options
- Curbside pickup
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Crowd
- LGBTQ+ friendly
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Sprinkles Dallas Photos










Sprinkles Dallas Location
Sprinkles Dallas
4020 Villanova St, Dallas, TX 75225, USA
Sprinkles Dallas Reviews
cupcakesATMflavorsred velvetfrostingthe atmsundaemachinedozensugar free
★ 5★ 4★ 3★ 2★ 1Sprinkles has a special place in my heart as the first location I ever visited back in 2012. I remember when they had chairs inside, making it a cozy spot to sit and enjoy your cupcake. Sadly, they’ve since taken out the seating, but one thing that hasn’t changed is the quality of the cupcakes. The staff is still friendly, and the cupcakes are just as delicious as they were back then. For that consistency and the nostalgia, I give it a solid five stars!
September 29 · Ameen ShawwaCame here for my birthday cupcake and ended up purchasing an additional one. I chose strawberry and vanilla and they were delicious! The customer service was great as well. Parking was easy to navigate and their card only - no cash.
November 02 · Ashley SThey have a vegan red velvet cupcake and it’s delicious! I am looking forward to more flavors like vanilla, caramel and strawberry. The ATM is pretty easy to operate. I have also stopped in to purchase a whole vegan red velvet and they did not disappoint. The staff were very friendly and the cake was ready. I definitely inquired about more vegan flavors, so I’m keep my fingers crossed. By the way, my dog loved the pupcakes!
January 23 · Fancy DuffeyEver since a private equity firm bought out sprinkle cupcakes it has not been the same. The protein cupcake in the atm machine was rock hard. It clearly had been in there for awhile.The cupcakes behind the counter are not as soft as before. They don’t taste fresh as the previous owner had always stated they would be. I recently bought four of their seasonal coconut cupcakes and they were a disappointment. The inner custard was not soft. It was somewhat firm which surprised me. The cupcake wasn’t fresh. This isn’t the employees fault. Employees are simply following the new ways of the private equity firm that now owns Sprinkles.I’ve given this place many chances and now I know I will never return. Plenty of other bakeries nearby that actually use 100% real butter and eggs.
July 03 · Female DallasTxThe cupcake experts here are also really happy to help and you're always greeted with a smile. They carry true passion in what they do. The atmosphere is off since Sprinkles Ice Cream is no longer next door, but the ATM is a plus. This location has a bunch of cool places surrounding it, so an all-around nice location.Today I got the Christmas Cookie Cupcakes and the Cuff Cake which are absolutely delicious. I'll be back!
November 30 · Chopsticks In The Road
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